In-Game Advertising Market by Platform and Geography - Forecast and Analysis 2021-2025

  • Published: May 2021
  • Pages: 120
  • SKU: IRTNTR43136

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The in-game advertising market value is projected to grow by USD 3.54 billion at a CAGR of almost 16% during 2021-2025.

The in-game advertising market report extensively covers market segmentation by platform (mobile, computing, and console) and geography (North America, APAC, Europe, MEA, and South America) and potential market drivers that the vendors are capitalizing on to sustain profitable growth. Furthermore, read about the latest key findings on the post COVID-19 impact on the market from this report.

What will the In-Game Advertising Market Size be in 2021?


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In-Game Advertising Market: Key Drivers and Trends

According to our research output, there has been a positive impact on the market growth post COVID-19 era. Key drivers such as the increase in number of gamers and growing partnership between advertisers and video game companies are notably supporting the in-game advertising market growth. However, one of the foremost factors impeding market growth is growing use of advertisement blocking solutions. Get detailed insights on the trends and challenges to stay prepared for the obstacles in the future, which will help companies analyze and develop growth strategies.

This post-pandemic in-game advertising market report has assessed the shift in consumer behavior and identified trends and drivers that will help market players outmaneuver challenges. Technology innovations, implementation, and improvisation scope identified in the in-game advertising market trends is essential for building new business opportunities across segmentations and geographies.

Who are the Major In-Game Advertising Market Vendors?

The in-game advertising market forecast report provides insights on complete key vendor profiles and their business strategies to reimage themselves. The profiles covered in the report are as follows:


  • Alphabet Inc.
  • Anzu Virtual Reality Ltd.
  • Blizzard Entertainment Inc.
  • Electronic Arts Inc.
  • ironSource Ltd.
  • MediaSpike Inc.
  • Motive Interactive Inc.
  • Playwire LLC
  • RapidFire Inc.
  • WPP Plc


The in-game advertising market is concentrated and the vendors are deploying various organic and inorganic growth strategies to compete in the market. Click here to uncover other successful business strategies deployed by the vendors.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The key vendor profiles include information on their production, sustainability, and growth prospects. Download a free sample of the in-game advertising market forecast report for insights on complete key vendor profiles.

Which are the Key Regions for In-Game Advertising Market?


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China and Japan are the key markets for in-game advertising market in APAC. Learn about the key, emerging, and untapped markets from our in-game advertising market size, share, & trends analysis report for targeting your business efforts toward promising growth regions. 34% of the market’s growth will originate from APAC during the forecast period.

APAC has been recording significant growth rate and is expected to offer several growth opportunities to market vendors during the forecast period. Increase in popularity of mobile gaming has been identified as one of the chief factors that will drive the in-game advertising market growth in APAC over the forecast period. To garner further competitive intelligence and regional opportunities in store for vendors, view our sample report.

What are the Revenue-generating Platform Segments in the In-Game Advertising Market?


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The in-game advertising market share growth by the mobile segment has been significant. The in-game advertising market report provides comprehensive understanding of the subsegments of the target market to identify niche customer groups and demographic requirements. Furthermore, the report provides insights on the impact of COVID-19 on market segments, which can be used to deduce transformation patterns in consumer behavior in the coming years and improvise business plans.

Request for a free sample of the report to get an exclusive glimpse of actionable market insights on post COVID-19 impact on each segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the in-game advertising market size.



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What are the Key Factors Covered in this In-Game Advertising Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive in-game advertising market growth during the next five years
  • Precise estimation of the in-game advertising market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the in-game advertising market across North America, APAC, Europe, MEA, and South America 
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of in-game advertising market vendors

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The in-game advertising market growth will increase by $10.97 billion during 2019-2024.
The in-game advertising market is expected to grow at a CAGR of 19.60% during 2019-2024.
Technavio has segmented the in-game advertising market by platform (Mobile, Computing, and Console) and geographic (North America, APAC, Europe, and South America).
Alphabet Inc., Anzu Ltd., Electronic Arts Inc., engage, MediaSpike Inc., Motive Interactive Inc., Playwire Media LLC, RapidFire Inc. are a few of the key vendors in the in-game advertising market.
APAC will register the highest growth rate of 46.00% among the other regions. Therefore, the in-game advertising market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the in-game advertising market growth are:
  • Increase in number of gamers and growing partnership between advertisers and video game companies
  • Incorporation of NLP with in-game advertising
The in-game advertising market vendors should focus on grabbing business opportunities from the mobile segment as it accounted for the largest market share in the base year.
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