Kefir Products Market by Product and Geography - Forecast and Analysis 2021-2025

  • Published: Sep 2021
  • Pages: 120
  • SKU: IRTNTR44306
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The kefir products market has the potential to grow by USD 456.07 million during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 5.60%.

This kefir products market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by product (Greek-style, low-fat, frozen, and others) and geography (Europe, North America, APAC, South America, and MEA). The kefir products market report also offers information on several market vendors, including Babushka Kefir, Carr Foods Ltd., Danone SA, DuPont de Nemours Inc., General Mills Inc., Koninklijke DSM NV, Krasnystaw OSM, Lifeway Foods Inc., Nestle SA, and The Hain Celestial Group Inc. among others.

What will the Kefir Products Market Size be in 2021?

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Kefir Products Market: Key Drivers and Trends

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The rise in the popularity of kefir is notably driving the kefir market growth, although factors such as high cost of production may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the kefir products industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

  • The rise in popularity of kefir will fuel the growth of the kefir products market size.
  • Kefir has gained popularity very recently owing to its nutritional benefits and for its slightly tangy and creamy taste.
  • Kefir, which contains beneficial bacteria and yeast, is also rich in calcium; magnesium; vitamins B2, B12, A, D, and K; phosphorus; minerals; amino acids; and enzymes.
  • Kefir has therapeutic properties as it is rich in antioxidants. Hence, its consumption has several health benefits such as skin health, digestion, weight loss, and regularizing lactase enzymes.
  • Kefir can be consumed in various forms like smoothies, salad dressings, and snack meals. These factors make kefir a popular product.
  • The rise in demand for gluten-free variants will drive the kefir products market growth during the forecast period.
  • Most kefir products have gluten-free properties and can be consumed by people who are intolerant to gluten.
  • The growing incidences of food allergies, including gluten intolerances, have spurred the demand for gluten-free food products. This is expected to contribute significantly to the market growth of the global kefir products market.
  • Gluten-free ingredients-based food is consumed by people with gluten-related disorders such as celiac disease and non-celiac gluten sensitivity. 
  • There is a growing demand for kefir from the consumer segment that perceives gluten-free products as a healthier option than regular food products. 

This kefir products market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Who are the Major Kefir Products Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Babushka Kefir
  • Carr Foods Ltd.
  • Danone SA
  • DuPont de Nemours Inc.
  • General Mills Inc.
  • Koninklijke DSM NV
  • Krasnystaw OSM
  • Lifeway Foods Inc.
  • Nestle SA
  • The Hain Celestial Group Inc.

 

This statistical study of the kefir products market encompasses successful business strategies deployed by the key vendors. The kefir market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The kefir products market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Kefir Products Market?

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43% of the market’s growth will originate from Europe during the forecast period. Russian Federation, Germany, and France are the key markets for kefir products in Europe. However, the market growth rate in Europe will be slower than the growth of the market in other regions.

Rising health consciousness and product portfolio expansions by the vendors will facilitate the kefir products market growth in Europe over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Product Segments in the Kefir Products Market?

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The kefir products market share growth by the Greek-style segment will be significant during the forecast period. Greek-style dairy products have recently gained popularity due to their sourly sweet taste and thick consistency. The global Greek-style kefir products market is also gaining momentum. Kefir is considered the potential substitute for Greek-style yogurts. Hence, the demand for different flavor varieties is on the rise. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the kefir market size and actionable market insights on post COVID-19 impact on each segment.

 

Features

Included Data

Base year for market size assessment

2021

Forecast period

2021-2025

Growth momentum and forecast

Accelerate at a CAGR of 5.60%

Regional analysis

Europe, North America, APAC, South America, and MEA

Key consumer countries

US, Russian Federation, Germany, France, and China

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

Babushka Kefir, Carr Foods Ltd., Danone SA, DuPont de Nemours Inc., General Mills Inc., Koninklijke DSM NV, Krasnystaw OSM, Lifeway Foods Inc., Nestle SA, and The Hain Celestial Group Inc.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Factors Covered in this Kefir Products Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive kefir products market growth during the next five years
  • Precise estimation of the kefir products market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the kefir industry across Europe, North America, APAC, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of kefir market vendors

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Kefir Products Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 5.60%

Market growth 2021-2025

$ 456.07 million

Market structure

Fragmented

YoY growth (%)

4.37

Regional analysis

Europe, North America, APAC, South America, and MEA

Performing market contribution

Europe at 43%

Key consumer countries

US, Russian Federation, Germany, France, and China

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

Babushka Kefir, Carr Foods Ltd., Danone SA, DuPont de Nemours Inc., General Mills Inc., Koninklijke DSM NV, Krasnystaw OSM, Lifeway Foods Inc., Nestle SA, and The Hain Celestial Group Inc.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period,

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The kefir products market growth will increase by $392.76 million during 2019-2024.
The kefir products market is expected to grow at a CAGR of 5.30% during 2019-2024.
Technavio has segmented the kefir products market by product (Greek-style, Low-fat, Frozen, and Other products) and geographic (Europe, North America, APAC, South America, and MEA).
Babushka Kefir, Danone SA, DuPont de Nemours Inc., General Mills Inc., Koninklijke DSM NV, Krasnystaw OSM, Lifeway Foods Inc., Nestle SA, Nourish Kefir, The Hain Celestial Group Inc. are a few of the key vendors in the kefir products market.
Europe will register the highest growth rate of 43.12% among the other regions. Therefore, the kefir products market in Europe is expected to garner significant business opportunities for the vendors during the forecast period.
  • US
  • Russian Federation
  • Germany
  • France
  • China
The key factors driving the kefir products market growth are:
  • Rise in the popularity of kefir
  • Innovation in packaging
The kefir products market vendors should focus on grabbing business opportunities from the greek-style segment as it accounted for the largest market share in the base year.
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