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The hydration products market size is forecast to increase by USD 653.2 million at a CAGR of 10.72% between 2023 and 2028. Market expansion hinges on various factors, including the escalation of military spending, the surging interest in adventure sports, and the rapid growth of international tourism. The increase in military expenditure fuels demand for defense-related products and services, fostering market growth. Simultaneously, the rising popularity of adventure sports drives the need for specialized equipment, training, and experiences, contributing significantly to market expansion in this sector. Additionally, the booming international tourism industry creates opportunities for various businesses, from hospitality to travel agencies, thereby boosting overall market growth. These converging factors underscore the diverse and interconnected nature of the market's growth drivers, reflecting the dynamic landscape of global economic and societal trends.
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The market encompasses a wide range of offerings, including Hydration Packs, Water Bottles, Filtration and Purification devices, and various Accessories. These products cater to diverse sectors, such as Sports and the Military. Thermoplastic Polyurethane (TPU) is a common material used in manufacturing these lightweight and compressible hydration solutions. Radio-Frequency Welding is a popular technique for sealing these products, ensuring their durability and reliability. Eco-friendly packaging is a growing trend in the market, as consumers increasingly prioritize sustainable practices. The market also includes Bottled water and Filtration devices for those who prefer traditional hydration methods. Lightweight materials are essential for Adventure sports and Military personnel, making these hydration products an indispensable part of their gear. The Healthy lifestyle and Outdoor recreation participation segments have fueled the demand for these products in the Sports segment. Similarly, the Military segment requires Military-grade hydration products for mission-critical situations. Athletes and Fitness enthusiasts also rely on these products to maintain their performance levels during training and competitions. The E-commerce sector has significantly contributed to the market's growth, enabling easy access to these essential hydration solutions for Outdoor adventurers and consumers alike. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
An increase in military expenditure drives the market growth. In the realm of hydration products, hands-free solutions have gained significant traction, with water reservoirs and drinking tubes becoming essential components. Portable water bottles, a staple in outdoor activities, have evolved to include hydration tablets and electrolyte powders for enhanced sustenance. The focus on sustainability is paramount, with the exploration of recycled plastics and biodegradable alternatives. The hydration market is committed to reducing packaging waste through various strategies, such as supply chain optimization, carbon offset programs, and renewable energy solutions.
Moreover, waste reduction is a priority, with the circular economy gaining momentum. Free alternatives, such as tap water and natural springs, are increasingly being considered. Online retail, e-commerce platforms, and digital channels have revolutionized the way consumers access and purchase hydration products. Mobile commerce and secure payment options have further streamlined the buying process. As the market continues to evolve, innovation and sustainability remain key drivers. These factors are expected to drive the market during the forecast period.
The global market is witnessing a significant trend towards the adoption of smart and interactive products. In the realm of hydration products, advancements continue to emerge, focusing on hands-free convenience and eco-friendly solutions. Innovations include water reservoirs with drinking tubes, enabling users to stay hydrated without interruption during physical activities. Portable water bottles are being upgraded with smart technology, such as real-time fluid consumption tracking and hydration reminders. Sustainability is a significant trend in the market, with an increasing emphasis on recycled and biodegradable plastics, as well as plant-based alternatives. Brands are addressing packaging waste by implementing circular economy strategies, carbon offset programs, and renewable energy solutions.
Moreover, hydration tablets and electrolyte powders offer convenient and lightweight options for athletes and outdoor enthusiasts. Online retail, e-commerce platforms, and digital channels have become essential for accessing these products, ensuring secure payment options and a seamless shopping experience. Moreover, free alternatives like tap water and natural springs are gaining popularity as consumers become more conscious of their environmental impact. The hydration market is continuously evolving, with a focus on waste reduction strategies and the integration of technology to enhance the overall user experience. These factors are expected to drive the market during the forecast period.
One of the significant challenges faced by the global market is the high cost of these products. In the market for hands-free hydration solutions, consumers seek convenience and sustainability. Water reservoirs equipped with drinking tubes are popular choices for athletes and outdoor enthusiasts. Portable water bottles, some of which are made from recycled or biodegradable plastics, are also in demand. Hydration tablets and electrolyte powders offer added benefits for individuals engaging in strenuous activities. Sustainability is a key consideration in the hydration products industry.
Moreover, vendors are exploring plant-based alternatives to traditional plastics and implementing waste reduction strategies. Supply chain transparency and carbon offset programs are also becoming essential components of a responsible business model. Renewable energy solutions and circular economy principles are being adopted to minimize environmental impact. Free alternatives, such as tap water and natural springs, are accessible to some consumers. Online retail, e-commerce platforms, and digital channels have made it easier for consumers to access a wide range of hydration products. These factors are expected to hinder the market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
A. O. Smith Corp: The company offers hydration products such as RO water purifier and UV water purifier.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The sports segment is estimated to witness significant growth during the forecast period. Hydration packs and water bottles are essential hydration products used by sports enthusiasts, adventure seekers, military personnel, and athletes to maintain optimal hydration levels during physical activities. These hydration solutions offer convenience and portability, making them indispensable for various sports, trekking, skiing, biking, running, and other outdoor activities. The global market for hydration products is driven by the surge in sports activities and adventure sports participation worldwide.
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The sports segment was the largest segment and valued at USD 562.90 million in 2018. Adventure tourism, a key growth sector, is expanding at an unprecedented rate, contributing significantly to economic development and employment generation. Hydration Products manufacturers employ advanced technologies such as Thermoplastic Polyurethane (TPU) and Radio-Frequency Welding (RFW) to create lightweight and compressible hydration packs. Eco-friendly packaging and the integration of filtration and purification systems in water bottles and hydration packs are becoming increasingly popular. Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.
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North America is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The Market encompasses a range of offerings, including Hydration Packs and Water Bottles, designed to cater to various sectors such as Sports, Military, and Adventure activities. Manufacturers utilize advanced technologies like Thermoplastic Polyurethane and Radio-Frequency Welding to create lightweight and compressible products. Eco-friendly packaging is a priority, with Bottled water, Filtration devices, and Purification systems being offered in sustainable materials. The Sports segment, including Sports activities like Trekking, Skiing, Biking, Running, and Outdoor activities, requires hydration solutions that are portable, efficient, and durable. The Military sector relies on rugged, military-grade hydration products for long missions in harsh environments. These factors are expected to drive the market in North America during the forecast period.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The market is a significant sector within the health and wellness industry. This market encompasses a wide range of beverages and supplements designed to maintain optimal hydration levels in consumers. Key products in this market include water, sports drinks, and functional beverages, among others. Consumers are increasingly seeking hydration solutions that cater to their unique needs, leading to the growth of niche segments such as low-calorie and organic hydration products. Additionally, advances in technology have led to the development of innovative hydration solutions, such as electrolyte-infused water and hydration trackers. The market for hydration products is driven by several factors, including increasing health consciousness, a growing awareness of the importance of hydration, and the availability of convenient and portable hydration solutions. Furthermore, the market is expected to experience steady growth due to the rising demand for functional beverages and the expanding consumer base in emerging economies. Manufacturers in this market are focusing on product innovation, sustainability, and marketing strategies to differentiate themselves from competitors and meet the evolving needs of consumers. Overall, the market is a dynamic and competitive landscape, with numerous players vying for market share.
Moreover, the hydration supplement industry is experiencing a surge in demand due to growing awareness about dehydration and its impact on optimal health and vitality. These products offer functional benefits by replenishing essential electrolytes like sodium, potassium, and magnesium. Hydration comes in various forms such as hydration powders and tablets and ready-to-drink beverages, available at retail outlets, pharmacies, and specialty stores. Moreover, product endorsements by famous influencers have propelled hydration supplement sales, especially as people adopt changing lifestyles that prioritize preventive healthcare. The market is witnessing a surge in vitamins and electrolytes infused with plant-based extracts to cater to diverse delivery formats. These products cater to Athletics, Recreational Purposes, and Sport Enthusiasts, aligning with trade regulations and import-export analysis. Application niches and segments are expanding, driven by product launches that enhance product width and breadth while establishing application dominance. Brands like CamelBak are tapping into internet users interested in outdoor sports such as jogging, trail running, hiking, fishing, road biking, and cycling as part of the Outdoor Foundation.
Market Scope |
|
Report Coverage |
Details |
Page number |
191 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 10.72% |
Market growth 2024-2028 |
USD 653.2 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
8.83 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 35% |
Key countries |
US, Canada, UK, Australia, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
A. O. Smith Corp., ANTA Sports Products Ltd., Aquamira, BRITA SE, Cascade Designs Inc., Dometic Group AB, Ergodyne, Helen of Troy Ltd., HydraPak LLC, Klean Kanteen, Leatt Corp., Lifetime Brands Inc., Nestle SA, Newell Brands Inc., Safariland LLC, Samsonite International SA, TECHNICHE LLC, Thermos LLC, Vista Outdoor Inc., and ZHE JIANG HAERS VACUUM CONTAINERS CO. LTD. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Product
8 Market Segmentation by Distribution Channel
9 Customer Landscape
10 Geographic Landscape
11 Drivers, Challenges, and Opportunity/Restraints
12 Competitive Landscape
13 Competitive Analysis
14 Appendix
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