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To calculate the market size, the report considers the revenue generated from enterprise IM and Consumer IM. The global Instant messaging market at enterprise level was valued at $6.42 billion in 2014. The consumer IM market is expected to grow at a faster rate and it is likely to reach close to $ 12 billion by 2019.
The Global consumer IM market acquires a major portion of the revenue from business models like advertisements, games, and sticker downloads. A negligible revenue would be obtained from subscriptions alone. Hence IM providers are still routing the way to increase their customer count to billions which helps them to monetize through the service offerings.
Except some leading IM providers, most vendors are targeting mobile advertisements to raise their revenues. Most of them are aggressively adopting partnership models. The leading vendors are also focusing on improvising on technology to avoid getting obsolete. Emerging technologies poses a threat to their service offering, impacting monetization efforts from their IM platforms.
Due to rapid growth in the telecommunication technology, fast and secured communication creating a gateway for various advertising agencies to reach the customer segment in different geographies in a faster way. The global instant messaging market from other revenue model is expected to witness sizeable growth during the forecast period.
In the business world, email and IM occupy great prominence as essential enterprise tools. Almost 70% of the companies provide access to its employees through various IMs. The IMs in the Asian market are in the leading position in effective monetization and with further innovation it presents a attractive opportunity for the vendors in this market.
The other prominent vendors of the market include AIM, Bopup, BROSIX, DBabble, eBuddy, SnapChat, Tango, and Viber.
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