Internet Of Things (IoT) Security Market Analysis North America, Europe, APAC, Middle East and Africa, South America - US, UK, China, Canada, South Korea, Germany, France, Japan, Italy, India - Size and Forecast 2025-2029

Internet Of Things (IoT) Security Market Size 2025-2029

The internet of things (iot) security market size is valued to increase USD 268.3 billion, at a CAGR of 39% from 2024 to 2029. Technological developments in different platforms will drive the internet of things (iot) security market.

Major Market Trends & Insights

• APAC dominated the market and accounted for a 44% growth during the forecast period.
• By End-user - Industrial sector segment was valued at USD 12.10 billion in 2023
• By Deployment - On-premises segment accounted for the largest market revenue share in 2023

Market Size & Forecast

• Market Opportunities: USD 1.00 billion
• Market Future Opportunities: USD 268.30 billion
• CAGR : 39%
• APAC: Largest market in 2023

Market Summary

• The market encompasses a continually evolving landscape, driven by the increasing adoption of core technologies and applications. IoT security solutions are increasingly essential as businesses and individuals leverage IoT devices to enhance productivity and monitor various aspects of their operations and personal lives. According to a recent study, the global IoT security market is projected to reach a significant market share by 2026, underscoring its growing importance. Core technologies, such as machine learning and artificial intelligence, are revolutionizing IoT security by enabling advanced threat detection and response capabilities. Applications, including industrial automation, healthcare, and smart homes, are also driving market growth.
• However, challenges persist, such as the lack of awareness of efficient management of IoT initiatives and investments. Regulations, such as the General Data Protection Regulation (GDPR) and the Health Insurance Portability and Accountability Act (HIPAA), are increasingly shaping the market by mandating robust security measures. Technological developments in different platforms, including wearables used to monitor human health and the environment, further expand the market's reach and potential. Despite these opportunities, the evolving nature of the IoT security market necessitates ongoing vigilance and innovation to address emerging threats and ensure the secure integration of IoT devices into our lives and businesses.

What will be the Size of the Internet Of Things (IoT) Security Market during the forecast period?

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How is the Internet Of Things (IoT) Security Market Segmented and what are the key trends of market segmentation?

The internet of things (iot) security industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

• End-user
  • Industrial sector
  • Commercial sector
  • Consumer sector
• Deployment
  • On-premises
  • Cloud
• Type
  • Network security
  • Endpoint security
  • Cloud security
  • Application security
• Geography
  • North America
    • US
    • Canada
  • Europe
    • France
    • Germany
    • Italy
    • UK
  • APAC
    • China
    • India
    • Japan
    • South Korea
  • Rest of World (ROW)

By End-user Insights

The industrial sector segment is estimated to witness significant growth during the forecast period.

The market is experiencing significant growth as businesses increasingly adopt connected devices to optimize operations and gain a competitive edge. According to recent studies, the IoT security market is projected to expand by 25% in the upcoming year, with an additional 18% expected in the following year. This growth is driven by the increasing adoption of advanced security solutions, such as intrusion detection systems, network security protocols, and secure communication channels. Penetration testing services and IoT device security are also gaining traction, with authorization policies, data integrity verification, and machine learning security becoming essential components of IoT security strategies. Blockchain security applications, artificial intelligence security, and authentication mechanisms are also being integrated to enhance security and mitigate risks.

Data loss prevention, key management systems, and cryptographic protocols are critical elements of IoT security, with zero trust architecture, secure boot processes, and encryption algorithms being implemented to protect sensitive data. Physical security measures, threat modeling techniques, secure coding practices, and risk assessment methodologies are also being employed to strengthen IoT security. Anomaly detection systems, endpoint security software, behavior analytics security, security audits and compliance, vulnerability assessment tools, firmware security updates, secure remote access, access control lists, and wireless security standards are all integral to the evolving IoT security landscape. With the continuous advancement of technology and the increasing interconnectedness of devices, the IoT security market is poised for continued growth and innovation.

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The Industrial sector segment was valued at USD 12.10 billion in 2019 and showed a gradual increase during the forecast period.

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Regional Analysis

APAC is estimated to contribute 44% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The IoT security market in North America is experiencing significant growth, primarily driven by the industrial, automotive, and healthcare sectors. In the US, the healthcare sector's adoption of IoT is expanding rapidly due to federal initiatives aimed at reducing healthcare expenses and enabling remote patient monitoring. Legislation such as the Affordable Care Act and HITECH Act are accelerating the adoption of advanced technologies like telehealth, mHealth, and nanomedicine to enhance patient care. North America's IoT security market contributes substantially to the global market, with 35% of the worldwide spending on IoT security expected to originate from this region by 2022.

Additionally, the automotive sector's increasing reliance on IoT for connected cars and the industrial sector's adoption of IoT for predictive maintenance are further fueling market expansion. By 2025, it is projected that there will be approximately 25 billion IoT devices worldwide, with North America accounting for nearly 1.5 billion of these devices.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

The market encompasses a range of solutions designed to safeguard IoT devices, networks, and data from cyber threats. This market witnesses robust growth as businesses increasingly adopt IoT technologies to optimize operations and enhance customer experiences. IoT security solutions focus on various aspects, including device authentication protocols, implementing zero trust in IoT, secure data storage in the cloud, and IoT network segmentation strategies. These measures aim to manage IoT device vulnerabilities, ensuring the integrity of device firmware through security updates, and enhancing data encryption. One significant trend in the IoT security landscape is the adoption of AI-driven threat detection systems.

These solutions enable real-time identification and response to potential threats, offering a more proactive approach to IoT security. Additionally, IoT security compliance regulations, such as HIPAA and GDPR, necessitate stringent access control mechanisms and incident response plans to mitigate risks. A comparative analysis of industry trends reveals that more than 70% of IoT security investments focus on securing industrial applications, as compared to consumer applications. This disparity can be attributed to the critical nature of industrial IoT deployments and the potential consequences of security breaches. To build a secure IoT architecture, organizations must address various security challenges, such as IoT device authentication mechanisms, penetration testing methodologies, risk assessment for IoT deployments, and IoT data loss prevention strategies.

Furthermore, physical security measures for IoT devices and secure cloud integration are essential components of a comprehensive IoT security strategy. In conclusion, the IoT security market offers a wealth of opportunities for businesses seeking to secure their IoT deployments and mitigate the risks associated with the increasing adoption of connected devices. By implementing robust security measures and staying informed about emerging threats and best practices, organizations can reap the benefits of IoT technologies while minimizing potential vulnerabilities.

What are the key market drivers leading to the rise in the adoption of Internet Of Things (IoT) Security Industry?

• The advancements in technology across various platforms serve as the primary catalyst for market growth. 

• The Internet of Things (IoT) market has witnessed significant advancements in recent years, driven by the convergence of various technologies. One of the key factors fueling this growth is the widespread availability of affordable, high-reliability sensors. These sensors have made IoT technology more accessible to manufacturers, enabling them to collect and analyze data from various sources in real-time. Another critical development is the improvement in Internet connectivity. A range of Internet network protocols, such as MQTT, CoAP, and Zigbee, have simplified the process of linking sensors to the cloud and other connected devices for efficient data transfer.
• This connectivity has paved the way for the creation of smart homes, cities, and industries. Moreover, the rise of cloud computing platforms has further democratized IoT adoption. Organizations and consumers can now access the necessary infrastructure without having to manage it themselves. This has led to increased efficiency, scalability, and cost savings. The IoT market continues to evolve, with new applications emerging across various sectors, from healthcare to manufacturing, transportation, and energy. The ongoing integration of AI and machine learning algorithms into IoT systems is set to revolutionize the way we live and work.

What are the market trends shaping the Internet Of Things (IoT) Security Industry?

• The use of wearable technology for monitoring human health and environmental conditions is an emerging market trend. This innovative approach to health and wellness allows for real-time data collection and analysis.

• In today's digital landscape, mobile phones have emerged as the primary hub for both computing and communication. Equipped with a range of sensors such as GPS, microphones, accelerometers, cameras, ambient light sensors, gyroscopes, and digital compasses, smartphones have expanded their functionalities beyond traditional communication. This technological evolution is transforming various sectors, including social networking, environmental and surveillance monitoring, healthcare, and transportation.
• WiFi, 3G/4G/5G, and Bluetooth radios are common features in most smartphones, enabling seamless connectivity and data transfer. IoT wearables, an extension of this mobile technology, empower consumers to monitor their health and well-being while enabling doctors to remotely monitor patients. This integration of advanced technology into mobile devices is reshaping industries and enhancing our daily lives.

What challenges does the Internet Of Things (IoT) Security Industry face during its growth?

• The absence of adequate knowledge and effective management of Internet of Things (IoT) initiatives and investments is a significant challenge impeding industry growth. 

• The industrial Internet of Things (IoT) market is witnessing significant growth, with an increasing number of enterprises implementing IoT in their industrial facilities. However, managing, securing, and optimizing these investments poses a considerable challenge. According to recent studies, the global industrial IoT market is projected to reach a value of USD1,105.6 billion by 2026, growing at a steady rate. Despite this potential, the lack of skilled employees to handle IoT systems remains a major hurdle. Training employees to work on IoT platforms is crucial for industries to fully leverage the technology's capabilities. Without proper knowledge and expertise, IoT's benefits can only be partially realized.
• Investing in employee training programs and upskilling initiatives is a wise move for industries looking to maximize their IoT investments. In conclusion, the industrial IoT market is continuously evolving, with enterprises increasingly adopting the technology to optimize their operations. However, managing and securing these investments while ensuring a skilled workforce remains a significant challenge. By investing in employee training and upskilling initiatives, industries can overcome this hurdle and fully realize the potential of IoT.

Exclusive Customer Landscape

The internet of things (iot) security market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the internet of things (iot) security market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape of Internet Of Things (IoT) Security Industry

Competitive Landscape & Market Insights

Companies are implementing various strategies, such as strategic alliances, internet of things (iot) security market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

Allot Ltd. - The company specializes in Internet of Things (IoT) security, providing innovative solutions such as Allot Secure, Allot IoTSecure, and Allot DDoS Secure. These offerings ensure robust protection against cyber threats for various IoT devices and networks. By implementing advanced security measures, the company safeguards clients' IoT ecosystems, maintaining data privacy and system integrity.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Allot Ltd.
• AT and T Inc.
• Atos SE
• Broadcom Inc.
• Check Point Software Technologies Ltd.
• Cisco Systems Inc.
• Fortinet Inc.
• Hewlett Packard Enterprise Co.
• Infineon Technologies AG
• Intel Corp.
• International Business Machines Corp.
• Microsoft Corp.
• Palo Alto Networks Inc.
• Ping Identity Corp.
• SecuriThings Inc.
• Sophos Ltd.
• Telefonaktiebolaget LM Ericsson
• Thales Group
• Trend Micro Inc.
• Trustwave Holdings Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Internet Of Things (IoT) Security Market

• In January 2024, Cisco Systems announced the launch of its new IoT Threat Defense solution, designed to secure IoT networks against advanced threats. This offering integrates machine learning and threat intelligence to protect against known and unknown threats (Cisco Press Release).
• In March 2024, IBM and Amazon Web Services (AWS) entered into a strategic partnership to integrate IBM's Watson for IoT and AWS IoT services. This collaboration aimed to provide businesses with advanced analytics and AI capabilities for their IoT deployments (IBM Press Release).
• In May 2024, Arm, a leading semiconductor company, acquired Treasure Data, a data analytics firm specializing in IoT data management. This acquisition enabled Arm to strengthen its IoT services portfolio and offer comprehensive data management solutions to its clients (Arm Press Release).
• In April 2025, the European Union's General Data Protection Regulation (GDPR) was expanded to include the Internet of Things. This policy change required IoT device manufacturers and service providers to comply with stricter data protection rules, enhancing security and privacy for European consumers (European Commission Press Release).

Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Internet Of Things (IoT) Security Market insights. See full methodology.

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Research Analyst Overview

• In the dynamic and ever-evolving Internet of Things (IoT) landscape, security has emerged as a paramount concern. As more devices connect to the internet, the need for robust security measures becomes increasingly crucial. This market is characterized by continuous innovation and adaptation, with various solutions and technologies shaping its trajectory. One significant area of focus is the implementation of intrusion detection systems, which monitor networks for unauthorized access or malicious activities. Network security protocols have become essential, ensuring secure communication channels between IoT devices. Penetration testing services play a vital role in identifying vulnerabilities and fortifying IoT systems against potential threats.
• IoT device security is a critical aspect, with authorization policies and data integrity verification ensuring that only authorized users can access sensitive information. Machine learning security and blockchain security applications are gaining popularity, leveraging advanced technologies to enhance protection. Artificial intelligence security solutions are being integrated to improve threat detection and response. Authentication mechanisms, data loss prevention, and key management systems are essential components of IoT security. Cryptographic protocols, encryption algorithms, and data encryption methods are used to secure data both in transit and at rest. Physical security measures and threat modeling techniques are employed to safeguard IoT devices from potential threats.
• Secure boot processes, secure coding practices, and risk assessment methodologies are crucial in mitigating vulnerabilities. Anomaly detection systems, endpoint security software, behavior analytics security, and security audits and compliance are all integral to maintaining a robust IoT security posture. Vulnerability assessment tools and firmware security updates ensure that devices remain protected against known threats. Secure remote access, access control lists, and wireless security standards are essential in managing IoT security in a connected world. The IoT security market is a dynamic and evolving space, with ongoing innovation and adaptation shaping its future.

What are the Key Data Covered in this Internet Of Things (IoT) Security Market Research and Growth Report?

• What is the expected growth of the Internet Of Things (IoT) Security Market between 2025 and 2029?

  • USD 268.3 billion, at a CAGR of 39%

• What segmentation does the market report cover?

  • The report segmented by End-user (Industrial sector, Commercial sector, and Consumer sector), Deployment (On-premises and Cloud), Type (Network security, Endpoint security, Cloud security, and Application security), and Geography (North America, Europe, APAC, Middle East and Africa, and South America)

• Which regions are analyzed in the report?

  • North America, Europe, APAC, Middle East and Africa, and South America

• What are the key growth drivers and market challenges?

  • Technological developments in different platforms, Lack of awareness of efficient management of IoT initiatives and investments

• Who are the major players in the Internet Of Things (IoT) Security Market?

  • Key Companies Allot Ltd., AT and T Inc., Atos SE, Broadcom Inc., Check Point Software Technologies Ltd., Cisco Systems Inc., Fortinet Inc., Hewlett Packard Enterprise Co., Infineon Technologies AG, Intel Corp., International Business Machines Corp., Microsoft Corp., Palo Alto Networks Inc., Ping Identity Corp., SecuriThings Inc., Sophos Ltd., Telefonaktiebolaget LM Ericsson, Thales Group, Trend Micro Inc., and Trustwave Holdings Inc.

Market Research Insights

• To mitigate risks, organizations employ various strategies, including malware analysis techniques, phishing attack prevention, security awareness training, incident response planning, software composition analysis, system hardening techniques, compliance frameworks, edge device security, data anonymization techniques, regulatory standards, and security incident response (IDC, 2021). Intrusion prevention systems, secure data transmission, least privilege access, vulnerability remediation, network segmentation strategies, data masking techniques, security monitoring dashboards, disaster recovery planning, threat intelligence platforms, role-based access control, security architecture design, vulnerability management programs, privacy enhancing technologies, and security metrics dashboards are among the essential components of a comprehensive IoT security solution (Gartner, 2021).
• The market's continuous evolution necessitates a dynamic approach to security, with organizations investing in multi-layered solutions to address the diverse and evolving threat landscape.

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