India Iced Tea Market Size 2025-2029
The India iced tea market size is forecast to increase by USD 7.0 billion at a CAGR of 17.7% between 2024 and 2029.
The iced tea market in India is experiencing a notable transformation, driven by rising urbanization and significant shifts in consumer lifestyles. As incomes improve, consumers are increasingly gravitating toward healthier and more convenient beverage options, positioning products within the functional tea market as attractive alternatives to traditional sugary drinks. This trend is amplified by the growing visibility and accessibility offered through online retailing, which enables brands to engage directly with a digitally savvy consumer base. The e-commerce channel facilitates personalized shopping experiences and allows for wider distribution of specialty tea products, thereby expanding market reach beyond traditional metropolitan hubs and catering to a diverse range of taste preferences and consumer interests.This operational trajectory is shaped by a stringent regulatory environment. The adherence to strict guidelines and standards for food additives, labeling, and manufacturing processes presents a considerable hurdle for market participants. Compliance with these regulations is critical to avoid product recalls and maintain brand integrity, demanding significant investment in quality control and supply chain transparency. These rules impact everything from ingredient sourcing for ready-to-drink green tea to the claims made in marketing campaigns, adding a layer of complexity to product development and innovation cycles. Successfully navigating this landscape is essential for sustainable participation in the evolving market.
What will be the size of the India Iced Tea Market during the forecast period?
Explore in-depth regional segment analysis with market size data - historical 2019 - 2023 and forecasts 2025-2029 - in the full report.
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How is this market segmented?
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019 - 2023 for the following segments.
- Product
- Black iced tea
- Green iced tea
- Others
- Distribution channel
- Packaging
- Bottled
- RTD
- Powdered mix
- Others
- Geography
By Product Insights
The black iced tea segment is estimated to witness significant growth during the forecast period.
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The Black iced tea segment was valued at USD 1.6 billion in 2019 and showed a gradual increase during the forecast period.
Market Dynamics
Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The Indian iced tea market is witnessing a robust growth phase, propelled by evolving consumer lifestyles and a pronounced shift towards healthier beverage options over traditional carbonated drinks. This surge is particularly evident among the urban youth, who are increasingly drawn to ready-to-drink (RTD) formats. Key drivers include rising disposable incomes, aggressive marketing by leading brands, and expanded availability through organized retail channels and e-commerce platforms. To capture a wider audience, companies are actively innovating with a variety of flavors, ranging from classic lemon and peach to exotic fruit and herbal infusions, thereby catering to diverse regional tastes and preferences. The market is capitalizing on the perception of iced tea as a refreshing and better-for-you alternative.The competitive landscape is dynamic, featuring a mix of established international corporations and emerging domestic players vying for market share. Strategic differentiation is being achieved through product development, with a focus on low-sugar, organic, and functional iced tea variants. Many brands partner with specialized Original Equipment Manufacturers (OEM) for bottling and packaging to optimize production efficiency and maintain quality standards across their product lines. Future growth is anticipated to come from deeper penetration into tier-II and tier-III cities, supported by strengthened distribution networks and targeted promotional activities. The long-term outlook remains highly positive as consumer acceptance continues to grow.
What are the key market drivers leading to the rise in the adoption of India Iced Tea Industry?
What are the market trends shaping the India Iced Tea Industry?
What challenges does the India Iced Tea Industry face during its growth?
Exclusive Customer Landscape
The India iced tea market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the India iced tea market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Key Companies & Market Insights
Companies are implementing various strategies, such as strategic alliances, India iced tea market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.
Barrys Tea -
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
- Barrys Tea
- Goodwyn Tea
- Gujarat Tea Processors and Packers
- Harris Freeman
- ITO EN Ltd.
- Karma Kettle Teas
- Nestle SA
- ORGANIC INDIA Pvt. Ltd.
- Positive Food Ventures Pvt. Ltd.
- Tata Consumer Products Ltd.
- TE A ME
- The Coca Cola Co.
- The Good life Co.
- The Hain Celestial Group Inc.
- The Republic of Tea Inc.
- Unilever PLC
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Recent Development and News in India Iced Tea Market
Research Analyst Overview
The iced tea market in India is undergoing a significant evolution, shaped by changing consumer attitudes toward health and wellness. A noticeable shift towards beverages with lower sugar content and natural ingredients is influencing product development strategies. This trend, coupled with the rising demand for convenience, is affecting the ready-to-drink (RTD) beverage category. Manufacturers are reformulating products and adjusting their portfolios to align with the growing health consciousness of the population, thereby altering the competitive dynamics and consumption patterns within the sector. This adaptation reflects a broader movement across the food and beverage industry toward accommodating more discerning consumer preferences.In parallel with product evolution, flavor innovation is a primary area of focus for market participants. The introduction of novel and regionally inspired flavors is instrumental in capturing consumer interest and expanding market reach. The effectiveness of these strategies is heavily dependent on the efficiency of distribution channels, which are themselves transforming. The increasing penetration of organized retail and the expansion of e-commerce platforms are modifying how products are accessed by consumers. It is anticipated that the market will expand by over 14% as these supply chain enhancements improve product availability and cater to a wider demographic.
Dive into Technavio’s robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled India Iced Tea Market insights. See full methodology.
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Market Scope
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Report Coverage
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Details
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Page number
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181
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Base year
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2024
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Historic period
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2019 - 2023 |
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Forecast period
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2025-2029
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Growth momentum & CAGR
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Accelerating at a CAGR of 17.7%
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Market growth 2024-2029
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USD 7.0 billion
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Market structure
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Fragmented
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YoY growth 2024-2029(%)
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15.3%
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Key countries
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India
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Competitive landscape
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Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
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What are the Key Data Covered in this India Iced Tea Market Research and Growth Report?
- CAGR of the India Iced Tea industry during the forecast period
- Detailed information on factors that will drive the growth and forecasting between 2024 and 2029
- Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
- Accurate predictions about upcoming growth and trends and changes in consumer behaviour
- Growth of the market across APAC
- Thorough analysis of the market’s competitive landscape and detailed information about companies
- Comprehensive analysis of factors that will challenge the India iced tea market growth of industry companies
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1 Executive Summary
- 1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Country Market Characteristics
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Market Segmentation by Packaging
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3 Market Landscape
- 3.1 Market ecosystem
- Chart on Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Chart on Market characteristics analysis
- 3.3 Value chain analysis
- Chart on Value chain analysis
4 Market Sizing
- 4 Market Sizing
- 4.1 Market definition
- Data Table on Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.3 Market size 2024
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ billion)
- Data Table on India - Market size and forecast 2024-2029 ($ billion)
- Chart on India: Year-over-year growth 2024-2029 (%)
- Data Table on India: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5 Historic Market Size
- 5.1 Iced Tea Market in India 2019 - 2023
- Historic Market Size - Data Table on Iced Tea Market in India 2019 - 2023 ($ billion)
- 5.2 Product segment analysis 2019 - 2023
- Historic Market Size - Product Segment 2019 - 2023 ($ billion)
- 5.3 Distribution Channel segment analysis 2019 - 2023
- Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ billion)
- 5.4 Packaging segment analysis 2019 - 2023
- Historic Market Size - Packaging Segment 2019 - 2023 ($ billion)
6 Qualitative Analysis
- 6 Qualitative Analysis
- 6.1 The AI impact on Iced Tea Market in India
7 Five Forces Analysis
- 7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Product
- 8 Market Segmentation by Product
- 8.1 Market segments
- Chart on Product - Market share 2024-2029 (%)
- Data Table on Product - Market share 2024-2029 (%)
- 8.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
- 8.3 Black iced tea - Market size and forecast 2024-2029
- Chart on Black iced tea - Market size and forecast 2024-2029 ($ billion)
- Data Table on Black iced tea - Market size and forecast 2024-2029 ($ billion)
- Chart on Black iced tea - Year-over-year growth 2024-2029 (%)
- Data Table on Black iced tea - Year-over-year growth 2024-2029 (%)
- 8.4 Green iced tea - Market size and forecast 2024-2029
- Chart on Green iced tea - Market size and forecast 2024-2029 ($ billion)
- Data Table on Green iced tea - Market size and forecast 2024-2029 ($ billion)
- Chart on Green iced tea - Year-over-year growth 2024-2029 (%)
- Data Table on Green iced tea - Year-over-year growth 2024-2029 (%)
- 8.5 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ billion)
- Data Table on Others - Market size and forecast 2024-2029 ($ billion)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
- 8.6 Market opportunity by Product
- Market opportunity by Product ($ billion)
- Data Table on Market opportunity by Product ($ billion)
9 Market Segmentation by Distribution Channel
- 9 Market Segmentation by Distribution Channel
- 9.1 Market segments
- Chart on Distribution Channel - Market share 2024-2029 (%)
- Data Table on Distribution Channel - Market share 2024-2029 (%)
- 9.2 Comparison by Distribution Channel
- Chart on Comparison by Distribution Channel
- Data Table on Comparison by Distribution Channel
- 9.3 Offline - Market size and forecast 2024-2029
- Chart on Offline - Market size and forecast 2024-2029 ($ billion)
- Data Table on Offline - Market size and forecast 2024-2029 ($ billion)
- Chart on Offline - Year-over-year growth 2024-2029 (%)
- Data Table on Offline - Year-over-year growth 2024-2029 (%)
- 9.4 Online - Market size and forecast 2024-2029
- Chart on Online - Market size and forecast 2024-2029 ($ billion)
- Data Table on Online - Market size and forecast 2024-2029 ($ billion)
- Chart on Online - Year-over-year growth 2024-2029 (%)
- Data Table on Online - Year-over-year growth 2024-2029 (%)
- 9.5 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ billion)
- Data Table on Market opportunity by Distribution Channel ($ billion)
10 Market Segmentation by Packaging
- 10 Market Segmentation by Packaging
- 10.1 Market segments
- Chart on Packaging - Market share 2024-2029 (%)
- Data Table on Packaging - Market share 2024-2029 (%)
- 10.2 Comparison by Packaging
- Chart on Comparison by Packaging
- Data Table on Comparison by Packaging
- 10.3 Bottled - Market size and forecast 2024-2029
- Chart on Bottled - Market size and forecast 2024-2029 ($ billion)
- Data Table on Bottled - Market size and forecast 2024-2029 ($ billion)
- Chart on Bottled - Year-over-year growth 2024-2029 (%)
- Data Table on Bottled - Year-over-year growth 2024-2029 (%)
- 10.4 RTD - Market size and forecast 2024-2029
- Chart on RTD - Market size and forecast 2024-2029 ($ billion)
- Data Table on RTD - Market size and forecast 2024-2029 ($ billion)
- Chart on RTD - Year-over-year growth 2024-2029 (%)
- Data Table on RTD - Year-over-year growth 2024-2029 (%)
- 10.5 Powdered mix - Market size and forecast 2024-2029
- Chart on Powdered mix - Market size and forecast 2024-2029 ($ billion)
- Data Table on Powdered mix - Market size and forecast 2024-2029 ($ billion)
- Chart on Powdered mix - Year-over-year growth 2024-2029 (%)
- Data Table on Powdered mix - Year-over-year growth 2024-2029 (%)
- 10.6 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ billion)
- Data Table on Others - Market size and forecast 2024-2029 ($ billion)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
- 10.7 Market opportunity by Packaging
- Market opportunity by Packaging ($ billion)
- Data Table on Market opportunity by Packaging ($ billion)
11 Customer Landscape
- 11 Customer Landscape
- 11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Drivers, Challenges, and Opportunity
- 12 Drivers, Challenges, and Opportunity
- 12.1 Market drivers
- Rising urbanization and changing consumer lifestyles
- Endorsements from celebrities and social media
- Functional benefits of iced tea
- 12.2 Market challenges
- Adherence to stringent regulations and guidelines
- Utilization of artificial sweeteners in iced tea
- Increasing competition from substitutes
- 12.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 12.4 Market opportunities
- Rise in product visibility and accessibility through online retailing
- Innovation in packaging
- Introduction of sugar-free iced tea flavors
13 Competitive Landscape
- 13 Competitive Landscape
- 13.1 Overview
- 13.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 13.3 Landscape disruption
- Overview on factors of disruption
- 13.4 Industry risks
- Impact of key risks on business
14 Competitive Analysis
- 14 Competitive Analysis
- 14.1 Companies profiled
- 14.2 Company ranking index
- 14.3 Market positioning of companies
- Matrix on companies position and classification
- 14.4 Barrys Tea
- Barrys Tea - Overview
- Barrys Tea - Product / Service
- Barrys Tea - Key offerings
- SWOT
- 14.5 Goodwyn Tea
- Goodwyn Tea - Overview
- Goodwyn Tea - Product / Service
- Goodwyn Tea - Key offerings
- SWOT
- 14.6 Gujarat Tea Processors and Packers
- Gujarat Tea Processors and Packers - Overview
- Gujarat Tea Processors and Packers - Product / Service
- Gujarat Tea Processors and Packers - Key offerings
- SWOT
- 14.7 Harris Freeman
- Harris Freeman - Overview
- Harris Freeman - Product / Service
- Harris Freeman - Key offerings
- SWOT
- 14.8 Karma Kettle Teas
- Karma Kettle Teas - Overview
- Karma Kettle Teas - Product / Service
- Karma Kettle Teas - Key offerings
- SWOT
- 14.9 Nestle SA
- Nestle SA - Overview
- Nestle SA - Business segments
- Nestle SA - Key news
- Nestle SA - Key offerings
- Nestle SA - Segment focus
- SWOT
- 14.10 ORGANIC INDIA Pvt. Ltd.
- ORGANIC INDIA Pvt. Ltd. - Overview
- ORGANIC INDIA Pvt. Ltd. - Product / Service
- ORGANIC INDIA Pvt. Ltd. - Key offerings
- SWOT
- 14.11 Positive Food Ventures Pvt. Ltd.
- Positive Food Ventures Pvt. Ltd. - Overview
- Positive Food Ventures Pvt. Ltd. - Product / Service
- Positive Food Ventures Pvt. Ltd. - Key offerings
- SWOT
- 14.12 Tata Consumer Products Ltd.
- Tata Consumer Products Ltd. - Overview
- Tata Consumer Products Ltd. - Business segments
- Tata Consumer Products Ltd. - Key offerings
- Tata Consumer Products Ltd. - Segment focus
- SWOT
- 14.13 TE A ME
- TE A ME - Overview
- TE A ME - Product / Service
- TE A ME - Key offerings
- SWOT
- 14.14 The Coca Cola Co.
- The Coca Cola Co. - Overview
- The Coca Cola Co. - Business segments
- The Coca Cola Co. - Key news
- The Coca Cola Co. - Key offerings
- The Coca Cola Co. - Segment focus
- SWOT
- 14.15 The Good life Co.
- The Good life Co. - Overview
- The Good life Co. - Product / Service
- The Good life Co. - Key offerings
- SWOT
- 14.16 The Hain Celestial Group Inc.
- The Hain Celestial Group Inc. - Overview
- The Hain Celestial Group Inc. - Business segments
- The Hain Celestial Group Inc. - Key news
- The Hain Celestial Group Inc. - Key offerings
- The Hain Celestial Group Inc. - Segment focus
- SWOT
- 14.17 The Republic of Tea Inc.
- The Republic of Tea Inc. - Overview
- The Republic of Tea Inc. - Product / Service
- The Republic of Tea Inc. - Key offerings
- SWOT
- 14.18 Unilever PLC
- Unilever PLC - Overview
- Unilever PLC - Business segments
- Unilever PLC - Key offerings
- Unilever PLC - Segment focus
- SWOT
15 Appendix
- 15 Appendix
- 15.1 Scope of the report
- Market definition
- Objectives
- Notes and caveats
- 15.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 15.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 15.4 Research methodology
- 15.5 Data procurement
- 15.6 Data validation
- 15.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 15.8 Data synthesis
- 15.9 360 degree market analysis
- 360 degree market analysis
- 15.10 List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
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