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Indoor Positioning and Indoor Navigation Market by Application and Geography - Forecast and Analysis 2021-2025

  • Published: Sep 2021
  • Pages: 120
  • SKU: IRTNTR43641
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The indoor positioning and indoor navigation (IPIN) market share is expected to increase by USD 23.03 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 33.21%.

This indoor positioning and indoor navigation (IPIN) market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers indoor positioning and indoor navigation (IPIN) market segmentation by application (retail, aviation, healthcare, manufacturing and logistics, and government and public sector) and geography (North America, Europe, APAC, South America, and MEA). The indoor positioning and indoor navigation (IPIN) market report also offers information on several market vendors, including bluepath AG, GiPStech Srl, IndoorAtlas Ltd., MazeMap AS, Navigine Corp., Nextome Srl, Pinmicro K K, Pointr Ltd., Sensewhere Ltd., and Spreo among others.

What will the Indoor Positioning and Indoor Navigation (IPIN) Market Size be During the Forecast Period?

Download the Free Report Sample to Unlock the Indoor Positioning and Indoor Navigation (IPIN) Market Size for the Forecast Period and Other Important Statistics

 

Indoor Positioning and Indoor Navigation (IPIN) Market: Key Drivers, Trends, and Challenges

The rapid adoption of beacon technology is notably driving the indoor positioning and indoor navigation (IPIN) market growth, although factors such as inaccuracy in search and advertising results may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the indoor positioning and indoor navigation (IPIN) industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Indoor Positioning and Indoor Navigation (IPIN) Market Driver

One of the key factors driving growth in the indoor positioning and indoor navigation (IPIN) market is the low-cost BLE beacon technology. BLE-based beacons have been designed such that they can be attached to any object, which broadcasts tiny radio signals from any location. These signals are received and interpreted by the user's smartphone to unlock micro-location and contextual awareness. BLE beacon is an affordable technology to obtain indoor location data that is useful for developing innovative apps to serve end-users in a better way. Retailers want to deploy BLEs in their stores due to their novel benefits. This is a huge market that is changing the face of the retail industry.

Key Indoor Positioning and Indoor Navigation (IPIN) Market Trend

The BLE-based beacons changing traditional retailing is another factor supporting the indoor positioning and indoor navigation (IPIN) market share growth. Beacons provide valuable location-based information to marketers. They also deliver satisfying shopping experiences to customers. Further, beacons nurture a strong bond between the customer and retailer using proximity-marketing services. Consumers have become experienced enough to ignore the vast amounts of marketing content cluttering their phones daily. Retailers have got the opportunity to cut through the advertising clutter and interact directly with customers using the beacon’s micro-location capabilities.

Key Indoor Positioning and Indoor Navigation (IPIN) Market Challenge

The issues related to standardization will be a major challenge for the indoor positioning and indoor navigation (IPIN) market during the forecast period. IPIN services are available on all android and Apple phones. Mobile devices differ in terms of Wi-Fi receivers, RAM, antenna, and processors. Indoor positioning apps receive data from the user's location. Hence, the performance and accuracy of the application are greatly affected by the varying data sampling rates of different devices. Due to the presence of open-source OS technology, developers are free to make customized modifications and enhancements to their own devices. Significant delays occur while pre-processing that is acquired from third-party sensors as such data is mostly outdated. This leads to the creation of many variants of the same app running on different phones. Resolving the problems that crop up due to inconsistencies in the app versions is a huge challenge for developers.

This indoor positioning and indoor navigation (IPIN) market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the global indoor positioning and indoor navigation (IPIN) market as a part of the global application software market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the indoor positioning and indoor navigation (IPIN) market during the forecast period.

Who are the Major Indoor Positioning and Indoor Navigation (IPIN) Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • bluepath AG
  • GiPStech Srl
  • IndoorAtlas Ltd.
  • MazeMap AS
  • Navigine Corp.
  • Nextome Srl
  • Pinmicro K K
  • Pointr Ltd.
  • Sensewhere Ltd.
  • Spreo

 

This statistical study of the indoor positioning and indoor navigation (IPIN) market encompasses successful business strategies deployed by the key vendors. The indoor positioning and indoor navigation (IPIN) market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • bluepath AG - The company offers indoor positioning and navigation and real-time mobile tracking.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The indoor positioning and indoor navigation (IPIN) market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Indoor Positioning and Indoor Navigation (IPIN) Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the indoor positioning and indoor navigation (IPIN) market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the application software market includes the following core components:

  • Inputs
  • Software development process
  • Marketing and distribution
  • Post-selling services
  • Innovation

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Indoor Positioning and Indoor Navigation (IPIN) Market?

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40% of the market’s growth will originate from North America during the forecast period. US and Canada are the key markets for indoor positioning and indoor navigation (IPIN) in North America. Market growth in this region will be faster than the growth of the market in the European and MEA regions.

The number of smartphones used in this region is increasing each day, and there is a huge deployment of Wi-Fi hotspots in public places. This will facilitate the indoor positioning and indoor navigation (IPIN) market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The outbreak of coronavirus disease has had a drastic impact on the economy of the US. It has led to the shutdown of several IT companies and industries, as the disease is spreading through community transfer as well as causing deaths. The temporary shutdown of the industrial sector halted operations in the end-user industries such as airlines, casino and gaming, oil and gas drilling, restaurant, leisure facilities, which, in turn, reduced the use of beacons. However, in 2021, end-user industries, such as airlines, casino and gaming, oil and gas drilling, restaurants, and leisure facilities, resumed operations along with the IPIN market. This will improve the demand for IPIN technologies, which, in turn, will ensure the marketÔÇÖs growth in the region during the forecast period.

What are the Revenue-generating Application Segments in the Indoor Positioning and Indoor Navigation (IPIN) Market?

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The indoor positioning and indoor navigation (IPIN) market share growth by the retail segment will be significant during the forecast period. The increasing adoption of beacons by the retail industry is expected to increase significantly during the forecast period leading to the growth of the IPIN market. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the indoor positioning and indoor navigation (IPIN) market size and actionable market insights on post COVID-19 impact on each segment.

 

Indoor Positioning and Indoor Navigation (IPIN) Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 33.21%

Market growth 2021-2025

$ 23.03 billion

Market structure

Fragmented

YoY growth (%)

32.90

Regional analysis

North America, Europe, APAC, South America, and MEA

Performing market contribution

North America at 40%

Key consumer countries

US, UK, Germany, Canada, and China

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

bluepath AG, GiPStech Srl, IndoorAtlas Ltd., MazeMap AS, Navigine Corp., Nextome Srl, Pinmicro K K, Pointr Ltd., Sensewhere Ltd., and Spreo

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Indoor Positioning and Indoor Navigation (IPIN) Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive indoor positioning and indoor navigation (IPIN) market growth during the next five years
  • Precise estimation of the indoor positioning and indoor navigation (IPIN) market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the indoor positioning and indoor navigation (IPIN) industry across North America, Europe, APAC, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of indoor positioning and indoor navigation (IPIN) market vendors

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Executive Summary

    Market Landscape

    • Market ecosystem
    • Value chain analysis

    Market Sizing

    • Market definition
    • Market segment analysis
    • Market size 2020
    • Market outlook: Forecast for 2020 - 2025

    Five Forces Analysis

    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition

    Market Segmentation by Application

    • Market segments
    • Comparison by Application
    • Retail - Market size and forecast 2020-2025
    • Aviation - Market size and forecast 2020-2025
    • Healthcare - Market size and forecast 2020-2025
    • Manufacturing and logistics - Market size and forecast 2020-2025
    • Government and public sector - Market size and forecast 2020-2025
    • Market opportunity by Application

    Customer landscape

      Geographic Landscape

      • Geographic segmentation
      • Geographic comparison
      • North America - Market size and forecast 2020-2025
      • Europe - Market size and forecast 2020-2025
      • APAC - Market size and forecast 2020-2025
      • South America - Market size and forecast 2020-2025
      • MEA - Market size and forecast 2020-2025
      • Key leading countries
      • Market opportunity by geography
      • Market drivers
      • Market challenges
      • Market trends

      Vendor Landscape

      • Overview
      • Vendor landscape
      • Landscape disruption

      Vendor Analysis

      • Vendors covered
      • Market positioning of vendors
      • bluepath AG
      • GiPStech Srl
      • IndoorAtlas Ltd.
      • MazeMap AS
      • Navigine Corp.
      • Nextome Srl
      • Pinmicro K K
      • Pointr Ltd.
      • Sensewhere Ltd.
      • Spreo

      Appendix

      • Scope of the report
      • Currency conversion rates for US$
      • Research methodology
      • List of abbreviations

      Research Framework

      Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

      TechnavioINFORMATION SOURCES

      Primary sources

      • Manufacturers and suppliers
      • Channel partners
      • Industry experts
      • Strategic decision makers

      Secondary sources

      • Industry journals and periodicals
      • Government data
      • Financial reports of key industry players
      • Historical data
      • Press releases
      Technavio

      TechnavioDATA ANALYSIS

      Data Synthesis

      • Collation of data
      • Estimation of key figures
      • Analysis of derived insights

      Data Validation

      • Triangulation with data models
      • Reference against proprietary databases
      • Corroboration with industry experts
      Technavio

      TechnavioREPORT WRITING

      Qualitative

      • Market drivers
      • Market challenges
      • Market trends
      • Five forces analysis

      Quantitative

      • Market size and forecast
      • Market segmentation
      • Geographical insights
      • Competitive landscape
      Interested in this report?
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      The indoor positioning and indoor navigation (ipin) market growth will increase by $23026.12 million during 2021-2025.
      The indoor positioning and indoor navigation (ipin) market is expected to grow at a CAGR of 33.21% during 2021-2025.
      Technavio has segmented the indoor positioning and indoor navigation (ipin) market by application (Retail, Aviation, Healthcare, Manufacturing and logistics, and Government and public sector) and geographic (North America, Europe, APAC, South America, and MEA).
      bluepath AG, GiPStech Srl, IndoorAtlas Ltd., MazeMap AS, Navigine Corp., Nextome Srl, Pinmicro K K, Pointr Ltd., Sensewhere Ltd., Spreo are a few of the key vendors in the indoor positioning and indoor navigation (ipin) market.
      North America will register the highest growth rate of 39.67% among the other regions. Therefore, the indoor positioning and indoor navigation (ipin) market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
      The key factors driving the indoor positioning and indoor navigation (ipin) market growth are:
      • Low-cost BLE beacon technology

        BLE-based beacons have been designed such that they can be attached to any object, which broadcasts tiny radio signals from any location. These signals are received and interpreted by the user's smartphone to unlock micro-location and contextual awareness. BLE beacon is an affordable technology to obtain indoor location data that is useful for developing innovative apps to serve end-users in a better way. Retailers want to deploy BLEs in their stores due to their novel benefits. This is a huge market that is changing the face of the retail industry.

      • Increasing use of iBeacon for businesses
      The indoor positioning and indoor navigation (ipin) market vendors should focus on grabbing business opportunities from the retail segment as it accounted for the largest market share in the base year.
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