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Household Cleaning Products Market Growth, Size, Trends, Analysis Report by Type, Application, Region and Segment Forecast 2021-2025

  • Published: Aug 2021
  • Pages: 120
  • SKU: IRTNTR40900
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The household cleaning products market has the potential to grow by USD 14.44 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 4.86%.

This household cleaning products market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by product (surface cleaners, dishwashing products, toilet cleaners, and other cleaning agents (bleach)), distribution channel (offline and online), and geography (APAC, North America, Europe, South America, and MEA). The household cleaning products market report also offers information on several market vendors, including Church and Dwight Co. Inc., Colgate-Palmolive Co., Godrej Consumer Products Ltd., Henkel AG, and Co. KGaA, Kao Corp., Reckitt Benckiser Group Plc, S. C. Johnson and Son Inc., The Clorox Co., The Procter and Gamble Co., and Unilever Group among others.

What will the Household Cleaning Products Market Size be During the Forecast Period?

Household Cleaning Products Market Size

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Household Cleaning Products Market: Key Drivers and Trends

Based on our research output, there has been a negative impact on the market growth during and post COVID-19 era. The product innovation and portfolio extension are notably driving the household cleaning products market growth, although factors such as balancing of production cost, price, and quality of products may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the household cleaning products industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Household Cleaning Products Market Driver

One of the key factors driving growth in the household cleaning products market is product innovation and portfolio extension. Innovations are often based on functionality, pricing, new ingredients, packaging, and fragrances. Vendors have introduced surface cleaners that protect surfaces from soil buildup and eliminate the need to clean every day. Vendors are considering changing consumer preferences and introducing new fragrances such as citrus and nature-identical deodorizers and fresheners. Manufacturers are implementing technological advancements, such as using automated rapid prototyping machines, implementing refilling technology, and introducing a spray form of products during product processing and packaging stages. 

The growth in online retailing of home care products and aggressive marketing is another major factor supporting the household cleaning products market share growth. In addition to the e-retailers and vendor's online sales platforms, the market witnessed the introduction of various online and app-based grocery sellers and suppliers that offer a range of products at discounted prices. The online channel imparts increased visibility to the products offered by vendors. Increased product visibility and the availability of a wide product portfolio contribute to the growth of the online retail channel. Factors such as increased Internet connectivity, growing adoption of mobile internet devices, and rising consumer awareness account for the growth of the global household cleaning products market.

This household cleaning products market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Dynamics

The global household cleaning products market is a part of the global housewares and specialties market. The global housewares and specialties market was valued at $394.98 billion in 2020. Technavio categorizes the global household cleaning products market as a part of the global housewares and specialties market. The global housewares and specialties market covers non-durable household products, including detergents, soaps, diapers, and other tissue and household paper products.

Who are the Major Household Cleaning Products Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

  • Church and Dwight Co. Inc.
  • Colgate-Palmolive Co.
  • Godrej Consumer Products Ltd.
  • Henkel AG and Co. KGaA
  • Kao Corp.
  • Reckitt Benckiser Group Plc
  • S. C. Johnson and Son Inc.
  • The Clorox Co.
  • The Procter and Gamble Co.
  • Unilever Group

 

This statistical study of the household cleaning products market encompasses successful business strategies deployed by the key vendors. The household cleaning products market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • Kao Corp. ? In April 2021, the company launched hair salon brand ORIBE in Japan through its subsidiary, Kao Salon Japan
  • Godrej Consumer Products Ltd. - In December 2020, the company launched Godrej ProClean, a brand that provides surface cleaning and disinfecting solutions. The products offered under the brand include ProClean Toilet Cleaner, ProClean Bathroom Cleaner, and ProClean Floor Cleaner
  • The Procter and Gamble Co. - In April 2021, the company's brand, Old Spice, announced its first deodorant stick with 0% plastic packaging in the UK.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the market in focus during the forecast period.

Household Cleaning Products Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the household cleaning products market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain includes the following core components:

  • Inputs
  • Inbound logistics
  • Operations
  • Outbound logistics
  • Services

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Household Cleaning Products Market?

Household Cleaning Products Market Market segmentation by region

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43% of the market's growth will originate from APAC during the forecast period. China and Japan are the key markets for household cleaning products in APAC. Market growth in this region will be faster than the growth of the market in Europe, North America, and South America.

The growing middle-class population, along with its increasing disposable income will facilitate the household cleaning products market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

In 2020, the outbreak of COVID-19 hampered logistics and supply chain operations in the region. Several countries such as China, India, Nepal, Pakistan, South Korea, Malaysia, Sri Lanka, and the Philippines were under partial or complete lockdowns due to the COVID-19 pandemic. However, the manufacturing units gradually resumed their full production capacity in the region in the first half of 2021. In addition, the rise in the outbreak of COVID-19 in the region also led to a surge in demand for household cleaning products. With the rise in the number of COVID-19 cases in 2020, people in the region panicked and excessively used surface cleaners at home.

What are the Revenue-generating Product Segments in the Household Cleaning Products Market?

Household Cleaning Products Market Segmentation

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The household cleaning products market share growth by the surface cleaners segment will be significant during the forecast period. The increasing per capita consumption in developing regions such as South America and APAC is the major driver for this product segment. In addition, the changing lifestyle of consumers has favorably impacted the sales of surface cleaners.

This report provides an accurate prediction of the contribution of all the segments to the growth of the household cleaning products market size and actionable market insights on post COVID-19 impact on each segment.

 

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What are the Key Factors Covered in this Household Cleaning Products Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive household cleaning products market growth during the next five years
  • Precise estimation of the household cleaning products market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the household cleaning products industry across APAC, North America, Europe, South America, and MEA
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of household cleaning products market vendors

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Executive Summary

Market Landscape

  • Market ecosystem
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2020
  • Market outlook: Forecast for 2020 - 2025

Five Forces Analysis

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market Segmentation by Product

  • Market segments
  • Comparison by Product
  • Surface cleaners - Market size and forecast 2020-2025
  • Dishwashing products - Market size and forecast 2020-2025
  • Toilet cleaners - Market size and forecast 2020-2025
  • Other cleaning agents (bleach) - Market size and forecast 2020-2025
  • Market opportunity by Product

Market Segmentation by Distribution channel

  • Market segments
  • Comparison by Distribution channel
  • Offline - Market size and forecast 2020-2025
  • Online - Market size and forecast 2020-2025
  • Market opportunity by Distribution channel

Customer landscape

Geographic Landscape

  • Geographic segmentation
  • Geographic comparison
  • APAC - Market size and forecast 2020-2025
  • North America - Market size and forecast 2020-2025
  • Europe - Market size and forecast 2020-2025
  • South America - Market size and forecast 2020-2025
  • MEA - Market size and forecast 2020-2025
  • Key leading countries
  • Market opportunity by geography
  • Market drivers
  • Market challenges
  • Market trends

Vendor Landscape

  • Vendor landscape
  • Landscape disruption

Vendor Analysis

  • Vendors covered
  • Market positioning of vendors
  • Church and Dwight Co. Inc.
  • Colgate-Palmolive Co.
  • Godrej Consumer Products Ltd.
  • Henkel AG and Co. KGaA
  • Kao Corp.
  • Reckitt Benckiser Group Plc
  • S. C. Johnson and Son Inc.
  • The Clorox Co.
  • The Procter and Gamble Co.
  • Unilever Group

Appendix

  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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Household Cleaning Products market growth will increase by $20131.00 million during 2019-2024.
The household cleaning products market is expected to grow at a CAGR of 6.40% during 2019-2024.
Technavio has segmented the household cleaning products market by product (Surface cleaners, Dishwashing products, Toilet cleaners, and Other cleaning agents (bleach)) ,distribution channel (Offline and Online) , and geographic (APAC, Europe, North America, MEA, and South America).
Church & Dwight Co. Inc., Colgate-Palmolive Co., Godrej Consumer Products Ltd., Henkel AG & Co. KGaA, Kao Corp., Reckitt Benckiser Group Plc, S. C. Johnson & Son Inc., The Clorox Co., The Procter & Gamble Co., Unilever Group are a few of the key vendors in the household cleaning products market.
APAC will register the highest growth rate of 38.67% among the other regions. Therefore, the household cleaning products market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the household cleaning products market growth are:
  • Growing primary and secondary housing markets
  • Growing demand for premium products
The household cleaning products market vendors should focus on grabbing business opportunities from the surface cleaners segment as it accounted for the largest market share in the base year.
  • What are the key global market and the regional market share?
  • What are the revenue-generating key market segments?
  • What are the key factors driving and challenging this market’s growth?
  • Who are the key market vendors and their growth strategies?
  • What are the latest trends influencing the growth of this market?
  • What are the variables influencing the market growth in the primary regions?
  • What are the factors influencing the growth of the parent market?
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