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Household Cleaning Products Market by Product, Distribution channel, and Geography - Forecast and Analysis 2023-2027

  • Published: Nov 2022
  • Pages: 165
  • SKU: IRTNTR40900
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The household cleaning products market is estimated to grow at a CAGR of 4.6% between 2022 and 2027. The size of the market is forecast to increase by USD 14.84 billion.The growth of the market depends on serval factors, including product innovation and portfolio extension,the growing online sales of household cleaning products and aggressive marketing an increase in housing markets and increasing disposable income.

This report extensively covers market segmentation by product (surface cleaners, dishwashing products, toilet cleaners, and other cleaning agents), distribution channel (offline and online),  and geography APAC, North America, Europe, South America, and Middle East and Africa. It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

 What will the Size of the Household Cleaning Products Market be During the Forecast Period?

Household Cleaning Products Market Size

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Parent Market Analysis

Technavio categorizes the global household cleaning products market as a part of the global housewares and specialties market (specialties are small household products) within the global household durables market.

The parent market, the global housewares and specialties market covers a variety of product categories, including cookware, bakeware, tableware, kitchen electrics, and kitchen tools and accessories. Technavio calculates the global household durables market size based on the combined revenues generated by manufacturers of household durables, including consumer electronics, homebuilding, household appliances, houseware and specialties, and leisure products. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.

Household Cleaning Products Market: Key Drivers, Trends, Challenges, and Customer Landscape

Product innovation and portfolio extension are notably driving the household cleaning products market growth, although factors such as the need for balancing production cost, price, and quality of products may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Household Cleaning Products Market Driver 

Product innovation and portfolio extension are key factors driving the global household cleaning products market growth. To sustain the intensely competitive market, where consumers have an ample number of choices available at various price points, vendors are coming up with new product formulations and subsequent launches. Product innovation and technological advancements play a significant role in the growth of the household cleaning products market. Therefore, manufacturers are implementing technological advancements, such as using automated rapid prototyping machines, implementing refilling technology, and introducing new spray forms of products during the product processing and packaging stages. Innovations are often based on new ingredients, fragrances, functionality, packaging, and pricing. For instance, vendors have introduced dual-purpose surface cleaners that not only clean but also protect surfaces from soil buildup, thus eliminating the need to clean them every day. They are also launching new fragrances such as citrus and nature-identical deodorizers and fresheners to cater to consumer preferences. Dishwashing detergents that not only clean but also protect utensils from further stain buildup have also been launched.

Key Household Cleaning Products Market Trend

The growing demand for premium products will fuel the global household cleaning products market growth. Developed economies such as the US, the UK, Canada, and Japan have been experiencing a growing demand for premium household cleaning products. Convenience, better packaging, and aesthetic appeal are key attributes of premium household cleaning product brands. Most consumers in these countries are well-informed about the various cleaning products available in the market and look for better performance and high-quality products. Vendors incentivize this to increase their profit margins by charging premium prices for these products, which, in turn, can positively influence growth in this market during the forecast period. Some of the premium household cleaning products in the US market include Cleanser and Polish, Soft Cleanser, MORE Spray and Foam, Cookware Cleanser and Polish, and Cooktop Cleaner by Bar Keepers Friend.

Key Household Cleaning Products Market Challenge

The need to balance production cost, price, and quality of products is a major challenge to the global household cleaning products market growth. As the market is growing globally, manufacturers are trying to introduce newer products in the home care category to gain a competitive advantage. However, manufacturers find it challenging to improve and enhance their production processes while complying with the labeling, packaging, and quality standards for finished products. Therefore, manufacturers optimize their production costs to achieve the expected margins (as a part of their pricing strategy) and the quality of products. During the production of household cleaning products, manufacturers consider factors such as procurement costs, such as raw material costs, logistics costs, and labor costs, which are rising globally. A few global players, such as Unilever and Procter and Gamble, have localized their manufacturing processes to produce large volumes of household cleaning products using low-margin commodity surfactants to overcome the rising transportation and supply chain costs. Thus, striking a balance between the production cost to implement an effective pricing strategy (by setting the expected profit margins) and the quality standards of products (by executing an efficient production process) poses a challenge for most global and local market participants.

Key Household Cleaning Products Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Household Cleaning Products Market Share by Geography

Global Household Cleaning Products Market Customer Landscape

 

Who are the Major Household Cleaning Products Market Vendors?                                     

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

bombril.com.br - The company offers household cleaning products such as steel wool. Also, through this segment, the company offers household cleaning agents. Its main product is fine-grade steel wool marketed under the 'Bom Bril' brand.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

 

  • 3M Co.
  • Bombril SA
  • Church and Dwight Co. Inc
  • Dropps
  • Godrej Group
  • Henkel AG and Co. KGaA
  • Kao Corp.
  • Kimberly Clark Corp.
  • McBride Plc
  • Reckitt Benckiser Group PLC
  • RSPL Ltd.
  • S.C. Johnson and Son Inc.
  • Saraya Goodmaid Sdn. Bhd.
  • Star Brands Ltd
  • The Clorox Co.
  • The Procter and Gamble Co.
  • Unilever PLC
  • Venus Laboratories Inc.
  • Wipro Ltd.
  • Zep Inc.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segments in the Household Cleaning Products Market?

The market share growth by the surface cleaners segment will be significant during the forecast period. The increasing per capita consumption in developing regions such as South America and APAC is the major driver for this product segment. In addition, the changing lifestyle of consumers has favorably impacted the sales of surface cleaners. 

Household Cleaning Products Market Size

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The Surface cleaners segment showed a gradual increase in market share from USD 27.51 billion in 2017 and continued to grow by 2021. Consumers have changed their usage patterns with regard to surface cleaners, and these products witness daily usage by most consumers in regions such as APAC. Therefore, to capture the growing demand, players are venturing into the developing nations of APAC. Reckitt Benckiser Group Plc (Reckitt Benckiser Group) is one of the leading players for surface cleaners globally. The leading surface cleaning segments of Reckitt Benckiser Group are disinfectant cleaners, multi-purpose cleaners, lavatory cleaners, and specialty cleaners. While Lysol is the leading brand in the surface cleaners segment in North America, Dettol, a Reckitt Benckiser Group's brand of surface cleaners, has the largest share outside North America. Dettol Surface Cleanser is one of the most popular products that is used for surface cleaning.

 

Which are the Key Regions for the Household Cleaning Products Market?

Household Cleaning Products Market Share by Geography

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APAC is projected to contribute 30% by 2027. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The growing middle-class population, along with its increasing disposable income, is driving the market. Almost one and a half billion people are expected to enter the middle-income class (C and C-/D+ class) in the next 20 years (until 2035). The growth in the middle-class population will result in an increase in the final consumption of various products among households, including home care products. China, Japan, and India are the three major countries in this region.

You may be interested in the regional reports:

US Household Cleaning Product market - The market share will grow at a CAGR of 1.89 percent over the period 2014-2019.

Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. The market has been segmented by type, product, distribution channel, and region.

  • Product Outlook ( USD Billion, 2017 - 2027)
    • Surface cleaners
    • Dishwashing products
    • Toilet cleaners
    • Other cleaning agents 
  • Distribution Channel Outlook ( USD Billion, 2017 - 2027)
    • Offline
    • Online
  • Region Outlook ( USD Billion, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Brazil
      • Argentina
      • Chile
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Household Cleaning Products Market Scope

Report Coverage

Details

Page number

165

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 4.6%

Market growth 2023-2027

$ 14.84 billion

Market structure

Fragmented

YoY growth (%)

4.1

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 30%

Key countries

US, China, Japan, UK, and France

Competitive landscape

Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

3M Co., Bombril SA, Church and Dwight Co. Inc, Dropps, Godrej Group, Henkel AG and Co. KGaA, Kao Corp., Kimberly Clark Corp., McBride Plc, Reckitt Benckiser Group PLC, RSPL Ltd., S.C. Johnson and Son Inc., Saraya Goodmaid Sdn. Bhd., Star Brands Ltd, The Clorox Co., The Procter and Gamble Co., Unilever PLC, Venus Laboratories Inc., Wipro Ltd., and Zep Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Household Cleaning Products Market Report?

  • CAGR of the market during the forecast period.
  • Detailed information on factors that will drive the growth of the market between 2023 and 2027
  • Precise estimation of the size of the household cleaning products market  size and its contribution of the market in focus to the parent market.
  • Accurate predictions about upcoming trends and changes in consumer behavior.
  • Growth of the market industry across APAC, North America, Europe, South America, and Middle East and Africa.
  • Thorough analysis of the market’s competitive landscape and detailed information about vendors.
  • Comprehensive analysis of factors that will challenge the growth of household cleaning products market vendors.

 

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global household cleaning products market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Global household cleaning products market 2017 - 2021 ($ billion)
    • 4.2 Product Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Product Segment 2017 - 2021 ($ billion)
    • 4.3 Distribution Channel Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ billion)
    • 4.4 By Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – By Geography Segment 2017 - 2021 ($ billion)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Product

    • 6.1 Market segments
      • Exhibit 30: Chart on Product - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Product - Market share 2022-2027 (%)
    • 6.2 Comparison by Product
      • Exhibit 32: Chart on Comparison by Product
      • Exhibit 33: Data Table on Comparison by Product
    • 6.3 Surface cleaners - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Surface cleaners - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 35: Data Table on Surface cleaners - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 36: Chart on Surface cleaners - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Surface cleaners - Year-over-year growth 2022-2027 (%)
    • 6.4 Dishwashing products - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Dishwashing products - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 39: Data Table on Dishwashing products - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 40: Chart on Dishwashing products - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Dishwashing products - Year-over-year growth 2022-2027 (%)
    • 6.5 Toilet cleaners - Market size and forecast 2022-2027
      • Exhibit 42: Chart on Toilet cleaners - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 43: Data Table on Toilet cleaners - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 44: Chart on Toilet cleaners - Year-over-year growth 2022-2027 (%)
      • Exhibit 45: Data Table on Toilet cleaners - Year-over-year growth 2022-2027 (%)
    • 6.6 Other cleaning agents - Market size and forecast 2022-2027
      • Exhibit 46: Chart on Other cleaning agents - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 47: Data Table on Other cleaning agents - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 48: Chart on Other cleaning agents - Year-over-year growth 2022-2027 (%)
      • Exhibit 49: Data Table on Other cleaning agents - Year-over-year growth 2022-2027 (%)
    • 6.7 Market opportunity by Product
      • Exhibit 50: Market opportunity by Product ($ billion)

    7 Market Segmentation by Distribution Channel

    • 7.1 Market segments
      • Exhibit 51: Chart on Distribution Channel - Market share 2022-2027 (%)
      • Exhibit 52: Data Table on Distribution Channel - Market share 2022-2027 (%)
    • 7.2 Comparison by Distribution Channel
      • Exhibit 53: Chart on Comparison by Distribution Channel
      • Exhibit 54: Data Table on Comparison by Distribution Channel
    • 7.3 Offline - Market size and forecast 2022-2027
      • Exhibit 55: Chart on Offline - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 56: Data Table on Offline - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 57: Chart on Offline - Year-over-year growth 2022-2027 (%)
      • Exhibit 58: Data Table on Offline - Year-over-year growth 2022-2027 (%)
    • 7.4 Online - Market size and forecast 2022-2027
      • Exhibit 59: Chart on Online - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 60: Data Table on Online - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 61: Chart on Online - Year-over-year growth 2022-2027 (%)
      • Exhibit 62: Data Table on Online - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by Distribution Channel
      • Exhibit 63: Market opportunity by Distribution Channel ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 64: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 65: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 66: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 67: Chart on Geographic comparison
      • Exhibit 68: Data Table on Geographic comparison
    • 9.3 APAC - Market size and forecast 2022-2027
      • Exhibit 69: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 70: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 71: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 72: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.4 North America - Market size and forecast 2022-2027
      • Exhibit 73: Chart on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 74: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 75: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 76: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.5 Europe - Market size and forecast 2022-2027
      • Exhibit 77: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 78: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 79: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 80: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 81: Chart on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 82: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 83: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 84: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 85: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 86: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 87: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 88: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 89: Chart on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 90: Data Table on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 91: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 92: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 93: Chart on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 94: Data Table on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 95: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 96: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 UK - Market size and forecast 2022-2027
      • Exhibit 97: Chart on UK - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 98: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 99: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 100: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.11 Japan - Market size and forecast 2022-2027
      • Exhibit 101: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 102: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 103: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 104: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 9.12 France - Market size and forecast 2022-2027
      • Exhibit 105: Chart on France - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 106: Data Table on France - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 107: Chart on France - Year-over-year growth 2022-2027 (%)
      • Exhibit 108: Data Table on France - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 109: Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 110: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 111: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 112: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 113: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 114: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 115: Matrix on vendor position and classification
            • 12.3 Bombril SA
              • Exhibit 116: Bombril SA - Overview
              • Exhibit 117: Bombril SA - Product / Service
              • Exhibit 118: Bombril SA - Key offerings
            • 12.4 Church and Dwight Co. Inc
              • Exhibit 119: Church and Dwight Co. Inc - Overview
              • Exhibit 120: Church and Dwight Co. Inc - Business segments
              • Exhibit 121: Church and Dwight Co. Inc - Key news
              • Exhibit 122: Church and Dwight Co. Inc - Key offerings
              • Exhibit 123: Church and Dwight Co. Inc - Segment focus
            • 12.5 Dropps
              • Exhibit 124: Dropps - Overview
              • Exhibit 125: Dropps - Product / Service
              • Exhibit 126: Dropps - Key offerings
            • 12.6 Godrej Group
              • Exhibit 127: Godrej Group - Overview
              • Exhibit 128: Godrej Group - Business segments
              • Exhibit 129: Godrej Group - Key news
              • Exhibit 130: Godrej Group - Key offerings
              • Exhibit 131: Godrej Group - Segment focus
            • 12.7 Henkel AG and Co. KGaA
              • Exhibit 132: Henkel AG and Co. KGaA - Overview
              • Exhibit 133: Henkel AG and Co. KGaA - Business segments
              • Exhibit 134: Henkel AG and Co. KGaA - Key news
              • Exhibit 135: Henkel AG and Co. KGaA - Key offerings
              • Exhibit 136: Henkel AG and Co. KGaA - Segment focus
            • 12.8 Kao Corp.
              • Exhibit 137: Kao Corp. - Overview
              • Exhibit 138: Kao Corp. - Business segments
              • Exhibit 139: Kao Corp. - Key offerings
              • Exhibit 140: Kao Corp. - Segment focus
            • 12.9 Kimberly Clark Corp.
              • Exhibit 141: Kimberly Clark Corp. - Overview
              • Exhibit 142: Kimberly Clark Corp. - Business segments
              • Exhibit 143: Kimberly Clark Corp. - Key news
              • Exhibit 144: Kimberly Clark Corp. - Key offerings
              • Exhibit 145: Kimberly Clark Corp. - Segment focus
            • 12.10 McBride Plc
              • Exhibit 146: McBride Plc - Overview
              • Exhibit 147: McBride Plc - Business segments
              • Exhibit 148: McBride Plc - Key offerings
              • Exhibit 149: McBride Plc - Segment focus
            • 12.11 Reckitt Benckiser Group PLC
              • Exhibit 150: Reckitt Benckiser Group PLC - Overview
              • Exhibit 151: Reckitt Benckiser Group PLC - Business segments
              • Exhibit 152: Reckitt Benckiser Group PLC - Key offerings
              • Exhibit 153: Reckitt Benckiser Group PLC - Segment focus
            • 12.12 RSPL Ltd.
              • Exhibit 154: RSPL Ltd. - Overview
              • Exhibit 155: RSPL Ltd. - Product / Service
              • Exhibit 156: RSPL Ltd. - Key offerings
            • 12.13 S.C. Johnson and Son Inc.
              • Exhibit 157: S.C. Johnson and Son Inc. - Overview
              • Exhibit 158: S.C. Johnson and Son Inc. - Product / Service
              • Exhibit 159: S.C. Johnson and Son Inc. - Key offerings
            • 12.14 Saraya Goodmaid Sdn. Bhd.
              • Exhibit 160: Saraya Goodmaid Sdn. Bhd. - Overview
              • Exhibit 161: Saraya Goodmaid Sdn. Bhd. - Product / Service
              • Exhibit 162: Saraya Goodmaid Sdn. Bhd. - Key offerings
            • 12.15 The Clorox Co.
              • Exhibit 163: The Clorox Co. - Overview
              • Exhibit 164: The Clorox Co. - Business segments
              • Exhibit 165: The Clorox Co. - Key offerings
              • Exhibit 166: The Clorox Co. - Segment focus
            • 12.16 The Procter and Gamble Co.
              • Exhibit 167: The Procter and Gamble Co. - Overview
              • Exhibit 168: The Procter and Gamble Co. - Product / Service
              • Exhibit 169: The Procter and Gamble Co. - Key news
              • Exhibit 170: The Procter and Gamble Co. - Key offerings
            • 12.17 Zep Inc.
              • Exhibit 171: Zep Inc. - Overview
              • Exhibit 172: Zep Inc. - Product / Service
              • Exhibit 173: Zep Inc. - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 174: Inclusions checklist
                • Exhibit 175: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 176: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 177: Research methodology
                • Exhibit 178: Validation techniques employed for market sizing
                • Exhibit 179: Information sources
              • 13.5 List of abbreviations
                • Exhibit 180: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              Household Cleaning Products market growth will increase by $14436.71 million during 2020-2025.
              The household cleaning products market is expected to grow at a CAGR of 4.86% during 2020-2025.
              Technavio has segmented the household cleaning products market by product (Surface cleaners, Dishwashing products, Toilet cleaners, and Other cleaning agents (bleach)) ,distribution channel (Offline and Online) , and geographic (APAC, North America, Europe, South America, and MEA).
              Church and Dwight Co. Inc., Colgate-Palmolive Co., Godrej Consumer Products Ltd., Henkel AG and Co. KGaA, Kao Corp., Reckitt Benckiser Group Plc, S. C. Johnson and Son Inc., The Clorox Co., The Procter and Gamble Co., Unilever Group are a few of the key vendors in the household cleaning products market.
              APAC will register the highest growth rate of 43.49% among the other regions. Therefore, the household cleaning products market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
              The key factors driving the household cleaning products market growth are:
              • Product innovation and portfolio extension
              • Growing demand for premium products
              The household cleaning products market vendors should focus on grabbing business opportunities from the surface cleaners segment as it accounted for the largest market share in the base year.
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