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Influencer Marketing Platform Market by Application and Geography - Forecast and Analysis 2022-2026

  • Published: Jun 2022
  • Pages: 121
  • SKU: IRTNTR73656
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The influencer marketing platform market share is expected to increase to USD 27.39 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 31.8%.

The report extensively covers influencer marketing platform market segmentations by the following:

  • Application - Fashion and lifestyle, food and entertainment, travel and holiday, sports and fitness, and others
  • Geography - North America, Europe, APAC, Middle East and Africa, and South America

The influencer marketing platform market report offers information on several market vendors, including AspireIQ Inc., Brandwatch, Captiv8 Inc., Emplifi Czech Republic as, ExpertVoice Inc., Impact Tech Inc., IZEA Worldwide Inc., JuliusWorks, Inc., Klear.com Ltd., Launchmetrics, Linqia Inc, Lumanu Inc., Mavrck LLC, Modern Agency SAS, Onalytica Ltd., Quotient Technology Inc., Social Beat Digital Marketing LLP, SocialEdge Inc., The W Factory LLC, and Upfluence Inc. among others.

This influencer marketing platform market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches.

What will the Influencer Marketing Platform Market Size be During the Forecast Period?

Influencer Market Size

Download the Free Report Sample to Unlock the Influencer Marketing Platform Market Size for the Forecast Period and Other Important Statistics

 

Influencer Marketing Platform Market: Key Drivers, Trends, and Challenges

The increasing partnership and mergers and acquisitions is notably driving the influencer marketing platform market growth, although factors such as an increase in the number of fake followers may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the influencer marketing platform industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Influencer Marketing Platform Market Driver

The increasing partnership and mergers and acquisitions is one of the key drivers supporting the influencer marketing platform market growth. The vendors in the market are adopting strategies basically to get a competitive advantage and increase their market share. There are various examples of mergers and acquisitions. For instance, in September 2021, CreatorIQ acquired Tribe Dynamics as a strategy to increase its global presence and increase its customer base.  In April 2022, Mavrck acquired Later (formerly Latergramme), a marketing platform for Instagram, as a strategy to strengthen its position and gain a competitive advantage by increasing its market share. Such strategies will drive the influencer marketing platform market growth during the forecast period.

Key Influencer Marketing Platform Market Trend

Influencer marketing platform gaining customer trust and creating brand image is one of the key influencer marketing platform market trends contributing to the market growth. Organizations are using influencer marketing platforms with the motive to create and improve their brand awareness. For instance, a target audience that uses social media get to know their brand, story, and the product and services being offered by these organizations. Therefore, the influencer marketing platform has become vital for organizations to create valuable content that enhances social media presence. Further, influence marketing helps organizations to build third-party credibility and long-lasting trust with their customer base. Hence, these are expected to propel the growth of the influencer marketing platform market in focus during the forecast period.

Key Influencer Marketing Platform Market Challenge

An increase in the number of fake followers is one of the factors hampering the influencer marketing platform market growth. There is a huge shift in consumers from TV to social media as well as other OTT channels due to which the influencer marketing technique has been immensely growing. As a result, organizations are competing with each other to engage with authentic and effective influencers to promote their products and services and ultimately increase their sales. However, with the growing competition, recognizing authentic influencers with a large number of followers has become one of the biggest challenges for organizations. To gain access to influencer perks, several people purchase false followers or even completely functional Instagram accounts. Also, there are many influencers who use fake followers through bots to attract big brands by showing their popularity. These factors may hamper the influencer marketing platform market growth in the coming years.

This influencer marketing platform market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Who are the Major Influencer Marketing Platform Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

  • AspireIQ Inc.
  • Brandwatch
  • Captiv8 Inc.
  • Emplifi Czech Republic as
  • ExpertVoice Inc.
  • Impact Tech Inc.
  • IZEA Worldwide Inc.
  • JuliusWorks, Inc.
  • Klear.com Ltd.
  • Launchmetrics
  • Linqia Inc
  • Lumanu Inc.
  • Mavrck LLC
  • Modern Agency SAS
  • Onalytica Ltd.
  • Quotient Technology Inc.
  • Social Beat Digital Marketing LLP
  • SocialEdge Inc.
  • The W Factory LLC
  • Upfluence Inc.

 

This statistical study of the influencer marketing platform market encompasses successful business strategies deployed by the key vendors. The influencer marketing platform market is fragmented and the vendors are deploying growth strategies such as pricing and service offered by them to compete in the market.

Product Insights and News

  • Socialbakers.com - The company offers end to end influencer marketing platform which helps discover the right influencers for customer business to validate their quality to analyze their results.
  • Expertvoice.com - The company offers influencing marketing platform for various industries to promote customers' online brands.
  • Impact.com - The company offers influencer marketing platform which gives the customer flexibility and data intelligence to build and optimize influencer program.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The influencer marketing platform market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Which are the Key Regions for Influencer Marketing Platform Market?

Influencer Market Market segmentation by region

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34% of the market's growth will originate from North America during the forecast period. The US is the key market for the influencer marketing platform market in North America. Market growth in this region will be slower than the growth of the market in Europe and APAC.

The growing implementation of ad-blocking solutions by users will facilitate the influencer marketing platform market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

Influencer marketing platforms in the region have gained immense popularity during the COVID-19 pandemic since 2020. Moreover, the increased usage of social media during the lockdown in 2020 and Q1 2021 also encouraged the adoption of the influencer marketing platform in the region. Therefore, owing to these reasons, the regional influencer marketing platform market is expected to grow during the forecast period.

What are the Revenue-generating Application Segments in the Influencer Marketing Platform Market?

Influencer Market Segmentation

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The influencer marketing platform market share growth by the fashion and lifestyle segment will be significant during the forecast period. Influencer marketing enables fashion and lifestyle brands to maximize their reach and promote their products and services in more innovative ways to relate to their brand values. Moreover, high penetration, along with the usage of social media platforms among millennials and the need to adapt to fast-changing fashion sense are encouraging fashion and lifestyle brands to invest more in influencer marketing practices. These factors are expected to increase the demand for the influencer marketing platform and, thereby, drive the growth of the influencer marketing platform market during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the influencer marketing platform market size and actionable market insights on post COVID-19 impact on each segment.

Parent Market Analysis

Technavio categorizes the global influencer marketing platform market as a part of the global advertising market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the influencer marketing platform market during the forecast period.

Influencer Marketing Platform Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the influencer marketing platform market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Influencer Marketing Platform Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 31.8%

Market growth 2022-2026

$ 27.39 billion

Market structure

Fragmented

YoY growth (%)

30.5

Regional analysis

North America, Europe, APAC, Middle East and Africa, and South America

Performing market contribution

North America at 34%

Key consumer countries

US, China, Japan, Germany, and UK

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

AspireIQ Inc., Brandwatch, Captiv8 Inc., Emplifi Czech Republic as, ExpertVoice Inc., Impact Tech Inc., IZEA Worldwide Inc., JuliusWorks, Inc., Klear.com Ltd., Launchmetrics, Linqia Inc, Lumanu Inc., Mavrck LLC, Modern Agency SAS, Onalytica Ltd., Quotient Technology Inc., Social Beat Digital Marketing LLP, SocialEdge Inc., The W Factory LLC, and Upfluence Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

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What are the Key Data Covered in this Influencer Marketing Platform Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive influencer marketing platform market growth during the next five years
  • Precise estimation of the influencer marketing platform market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the influencer marketing platform industry across North America, Europe, APAC, Middle East and Africa, and South America
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of influencer marketing platform market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
  • 3.4 Market outlook: Forecast for 2021-2026
    • Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
    • Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
    • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
    • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

  • 4.1 Five forces summary
    • Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
  • 4.2 Bargaining power of buyers
    • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
  • 4.3 Bargaining power of suppliers
    • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
  • 4.4 Threat of new entrants
    • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
  • 4.5 Threat of substitutes
    • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
  • 4.6 Threat of rivalry
    • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
  • 4.7 Market condition
    • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Application

  • 5.1 Market segments
    • Exhibit 24: Chart on Application - Market share 2021-2026 (%)
    • Exhibit 25: Data Table on Application - Market share 2021-2026 (%)
  • 5.2 Comparison by Application
    • Exhibit 26: Chart on Comparison by Application
    • Exhibit 27: Data Table on Comparison by Application
  • 5.3 Fashion and lifestyle - Market size and forecast 2021-2026
    • Exhibit 28: Chart on Fashion and lifestyle - Market size and forecast 2021-2026 ($ million)
    • Exhibit 29: Data Table on Fashion and lifestyle - Market size and forecast 2021-2026 ($ million)
    • Exhibit 30: Chart on Fashion and lifestyle - Year-over-year growth 2021-2026 (%)
    • Exhibit 31: Data Table on Fashion and lifestyle - Year-over-year growth 2021-2026 (%)
  • 5.4 Food and entertainment - Market size and forecast 2021-2026
    • Exhibit 32: Chart on Food and entertainment - Market size and forecast 2021-2026 ($ million)
    • Exhibit 33: Data Table on Food and entertainment - Market size and forecast 2021-2026 ($ million)
    • Exhibit 34: Chart on Food and entertainment - Year-over-year growth 2021-2026 (%)
    • Exhibit 35: Data Table on Food and entertainment - Year-over-year growth 2021-2026 (%)
  • 5.5 Travel and holiday - Market size and forecast 2021-2026
    • Exhibit 36: Chart on Travel and holiday - Market size and forecast 2021-2026 ($ million)
    • Exhibit 37: Data Table on Travel and holiday - Market size and forecast 2021-2026 ($ million)
    • Exhibit 38: Chart on Travel and holiday - Year-over-year growth 2021-2026 (%)
    • Exhibit 39: Data Table on Travel and holiday - Year-over-year growth 2021-2026 (%)
  • 5.6 Sports and fitness - Market size and forecast 2021-2026
    • Exhibit 40: Chart on Sports and fitness - Market size and forecast 2021-2026 ($ million)
    • Exhibit 41: Data Table on Sports and fitness - Market size and forecast 2021-2026 ($ million)
    • Exhibit 42: Chart on Sports and fitness - Year-over-year growth 2021-2026 (%)
    • Exhibit 43: Data Table on Sports and fitness - Year-over-year growth 2021-2026 (%)
  • 5.7 Others - Market size and forecast 2021-2026
    • Exhibit 44: Chart on Others - Market size and forecast 2021-2026 ($ million)
    • Exhibit 45: Data Table on Others - Market size and forecast 2021-2026 ($ million)
    • Exhibit 46: Chart on Others - Year-over-year growth 2021-2026 (%)
    • Exhibit 47: Data Table on Others - Year-over-year growth 2021-2026 (%)
  • 5.8 Market opportunity by Application
    • Exhibit 48: Market opportunity by Application ($ million)

6 Customer Landscape

  • 6.1 Customer landscape overview
    • Exhibit 49: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

  • 7.1 Geographic segmentation
    • Exhibit 50: Chart on Market share by geography 2021-2026 (%)
    • Exhibit 51: Data Table on Market share by geography 2021-2026 (%)
  • 7.2 Geographic comparison
    • Exhibit 52: Chart on Geographic comparison
    • Exhibit 53: Data Table on Geographic comparison
  • 7.3 North America - Market size and forecast 2021-2026
    • Exhibit 54: Chart on North America - Market size and forecast 2021-2026 ($ million)
    • Exhibit 55: Data Table on North America - Market size and forecast 2021-2026 ($ million)
    • Exhibit 56: Chart on North America - Year-over-year growth 2021-2026 (%)
    • Exhibit 57: Data Table on North America - Year-over-year growth 2021-2026 (%)
  • 7.4 Europe - Market size and forecast 2021-2026
    • Exhibit 58: Chart on Europe - Market size and forecast 2021-2026 ($ million)
    • Exhibit 59: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
    • Exhibit 60: Chart on Europe - Year-over-year growth 2021-2026 (%)
    • Exhibit 61: Data Table on Europe - Year-over-year growth 2021-2026 (%)
  • 7.5 APAC - Market size and forecast 2021-2026
    • Exhibit 62: Chart on APAC - Market size and forecast 2021-2026 ($ million)
    • Exhibit 63: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
    • Exhibit 64: Chart on APAC - Year-over-year growth 2021-2026 (%)
    • Exhibit 65: Data Table on APAC - Year-over-year growth 2021-2026 (%)
  • 7.6 Middle East and Africa - Market size and forecast 2021-2026
    • Exhibit 66: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
    • Exhibit 67: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
    • Exhibit 68: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • Exhibit 69: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
  • 7.7 South America - Market size and forecast 2021-2026
    • Exhibit 70: Chart on South America - Market size and forecast 2021-2026 ($ million)
    • Exhibit 71: Data Table on South America - Market size and forecast 2021-2026 ($ million)
    • Exhibit 72: Chart on South America - Year-over-year growth 2021-2026 (%)
    • Exhibit 73: Data Table on South America - Year-over-year growth 2021-2026 (%)
  • 7.8 US - Market size and forecast 2021-2026
    • Exhibit 74: Chart on US - Market size and forecast 2021-2026 ($ million)
    • Exhibit 75: Data Table on US - Market size and forecast 2021-2026 ($ million)
    • Exhibit 76: Chart on US - Year-over-year growth 2021-2026 (%)
    • Exhibit 77: Data Table on US - Year-over-year growth 2021-2026 (%)
  • 7.9 Germany - Market size and forecast 2021-2026
    • Exhibit 78: Chart on Germany - Market size and forecast 2021-2026 ($ million)
    • Exhibit 79: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
    • Exhibit 80: Chart on Germany - Year-over-year growth 2021-2026 (%)
    • Exhibit 81: Data Table on Germany - Year-over-year growth 2021-2026 (%)
  • 7.10 China - Market size and forecast 2021-2026
    • Exhibit 82: Chart on China - Market size and forecast 2021-2026 ($ million)
    • Exhibit 83: Data Table on China - Market size and forecast 2021-2026 ($ million)
    • Exhibit 84: Chart on China - Year-over-year growth 2021-2026 (%)
    • Exhibit 85: Data Table on China - Year-over-year growth 2021-2026 (%)
  • 7.11 UK - Market size and forecast 2021-2026
    • Exhibit 86: Chart on UK - Market size and forecast 2021-2026 ($ million)
    • Exhibit 87: Data Table on UK - Market size and forecast 2021-2026 ($ million)
    • Exhibit 88: Chart on UK - Year-over-year growth 2021-2026 (%)
    • Exhibit 89: Data Table on UK - Year-over-year growth 2021-2026 (%)
  • 7.12 Japan - Market size and forecast 2021-2026
    • Exhibit 90: Chart on Japan - Market size and forecast 2021-2026 ($ million)
    • Exhibit 91: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
    • Exhibit 92: Chart on Japan - Year-over-year growth 2021-2026 (%)
    • Exhibit 93: Data Table on Japan - Year-over-year growth 2021-2026 (%)
  • 7.13 Market opportunity by geography
    • Exhibit 94: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends

  • 8.1 Market drivers
  • 8.2 Market challenges
  • 8.3 Impact of drivers and challenges
    • Exhibit 95: Impact of drivers and challenges in 2021 and 2026
  • 8.4 Market trends

9 Vendor Landscape

  • 9.1 Overview
  • 9.2 Vendor landscape
    • Exhibit 96: Overview on Criticality of inputs and Factors of differentiation
  • 9.3 Landscape disruption
    • Exhibit 97: Overview on factors of disruption
  • 9.4 Industry risks
    • Exhibit 98: Impact of key risks on business

10 Vendor Analysis

  • 10.1 Vendors covered
    • Exhibit 99: Vendors covered
  • 10.2 Market positioning of vendors
    • Exhibit 100: Matrix on vendor position and classification
  • 10.3 Emplifi Czech Republic as
    • Exhibit 101: Emplifi Czech Republic as - Overview
    • Exhibit 102: Emplifi Czech Republic as - Product / Service
    • Exhibit 103: Emplifi Czech Republic as - Key offerings
  • 10.4 ExpertVoice Inc.
    • Exhibit 104: ExpertVoice Inc. - Overview
    • Exhibit 105: ExpertVoice Inc. - Product / Service
    • Exhibit 106: ExpertVoice Inc. - Key offerings
  • 10.5 Impact Tech Inc.
    • Exhibit 107: Impact Tech Inc. - Overview
    • Exhibit 108: Impact Tech Inc. - Product / Service
    • Exhibit 109: Impact Tech Inc. - Key offerings
  • 10.6 IZEA Worldwide Inc.
    • Exhibit 110: IZEA Worldwide Inc. - Overview
    • Exhibit 111: IZEA Worldwide Inc. - Product / Service
    • Exhibit 112: IZEA Worldwide Inc. - Key offerings
  • 10.7 JuliusWorks, Inc.
    • Exhibit 113: JuliusWorks, Inc. - Overview
    • Exhibit 114: JuliusWorks, Inc. - Product / Service
    • Exhibit 115: JuliusWorks, Inc. - Key offerings
  • 10.8 Launchmetrics
    • Exhibit 116: Launchmetrics - Overview
    • Exhibit 117: Launchmetrics - Product / Service
    • Exhibit 118: Launchmetrics - Key offerings
  • 10.9 Linqia Inc
    • Exhibit 119: Linqia Inc - Overview
    • Exhibit 120: Linqia Inc - Product / Service
    • Exhibit 121: Linqia Inc - Key offerings
  • 10.10 Lumanu Inc.
    • Exhibit 122: Lumanu Inc. - Overview
    • Exhibit 123: Lumanu Inc. - Product / Service
    • Exhibit 124: Lumanu Inc. - Key offerings
  • 10.11 Mavrck LLC
    • Exhibit 125: Mavrck LLC - Overview
    • Exhibit 126: Mavrck LLC - Product / Service
    • Exhibit 127: Mavrck LLC - Key offerings
  • 10.12 Upfluence Inc.
    • Exhibit 128: Upfluence Inc. - Overview
    • Exhibit 129: Upfluence Inc. - Product / Service
    • Exhibit 130: Upfluence Inc. - Key offerings

11 Appendix

  • 11.1 Scope of the report
  • 11.2 Inclusions and exclusions checklist
    • Exhibit 131: Inclusions checklist
    • Exhibit 132: Exclusions checklist
  • 11.3 Currency conversion rates for US$
    • Exhibit 133: Currency conversion rates for US$
  • 11.4 Research methodology
    • Exhibit 134: Research methodology
    • Exhibit 135: Validation techniques employed for market sizing
    • Exhibit 136: Information sources
  • 11.5 List of abbreviations
    • Exhibit 137: List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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Influencer Marketing Platform Market market growth will increase by $27.39 bn during 2022-2026.
The influencer marketing platform market market is expected to grow at a CAGR of 31.8% during 2022-2026.
Technavio has segmented the influencer marketing platform market market by application (Fashion and lifestyle, Food and entertainment, Travel and holiday, Sports and fitness, and Others) and geography (North America, Europe, APAC, Middle East and Africa, and South America).
AspireIQ Inc., Brandwatch, Captiv8 Inc., Emplifi Czech Republic as, ExpertVoice Inc., Impact Tech Inc., IZEA Worldwide Inc., JuliusWorks, Inc., Klear.com Ltd., Launchmetrics, Linqia Inc, Lumanu Inc., Mavrck LLC, Modern Agency SAS, Onalytica Ltd., Quotient Technology Inc., Social Beat Digital Marketing LLP, SocialEdge Inc., The W Factory LLC, Upfluence Inc. are a few of the key vendors in the influencer marketing platform market market.
North America will register the highest growth rate of 34% among the other regions. Therefore, the influencer marketing platform market market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the influencer marketing platform market market growth are:
  • Increasing partnership and mergers and acquisitions
  • Influencer marketing platform gaining customer trust and creating brand image
The influencer marketing platform market market vendors should focus on grabbing business opportunities from the fashion and lifestyle segment as it accounted for the largest market share in the base year.
  • What are the key global market and the regional market share?
  • What are the revenue-generating key market segments?
  • What are the key factors driving and challenging this market’s growth?
  • Who are the key market vendors and their growth strategies?
  • What are the latest trends influencing the growth of this market?
  • What are the variables influencing the market growth in the primary regions?
  • What are the factors influencing the growth of the parent market?
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