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Hydration Products Market Growth, Size, Trends, Analysis Report by Type, Application, Region and Segment Forecast 2021-2025

  • Published: Sep 2021
  • Pages: 120
  • SKU: IRTNTR43078
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The hydration products market share is expected to increase by USD 231.39 million from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 6.68%.

This hydration products market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers hydration products market segmentation by product (hydration packs, water bottles, purification and filtration, accessories, and others), end-user (sports, military, and others), and geography (North America, Europe, APAC, MEA, and South America). The hydration products market report also offers information on several market vendors, including A. O. Smith Corp., Amer Sports Corp., Aquamira Technologies Inc., BRITA GmbH, Cascade Designs Inc., HydraPak LLC, Leatt Corp., Newell Brands Inc., Osprey Packs Inc., and Vista Outdoor Inc. among others.

What will the Hydration Products Market Size be During the Forecast Period?

Hydration Products Market Size

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Hydration Products Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a negative impact on the market growth during and post COVID-19 era. The increase in military expenditure is notably driving the hydration products market growth, although factors such as the high cost of hydration products may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the hydration products industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Hydration Products Market Driver

The increase in military expenditure is one of the key factors driving the growth of the global hydration products market. The defense budget for 2020 has placed India in the third position of the world's share of military and defense expenditure. This is due to the combined cuts in the budget of countries like Russia and Saudi Arabia. In Europe, the growth in terrorism has led the UK government to provide the armed forces with the required equipment to fight terror with efficiency. The plunge in oil prices and the collapse of the Russian currency against the US dollar have removed Russia from the top countries in terms of military spending. The increase in spending on military expenses, such as operating costs, includes the armor and protective equipment used by the military forces. The global increase in spending will drive the market for hydration packs in the form of reservoirs by the military forces.

Key Hydration Products Market Trend

The smart and interactive hydration products will fuel the global hydration products market growth. The growth in technological innovations can be seen across all product offerings. Sports drink company, Gatorade, has developed a smart cap with LED lighting that sets reminders to stay hydrated. It also gives information about how close the user is to achieving the required water intake. These personalized caps contain the name and pattern of reminders as per the choice of users. A next-generation water purification product, IWPS II, will be introduced by Marine Corps Base, Quantico, Virginia, which will provide the marine personnel with safe and drinkable water extracted from the source itself. The product will have a purification tablet that consists of a cartridge that removes viruses and protects against viral waterborne diseases and bacteria. The process will take approximately 15 minutes before the water is safe to drink. The above factors will increase the market in focus during the forecast period.

Key Hydration Products Market Challenge

The high cost of hydration products is a major challenge for the global hydration products market growth. Consumers use hydration products to keep themselves hydrated during activities. The main consumers of hydration products include sportspeople, military personnel, and individual consumers. Hydration products include water bottles, reservoirs, purification and filtration systems, and various accessories. The market for hydration products is dominated by key vendors occupying major shares in the market. Each vendor provides a variety of hydration products, catering to various customer segments. The price of the products offered is a differentiation factor among the vendors. However, hydration products are rated at a higher price, owing to their innovation and limited applications, as compared to regular water bottles. Ordinary water bottles are used by consumers, in developing countries, in place of specialized hydration products. The adoption of hydration products among sports enthusiasts and military personnel is not as high as in developed countries like North America and Europe. This adoption is reflected in the market share in terms of revenue across regions, where the Americas is the highest revenue generator, followed by Europe and APAC.

This hydration products market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the global hydration products market as a part of the global housewares and specialties market (specialties are small household products) within the global household durables market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the hydration products market during the forecast period.

Who are the Major Hydration Products Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • A. O. Smith Corp.
  • Amer Sports Corp.
  • Aquamira Technologies Inc.
  • BRITA GmbH
  • Cascade Designs Inc.
  • HydraPak LLC
  • Leatt Corp.
  • Newell Brands Inc.
  • Osprey Packs Inc.
  • Vista Outdoor Inc.

 

This statistical study of the hydration products market encompasses successful business strategies deployed by the key vendors. The hydration products market is fragmented and the vendors are deploying various organic and inorganic growth strategies such as to compete in the market.

Product Insights and News

  • A. O. Smith Corp - The company offers hydration products that take care from water filtration to water softening and are compact and energy efficient which ensures low consumption of electricity.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The hydration products market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Hydration Products Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the hydration products market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Hydration Products Market?

Hydration Products Market Share by Geography

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32.15% of the market’s growth will originate from North America during the forecast period. The US is the key market for hydration products in North America. Market growth in this region will be faster than the growth of the market in other regions.

The increase in military expenditure will facilitate the hydration products market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The outbreak of COVID-19 severely impacted the tourism sector in the first half of 2020. This was attributed to the imposition of a lockdown that placed restrictions on the movement of people across the region. In June 2021, the number of international arrivals to Canada from other countries fell by 54.2% from February 2020, the largest single monthly drop since 1972. Most hotels were empty: by the first week of April 2020, the hotel occupancy rate was below 20% across Canada. This has hindered the growth of the hydration products market across the region in 2020. The gradual revival of the tourism industry is expected to drive the growth of the hydration products market in the region further during the forecast period.

What are the Revenue-generating Product Segments in the Hydration Products Market?

Hydration Products Market Share

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The hydration products market share growth by the hydration packs segment will be significant during the forecast period. This segment is mainly driven by the rapid growth of the tourism industry in developed countries. With adventure sports being the major contributor to the tourism industry, the demand for hydration packs in the form of reservoirs is likely to grow.

This report provides an accurate prediction of the contribution of all the segments to the growth of the hydration products market size and actionable market insights on post COVID-19 impact on each segment.

 

Hydration Products Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 6.68%

Market growth 2021-2025

$ 231.39 million

Market structure

Fragmented

YoY growth (%)

4.17

Regional analysis

North America, Europe, APAC, MEA, and South America

Performing market contribution

North America at 32.15%

Key consumer countries

US, China, Japan, Germany, and Russian Federation

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

A. O. Smith Corp., Amer Sports Corp., Aquamira Technologies Inc., BRITA GmbH, Cascade Designs Inc., HydraPak LLC, Leatt Corp., Newell Brands Inc., Osprey Packs Inc., and Vista Outdoor Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Hydration Products Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive hydration products market growth during the next five years
  • Precise estimation of the hydration products market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the hydration products industry across North America, Europe, APAC, MEA, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of hydration products market vendors

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1 Executive Summary

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 01: Parent market
    • Exhibit 02: Market characteristics
  • 2.2 Value chain analysis
    • Exhibit 03: Value chain analysis: Housewares and specialties

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 04: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 05: Market segments
  • 3.3 Market size 2020
    • 3.4 Market outlook: Forecast for 2020 - 2025
      • Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ million)
      • Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 08: Five forces analysis 2020 & 2025
    • 4.2 Bargaining power of buyers
      • Exhibit 09: Bargaining power of buyers
    • 4.3 Bargaining power of suppliers
      • Exhibit 10: Bargaining power of suppliers
    • 4.4 Threat of new entrants
      • Exhibit 11: Threat of new entrants
    • 4.5 Threat of substitutes
      • Exhibit 12: Threat of substitutes
    • 4.6 Threat of rivalry
      • Exhibit 13: Threat of rivalry
    • 4.7 Market condition
      • Exhibit 14: Market condition - Five forces 2020

    5 Market Segmentation by Product

    • 5.1 Market segments
      • Exhibit 15: Product - Market share 2020-2025 (%)
    • 5.2 Comparison by Product
      • Exhibit 16: Comparison by Product
    • 5.3 Hydration packs - Market size and forecast 2020-2025
      • Exhibit 17: Hydration packs - Market size and forecast 2020-2025 ($ million)
      • Exhibit 18: Hydration packs - Year-over-year growth 2020-2025 (%)
    • 5.4 Water bottles - Market size and forecast 2020-2025
      • Exhibit 19: Water bottles - Market size and forecast 2020-2025 ($ million)
      • Exhibit 20: Water bottles - Year-over-year growth 2020-2025 (%)
    • 5.5 Purification and filtration - Market size and forecast 2020-2025
      • Exhibit 21: Purification and filtration - Market size and forecast 2020-2025 ($ million)
      • Exhibit 22: Purification and filtration - Year-over-year growth 2020-2025 (%)
    • 5.6 Accessories - Market size and forecast 2020-2025
      • Exhibit 23: Accessories - Market size and forecast 2020-2025 ($ million)
      • Exhibit 24: Accessories - Year-over-year growth 2020-2025 (%)
    • 5.7 Others - Market size and forecast 2020-2025
      • Exhibit 25: Others - Market size and forecast 2020-2025 ($ million)
      • Exhibit 26: Others - Year-over-year growth 2020-2025 (%)
    • 5.8 Market opportunity by Product
      • Exhibit 27: Market opportunity by Product

    6 Market Segmentation by End-user

    • 6.1 Market segments
      • Exhibit 28: End-user - Market share 2020-2025 (%)
    • 6.2 Comparison by End-user
      • Exhibit 29: Comparison by End-user
    • 6.3 Sports - Market size and forecast 2020-2025
      • Exhibit 30: Sports - Market size and forecast 2020-2025 ($ million)
      • Exhibit 31: Sports - Year-over-year growth 2020-2025 (%)
    • 6.4 Military - Market size and forecast 2020-2025
      • Exhibit 32: Military - Market size and forecast 2020-2025 ($ million)
      • Exhibit 33: Military - Year-over-year growth 2020-2025 (%)
    • 6.5 Others - Market size and forecast 2020-2025
      • 6.6 Market opportunity by End-user
        • Exhibit 36: Market opportunity by End-user

      7 Customer landscape

      8 Geographic Landscape

      • 8.1 Geographic segmentation
        • Exhibit 38: Market share by geography 2020-2025 (%)
      • 8.2 Geographic comparison
        • Exhibit 39: Geographic comparison
      • 8.3 North America - Market size and forecast 2020-2025
        • Exhibit 40: North America - Market size and forecast 2020-2025 ($ million)
        • Exhibit 41: North America - Year-over-year growth 2020-2025 (%)
      • 8.4 Europe - Market size and forecast 2020-2025
        • Exhibit 42: Europe - Market size and forecast 2020-2025 ($ million)
        • Exhibit 43: Europe - Year-over-year growth 2020-2025 (%)
      • 8.5 APAC - Market size and forecast 2020-2025
        • Exhibit 44: APAC - Market size and forecast 2020-2025 ($ million)
        • Exhibit 45: APAC - Year-over-year growth 2020-2025 (%)
      • 8.6 MEA - Market size and forecast 2020-2025
        • Exhibit 46: MEA - Market size and forecast 2020-2025 ($ million)
        • Exhibit 47: MEA - Year-over-year growth 2020-2025 (%)
      • 8.7 South America - Market size and forecast 2020-2025
        • Exhibit 48: South America - Market size and forecast 2020-2025 ($ million)
        • Exhibit 49: South America - Year-over-year growth 2020-2025 (%)
      • 8.8 Key leading countries
        • Exhibit 50: Key leading countries
      • 8.9 Market opportunity by geography
        • Exhibit 51: Market opportunity by geography ($ million)

      9 Drivers, Challenges, and Trends

      • 9.1 Market drivers
        • 9.2 Market challenges
          • Exhibit 56: Impact of drivers and challenges
        • 9.3 Market trends

          10 Vendor Landscape

          • 10.1 Overview
            • Exhibit 57: Vendor landscape
          • 10.2 Landscape disruption
            • Exhibit 58: Landscape disruption
            • Exhibit 59: Industry risks

          11 Vendor Analysis

          • 11.1 Vendors covered
            • Exhibit 60: Vendors covered
          • 11.2 Market positioning of vendors
            • Exhibit 61: Market positioning of vendors
          • 11.3 A. O. Smith Corp.
            • Exhibit 62: A. O. Smith Corp. - Overview
            • Exhibit 63: A. O. Smith Corp. - Business segments
            • Exhibit 64: A. O. Smith Corp. - Key News
            • Exhibit 65: A. O. Smith Corp. - Key offerings
            • Exhibit 66: A. O. Smith Corp. - Segment focus
          • 11.4 Amer Sports Corp.
            • Exhibit 67: Amer Sports Corp. - Overview
            • Exhibit 68: Amer Sports Corp. - Product and service
            • Exhibit 69: Amer Sports Corp. - Key offerings
          • 11.5 Aquamira Technologies Inc.
            • Exhibit 70: Aquamira Technologies Inc. - Overview
            • Exhibit 71: Aquamira Technologies Inc. - Product and service
            • Exhibit 72: Aquamira Technologies Inc. - Key offerings
          • 11.6 BRITA GmbH
            • Exhibit 73: BRITA GmbH - Overview
            • Exhibit 74: BRITA GmbH - Product and service
            • Exhibit 75: BRITA GmbH - Key offerings
          • 11.7 Cascade Designs Inc.
            • Exhibit 76: Cascade Designs Inc. - Overview
            • Exhibit 77: Cascade Designs Inc. - Product and service
            • Exhibit 78: Cascade Designs Inc. - Key offerings
          • 11.8 HydraPak LLC
            • Exhibit 79: HydraPak LLC - Overview
            • Exhibit 80: HydraPak LLC - Product and service
            • Exhibit 81: HydraPak LLC - Key offerings
          • 11.9 Leatt Corp.
            • Exhibit 82: Leatt Corp. - Overview
            • Exhibit 83: Leatt Corp. - Product and service
            • Exhibit 84: Leatt Corp. – Key News
            • Exhibit 85: Leatt Corp. - Key offerings
          • 11.10 Newell Brands Inc.
            • Exhibit 86: Newell Brands Inc. - Overview
            • Exhibit 87: Newell Brands Inc. - Business segments
            • Exhibit 88: Newell Brands Inc. - Key offerings
            • Exhibit 89: Newell Brands Inc. - Segment focus
          • 11.11 Osprey Packs Inc.
            • Exhibit 90: Osprey Packs Inc. - Overview
            • Exhibit 91: Osprey Packs Inc. - Product and service
            • Exhibit 92: Osprey Packs Inc. - Key offerings
          • 11.12 Vista Outdoor Inc.
            • Exhibit 93: Vista Outdoor Inc. - Overview
            • Exhibit 94: Vista Outdoor Inc. - Business segments
            • Exhibit 95: Vista Outdoor Inc. - Key offerings
            • Exhibit 96: Vista Outdoor Inc. - Segment focus

          12 Appendix

          • 12.1 Scope of the report
            • 12.2 Currency conversion rates for US$
              • Exhibit 97: Currency conversion rates for US$
            • 12.3 Research methodology
              • Exhibit 98: Research Methodology
              • Exhibit 99: Validation techniques employed for market sizing
              • Exhibit 100: Information sources
            • 12.4 List of abbreviations
              • Exhibit 101: List of abbreviations

            Research Framework

            Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

            TechnavioINFORMATION SOURCES

            Primary sources

            • Manufacturers and suppliers
            • Channel partners
            • Industry experts
            • Strategic decision makers

            Secondary sources

            • Industry journals and periodicals
            • Government data
            • Financial reports of key industry players
            • Historical data
            • Press releases
            Technavio

            TechnavioDATA ANALYSIS

            Data Synthesis

            • Collation of data
            • Estimation of key figures
            • Analysis of derived insights

            Data Validation

            • Triangulation with data models
            • Reference against proprietary databases
            • Corroboration with industry experts
            Technavio

            TechnavioREPORT WRITING

            Qualitative

            • Market drivers
            • Market challenges
            • Market trends
            • Five forces analysis

            Quantitative

            • Market size and forecast
            • Market segmentation
            • Geographical insights
            • Competitive landscape
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            Hydration Products Market market growth will increase by $228.11 mn during 2020-2024.
            The hydration products market market is expected to grow at a CAGR of 7.03% during 2020-2024.
            Technavio has segmented the hydration products market market by product (Hydration packs, Water bottles, Purification and filtration, Accessories, and Others) ,end-user (Sports, Military, and Others) , and geography (North America, Europe, APAC, MEA, and South America).
            A. O. Smith Corp., Amer Sports Corp., Aquamira Technologies Inc., BRITA GmbH, Cascade Designs Inc., HydraPak LLC, Leatt Corp., Newell Brands Inc., Osprey Packs Inc., Vista Outdoor Inc. are a few of the key vendors in the hydration products market market.
            North America will register the highest growth rate of 34% among the other regions. Therefore, the hydration products market market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
            • US
            • China
            • Japan
            • Germany
            • Russian Federation
            The key factors driving the hydration products market market growth are:
            • Increase in military expenditure
            • smart and interactive hydration products
            The hydration products market market vendors should focus on grabbing business opportunities from the hydration packs segment as it accounted for the largest market share in the base year.
            • What are the key global market and the regional market share?
            • What are the revenue-generating key market segments?
            • What are the key factors driving and challenging this market’s growth?
            • Who are the key market vendors and their growth strategies?
            • What are the latest trends influencing the growth of this market?
            • What are the variables influencing the market growth in the primary regions?
            • What are the factors influencing the growth of the parent market?
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