Indoor Positioning and Indoor Navigation Market by Application and Geography - Forecast and Analysis 2021-2025

  • Published: Sep 2021
  • Pages: 120
  • SKU: IRTNTR43641
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The indoor positioning and indoor navigation (IPIN) market has the potential to grow by USD 23.03 billion during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 33.21%.

This indoor positioning and indoor navigation market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by application (retail, aviation, healthcare, manufacturing and logistics, and government and public sector) and geography (North America, Europe, APAC, South America, and MEA). The indoor positioning and indoor navigation market report also offers information on several market vendors, including bluepath AG, GiPStech Srl, IndoorAtlas Ltd., MazeMap AS, Navigine Corp., Nextome Srl, Pinmicro K K, Pointr Ltd., Sensewhere Ltd., and Spreo among others.

What will the Indoor Positioning and Indoor Navigation (IPIN) Market Size be in 2021?

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Indoor Positioning and Indoor Navigation (IPIN) Market: Key Drivers and Trends

The rapid adoption of beacon technology is notably driving the IPIN market growth, although factors such as inaccuracy in search and advertising results may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the indoor positioning and indoor navigation industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

  • The rapid adoption of beacon technology is one of the major factors driving market growth.
  • To boost effective communication, beacons are low-cost devices attached to the store shelves to improve indoor navigation, payment services, and other location-sensitive product catalogs.
  • Beacon-prompted marketing allows marketers to send relevant information to customers and enhances customer engagement.
  • The beacon’s micro-location capabilities assist the retailers in penetrating through the clutter of advertising and reaching the customers directly.
  • One of the latest IPIN market trends that will gain traction during the forecast period is the growing popularity of cloud-based big data analytics. 
  • Big data provides valuable insights into the customer purchasing preferences helping retailers to improve on customer searches and increase the sales figures.
  • Using IPIN solutions, store owners can gain customer search information and provide special incentives to the buyer.
  • Data analytics help retailers in extracting information about consumer search activities on the internet and social networking websites and offer targeted advertisements.

This indoor positioning and indoor navigation market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Who are the Major Indoor Positioning and Indoor Navigation (IPIN) Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • bluepath AG
  • GiPStech Srl
  • IndoorAtlas Ltd.
  • MazeMap AS
  • Navigine Corp.
  • Nextome Srl
  • Pinmicro K K
  • Pointr Ltd.
  • Sensewhere Ltd.
  • Spreo

 

This statistical study of the indoor positioning and indoor navigation market encompasses successful business strategies deployed by the key vendors. The IPIN market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The indoor positioning and indoor navigation market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Indoor Positioning and Indoor Navigation (IPIN) Market?

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40% of the market’s growth will originate from North America during the forecast period. The US and Canada are the key markets for indoor positioning and indoor navigation in North America. Market growth in this region will be faster than the growth of the market in Europe, MEA, and South America.

The increasing number of smartphones and the huge deployment of Wi-Fi hotspots in public places will facilitate the indoor positioning and indoor navigation market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Application Segments in the Indoor Positioning and Indoor Navigation (IPIN) Market?

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The indoor positioning and indoor navigation market share growth by the retail segment will be significant during the forecast period. IPIN in the retail sector, beacon devices are installed in shops to enhance the customer experience. As soon as the customer enters or comes near the store, the beacon emits radio signals to locate the consumer and updates the information in the associated retailer app. These devices help retailers in identifying customers based on their interests, location, and potential. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the IPIN market size and actionable market insights on post COVID-19 impact on each segment.

 

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What are the Key Factors Covered in this Indoor Positioning and Indoor Navigation (IPIN) Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive indoor positioning and indoor navigation market growth during the next five years
  • Precise estimation of the indoor positioning and indoor navigation market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the IPIN industry across North America, Europe, APAC, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of indoor positioning and indoor navigation market vendors

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The indoor positioning and indoor navigation (ipin) market growth will increase by $15777.61 million during 2019-2024.
The indoor positioning and indoor navigation (ipin) market is expected to grow at a CAGR of 33.02% during 2019-2024.
Technavio has segmented the indoor positioning and indoor navigation (ipin) market by application (Retail, Aviation, Healthcare, Manufacturing and logistics, and Government and public sector) and geographic (North America, Europe, APAC, South America, and MEA).
Alphabet Inc., Apple Inc., Broadcom Inc., Cisco Systems Inc., HERE Global BV, Microsoft Corp., Nextome Srl, Qualcomm Inc., Samsung Electronics Co. Ltd., Senion AB are a few of the key vendors in the indoor positioning and indoor navigation (ipin) market.
North America will register the highest growth rate of 37.40% among the other regions. Therefore, the indoor positioning and indoor navigation (ipin) market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the indoor positioning and indoor navigation (ipin) market growth are:
  • Declining cost of RFID tags
  • Increasing use of iBeacon for businesses
The indoor positioning and indoor navigation (ipin) market vendors should focus on grabbing business opportunities from the retail segment as it accounted for the largest market share in the base year.
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