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In-Game Advertising Market by Platform, Type, and Geography - Forecast and Analysis 2023-2027

  • Published: Nov 2022
  • Pages: 120
  • SKU: IRTNTR43136
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The in-game advertising market is estimated to grow at a CAGR of 13.25% between 2022 and 2027. The size of the market is forecast to increase by USD 5,182.68 million. The market's growth depends on several factors, including the increase in the number of gamers and growing partnerships between advertisers and video game companies, the increase in popularity of mobile gaming, and the growing popularity of dynamic in-game.

This report extensively covers market segmentation by type (static ads, dynamic ads, and advergaming) and geography (North America, APAC, Europe, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

 What will the Size of the In-Game Advertising Market be During the Forecast Period?

In-Game Advertising Market Size

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Parent Market Analysis

Technavio categorizes the global in-game advertising market as a part of the global interactive home entertainment market within the global media and entertainment market. The parent global media and entertainment market cover companies offering products, services, and solutions in advertising, broadcasting, cable and satellite, publishing, movies and entertainment, interactive home entertainment, and interactive media and services. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.

In-Game Advertising Market: Key Drivers, Trends, Challenges, and Customer Landscape

The increase in the number of gamers and growing partnerships between advertisers and video game companies are notably driving the in-game advertising (IGA) market growth, although factors such as the growing use of advertisement-blocking solutions may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key In-Game Advertising Market Driver 

The increase in the number of gamers and growing partnerships between advertisers and video game companies are the key factors driving the global in-game advertising (IGA) market growth. The gaming industry is growing rapidly with the increase in the availability of free-to-play online video games, such as Apex Legends and Fortnite. This industry is expected to be valued at over USD 300 billion with more than 2.4 billion gamers around the world by 2025. This will encourage advertisers to invest in in-game advertising and will help them reach a larger audience belonging to diverse demographic groups and geographic regions in less time.

The growth of the global in-game advertising (IGA) market will be driven by the increasing number of partnerships between game publishing enterprises and advertisers (enterprises planning to advertise products through in-game advertising). This type of advertising helps in creating a high audio-visual impact that can have a long-lasting and favourable impression of the product on viewers.

Key In-Game Advertising Market Trend

The incorporation of Neuro-Linguistic Programming (NLP) with in-game advertising will fuel the global IGA market growth. Neuro-Linguistic Programming (NLP) has been used as a tool by marketing enterprises for purposes such as sentiment analysis, but now these enterprises are also using it with in-game advertising. Using NLP, marketing enterprises understand the way people process their feelings, thinking, behaviour, and language to produce desired results. NLP integrates smart advertisement formats directly into the game loops by identifying when a gamer is in an approachable mindset to engage with the advertisement before displaying it.

For instance, when a gamer is about to lose a racing game, he can get a boost by returning to an advertisement, which can ultimately help him win the game. The chances that gamers engage with in-game advertising are more, which can also lead to better engagement with the brand. Hence, the incorporation of NLP with in-game advertising can lead to an increase in the demand for in-game advertising during the forecast period.

Key In-Game Advertising Market Challenge

The growing use of advertisement-blocking solutions is a major challenge to the global IGA market growth. The increasing interruption caused by in-game advertising before a game starts and while playing games can affect the player's experience. Some of the advertisements do not add value or have any relevance to gamers, which increases their level of frustration while playing. This encourages gamers to adopt advertisement-blocking solutions that help them in blocking advertisements from being displayed while playing video games.

An advertisement-blocking solution is a piece of code that can be attached to the browser as an extension, which helps in blocking all advertisements while playing video games. The use of these advertisement-blocking solutions leads to losses for game publishers and advertisers since no revenue is generated from gamers who use advertisement-blocking solutions. Hence, the increasing use of advertisement-blocking solutions will negatively impact the growth of the market in focus during the forecast period.

Key In-Game Advertising Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

In-Game Advertising Market Share by Geography

Global In-Game Advertising Market Customer Landscape

Who are the Major In-Game Advertising Market Vendors?                                     

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

activisionblizzardmedia.com - The company offers in-game advertising services such as interactive advertisements, integrated branding, and rewarded video advertisements. Also, through this segment, the company offers advertisement solutions, insights, and resources.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

  • Activision Blizzard Media Ltd.
  • AdInMo Ltd.
  • Alphabet Inc.
  • Anzu Virtual Reality Ltd.
  • Bidstack Ltd.
  • Flurry Inc
  • HotPlay
  • InMobi Pte. Ltd.
  • ironSource Ltd.
  • Motive Interactive Inc.
  • Playwire LLC

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segments in the In-Game Advertising Market?

The market share growth by the mobile segment will be significant during the forecast period. Mobile gaming constitutes a large portion of the global gaming market. In 2021, the penetration of smartphones was 45%-50% across the globe, and about half of mobile application users played games on their phones. The availability of low-cost, large-screen mobile devices with high display resolution has enhanced the gaming experience of players, which is encouraging more people to opt for mobile gaming.

In-Game Advertising Market Size

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The mobile segment showed a gradual increase in market share from USD 1577.80 million in 2017 and continued to grow by 2021. The increasing number of users of mobile gaming and the rise in the number of casual and hyper-casual gamers have resulted in a significant number of product launches by vendors. This encourages advertisers to advertise through casual and hyper-casual games. Advertising enterprises provide in-game advertising to casual and hyper-casual gamers through rewarded videos, interstitial advertisements, banners, and native banners.

Also, most casual and hyper-casual gamers opt for games that they can play free of cost. Game developers generate a major portion of their revenue from in-app purchases and in-game advertising. Thus, owing to the increase in the number of casual and hyper-casual gamers, both advertisers and game developers are opting for in-game advertising.

Which are the Key Regions for the In-Game Advertising Market?

In-Game Advertising Market Share by Geography

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North America is projected to contribute 35% by 2027. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The in-game advertising market is expected to grow in North America during the forecast period as mobile as well as console gaming are gaining popularity as a pastime in countries such as the US and Canada. The high penetration of smartphones and the Internet in these countries tends to increase the number of mobile gamers. For instance, according to The World Bank Group, individuals using the Internet accounted for 88% of the population in the US and 93% in Canada in 2021. Mobile gaming is one of the most common applications as it offers strong engagement across all age groups, which is leading to an increase in the number of mobile gamers. 

Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. The market has been segmented by type, product, distribution channel, and region.

  • Platform Outlook ( USD Million, 2017 - 2027)
    • Mobile
    • Computing
    • Console
  • Type Outlook ( USD Million, 2017 - 2027)
    • Static ads
    • Dynamic ads
    • Advergaming
  • Region Outlook ( USD Million, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile
      • Argentina
      • Brazil
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

In-Game Advertising Market Scope

Report Coverage

Details

Page number

160

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 13.25%

Market growth 2023-2027

$ 5,182.68 million

Market structure

Concentrated

YoY growth (%)

9.75

Regional analysis

North America, APAC, Europe, Middle East and Africa, and South America

Performing market contribution

North America at 35%

Key countries

US, China, Japan, Germany, and UK

Competitive landscape

Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

Activision Blizzard Media Ltd., AdInMo Ltd., Alphabet Inc., Anzu Virtual Reality Ltd., Bidstack Ltd., Flurry Inc, HotPlay, InMobi Pte. Ltd., ironSource Ltd., Motive Interactive Inc., Playwire LLC, RapidFire Inc., Wam Group Ltd., and WPP Plc

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this In-Game Advertising Market Report?

  • CAGR of the market during the forecast period.
  • Detailed information on factors that will drive the growth of the market between 2023 and 2027
  • Precise estimation of the size of the in-game advertising market size and its contribution of the market in focus to the parent market.
  • Accurate predictions about upcoming trends and changes in consumer behaviour.
  • Growth of the market industry across North America, APAC, Europe, Middle East and Africa, and South America.
  • Thorough analysis of the market’s competitive landscape and detailed information about vendors.
  • Comprehensive analysis of factors that will challenge the growth of in-game advertising market vendors.

 

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Platform
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global in-game advertising market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Global in-game advertising market 2017 - 2021 ($ million)
    • 4.2 Platform Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Platform Segment 2017 - 2021 ($ million)
    • 4.3 Type Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Type Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Platform

    • 6.1 Market segments
      • Exhibit 30: Chart on Platform - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Platform - Market share 2022-2027 (%)
    • 6.2 Comparison by Platform
      • Exhibit 32: Chart on Comparison by Platform
      • Exhibit 33: Data Table on Comparison by Platform
    • 6.3 Mobile - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Mobile - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on Mobile - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on Mobile - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Mobile - Year-over-year growth 2022-2027 (%)
    • 6.4 Computing - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Computing - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on Computing - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on Computing - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Computing - Year-over-year growth 2022-2027 (%)
    • 6.5 Console - Market size and forecast 2022-2027
      • Exhibit 42: Chart on Console - Market size and forecast 2022-2027 ($ million)
      • Exhibit 43: Data Table on Console - Market size and forecast 2022-2027 ($ million)
      • Exhibit 44: Chart on Console - Year-over-year growth 2022-2027 (%)
      • Exhibit 45: Data Table on Console - Year-over-year growth 2022-2027 (%)
    • 6.6 Market opportunity by Platform
      • Exhibit 46: Market opportunity by Platform ($ million)

    7 Market Segmentation by Type

    • 7.1 Market segments
      • Exhibit 47: Chart on Type - Market share 2022-2027 (%)
      • Exhibit 48: Data Table on Type - Market share 2022-2027 (%)
    • 7.2 Comparison by Type
      • Exhibit 49: Chart on Comparison by Type
      • Exhibit 50: Data Table on Comparison by Type
    • 7.3 Static ads - Market size and forecast 2022-2027
      • Exhibit 51: Chart on Static ads - Market size and forecast 2022-2027 ($ million)
      • Exhibit 52: Data Table on Static ads - Market size and forecast 2022-2027 ($ million)
      • Exhibit 53: Chart on Static ads - Year-over-year growth 2022-2027 (%)
      • Exhibit 54: Data Table on Static ads - Year-over-year growth 2022-2027 (%)
    • 7.4 Dynamic ads - Market size and forecast 2022-2027
      • Exhibit 55: Chart on Dynamic ads - Market size and forecast 2022-2027 ($ million)
      • Exhibit 56: Data Table on Dynamic ads - Market size and forecast 2022-2027 ($ million)
      • Exhibit 57: Chart on Dynamic ads - Year-over-year growth 2022-2027 (%)
      • Exhibit 58: Data Table on Dynamic ads - Year-over-year growth 2022-2027 (%)
    • 7.5 Advergaming - Market size and forecast 2022-2027
      • Exhibit 59: Chart on Advergaming - Market size and forecast 2022-2027 ($ million)
      • Exhibit 60: Data Table on Advergaming - Market size and forecast 2022-2027 ($ million)
      • Exhibit 61: Chart on Advergaming - Year-over-year growth 2022-2027 (%)
      • Exhibit 62: Data Table on Advergaming - Year-over-year growth 2022-2027 (%)
    • 7.6 Market opportunity by Type
      • Exhibit 63: Market opportunity by Type ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 64: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 65: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 66: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 67: Chart on Geographic comparison
      • Exhibit 68: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2022-2027
      • Exhibit 69: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 70: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 71: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 72: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.4 APAC - Market size and forecast 2022-2027
      • Exhibit 73: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 74: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 75: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 76: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.5 Europe - Market size and forecast 2022-2027
      • Exhibit 77: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 78: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 79: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 80: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.6 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 81: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 82: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 83: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 84: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.7 South America - Market size and forecast 2022-2027
      • Exhibit 85: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 86: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 87: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 88: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 89: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 90: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 91: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 92: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 93: Chart on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 94: Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 95: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 96: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 Japan - Market size and forecast 2022-2027
      • Exhibit 97: Chart on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 98: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 99: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 100: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 9.11 Germany - Market size and forecast 2022-2027
      • Exhibit 101: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 102: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 103: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 104: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.12 UK - Market size and forecast 2022-2027
      • Exhibit 105: Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 106: Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 107: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 108: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 109: Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 110: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 111: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 112: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 113: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 114: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 115: Matrix on vendor position and classification
            • 12.3 Activision Blizzard Media Ltd.
              • Exhibit 116: Activision Blizzard Media Ltd. - Overview
              • Exhibit 117: Activision Blizzard Media Ltd. - Product / Service
              • Exhibit 118: Activision Blizzard Media Ltd. - Key offerings
            • 12.4 AdInMo Ltd.
              • Exhibit 119: AdInMo Ltd. - Overview
              • Exhibit 120: AdInMo Ltd. - Product / Service
              • Exhibit 121: AdInMo Ltd. - Key offerings
            • 12.5 Alphabet Inc.
              • Exhibit 122: Alphabet Inc. - Overview
              • Exhibit 123: Alphabet Inc. - Business segments
              • Exhibit 124: Alphabet Inc. - Key news
              • Exhibit 125: Alphabet Inc. - Key offerings
              • Exhibit 126: Alphabet Inc. - Segment focus
            • 12.6 Anzu Virtual Reality Ltd.
              • Exhibit 127: Anzu Virtual Reality Ltd. - Overview
              • Exhibit 128: Anzu Virtual Reality Ltd. - Product / Service
              • Exhibit 129: Anzu Virtual Reality Ltd. - Key offerings
            • 12.7 Bidstack Ltd.
              • Exhibit 130: Bidstack Ltd. - Overview
              • Exhibit 131: Bidstack Ltd. - Product / Service
              • Exhibit 132: Bidstack Ltd. - Key offerings
            • 12.8 Flurry Inc
              • Exhibit 133: Flurry Inc - Overview
              • Exhibit 134: Flurry Inc - Product / Service
              • Exhibit 135: Flurry Inc - Key offerings
            • 12.9 HotPlay
              • Exhibit 136: HotPlay - Overview
              • Exhibit 137: HotPlay - Product / Service
              • Exhibit 138: HotPlay - Key offerings
            • 12.10 InMobi Pte. Ltd.
              • Exhibit 139: InMobi Pte. Ltd. - Overview
              • Exhibit 140: InMobi Pte. Ltd. - Product / Service
              • Exhibit 141: InMobi Pte. Ltd. - Key offerings
            • 12.11 ironSource Ltd.
              • Exhibit 142: ironSource Ltd. - Overview
              • Exhibit 143: ironSource Ltd. - Product / Service
              • Exhibit 144: ironSource Ltd. - Key offerings
            • 12.12 Motive Interactive Inc.
              • Exhibit 145: Motive Interactive Inc. - Overview
              • Exhibit 146: Motive Interactive Inc. - Product / Service
              • Exhibit 147: Motive Interactive Inc. - Key offerings
            • 12.13 Playwire LLC
              • Exhibit 148: Playwire LLC - Overview
              • Exhibit 149: Playwire LLC - Product / Service
              • Exhibit 150: Playwire LLC - Key offerings
            • 12.14 RapidFire Inc.
              • Exhibit 151: RapidFire Inc. - Overview
              • Exhibit 152: RapidFire Inc. - Product / Service
              • Exhibit 153: RapidFire Inc. - Key offerings
            • 12.15 Wam Group Ltd.
              • Exhibit 154: Wam Group Ltd. - Overview
              • Exhibit 155: Wam Group Ltd. - Product / Service
              • Exhibit 156: Wam Group Ltd. - Key offerings
            • 12.16 WPP Plc
              • Exhibit 157: WPP Plc - Overview
              • Exhibit 158: WPP Plc - Business segments
              • Exhibit 159: WPP Plc - Key offerings
              • Exhibit 160: WPP Plc - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 161: Inclusions checklist
                • Exhibit 162: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 163: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 164: Research methodology
                • Exhibit 165: Validation techniques employed for market sizing
                • Exhibit 166: Information sources
              • 13.5 List of abbreviations
                • Exhibit 167: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              In-Game Advertising market growth will increase by $5182.68 million during 2023-2027.
              The in-game advertising market is expected to grow at a CAGR of 13.25% during 2023-2027.
              Technavio has segmented the in-game advertising market by platform (Mobile, Computing, and Console) ,type (Static ads, Dynamic ads, Advergaming, and South America) , and geography (North America, APAC, Europe, Middle East and Africa, and South America).
              Activision Blizzard Media Ltd., AdInMo Ltd., Alphabet Inc., Anzu Virtual Reality Ltd., Bidstack Ltd., Flurry Inc, HotPlay, InMobi Pte. Ltd., ironSource Ltd., Motive Interactive Inc., Playwire LLC, RapidFire Inc., Wam Group Ltd., WPP Plc are a few of the key vendors in the in-game advertising market.
              APAC will register the highest growth rate of 34.93% among the other regions. Therefore, the in-game advertising market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
              The key factors driving the in-game advertising market growth are:
              • Increase in number of gamers and growing partnership between advertisers and video game companies
              • Incorporation of Neuro-Linguistic Programming (NLP) with in-game advertising
              The in-game advertising market vendors should focus on grabbing business opportunities from the mobile segment as it accounted for the largest market share in the base year.
              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?
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              • Data on revenue-generating market segments
              • Details on the market shares of various regions
              • Five-force market analysis

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