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The kids scooter market size is forecast to increase by USD 16.7 million at a CAGR of 5.93% between 2023 and 2028. The market is witnessing significant growth, driven by the increasing popularity of active and healthy lifestyle choices among children. Lightweight scooters made of plastics and metals are gaining traction due to their ease of use and portability. Another trend is the demand for scooters with shock absorbent features and adjustable deck heights, ensuring stability and comfort for different age groups. The emergence of e-games replacing traditional toys and games has also contributed to the market growth. However, maintaining quality standards remains a challenge, as consumers prioritize durability and safety in their purchases. Therefore, manufacturers must focus on producing scooters that cater to various age groups, offer adjustable deck heights, and ensure stability and shock absorption to meet the evolving demands of the market.
Kid scooters, a key component of micro mobility, have gained significant popularity among children due to their fun and functional design. These scooters come in both 2 and 3 wheelers, catering to various age groups and skill levels. Parents are increasingly recognizing the benefits of kid scooters for their children's health and development. Regular use of scooters can improve metabolism, cardiovascular health, and blood circulation, leading to better immunity and physical activity. Scooters also help children maintain a healthy weight and combat obesity. Modern kid scooters come with added features such as LED lights, making scooting an enjoyable experience even during nighttime.
Moreover, the polyurethane wheels ensure a smooth ride, while safety features like hand brakes and helmets add peace of mind for parents. Digital features like mobile apps and connectivity options are also becoming increasingly popular. Scooters are now easily accessible through online sales channels, making it convenient for parents to purchase them. Health experts and organizations like Sustrans encourage the use of scooters as part of a sustainable and active lifestyle for children. Electric scooters are also an emerging trend, offering an eco-friendly and convenient alternative to traditional scooters.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The 2 wheels segment is estimated to witness significant growth during the forecast period. Two-wheel scooters for kids, comprised of a deck with two wheels, a steering handlebar, and a brake, have gained popularity due to their benefits for cardiovascular health and blood circulation. These scooters promote physical activity, contributing to heightened mobility and improved immunity in children. Parents are increasingly focusing on obesity prevention and are turning to scooters as an alternative to sedentary activities. When selecting a kids' scooter, considerations include the appropriate age and weight range, wheel size, adjustable handlebar height, safety features, portability, durability, and sturdy materials. Older children often prefer larger wheel sizes, while younger kids find smaller wheels more comfortable.
Moreover, the adjustable handlebars ensure the scooter grows with the child. Safety features, such as grip handles, non-slip decks, effective braking systems, and enhanced visibility through LED lights or reflectors, are essential. Portability and compact storage are also desirable features. The demand for these considerations is driving the growth of the two-wheel segment in the market.
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The 2 Wheels segment was valued at USD 19.60 million in 2018 and showed a gradual increase during the forecast period.
APAC is estimated to contribute 38% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The market is witnessing significant growth due to increasing concerns regarding cardiovascular health and blood circulation among parents. Physical activity through toys like scooters is essential for children to maintain a healthy weight, boost immunity, and improve mobility. According to recent studies, over 40% of children in the US are overweight, and sedentary behaviors such as watching TV, playing video games, and using computers for extended periods are contributing factors. To combat this trend, parents are encouraging outdoor activities, leading to a deluge in demand for kids' scooters. However, the market growth is challenged by the waning interest in outdoor activities and the increasing popularity of indoor activities, such as online games, among children due to easy access to smartphones and increased Internet penetration. Despite these challenges, the market is expected to grow steadily during the forecast period.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The growing popularity of character theme products is the key driver of the market. The market for kid scooters, a key component of micro mobility solutions, is experiencing significant growth due to the increasing number of children's entertainment programs and channels. Popular children's brands such as Disney Junior, Cartoon Network, POGO, Nickelodeon, and Fox Kids introduce new characters and themes that boost sales of related merchandise, including kid scooters. Manufacturers are responding to this trend by producing scooters with popular cartoon characters, superheroes, and children's movie themes. These scooters often feature stickers and designs based on these characters, such as the Hello Kitty SUV 12-Volt Battery Powdered Ride-on, Disney Minnie 6V Battery Powered Ride-on Quad, Minions 6-Volt Little Quad Electric Battery-Powered Ride-On, and Disney Cars 6V Battery Powered Ride-on Quad. Parents are increasingly purchasing these scooters for their children, contributing to the market's growth during the forecast period. Online sales channels also play a significant role in the market's expansion, with polyurethane wheels and LED lights becoming popular features among consumers.
Consumer's shift toward active and healthy lifestyle is the upcoming trend in the market. The kid scooter market is experiencing significant growth due to the increasing trend of parents prioritizing their children's active lifestyle and health. Outdoor activities, such as riding scooters, offer numerous health benefits for kids, including improved metabolism, heart health, and social interaction. In developed countries, where childhood obesity is a major concern, parents are actively purchasing scooters and other mobility devices to ensure daily physical activity. Non-governmental organizations, like Sustrans in the UK, are also promoting healthy living among school children through campaigns that encourage physical activity. With the rise of online sales, parents have easy access to various types of kid scooters, including 2 wheelers and 3 wheelers, with added features like LED lights and polyurethane wheels for a smoother ride.
The emergence of e-games replacing traditional toys and games is a key challenge affecting the market growth. The kid scooter market has experienced a decline in demand due to the rising trend of micro mobility solutions and the increasing popularity of electronic games among children. These digital entertainments, accessible through desktops, consoles, and mobile phones, have captured the interest of kids, making traditional 2 and 3 wheelers less appealing. The low consumer loyalty towards kids scooters, coupled with the launch of advanced gaming devices like the Xbox Series, further intensifies the threat to this market. LED lights and polyurethane wheels are some features that have been introduced in kid scooters to enhance their appeal. However, online sales have become the preferred choice for parents due to the convenience and affordability they offer. Despite these efforts, the kid scooter market is expected to face challenges during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Banwood SL: The company offers kids scooters such as SCOOTER BANWOOD WHITE, SCOOTER BANWOOD GREEN, SCOOTER BANWOOD CREAM.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Kid scooters have gained immense popularity in the micro mobility market, catering to the needs of kids from various age groups. These scooters come in both 2 wheelers and 3 wheelers, with advanced features such as LED lights and polyurethane wheels for enhanced durability and performance. The shift towards online sales has significantly impacted the kid scooter market, making these products easily accessible to parents. Parents are increasingly recognizing the benefits of kid scooters for their children's health. Scooting promotes physical activity, which contributes to better metabolism, cardiovascular health, and improved blood circulation. Scooters also help in enhancing kids' height, mobility, and overall body functionality.
Moreover, the safety features are a crucial consideration in the kid scooter market. Parents look for shock-absorbent decks, stability, and appropriate deck heights. Sustainability is another trend in the market, with eco-conscious parents opting for scooters made from raw materials such as plastics and metals. Health experts recommend kid scooters as a fun and effective way to combat childhood obesity and promote a healthy lifestyle. Digital features, such as mobile apps and brand positioning, are also becoming increasingly popular in the market. Sustrans campaigns and e-commerce platforms have increased the visibility and awareness of kid scooters as a viable transportation option for kids.
Market Scope |
|
Report Coverage |
Details |
Page number |
150 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.93% |
Market growth 2024-2028 |
USD 16.7 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
5.2 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
APAC at 38% |
Key countries |
US, Germany, China, Canada, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Banwood SL, Decathlon SA, Doctor Scooter, Dorel Industries Inc., Fuzion Pro Scooters, Globber, Hebei Jiangwo Trading Co. Ltd., Hiboy, Jetson Electric Bikes LLC, Micro Mobility Systems AG, Neeta and Sons, R for Rabbit Baby Products Pvt. Ltd., Radio Flyer Inc., Razor USA LLC, Segway Inc., Smoby Toys SAS, Swifty Scooters, Taizhou Huangyan Gerui Vehicle Co. Ltd., UBOARD India, and Xiaomi Communications Co. Ltd. |
Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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