Household Cleaning Products Market by Product, Distribution Channel, and Geography - Forecast and Analysis 2021-2025

  • Published: Aug 2021
  • Pages: 120
  • SKU: IRTNTR40900

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The household cleaning products market has the potential to grow by USD 14.44 billion during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 4.86%.

This household cleaning products market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by product (surface cleaners, dishwashing products, toilet cleaners, and other cleaning agents (bleach)), distribution channel (offline and online), and geography (APAC, North America, Europe, South America, and MEA). The household cleaning products market report also offers information on several market vendors, including Church and Dwight Co. Inc., Colgate-Palmolive Co., Godrej Consumer Products Ltd., Henkel AG and Co. KGaA, Kao Corp., Reckitt Benckiser Group Plc, S. C. Johnson and Son Inc., The Clorox Co., The Procter and Gamble Co., and Unilever Group among others.

What will the Household Cleaning Products Market Size be in 2021?

Household Cleaning Products Market Size

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Household Cleaning Products Market: Key Drivers and Trends

Based on our research output, there has been a negative impact on the market growth during and post COVID-19 era. The product innovation and portfolio extension is notably driving the household cleaning products market growth, although factors such as balancing of production cost, price, and quality of products may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the household cleaning products industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

  • Product innovation and portfolio extension are major factors that will drive household cleaning products market growth.
  • Innovations are often based on functionality, pricing, new ingredients, packaging, and fragrances.
  • Vendors have introduced surface cleaners that protect surfaces from soil buildup and eliminate the need to clean every day.
  • Vendors are considering changing consumer preferences and introducing new fragrances such as citrus and nature-identical deodorizers and fresheners.
  • Manufacturers are implementing technological advancements, such as using automated rapid prototyping machines, implementing refilling technology, and introducing a spray form of products during product processing and packaging stages.
  • The growth in online retailing of home care products and aggressive marketing will increase the demand in the household cleaning products market during the forecast period.
  • In addition to the e-retailers' and vendor's online sales platforms, the market witnessed the introduction of various online and app-based grocery sellers and suppliers that offer a range of products at discounted prices.
  • The online channel imparts increased visibility to the products offered by vendors. Increased product visibility and the availability of a wide product portfolio contribute to the growth of the online retail channel.
  • Factors such as increased Internet connectivity, growing adoption of mobile internet devices, and rising consumer awareness account for the growth of the global household cleaning products market.

This household cleaning products market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Who are the Major Household Cleaning Products Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:


  • Church and Dwight Co. Inc.
  • Colgate-Palmolive Co.
  • Godrej Consumer Products Ltd.
  • Henkel AG and Co. KGaA
  • Kao Corp.
  • Reckitt Benckiser Group Plc
  • S. C. Johnson and Son Inc.
  • The Clorox Co.
  • The Procter and Gamble Co.
  • Unilever Group


This statistical study of the household cleaning products market encompasses successful business strategies deployed by the key vendors. The household cleaning products market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The household cleaning products market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Household Cleaning Products Market?

Household Cleaning Products Market Share by Geography

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43% of the market’s growth will originate from APAC during the forecast period. China and Japan are the key markets for household cleaning products in APAC. Market growth in this region will be faster than the growth of the market in Europe, North America, and South America.

The growing middle-class population, along with its increasing disposable income will facilitate the household cleaning products market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Product Segments in the Household Cleaning Products Market?

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The household cleaning products market share growth by the surface cleaners segment will be significant during the forecast period. The increasing per capita consumption in developing regions such as South America and APAC is the major driver for this product segment. In addition, the changing lifestyle of consumers has favorably impacted the sales of surface cleaners.

This report provides an accurate prediction of the contribution of all the segments to the growth of the household cleaning products market size and actionable market insights on post COVID-19 impact on each segment.



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What are the Key Factors Covered in this Household Cleaning Products Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive household cleaning products market growth during the next five years
  • Precise estimation of the household cleaning products market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the household cleaning products industry across APAC, North America, Europe, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of household cleaning products market vendors

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The household cleaning products market growth will increase by $20131.00 million during 2019-2024.
The household cleaning products market is expected to grow at a CAGR of 6.40% during 2019-2024.
Technavio has segmented the household cleaning products market by product (Surface cleaners, Dishwashing products, Toilet cleaners, and Other cleaning agents (bleach)) ,distribution channel (Offline and Online) , and geographic (APAC, Europe, North America, MEA, and South America).
Church & Dwight Co. Inc., Colgate-Palmolive Co., Godrej Consumer Products Ltd., Henkel AG & Co. KGaA, Kao Corp., Reckitt Benckiser Group Plc, S. C. Johnson & Son Inc., The Clorox Co., The Procter & Gamble Co., Unilever Group are a few of the key vendors in the household cleaning products market.
APAC will register the highest growth rate of 38.67% among the other regions. Therefore, the household cleaning products market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the household cleaning products market growth are:
  • Growing primary and secondary housing markets
  • Growing demand for premium products
The household cleaning products market vendors should focus on grabbing business opportunities from the surface cleaners segment as it accounted for the largest market share in the base year.
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