Iced Tea Market in India by Product and Distribution Channel - Forecast and Analysis 2022-2026

The iced tea market share in India is expected to increase by USD 6.00 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 17.43%.

This iced tea market research report of India provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers the iced tea market segmentation in India by product (black iced tea, green iced tea, and others) and distribution channel (offline and online). The iced tea market report of India also offers information on several market vendors, including Goodwyn Tea, Gujarat Tea Processors and Packers Ltd., Karma Kettle Teas, Nestle SA, ORGANIC INDIA Pvt. Ltd., Tata Consumer Products Ltd., TE-A-ME, TGL Co., The Coca-Cola Co., and Unilever Group among others.

What will the Iced Tea Market Size in India be During the Forecast Period?

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Iced Tea Market in India: Key Drivers and Challenges

The rising urbanization and changing consumer lifestyles are notably driving the iced tea market growth in India, although factors such as adherence to stringent regulations and guidelines may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the iced tea industry in India. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Iced Tea Market Driver in India

One of the key factors driving growth in the iced tea market in India is the rising urbanization and changing consumer lifestyles. Urbanization also indicates a rise in the per capita annual household disposable income of consumers. There has been a considerable shift in the lifestyles and food habits of consumers over the last two decades. Urbanization and consumerism have driven this shift, leading to a rapid rise in the consumption of healthy products, such as iced tea. Increased urbanization has also led to improved living standards and higher disposable incomes. The working population seeks healthy products that are convenient and can be consumed on the go, such as iced tea. This is not only due to the availability of a variety of tastes/flavors of iced tea products but also as certain iced tea variants meet dietary requirements such as low-sugar and sugar-free. Thus, such factors are driving the growth of the iced tea market in India.

Key Iced Tea Market Challenge in India

The adherence to stringent regulations and guidelines will be a major challenge for the iced tea market in India during the forecast period. Regulatory bodies have provided guidelines for food additives, contaminants, hygiene, labeling and composition, and the quality of food products, including iced tea. Regulatory bodies also monitor waste disposal in manufacturing plants and ban ingredients that involve health hazards. This may lead to product recalls. Stringent rules and guidelines are laid by government organizations to standardize the quality of iced tea products. Any violation of these rules may incur significant losses for manufacturers due to product recalls. This, in turn, affects the brand image of the manufacturer among consumers and could result in huge losses. Stringent regulations and guidelines on manufacturing iced tea products pose major challenges for market vendors and thereby hinder market growth.

This iced tea market analysis report of India also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Who are the Major Iced Tea Market Vendors in India?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

• Goodwyn Tea
• Gujarat Tea Processors and Packers Ltd.
• Karma Kettle Teas
• Nestle SA
• ORGANIC INDIA Pvt. Ltd.
• Tata Consumer Products Ltd.
• TE-A-ME
• TGL Co.
• The Coca-Cola Co.
• Unilever Group

This statistical study of the iced tea market in India encompasses successful business strategies deployed by the key vendors. The iced tea market in India is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market.

To make the most of the opportunities and recover from post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The iced tea market forecast report of India offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

What are the Revenue-generating Product Segments in the Iced Tea Market in India?

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The iced tea market share growth in India by the black iced tea segment will be significant during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the iced tea market size in India and actionable market insights on post-COVID-19 impact on each segment.

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What are the Key Data Covered in this Iced Tea Market Report of India?

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will drive iced tea market growth in India during the next five years
• Precise estimation of the iced tea market size in India and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• A thorough analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of iced tea market vendors in India 

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