How big is the In-App Advertising Market market?

The in-app advertising market market size is estimated to grow at $$ 338.3 bn in 2024-2028. <a href='https://www.technavio.com/report/in-app-advertising-market-analysis'>Read More</a>

Which segment accounted for the largest In-App Advertising Market market share?

Market segmentation by application (Messaging, Online shopping, Gaming, Entertainment, and Others), type (Banner ads, Interstitial ads, Rich media ads, Video ads, and Native ads), and .... <a href='https://www.technavio.com/report/in-app-advertising-market-analysis'>Read More</a>

Who are the key players in the In-App Advertising Market market?

Adscompass, Alphabet Inc., Amazon.com Inc., Azerion Group N.V, Bidease inc., BYYD Inc, Coalition Technologies LLC, Digital Hamster SL, Dot Com Infoway, Flatline Agency, .... <a href='https://www.technavio.com/report/in-app-advertising-market-analysis'>Read More</a>

What are the factors driving the In-App Advertising Market market?

The key factors driving the in-app advertising market market growth are: Growing use of smartphones Growing in-app purchases . <a href='https://www.technavio.com/report/in-app-advertising-market-analysis'>Read More</a>

In-App Advertising Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, China, India, Germany, UK - Size and Forecast 2024-2028

Published: Aug 2024
Pages: 163
SKU: IRTNTR75265

Enjoy complimentary customisation on priority with our Enterprise License!

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Application
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market

2.2 Market characteristics
- Market characteristics analysis

2.3 Value chain analysis
- Value Chain Analysis

3 Market Sizing

3.1 Market definition
- Offerings of companies included in the market definition

3.2 Market segment analysis
- Market segments

3.3 Market size 2023

3.4 Market outlook: Forecast for 2023-2028
- Chart on Global - Market size and forecast 2023-2028 ($ billion)
- Data Table on Global - Market size and forecast 2023-2028 ($ billion)
- Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global In-App Advertising Market 2018 - 2022
- Historic Market Size - Data Table on Global In-App Advertising Market 2018 - 2022 ($ billion)

4.2 Application segment analysis 2018 - 2022
- Historic Market Size - Application Segment 2018 - 2022 ($ billion)

4.3 Type segment analysis 2018 - 2022
- Historic Market Size - Type Segment 2018 - 2022 ($ billion)

4.4 Geography segment analysis 2018 - 2022
- Historic Market Size - Geography Segment 2018 - 2022 ($ billion)

4.5 Country segment analysis 2018 - 2022
- Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028

5.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028

5.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028

5.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028

5.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028

5.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028

5.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Application

6.1 Market segments
- Chart on Application - Market share 2023-2028 (%)
- Data Table on Application - Market share 2023-2028 (%)

6.2 Comparison by Application
- Chart on Comparison by Application
- Data Table on Comparison by Application

6.3 Messaging - Market size and forecast 2023-2028
- Chart on Messaging - Market size and forecast 2023-2028 ($ billion)
- Data Table on Messaging - Market size and forecast 2023-2028 ($ billion)
- Chart on Messaging - Year-over-year growth 2023-2028 (%)
- Data Table on Messaging - Year-over-year growth 2023-2028 (%)

6.4 Online shopping - Market size and forecast 2023-2028
- Chart on Online shopping - Market size and forecast 2023-2028 ($ billion)
- Data Table on Online shopping - Market size and forecast 2023-2028 ($ billion)
- Chart on Online shopping - Year-over-year growth 2023-2028 (%)
- Data Table on Online shopping - Year-over-year growth 2023-2028 (%)

6.5 Gaming - Market size and forecast 2023-2028
- Chart on Gaming - Market size and forecast 2023-2028 ($ billion)
- Data Table on Gaming - Market size and forecast 2023-2028 ($ billion)
- Chart on Gaming - Year-over-year growth 2023-2028 (%)
- Data Table on Gaming - Year-over-year growth 2023-2028 (%)

6.6 Entertainment - Market size and forecast 2023-2028
- Chart on Entertainment - Market size and forecast 2023-2028 ($ billion)
- Data Table on Entertainment - Market size and forecast 2023-2028 ($ billion)
- Chart on Entertainment - Year-over-year growth 2023-2028 (%)
- Data Table on Entertainment - Year-over-year growth 2023-2028 (%)

6.7 Others - Market size and forecast 2023-2028
- Chart on Others - Market size and forecast 2023-2028 ($ billion)
- Data Table on Others - Market size and forecast 2023-2028 ($ billion)
- Chart on Others - Year-over-year growth 2023-2028 (%)
- Data Table on Others - Year-over-year growth 2023-2028 (%)

6.8 Market opportunity by Application
- Market opportunity by Application ($ billion)
- Data Table on Market opportunity by Application ($ billion)

7 Market Segmentation by Type

7.1 Market segments
- Chart on Type - Market share 2023-2028 (%)
- Data Table on Type - Market share 2023-2028 (%)

7.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type

7.3 Banner ads - Market size and forecast 2023-2028
- Chart on Banner ads - Market size and forecast 2023-2028 ($ billion)
- Data Table on Banner ads - Market size and forecast 2023-2028 ($ billion)
- Chart on Banner ads - Year-over-year growth 2023-2028 (%)
- Data Table on Banner ads - Year-over-year growth 2023-2028 (%)

7.4 Interstitial ads - Market size and forecast 2023-2028
- Chart on Interstitial ads - Market size and forecast 2023-2028 ($ billion)
- Data Table on Interstitial ads - Market size and forecast 2023-2028 ($ billion)
- Chart on Interstitial ads - Year-over-year growth 2023-2028 (%)
- Data Table on Interstitial ads - Year-over-year growth 2023-2028 (%)

7.5 Rich media ads - Market size and forecast 2023-2028
- Chart on Rich media ads - Market size and forecast 2023-2028 ($ billion)
- Data Table on Rich media ads - Market size and forecast 2023-2028 ($ billion)
- Chart on Rich media ads - Year-over-year growth 2023-2028 (%)
- Data Table on Rich media ads - Year-over-year growth 2023-2028 (%)

7.6 Video ads - Market size and forecast 2023-2028
- Chart on Video ads - Market size and forecast 2023-2028 ($ billion)
- Data Table on Video ads - Market size and forecast 2023-2028 ($ billion)
- Chart on Video ads - Year-over-year growth 2023-2028 (%)
- Data Table on Video ads - Year-over-year growth 2023-2028 (%)

7.7 Native ads - Market size and forecast 2023-2028
- Chart on Native ads - Market size and forecast 2023-2028 ($ billion)
- Data Table on Native ads - Market size and forecast 2023-2028 ($ billion)
- Chart on Native ads - Year-over-year growth 2023-2028 (%)
- Data Table on Native ads - Year-over-year growth 2023-2028 (%)

7.8 Market opportunity by Type
- Market opportunity by Type ($ billion)
- Data Table on Market opportunity by Type ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Chart on Market share by geography 2023-2028 (%)
- Data Table on Market share by geography 2023-2028 (%)

9.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison

9.3 North America - Market size and forecast 2023-2028
- Chart on North America - Market size and forecast 2023-2028 ($ billion)
- Data Table on North America - Market size and forecast 2023-2028 ($ billion)
- Chart on North America - Year-over-year growth 2023-2028 (%)
- Data Table on North America - Year-over-year growth 2023-2028 (%)

9.4 Europe - Market size and forecast 2023-2028
- Chart on Europe - Market size and forecast 2023-2028 ($ billion)
- Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
- Chart on Europe - Year-over-year growth 2023-2028 (%)
- Data Table on Europe - Year-over-year growth 2023-2028 (%)

9.5 APAC - Market size and forecast 2023-2028
- Chart on APAC - Market size and forecast 2023-2028 ($ billion)
- Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
- Chart on APAC - Year-over-year growth 2023-2028 (%)
- Data Table on APAC - Year-over-year growth 2023-2028 (%)

9.6 South America - Market size and forecast 2023-2028
- Chart on South America - Market size and forecast 2023-2028 ($ billion)
- Data Table on South America - Market size and forecast 2023-2028 ($ billion)
- Chart on South America - Year-over-year growth 2023-2028 (%)
- Data Table on South America - Year-over-year growth 2023-2028 (%)

9.7 Middle East and Africa - Market size and forecast 2023-2028
- Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)

9.8 US - Market size and forecast 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ billion)
- Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Chart on US - Year-over-year growth 2023-2028 (%)
- Data Table on US - Year-over-year growth 2023-2028 (%)

9.9 China - Market size and forecast 2023-2028
- Chart on China - Market size and forecast 2023-2028 ($ billion)
- Data Table on China - Market size and forecast 2023-2028 ($ billion)
- Chart on China - Year-over-year growth 2023-2028 (%)
- Data Table on China - Year-over-year growth 2023-2028 (%)

9.10 India - Market size and forecast 2023-2028
- Chart on India - Market size and forecast 2023-2028 ($ billion)
- Data Table on India - Market size and forecast 2023-2028 ($ billion)
- Chart on India - Year-over-year growth 2023-2028 (%)
- Data Table on India - Year-over-year growth 2023-2028 (%)

9.11 Germany - Market size and forecast 2023-2028
- Chart on Germany - Market size and forecast 2023-2028 ($ billion)
- Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
- Chart on Germany - Year-over-year growth 2023-2028 (%)
- Data Table on Germany - Year-over-year growth 2023-2028 (%)

9.12 UK - Market size and forecast 2023-2028
- Chart on UK - Market size and forecast 2023-2028 ($ billion)
- Data Table on UK - Market size and forecast 2023-2028 ($ billion)
- Chart on UK - Year-over-year growth 2023-2028 (%)
- Data Table on UK - Year-over-year growth 2023-2028 (%)

9.13 Market opportunity by geography
- Market opportunity by geography ($ billion)
- Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Opportunity/Restraints

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028

10.4 Market opportunities/restraints

11 Competitive Landscape

11.1 Overview

11.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation

11.3 Landscape disruption
- Overview on factors of disruption

11.4 Industry risks
- Impact of key risks on business

12 Competitive Analysis

12.1 Companies profiled
- Companies covered

12.2 Market positioning of companies
- Matrix on companies position and classification

12.3 Adscompass
- Adscompass - Overview
- Adscompass - Product / Service
- Adscompass - Key offerings

12.4 Alphabet Inc.
- Alphabet Inc. - Overview
- Alphabet Inc. - Business segments
- Alphabet Inc. - Key offerings
- Alphabet Inc. - Segment focus

12.5 Bidease inc.
- Bidease inc. - Overview
- Bidease inc. - Product / Service
- Bidease inc. - Key offerings

12.6 BYYD Inc
- BYYD Inc - Overview
- BYYD Inc - Product / Service
- BYYD Inc - Key offerings

12.7 Coalition Technologies LLC
- Coalition Technologies LLC - Overview
- Coalition Technologies LLC - Product / Service
- Coalition Technologies LLC - Key offerings

12.8 Digital Hamster SL
- Digital Hamster SL - Overview
- Digital Hamster SL - Product / Service
- Digital Hamster SL - Key offerings

12.9 Dot Com Infoway
- Dot Com Infoway - Overview
- Dot Com Infoway - Product / Service
- Dot Com Infoway - Key offerings

12.10 IDS Logic
- IDS Logic - Overview
- IDS Logic - Product / Service
- IDS Logic - Key offerings

12.11 InMobi Pte. Ltd.
- InMobi Pte. Ltd. - Overview
- InMobi Pte. Ltd. - Product / Service
- InMobi Pte. Ltd. - Key offerings

12.12 Mobio Global Ltd.
- Mobio Global Ltd. - Overview
- Mobio Global Ltd. - Product / Service
- Mobio Global Ltd. - Key offerings

12.13 RevX
- RevX - Overview
- RevX - Product / Service
- RevX - Key offerings

12.14 Tremor International Ltd.
- Tremor International Ltd. - Overview
- Tremor International Ltd. - Product / Service
- Tremor International Ltd. - Key offerings

12.15 TUNE Inc.
- TUNE Inc. - Overview
- TUNE Inc. - Product / Service
- TUNE Inc. - Key offerings

12.16 Yahoo
- Yahoo - Overview
- Yahoo - Product / Service
- Yahoo - Key offerings

12.17 zoomd technologies Ltd.
- zoomd technologies Ltd. - Overview
- zoomd technologies Ltd. - Product / Service
- zoomd technologies Ltd. - Key offerings

13 Appendix