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The Islamic clothing market size is forecast to increase by USD 34.92 billion at a CAGR of 7.32% between 2023 and 2028. The market is experiencing significant growth, driven by several key trends and challenges. One of the primary growth factors is the rise in product visibility and accessibility through online retailing. With the increasing adoption of e-commerce platforms, consumers from different parts of the world can easily access and purchase Islamic clothing, expanding the market reach. Another trend shaping the market is the growing adoption of omni-channel retailing, which integrates online and offline channels to provide a seamless shopping experience. However, the availability of counterfeit products for Islamic clothing poses a significant challenge to market players. These counterfeit products not only affect the reputation of authentic brands but also impact consumer trust, requiring market participants to focus on brand protection and authentication strategies.
The market caters to the unique needs of the Islamic population, primarily consisting of Muslim consumers. The Islamic fashion industry has witnessed significant growth due to the increasing global Muslim population, estimated to reach 1.8 billion by 2030. The market includes a diverse range of apparels such as abayas, hijabs, prayer outfits, burqas, niqabs, thobes, jubbas, and sportswear for both Islamic men and women. Shia and Sunni Muslims, with their distinct cultural practices, contribute to the market's segmentation. International games and events, such as the Olympics, have further boosted the demand for Islamic clothing, particularly during the Hajj pilgrimage.
Online retail distribution channels have made Islamic clothing more accessible, enabling consumer investments in this market. However, the industry faces challenges, including negative reviews and perceptions surrounding certain garments like the burqa and niqab. Multinational fashion brands have entered the market, offering a mix of traditional and modern Islamic clothing designs, adding to the competition. The sports industry's growing influence has led to the development of Islamic sportswear, further expanding the product consumption in the market.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The Ethnic wear segment is estimated to witness significant growth during the forecast period. The market caters to the unique fashion needs of the Islamic population, primarily consisting of Muslim consumers. The Islamic fashion industry has witnessed significant growth due to the increasing preference for modest fashion wear among Muslim women and men. This trend is driven by the core Islamic principles of modesty and piety. Shia and Sunni Muslims, as well as other Muslim communities, have distinct clothing preferences, with Abayas, Hijabs, Prayer outfits, Burqas, Niqabs, Thobes, and Jubbas being popular choices. Moreover, the demand for Islamic clothing extends beyond religious occasions. With the growing influence of the sports industry, there is an increasing trend towards the production of Islamic sportswear for men and women.
The young Muslim population, in particular, is driving the demand for innovative clothing designs that cater to their lifestyle and consumer investments. International games and online retail distribution platforms have further fueled the growth of the market. However, negative reviews and consumer feedback can significantly impact the market's growth. To stay competitive, multinational fashion brands are incorporating sustainable fashion practices and offering a wide range of ethnic wear and fusion styles to cater to the diverse needs of Muslim consumers. In conclusion, the market is a dynamic and evolving industry that reflects the changing fashion trends among Muslim consumers.
The demand for modest fashion wear, driven by core Islamic principles, is a significant factor in the market's growth. The market caters to the unique clothing needs of Muslim women and men, with a focus on innovation, sustainability, and consumer preferences.
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The Ethnic wear segment was valued at USD 52.59 billion in 2018 and showed a gradual increase during the forecast period.
APAC is estimated to contribute 40% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The market in Muslim majority economies, particularly in the Middle East and Africa, holds significant potential for growth due to the large Muslim population and the increasing awareness of food and lifestyle trends. In 2022, the Middle East Accounted for the largest contribution to the global market, with Saudi Arabia and the UAE being the key revenue generators. The region's growing internet penetration and the rising demand for trendy Islamic women's clothing are driving market growth. However, logistics issues and the price-sensitive nature of consumers pose challenges for vendors. The market also caters to various segments, including burkhas, Arab heritage, luxury brands, high street brands, and sports hijabs, offering a diverse range of options for the potential customer base.
African countries are also witnessing a growing demand for fashion apparel due to increasing awareness and adoption of Western fashion trends among the Muslim population.
Our Islamic clothing market researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The rise in product visibility and accessibility through online retailing is the key driver of the market. The Islamic population, comprised of Muslims from various sects such as Shia and Sunni, represents a significant consumer base for the Islamic fashion industry. With increasing participation in international games and changing fashion trends among young Muslim generations, the demand for Islamic clothing, including Abayas, Hijabs, Prayer outfits, Burqas, Niqabs, Thobes, Jubbas, and Sportswear for both Islamic men and women, has increased. This shift in consumer behavior is driven by the convenience of online retail distribution and the competitive pricing offered by various retailers. Moreover, the lifestyle apparels segment, which includes modest fashion wear, has gained immense popularity among Muslim women and men.
Consumer investments in the market have been on the rise, with the sports industry also embracing the trend of modest fashion. Multinational fashion brands and ethnic wear labels are increasingly catering to this demand, offering innovative clothing designs that adhere to core Islamic principles. The young Muslim population's growing interest in sustainable fashion further fuels the market's growth. Despite the increasing popularity of online retailing, it is essential to note that bad reviews and consumer feedback play a crucial role in shaping the market dynamics.
The growing adoption of omni-channel retailing is the upcoming trend in the market. The market caters to the unique needs of the Islamic population, specifically Muslim consumers, within the Islamic fashion industry. With growing international games and events, the demand for modest fashion wear has increased among Muslim women and men. The young Muslim population is driving changing fashion trends, leading to innovative clothing designs in the market. Multinational fashion brands are recognizing this potential and investing in sustainable fashion lines for this demographic. Online retail distribution is a significant trend in the market, particularly among the tech-savvy younger generations. Consumer investments in apparel have been on the rise, with the sports industry also influencing product consumption.
Shia and Sunni Muslims, alike, seek out Abayas, Hijabs, Prayer outfits, Burqas, Niqabs, Thobes, Jubbas, and Sportswear that adhere to their lifestyle and core Islamic principles. Logistics plays a crucial role in managing the inventory of these apparel items, ensuring timely delivery to both offline stores and online customers. The omnichannel retailing approach allows vendors to cater to various shopping preferences, making marketing more efficient through customized customer solutions based on purchase patterns, website visits, and loyalty programs. The future of the market lies in catering to the evolving needs of Muslim consumers while staying true to the principles of modest fashion.
Availability of counterfeit products for Islamic clothing challenges the market growth. The market caters to the unique fashion needs of the Islamic population, comprising of Muslim consumers, both Sunni and Shia, across the globe. The Islamic fashion industry has witnessed significant growth due to the increasing demand for modest fashion wear among Muslim women and men. The market includes a wide range of apparel such as Abayas, Hijabs, Prayer outfits, Burqas, Niqabs, Thobes, Jubbas, and Sportswear, among others. The lifestyle preferences of Muslim consumers have influenced the growth of the market, particularly in areas of consumer investments and product consumption. The sports industry has also contributed to the market's expansion, with the introduction of Islamic men's and women's sportswear.
Multinational fashion brands have entered the market, offering ethnic wear and sustainable fashion options. However, the market faces challenges such as the availability of counterfeit products, which can negatively impact consumer trust and brand reputation. These fake products, which often lack durability and quality, sell at lower prices than original brands, attracting price-sensitive consumers. This can lead to market fragmentation, making it difficult for key competitors to achieve optimal market penetration. Additionally, consumers may confuse these counterfeit products with original ones, diluting the brand image and potentially leading to bad reviews. The young Muslim population, particularly young generations, is driving changing fashion trends in the market, with innovative clothing designs gaining popularity.
Core Islamic principles continue to guide the fashion industry, ensuring modest fashion remains a priority. The market is expected to continue growing, with increasing consumer spending on Islamic clothing and a focus on sustainable fashion.
The Islamic clothing market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Aab UK Ltd: The company caters to the market with a diverse range of offerings. These include, but are not limited to, abayas, maxi dresses, midi length skirts, kimonos, trousers, slip dresses, and modest swimwear.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market caters to the unique fashion needs of the Islamic population, comprising over 1.8 billion Muslims worldwide. Muslim consumers, whether Sunni or Shia, have a growing demand for Islamic fashion apparel, including abayas, hijabs, prayer outfits, burqas, niqabs, thobes, jubbas, and sportswear for both men and women. The Islamic fashion industry has gained significant traction in recent years, driven by changing lifestyle trends and increasing consumer investments. The market for Islamic clothing is not limited to traditional garments but also includes innovative clothing designs for young Muslim generations. The sports industry has also embraced modest fashion trends, leading to the production of Islamic sportswear.
Online retail distribution channels have made it easier for consumers to access these products, leading to increased product consumption. However, the market is not without its challenges, with negative reviews and feedback being a concern for some consumers. Multinational fashion brands have started to enter the market, offering sustainable fashion options that align with core Islamic principles. Modest fashion wear has become a significant trend, with Muslim women and men seeking stylish and comfortable clothing that adheres to their beliefs. The future of the market looks promising, with consumer spending on Islamic apparel expected to grow as young Muslim populations continue to embrace fashion trends that reflect their cultural and religious identity.
Market Scope |
|
Report Coverage |
Details |
Page number |
144 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 7.32% |
Market growth 2024-2028 |
USD 34.92 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
6.7 |
Regional analysis |
Middle East and Africa, APAC, Europe, North America, and South America |
Performing market contribution |
APAC at 40% |
Key countries |
Saudi Arabia, United Arab Emirates, Turkey, Indonesia, and Pakistan |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Aab UK Ltd., Aaliya Collections Ltd., Al Mujalbaba, ANNAH HARIRI, Arabic Attire, Artizara, Bargello.com, EastEssence, Haute Hijab Inc., Inaya Collections, INNERMOD PTE LTD., Modanisa Elektronik Magazacilik ve Ticaret AS, Mushkiya Lifestyle Pvt. Ltd., MyBatua, Niswa Fashion, SHUKR, Sunnah Style Inc., Urban Modesty Inc., Veiled Collection, and Alhannah Islamic Clothing |
Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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