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The kids scooter market size is estimated to increase by USD 16.7 billion, growing at a CAGR of 5.93% between 2023 and 2028. The scooter market for children is experiencing significant growth, driven in part by the increasing popularity of character-themed products. Parents and guardians are recognizing the numerous benefits of scooting for their children's health, the environment, and their wallets. Scooting is an effective form of physical activity that promotes cardiovascular health and improves coordination and balance. Additionally, it produces zero emissions and is a cost-effective mode of transportation, making it an attractive alternative to cars and buses. With rising disposable income and a growing middle-class population, the demand for children's scooters is expected to continue increasing. These factors are fueling the expansion of the market and driving innovation in design, materials, and features.
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The market share growth by the 2 wheels segment will be significant during the forecast period. A two-wheel bikes typically consists of a deck with two wheels, a handlebar for steering and a brake. Kids' bikes are designed to be lightweight and easy to use.
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The 2 wheels segment was valued at USD 19.60 million in 2018. Some of the features to consider while looking for a two-wheel kids vehicle such as check for the appropriate age and weight range for a two-wheeler to ensure it is appropriate for the child's size and development stage and wheel size as per the kid's preference. Older kids usually prefer larger wheel sizes, whereas younger kids are more comfortable with smaller wheel sizes, Adjustable handlebar height that can be customized with the height of children as they grow, and others. Consumers are considering the above factors as per their and their kid's preferences, thereby driving the growth of the two-wheels segment in the market. Such factors will drive the growth of the market during the forecast period.
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North America is estimated to contribute 38% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Growing awareness about the adverse impact of obesity and the increasing incidence of childhood obesity in the region is making parents focus on outdoor activities for their children at an early age. This is likely to propel the demand for push-and-pull toys that promote or require physical activity during the forecast period.
Kid scooters equipped with LED lights and polyurethane wheels are gaining popularity in online sales, offering both 2-wheelers and 3-wheelers options. These scooters not only promote fun outdoor activities but also contribute to improved blood circulation and immunity in children. Emphasizing sustainability, they often feature safety features such as sturdy construction and ergonomic design. Integrated digital features and mobile apps provide parents with real-time monitoring capabilities and safety alerts, endorsed by health experts and supported by initiatives like Sustrans campaigns promoting active lifestyles. The rise of e-commerce platforms further enhances accessibility to these scooters, which play a role in enhancing body functions and fostering healthy habits from a young age.
The burgeoning trend of character-themed products emerges as a pivotal driver propelling the expansion of the market. With the proliferation of children's entertainment programs and TV channels, there is a surge in demand for two-wheelers tailored for children. The introduction of new cartoons and characters by channels such as Disney Junior, Cartoon Network, POGO, Nickelodeon, and Fox Kids fuels sales of licensed merchandise. This upsurge in children's programming and television channels is poised to propel market growth in the foreseeable future.
Manufacturers of children's bikes are responding to this trend by incorporating beloved cartoon characters, superheroes, and themes from children's movies into their designs. These products often feature stickers depicting these characters. Examples include the Hello Kitty SUV 12-Volt Battery-Powered Ride-On, Disney Minnie 6V Battery-Powered Ride-On Quad, Minions 6-Volt Little Quad Electric Battery-Powered Ride-On, and Disney Cars 6V Battery-Powered Ride-On Quad. Such initiatives are anticipated to catalyze market expansion in the forecast period.
The predominant trend influencing the growth of the market is the increasing consumer inclination towards an active and healthy lifestyle. Parents are increasingly opting for a more dynamic lifestyle for their children, fostering a surge in demand for outdoor activities, including motorcycling. These activities offer significant health benefits, aiding children in combating childhood obesity, enhancing metabolism, heart health, circulation, and fostering social interaction and confidence. Such advantages render scooters an appealing choice for parents and children alike. Furthermore, non-governmental organizations actively promote physical activity and health awareness among schoolchildren.
In the UK, for instance, the NGO Sustrans has initiated campaigns aimed at promoting health and physical activity among schoolchildren. Moreover, schools in developed nations like the UK and Switzerland advocate for alternative modes of transportation, such as bicycles, upon arrival at school and provide adequate storage facilities. Consequently, the market is poised for growth in the forecast period.
The rise of e-games supplanting traditional toys and games presents a significant hurdle to the expansion of the market. E-games are rapidly gaining traction worldwide and are projected to sustain growth in the foreseeable future, progressively displacing conventional toys like kids bikes. Accessible via desktops, consoles, and mobile devices, gaming and animation allure children, contributing to the burgeoning popularity of e-games. Additionally, the low consumer loyalty towards traditional toys further fuels this trend. The introduction of innovative gaming platforms like the Xbox Series by companies such as Microsoft poses a direct challenge to the market. Moreover, the proliferation of smartphones is expected to fuel the rise of mobile gaming, with global smartphone penetration exceeding 78% by the end of 2020, surpassing other gaming platforms. Consequently, the escalating popularity of e-games is poised to pose a formidable threat to market growth in the forecast period.
The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of bike price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Banwood SL: The company offers kids scooters such as SCOOTER BANWOOD WHITE, SCOOTER BANWOOD GREEN, SCOOTER BANWOOD CREAM.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market Companies, including:
Qualitative and quantitative analysis of Companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize Companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize Companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Million" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
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1. Bikes and Ride-ons Market: Bikes and Ride-ons Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, Mexico, China, Germany, UK - Size and Forecast
2. Balance Bike Market: Balance Bike Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, Mexico, China, Germany, UK - Size and Forecast
3. Toys and Games Market: Toys and Games Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, Germany, China, UK, India - Size and Forecast
Electric scooters have revolutionized urban travel, available through e-commerce platforms and offline retail shops, promoting cardiopulmonary health by encouraging physical exercise. These scooters, made from metal or plastics, cater to various age groups with lightweight designs that ensure stability and shock absorbent qualities for enhanced body functionality. Amid concerns about the prevalence rate of obesity, electric scooters offer a sustainable solution for reducing reliance on cars and promoting a healthier lifestyle. The choice of raw materials and quality construction supports brand positioning in the market, emphasizing durability and safety. With rising concerns about virus spread, these scooters provide a safe mode of transport that minimizes exposure, bolstering the immune system through regular outdoor activity. As lifestyle products, electric scooters contribute to sustainable travel and environmental conservation, aligning with modern preferences for efficient and eco-friendly modes of travel.
Industry Scope |
|
Report Coverage |
Details |
Page number |
150 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.93% |
Market growth 2024-2028 |
USD 16.7 million |
Market structure |
USD Fragmented |
YoY growth 2023-2024(%) |
5.2 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
APAC at 38% |
Key countries |
US, Germany, China, Canada, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Banwood SL, Decathlon SA, Doctor Scooter, Dorel Industries Inc., Fuzion Pro Scooters, Globber, Hebei Jiangwo Trading Co. Ltd., Hiboy, Jetson Electric Bikes LLC, Micro Mobility Systems AG, Neeta and Sons, R for Rabbit Baby Products Pvt. Ltd., Radio Flyer Inc., Razor USA LLC, Segway Inc., Smoby Toys SAS, Swifty Scooters, Taizhou Huangyan Gerui Vehicle Co. Ltd., UBOARD India, and Xiaomi Communications Co. Ltd. |
Market dynamics |
Parent market analysis, Market forecasting growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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