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The Interactive Kiosk Market size is estimated to grow at a CAGR of 7.94% between 2022 and 2027. The size of the market is forecast to increase by USD 11.5 billion. The market's growth is influenced by various factors, such as increased demand in the oil and gas industry, expanding applications in the food and beverages sector, and advancements in carbon capturing and storage technologies. However, the market faces significant challenges, including growing demand for tablet kiosks and digital signage, as well as issues related to infrastructure and connectivity. Despite these challenges, several interactive kiosk market trends, such as increased investment in smart cities, a rise in acquisition and strategic partnerships, and the integration of advanced technologies in interactive kiosks, are expected to drive the market's growth.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market. Thales Group - The company's key offerings include offers interactive kiosks that help reduce enrollment time by up to 60%, which has a significant impact on overall workforce hours and demand. The company has multiple segments, including aerospace. The segment combines the Avionics and Space global business units of the company.
This interactive kiosk market research report extensively covers market segmentation by end-user (retail, financial services, travel and tourism, healthcare, and others), component (services, hardware, and software), and geography (North America, APAC, Europe, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges.
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Increasing use of cashless payment is a major factor driving the market growth. Governments worldwide focus on reducing pollution and deforestation by promoting digital transactions. Telecom and banking sectors adopt online platforms for transactions. The rising demand for cashless payments drives the adoption of self-service kiosks in hotels, restaurants, and retail stores, enhancing the customer experience with quicker transactions. Digital wallets, contactless payments, and EMV cards gain popularity for secure and efficient payment processing. Visa and Mastercard have made significant strides in promoting contactless payments. The increasing use of cashless payment options is expected to drive the demand for self-service kiosks, boosting the global interactive kiosk market.
Growing investment in smart cities is a major interactive kiosk market trend. The purpose of investing in smart cities is to enhance citizens' economies and lifestyles through the implementation of communication technologies and advanced products. Integrating such technologies will improve information sharing and government service quality. Smart city infrastructure development involves deploying various solutions like smart street lights, surveillance cameras, parking solutions, and interactive kiosks.
Interactive kiosks are gaining rapid deployment in smart city projects due to their versatile roles, including hotel check-ins, parking access, ticketing, information sharing, pathfinding, and bill payments. They improve service efficiency, quality, and information sharing. The increasing investment in smart city initiatives will drive the adoption of interactive kiosks. Examples include the smart city projects in Anbar, Iraq, and New Clark City in the Philippines, both contributing to the growth of the global interactive kiosk market.
Growing demand for digital signage is a major challenge hindering the interactive kiosk market growth. Digital signage utilizes LCD, LED, or OLED to display digital content in various settings. It replaces advertisement kiosks in public places, retail stores, and more. The retail sector heavily adopts digital signage for displaying discounts and offers. Interactive digital signage with touchscreen technology is gaining popularity, allowing customers to access information interactively. With larger screens and better visual engagement, digital signage deployment is increasing. This growth may impact the demand for interactive kiosks, affecting the global interactive kiosk market during the forecast period.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market comapnies, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the retail segment will be significant during the forecast period. The retail segment has a dominant market share in the global interactive kiosk market. In retail stores, interactive kiosks are used for several purposes, including browsing product information and availability, in-store advertising, and check-out systems. Interactive kiosks offer numerous advantages over traditional printed signage, as they facilitate customer interaction, offer accurate and centralized control capability, and provide superior design capability. Retailers deploy interactive kiosks at strategic points in their stores to attract customers by providing information on discounts and offers on the different products available at the store. Retailers can also use interactive kiosks for disseminating store-related information or specific product information and upselling more products.
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The retail segment showed a gradual increase in market share with USD 6.01 billion in 2017 and continued to grow by 2021. Supermarkets are one of the major adopters of interactive kiosks in the retail segment. Supermarkets have a substantial amount of floor space, and the deployment of interactive kiosks helps customers find products and reduce waste of time, thus improving customer experience. Kiosks also help to improve the operational efficiency of the store by reducing the time taken at self-checkout counters. Therefore, the increase in investments in building supermarkets across different countries drives the demand for interactive kiosks. This is expected to drive the growth of the global interactive kiosk market.
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North America is projected to contribute 42% by 2027. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
North America has the highest share of the global interactive kiosk market, with both the US and Canada generating significant demand. Customers in the region are early adopters of new technologies and have a high preference for personalized services, owing to which the adoption of interactive kiosks in the region is increasing. Enterprises in the region are increasingly using interactive kiosks for their marketing campaigns. Also, interactive kiosks are being increasingly deployed to enhance consumer engagement and branding initiatives. The growth of the interactive kiosk market in the region is also attributed to the rapid growth of QSRs in the region. North America has prominent QSRs, including McDonald's, Starbucks, Subway IP LLC (Subway), Wendy's, Burger King Corp. (Burger King), and Taco Bell. The concept of the QSR is based on the fast services offered. The adoption of interactive kiosks streamlines the operation of QSRs, thus ensuring faster services, thereby increasing the adoption of interactive kiosks by QSRs.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Interactive Kiosk Market Customer Landscape
The interactive kiosk market research report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. The market has been segmented by type, product, distribution channel, and region.
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Interactive Kiosk Market Scope |
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Report Coverage |
Details |
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Page number |
170 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 7.94% |
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Market growth 2023-2027 |
USD 11.5 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
7.37 |
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Regional analysis |
North America, APAC, Europe, Middle East and Africa, and South America |
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Performing market contribution |
North America at 42% |
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Key countries |
US, China, Japan, UK, and Germany |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Acante Solutions Ltd., Advanced Kiosk, Diebold Nixdorf Inc., Embross, Frank Mayer and Associates Inc., IER SAS, KIS Ticket, Meridian Kiosks, Mitsogo Inc., NCR Corp., Olea Kiosks Inc., Posiflex Technology Inc., Pyramid Computer GmbH, RedyRef, Rosendahl Conceptkiosk AS, SITA, Source Technologies Inc., Thales, and Vecna Technologies Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Component
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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