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In-memory Data Grid Market by Deployment and Geography - Forecast and Analysis 2022-2026

  • Published: Mar 2022
  • Pages: 124
  • SKU: IRTNTR72943
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The in-memory data grid market share is expected to increase by USD 1.51 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 11.65%.

This in-memory data grid market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers in-memory data grid market segmentation by deployment (on-premise and cloud) and geography (North America, APAC, Europe, South America, and Middle East and Africa). The in-memory data grid market report also offers information on several market vendors, including GigaSpaces Technologies Ltd., Alachisoft, GridGain Systems Inc., Hazelcast Inc., Hitachi Ltd., International Business Machines Corp., Kinetica DB Inc., Oracle Corp., PARIS Technologies International Inc., Red Hat Inc., Redis Inc., ScaleOut Software Inc., SingleStore Inc., Software AG, Splice Machine Inc., The Apache Software Foundation, TIBCO Software Inc., TmaxSoft Inc., and VMware Inc. among others.

What will the In-memory Data Grid Market Size be During the Forecast Period?

In-memory Data Grid Market Size

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In-memory Data Grid Market: Key Drivers, Trends, and Challenges

The growth of big data is notably driving the in-memory data grid market growth, although factors such as maintaining data security may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the in-memory data grid industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key In-memory Data Grid Market Driver

One of the key factors driving the global in-memory data grid industry growth is the growth of big data. Most businesses and consumer-based applications generate huge amounts of structured and unstructured data. This collected data of high volume, velocity, and variety is stored in data center storage infrastructure. Some data is also stored on-premise at the enterprise location. This data is used to derive insights, which help enterprises make crucial operational and managerial decisions. Big data analytical software is used to identify trends and patterns. A major driver for the increasing volume of data is the growth of the ecosystem of interrelated computing devices, objects, and machines, which do not require human intervention. Thus there is a need for big data, which will, in turn, drive the demand for in-memory data grids globally during the forecast period.

Key In-memory Data Grid Market Trend

Adoption of blockchain solutions is one of the key in-memory data grid market trends that is expected to impact the industry positively in the forecast period. Blockchain technology transports data in blocks and links data blocks with cryptography algorithms. Every data block contains timestamps, information about the previous block in the cryptographic form, and transaction data. The combination of blockchain with big data will further help enterprises track and store the information and data generated from various sensors. Using a combination of blockchain and big data solutions, enterprises can identify the reasons for failure in production without necessarily interrupting the operations. This will propel the demand for in-memory data grids globally during the forecast years.

Key In-memory Data Grid Market Challenge

One of the key challenges to the global in-memory data grid industry growth is maintaining data security. The existing security applications are unable to protect the huge volumes of data sets and manage dynamic and continuous data streams, which are used for big data analysis. Over the past few years, enterprises have been the targets of cyberattacks. For instance, in December 2018, Saipem Spa (Saipem) revealed that a cyberattack on its servers based in India, Italy, and the Middle East disrupted operations. Cybercriminals can use ingenious methods to undermine the quality of enterprise data so as to fabricate data. Thus, enterprises must ensure the security of their devices and applications, which will safeguard the data in the event of a network breach. The exposure of even one device in the network to the attackers can cause a severe data breach. Thus, this will restrict the market growth during the forecast period.

This in-memory data grid market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global in-memory data grid market as a part of the global technology hardware, storage, and peripherals market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the in-memory data grid market during the forecast period.

Who are the Major In-memory Data Grid Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

  • GigaSpaces Technologies Ltd.
  • Alachisoft
  • GridGain Systems Inc.
  • Hazelcast Inc.
  • Hitachi Ltd.
  • International Business Machines Corp.
  • Kinetica DB Inc.
  • Oracle Corp.
  • PARIS Technologies International Inc.
  • Red Hat Inc.
  • Redis Inc.
  • ScaleOut Software Inc.
  • SingleStore Inc.
  • Software AG
  • Splice Machine Inc.
  • The Apache Software Foundation
  • TIBCO Software Inc.
  • TmaxSoft Inc.
  • VMware Inc.

 

This statistical study of the in-memory data grid market encompasses successful business strategies deployed by the key vendors. The in-memory data grid market is fragmented and the vendors are deploying growth strategies such as partnerships and collaborations, new product launches, and mergers and acquisitions to compete in the market.

Product Insights and News

  • Alachisoft - The company offers in-memory data grid solutions such as NCache which is an open-source in-memory distributed cache for .NET, Java, and Node.js applications and provides an extremely fast and linearly scalable distributed cache that caches application data and reduces expensive database trips. 
  • Alachisoft - Under the unified segment, the company offers products such as TierDeveloper and Ncache. 

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The in-memory data grid market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

In-memory Data Grid Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the in-memory data grid market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for In-memory Data Grid Market?

In-memory Data Grid Market Market segmentation by region

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38% of the market's growth will originate from North America during the forecast period. The US is the key market for in-memory data grids in North America. Market growth in this region will be faster than the growth of the market in Middle East and Africa.

The rapid adoption of big data, due to the need to reduce operating expenses, will facilitate the in-memory data grid market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The demand for in-memory data grids has increased during the COVID-19 crisis. In the US, the Centers for Disease Control and Prevention (CDC) uses big data analytics software to control COVID-19 and map the number of cases. The software is run in collaboration with the state, local, and territorial health departments, public health centers, commercial and clinical laboratories, and healthcare providers. The near real-time COVID-19 trackers that continuously pull data from sources around North America help healthcare workers, scientists, epidemiologists, and policymakers aggregate and synthesize incident data. Therefore, such factors are expected to increase in demand for in-memory data grids in the region, thereby driving the growth of the market in focus during the forecast period.

What are the Revenue-generating Deployment Segments in the In-memory Data Grid Market?

In-memory Data Grid Market Segmentation

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The in-memory data grid market share growth by the on-premise segment will be significant during the forecast period. The major advantage of on-premise deployment is that it offers full client control over the functioning of hardware and software. Large companies that deal with critical business information prefer on-premise big data software solutions as they provide an optimum level of data security with physical access controls and security protocols. Such factors will support the segment growth in the coming years.

This report provides an accurate prediction of the contribution of all the segments to the growth of the in-memory data grid market size and actionable market insights on post COVID-19 impact on each segment.

 

In-memory Data Grid Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 11.65%

Market growth 2022-2026

$ 1.51 billion

Market structure

Fragmented

YoY growth (%)

11.11

Regional analysis

North America, APAC, Europe, South America, and Middle East and Africa

Performing market contribution

North America at 38%

Key consumer countries

US, China, Japan, Germany, and UK

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

GigaSpaces Technologies Ltd., Alachisoft, GridGain Systems Inc., Hazelcast Inc., Hitachi Ltd., International Business Machines Corp., Kinetica DB Inc., Oracle Corp., PARIS Technologies International Inc., Red Hat Inc., Redis Inc., ScaleOut Software Inc., SingleStore Inc., Software AG, Splice Machine Inc., The Apache Software Foundation, TIBCO Software Inc., TmaxSoft Inc., and VMware Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

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What are the Key Data Covered in this In-memory Data Grid Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive in-memory data grid market growth during the next five years
  • Precise estimation of the in-memory data grid market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the in-memory data grid industry across North America, APAC, Europe, South America, and Middle East and Africa
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of in-memory data grid market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Deployment
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 17: Five forces analysis - Comparison between2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by Deployment

    • 5.1 Market segments
      • Exhibit 24: Chart on Deployment - Market share 2021-2026 (%)
      • Exhibit 25: Data Table on Deployment - Market share 2021-2026 (%)
    • 5.2 Comparison by Deployment
      • Exhibit 26: Chart on Comparison by Deployment
      • Exhibit 27: Data Table on Comparison by Deployment
    • 5.3 On-premise - Market size and forecast 2021-2026
      • Exhibit 28: Chart on On-premise - Market size and forecast 2021-2026 ($ million)
      • Exhibit 29: Data Table on On-premise - Market size and forecast 2021-2026 ($ million)
      • Exhibit 30: Chart on On-premise - Year-over-year growth 2021-2026 (%)
      • Exhibit 31: Data Table on On-premise - Year-over-year growth 2021-2026 (%)
    • 5.4 Cloud - Market size and forecast 2021-2026
      • Exhibit 32: Chart on Cloud - Market size and forecast 2021-2026 ($ million)
      • Exhibit 33: Data Table on Cloud - Market size and forecast 2021-2026 ($ million)
      • Exhibit 34: Chart on Cloud - Year-over-year growth 2021-2026 (%)
      • Exhibit 35: Data Table on Cloud - Year-over-year growth 2021-2026 (%)
    • 5.5 Market opportunity by Deployment
      • Exhibit 36: Market opportunity by Deployment ($ million)

    6 Customer Landscape

    • 6.1 Customer landscape overview
      • Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 38: Chart on Market share by geography 2021-2026 (%)
      • Exhibit 39: Data Table on Market share by geography 2021-2026 (%)
    • 7.2 Geographic comparison
      • Exhibit 40: Chart on Geographic comparison
      • Exhibit 41: Data Table on Geographic comparison
    • 7.3 North America - Market size and forecast 2021-2026
      • Exhibit 42: Chart on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 43: Data Table on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 44: Chart on North America - Year-over-year growth 2021-2026 (%)
      • Exhibit 45: Data Table on North America - Year-over-year growth 2021-2026 (%)
    • 7.4 APAC - Market size and forecast 2021-2026
      • Exhibit 46: Chart on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 47: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 48: Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Exhibit 49: Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • 7.5 Europe - Market size and forecast 2021-2026
      • Exhibit 50: Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 51: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 52: Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Exhibit 53: Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • 7.6 South America - Market size and forecast 2021-2026
      • Exhibit 54: Chart on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 55: Data Table on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 56: Chart on South America - Year-over-year growth 2021-2026 (%)
      • Exhibit 57: Data Table on South America - Year-over-year growth 2021-2026 (%)
    • 7.7 Middle East and Africa - Market size and forecast 2021-2026
      • Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • 7.8 US - Market size and forecast 2021-2026
      • Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
      • Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)
    • 7.9 China - Market size and forecast 2021-2026
      • Exhibit 66: Chart on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 67: Data Table on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 68: Chart on China - Year-over-year growth 2021-2026 (%)
      • Exhibit 69: Data Table on China - Year-over-year growth 2021-2026 (%)
    • 7.10 Germany - Market size and forecast 2021-2026
      • Exhibit 70: Chart on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 71: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 72: Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Exhibit 73: Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • 7.11 Japan - Market size and forecast 2021-2026
      • Exhibit 74: Chart on Japan - Market size and forecast 2021-2026 ($ million)
      • Exhibit 75: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
      • Exhibit 76: Chart on Japan - Year-over-year growth 2021-2026 (%)
      • Exhibit 77: Data Table on Japan - Year-over-year growth 2021-2026 (%)
    • 7.12 UK - Market size and forecast 2021-2026
      • Exhibit 78: Chart on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 79: Data Table on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 80: Chart on UK - Year-over-year growth 2021-2026 (%)
      • Exhibit 81: Data Table on UK - Year-over-year growth 2021-2026 (%)
    • 7.13 Market opportunity by geography
      • Exhibit 82: Market opportunity by geography ($ million)

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • 8.3 Impact of drivers and challenges
          • Exhibit 83: Impact of drivers and challenges in 2021 and 2026
        • 8.4 Market trends

          9 Vendor Landscape

          • 9.1 Overview
            • 9.2 Vendor landscape
              • Exhibit 84: Overview on Criticality of inputs and Factors of differentiation
            • 9.3 Landscape disruption
              • Exhibit 85: Overview on factors of disruption
            • 9.4 Industry risks
              • Exhibit 86: Impact of key risks on business

            10 Vendor Analysis

            • 10.1 Vendors covered
              • Exhibit 87: Vendors covered
            • 10.2 Market positioning of vendors
              • Exhibit 88: Matrix on vendor position and classification
            • 10.3 Alachisoft
              • Exhibit 89: Alachisoft - Overview
              • Exhibit 90: Alachisoft - Product / Service
              • Exhibit 91: Alachisoft - Key offerings
            • 10.4 GigaSpaces Technologies Ltd.
              • Exhibit 92: GigaSpaces Technologies Ltd. - Overview
              • Exhibit 93: GigaSpaces Technologies Ltd. - Product / Service
              • Exhibit 94: GigaSpaces Technologies Ltd. - Key offerings
            • 10.5 GridGain Systems Inc.
              • Exhibit 95: GridGain Systems Inc. - Overview
              • Exhibit 96: GridGain Systems Inc. - Product / Service
              • Exhibit 97: GridGain Systems Inc. - Key offerings
            • 10.6 Hazelcast Inc.
              • Exhibit 98: Hazelcast Inc. - Overview
              • Exhibit 99: Hazelcast Inc. - Product / Service
              • Exhibit 100: Hazelcast Inc. - Key offerings
            • 10.7 Hitachi Ltd.
              • Exhibit 101: Hitachi Ltd. - Overview
              • Exhibit 102: Hitachi Ltd. - Business segments
              • Exhibit 103: Hitachi Ltd. - Key news
              • Exhibit 104: Hitachi Ltd. - Key offerings
              • Exhibit 105: Hitachi Ltd. - Segment focus
            • 10.8 International Business Machines Corp.
              • Exhibit 106: International Business Machines Corp. - Overview
              • Exhibit 107: International Business Machines Corp. - Business segments
              • Exhibit 108: International Business Machines Corp. - Key offerings
              • Exhibit 109: International Business Machines Corp. - Segment focus
            • 10.9 Kinetica DB Inc.
              • Exhibit 110: Kinetica DB Inc. - Overview
              • Exhibit 111: Kinetica DB Inc. - Product / Service
              • Exhibit 112: Kinetica DB Inc. - Key offerings
            • 10.10 Oracle Corp.
              • Exhibit 113: Oracle Corp. - Overview
              • Exhibit 114: Oracle Corp. - Business segments
              • Exhibit 115: Oracle Corp. - Key news
              • Exhibit 116: Oracle Corp. - Key offerings
              • Exhibit 117: Oracle Corp. - Segment focus
            • 10.11 PARIS Technologies International Inc.
              • Exhibit 118: PARIS Technologies International Inc. - Overview
              • Exhibit 119: PARIS Technologies International Inc. - Product / Service
              • Exhibit 120: PARIS Technologies International Inc. - Key offerings
            • 10.12 The Apache Software Foundation
              • Exhibit 121: The Apache Software Foundation - Overview
              • Exhibit 122: The Apache Software Foundation - Product / Service
              • Exhibit 123: The Apache Software Foundation - Key offerings

            11 Appendix

            • 11.1 Scope of the report
              • 11.2 Inclusions and exclusions checklist
                • Exhibit 124: Inclusions checklist
                • Exhibit 125: Exclusions checklist
              • 11.3 Currency conversion rates for US$
                • Exhibit 126: Currency conversion rates for US$
              • 11.4 Research methodology
                • Exhibit 127: Research methodology
                • Exhibit 128: Validation techniques employed for market sizing
                • Exhibit 129: Information sources
              • 11.5 List of abbreviations
                • Exhibit 130: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              In-memory Data Grid Market market growth will increase by $1.51 bn during 2022-2026.
              The in-memory data grid market market is expected to grow at a CAGR of 11.65% during 2022-2026.
              Technavio has segmented the in-memory data grid market market by deployment (On-premise and Cloud) and geography (North America, APAC, Europe, South America, and Middle East and Africa).
              GigaSpaces Technologies Ltd., Alachisoft, GridGain Systems Inc., Hazelcast Inc., Hitachi Ltd., International Business Machines Corp., Kinetica DB Inc., Oracle Corp., PARIS Technologies International Inc., Red Hat Inc., Redis Inc., ScaleOut Software Inc., SingleStore Inc., Software AG, Splice Machine Inc., The Apache Software Foundation, TIBCO Software Inc., TmaxSoft Inc., VMware Inc. are a few of the key vendors in the in-memory data grid market market.
              North America will register the highest growth rate of 38% among the other regions. Therefore, the in-memory data grid market market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
              The key factors driving the in-memory data grid market market growth are:
              • Growth of big data
              • Adoption of blockchain solutions
              The in-memory data grid market market vendors should focus on grabbing business opportunities from the on-premise segment as it accounted for the largest market share in the base year.
              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?
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              • Five-force market analysis

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