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Kids Scooter Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, Germany, China, Canada, UK - Size and Forecast 2024-2028

Kids Scooter Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, Germany, China, Canada, UK - Size and Forecast 2024-2028

Published: Jul 2024 150 Pages SKU: IRTNTR75427

Market Overview at a Glance

$16.7 Mn
Market Opportunity
5.93%
CAGR
5.2
YoY growth 2023-2024(%)

Kids Scooter Market Size 2024-2028

The kids scooter market size is forecast to increase by USD 16.7 million at a CAGR of 5.93% between 2023 and 2028.

  • The market is experiencing significant growth due to several key trends. One of the major factors driving market growth is the increasing popularity of character-themed scooters, which have gained immense popularity among children. Another trend influencing the market is the shift towards active and healthy lifestyles, with scooters being an excellent option for children to engage in outdoor activities. Furthermore, the emergence of e-games and digital toys is leading to a decline In the demand for traditional toys and games, making scooters a more attractive alternative. These trends are expected to continue driving the growth of the market In the coming years.

    • What will be the Size of the Kids Scooter Market During the Forecast Period?

    Kids Scooter Market Size

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  • The market, a segment of micro mobility, experiences continuous growth due to the increasing demand for portable and fun mobility solutions for children. Scooters, available in both 2 and 3 wheelers, cater to various age groups and developmental stages. Parents recognize the benefits of scooters in promoting physical activity, contributing to children's metabolism, cardiovascular health, and blood circulation. Additionally, scooters aid in improving height, mobility, and overall body functions. LED lights and polyurethane wheels are popular features In the market, adding to the scooters' appeal. Online sales have gained traction, making it more convenient for parents to purchase scooters.
  • Safety features, such as hand brakes and stability, are essential considerations for parents. Health experts advocate for the importance of physical activity in childhood, making scooters a desirable option for parents. Sustainability is also a significant trend, with some parents opting for eco-friendly electric scooters. Digital features, such as mobile apps, further enhance the user experience. Schools and organizations, like Sustrans, promote scooting as a means of active travel, further fueling market growth. The e-commerce sector plays a crucial role In the distribution and accessibility of kids' scooters.

    • How is this Kids Scooter Industry segmented and which is the largest segment?

    The kids scooter industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

    • Type
      • 2 Wheels
      • 3 Wheels
      • 4 Wheels
    • Distribution Channel
      • Offline
      • Online
    • Geography
      • North America
        • Canada
        • US
      • Europe
        • Germany
        • UK
      • APAC
        • China
      • South America
        • Middle East and Africa

        By Type Insights

        • The 2 wheels segment is estimated to witness significant growth during the forecast period.

        Kids' scooters, specifically two-wheel models, are popular choices for young riders due to their ease of use and maneuverability. These scooters typically include a deck with two wheels, a steerable handlebar, and a brake system. When purchasing a two-wheel scooter for a child, considerations include the appropriate age and weight range, wheel size, adjustable handlebar height, safety features such as grip handles, non-slip decks, and effective braking systems, as well as LED lights or reflectors for enhanced visibility. Additionally, portability and durability with sturdy materials like aluminum or steel are essential factors. Consumers prioritize these features, contributing to the growth of the two-wheel segment In the market.

        Kids Scooter Market Size

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        The 2 Wheels segment was valued at USD 19.60 million in 2018 and showed a gradual increase during the forecast period.

        Regional Analysis

        • APAC is estimated to contribute 38% to the growth of the global market during the forecast period.

        Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

        Kids Scooter Market Share by Geography

        For more insights on the market share of various regions, Request Free Sample

        Parents In the US are prioritizing outdoor activities for their children to combat childhood obesity, driving demand for kids' scooters that encourage physical movement. In 2020, approximately 40% of American children were overweight. However, children now spend over seven hours daily on screens, leading to a decline in outdoor activities. This trend, coupled with the rise of online games and smartphone usage, poses a challenge to market growth. Kids' scooters, such as those with LED lights, Polyurethane wheels, and available in 2-wheelers and 3-wheelers, offer a fun and engaging way for children to improve their metabolism, cardiovascular health, and blood circulation.

        Online sales, sustainability, safety features, and digital features, including mobile apps, are key market trends. Health experts advocate for scooting as a natural form of physical exercise, aligning with Sustrans campaigns for active travel and e-commerce platforms. Electric scooters and mobility scooters, made from various raw materials, cater to diverse age groups and preferences. Lightweight scooters, made of plastics or metal, prioritize quality, shock absorbency, and stability.

        Market Dynamics

        Our  researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

        What are the key market drivers leading to the rise In the adoption of Kids Scooter Industry?

        Growing popularity of character theme products is the key driver of the market.

      • The kid scooter market In the US is experiencing significant growth due to the increasing popularity of micro mobility solutions among children. This trend is driven by the rise in children's entertainment programs and TV channels, which feature popular cartoon characters, superheroes, and movie themes. Manufacturers are responding to this demand by producing scooters with these designs, often featuring stickers or decals of these characters. Kids' scooters come in various types, including 2 wheelers and 3 wheelers, catering to different age groups and mobility needs. Newer models incorporate LED lights, digital features, and even electric power, while traditional scooters continue to be popular for their simplicity and affordability.
      • Parents recognize the importance of physical activity for their children's health and development. Scooters offer an engaging way for kids to improve their cardiovascular health, metabolism, blood circulation, and overall body functionality. They also help children maintain a healthy weight and boost their immune system. Safety features, such as shock-absorbent decks and stable designs, are essential considerations for parents when purchasing a scooter. Sustainability is also a concern, with many manufacturers using eco-friendly raw materials and production methods. Online sales have become increasingly popular for kid scooters, with e-commerce platforms offering a wide range of options and convenience.
      • Offline retail shops continue to provide a tangible shopping experience, allowing children to test out scooters before purchasing. Health experts and organizations, such as Sustrans campaigns, advocate for the importance of physical activity and the benefits of scooting. As lifestyle products, kid scooters contribute to a healthy and active lifestyle for children, addressing the obesity problem and promoting overall well-being.

        • What are the market trends shaping the Kids Scooter Industry?

        Consumers shift toward active and healthy lifestyle is the upcoming market trend.

      • The kid scooter market In the US is witnessing significant growth due to the increasing awareness of the importance of physical activity and overall child health. Parents are increasingly prioritizing outdoor activities, such as scooting, to enhance their children's lifestyle and promote better metabolism, cardiovascular health, and improved blood circulation. This trend is particularly prevalent in developed countries, where concerns over childhood obesity are at an all-time high. Scooters, available in both 2-wheelers and 3-wheelers designs, offer a fun and engaging way for kids to stay active. LED lights and polyurethane wheels are popular features In the kid scooter market, adding an element of style and functionality.
      • The market also includes a range of options, such as electric scooters, sustainability-focused scooters, and mobility scooters, catering to various age groups and preferences. Safety features, digital features like mobile apps, and brand positioning are essential factors influencing parents' purchasing decisions. Health experts recommend regular physical activity for children to support their body functions, including their immune system and overall health. Scooters offer a convenient and accessible solution for parents looking to incorporate more physical activity into their children's daily routines. Online sales, e-commerce platforms, and offline retail shops alike are seeing increased demand for kid scooters. As the market continues to evolve, sustainability, mobility, and lifestyle considerations are becoming increasingly important.
      • Scooters made from raw materials like metal and plastics offer durability and quality, while lightweight designs ensure ease of use and portability. Shock-absorbent decks and adjustable deck heights contribute to stability and comfort, making scooting a fun and enjoyable experience for kids. In conclusion, the kid scooter market is thriving as parents and children alike recognize the importance of physical activity and overall health. With a wide range of options available, from LED-lit scooters to electric and sustainability-focused designs, there's a scooter for every child and every lifestyle.

        • What challenges does the Kids Scooter Industry face during its growth?

        Emergence of e-games replacing traditional toys and games is a key challenge affecting the industry growth.

      • The kid scooter market In the US is experiencing a shift towards micro mobility solutions, with LED lights and polyurethane wheels becoming popular features among parents. Online sales of 2 and 3 wheelers are on the rise, as digital features, mobile apps, and electric scooters gain traction. Sustainability and safety are key considerations, with parents prioritizing scooters made from quality materials, such as plastics and metals, that offer shock absorbent decks and stability. Health experts advocate for kid scooters as a means to promote physical activity, boost metabolism, improve cardiovascular health, and enhance blood circulation. Scooting is also beneficial for children's height, mobility, immunity, and overall body functionality.
      • However, the obesity problem remains a concern, with schools and e-commerce platforms promoting scooting as a healthy alternative to sedentary lifestyles. Scooters come in various age groups and designs, including lightweight options for younger children. Safety features, such as reflectors and helmets, are essential. Scooters made from sustainable raw materials, like metal, are gaining popularity due to their durability and eco-friendliness. The market dynamics are influenced by factors such as food choices, lifestyle products, virus spread, and immune system health. Brand positioning is crucial, as companies strive to differentiate themselves in a competitive market. Despite the challenges, the kid scooter market remains an essential part of the transportation and travel landscape for children, offering a fun and active way to explore their surroundings.
      • Offline retail shops and online stores offer visibility and awareness, making it easier for parents to make informed decisions about their child's mobility needs.

        • Exclusive Customer Landscape

        The kids scooter market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the kids scooter market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

        Kids Scooter Market Share by Geography

         Customer Landscape

        Key Companies & Market Insights

        Companies are implementing various strategies, such as strategic alliances, kids scooter market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence In the industry.

        Banwood SL - The company specializes in providing a range of kids' scooters, including the Banwood White, Banwood Green, and Banwood Cream models. These scooters cater to the growing demand for high-quality, durable, and stylish mobility solutions for children. With a focus on design and functionality, the company's offerings appeal to parents seeking safe and engaging options for their children's outdoor activities. The Banwood collection embodies the perfect blend of classic design and modern innovation, ensuring a fun and enjoyable experience for kids while promoting active lifestyles.

        The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

        • Banwood SL
        • Decathlon SA
        • Doctor Scooter
        • Dorel Industries Inc.
        • Fuzion Pro Scooters
        • Globber
        • Hebei Jiangwo Trading Co. Ltd.
        • Hiboy
        • Jetson Electric Bikes LLC
        • Micro Mobility Systems AG
        • Neeta and Sons
        • R for Rabbit Baby Products Pvt. Ltd.
        • Radio Flyer Inc.
        • Razor USA LLC
        • Segway Inc.
        • Smoby Toys SAS
        • Swifty Scooters
        • Taizhou Huangyan Gerui Vehicle Co. Ltd.
        • UBOARD INDIA
        • Xiaomi Communications Co. Ltd.

        Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

        Research Analyst Overview

        The kid scooter market encompasses a range of micro mobility solutions designed for children. These scooters, available in both two-wheel and three-wheel configurations, have gained significant popularity in recent years due to their ability to promote physical activity and contribute to overall child health. Mobility scooters for kids offer several advantages, including enhancing metabolism, improving cardiovascular health, and boosting blood circulation. The activity involved in scooting helps children maintain a healthy weight and strengthen their immune system, which is essential for their growth and development. Parents are increasingly recognizing the importance of kid scooters as a fun and effective way to encourage physical activity In their children.

        As a result, the market for these products has experienced steady growth, with both online sales and offline retail sales contributing to its expansion. Manufacturers focus on various aspects to make kid scooters appealing and functional. Some designs incorporate LED lights, adding an element of fun and excitement for children. Others prioritize quality by using raw materials like polyurethane wheels and metal frames for durability and shock absorption. Safety is another crucial factor In the kid scooter market. Many scooters come with safety features such as adjustable deck heights and stability enhancements to ensure a secure and enjoyable riding experience for children.

        Some manufacturers also offer digital features, like mobile apps and connectivity options, to enhance the user experience. The kid scooter market is not limited to traditional scooters. Electric scooters for kids are gaining traction due to their eco-friendly nature and convenience. These scooters contribute to sustainability efforts by reducing the carbon footprint associated with transportation and travel. As the demand for kid scooters continues to grow, brands are positioning themselves to capture market share by offering a wide range of products catering to various age groups and preferences. Lightweight scooters made of plastics are popular among younger children, while older kids may prefer more durable metal scooters with advanced features.

        The kid scooter market is an essential component of the larger lifestyle products industry, as it encourages physical activity and contributes to the overall health and well-being of children. The market's growth is driven by various factors, including the obesity problem, the importance of child health, and the increasing awareness of the benefits of regular physical exercise. In conclusion, the kid scooter market represents a dynamic and growing sector withIn the micro mobility industry. These scooters offer numerous advantages, including promoting physical activity, enhancing child health, and contributing to sustainability efforts. Manufacturers continue to innovate and offer a wide range of products to cater to various age groups and preferences, making kid scooters an attractive option for parents and children alike.

        Market Scope

        Report Coverage

        Details

        Page number

        150

        Base year

        2023

        Historic period

        		 2018-2022

        Forecast period

        2024-2028

        Growth momentum & CAGR

        Accelerate at a CAGR of 5.93%

        Market growth 2024-2028

        USD 16.7 million

        Market structure

        Fragmented

        YoY growth 2023-2024(%)

        5.2

        Key countries

        US, Germany, China, Canada, and UK

        Competitive landscape

        Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

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        What are the Key Data Covered in this Kids Scooter Market Research and Growth Report?

        • CAGR of the Kids Scooter industry during the forecast period
        • Detailed information on factors that will drive the growth and forecasting between 2024 and 2028
        • Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
        • Accurate predictions about upcoming growth and trends and changes in consumer behaviour
        • Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
        • Thorough analysis of the market’s competitive landscape and detailed information about companies
        • Comprehensive analysis of factors that will challenge the kids scooter market growth of industry companies

        We can help! Our analysts can customize this kids scooter market research report to meet your requirements.

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        Table of Contents not available.

        Research Methodology

        Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

        INFORMATION SOURCES

        Primary sources

        • Manufacturers and suppliers
        • Channel partners
        • Industry experts
        • Strategic decision makers

        Secondary sources

        • Industry journals and periodicals
        • Government data
        • Financial reports of key industry players
        • Historical data
        • Press releases

        DATA ANALYSIS

        Data Synthesis

        • Collation of data
        • Estimation of key figures
        • Analysis of derived insights

        Data Validation

        • Triangulation with data models
        • Reference against proprietary databases
        • Corroboration with industry experts

        REPORT WRITING

        Qualitative

        • Market drivers
        • Market challenges
        • Market trends
        • Five forces analysis

        Quantitative

        • Market size and forecast
        • Market segmentation
        • Geographical insights
        • Competitive landscape

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        Frequently Asked Questions

        Kids Scooter market growth will increase by $ 16.7 mn during 2024-2028.

        The Kids Scooter market is expected to grow at a CAGR of 5.93% during 2024-2028.

        Kids Scooter market is segmented by Type( 2 Wheels, 3 Wheels, 4 Wheels) Distribution Channel( Offline, Online)

        Banwood SL, Decathlon SA, Doctor Scooter, Dorel Industries Inc., Fuzion Pro Scooters, Globber, Hebei Jiangwo Trading Co. Ltd., Hiboy, Jetson Electric Bikes LLC, Micro Mobility Systems AG, Neeta and Sons, R for Rabbit Baby Products Pvt. Ltd., Radio Flyer Inc., Razor USA LLC, Segway Inc., Smoby Toys SAS, Swifty Scooters, Taizhou Huangyan Gerui Vehicle Co. Ltd., UBOARD INDIA, Xiaomi Communications Co. Ltd. are a few of the key vendors in the Kids Scooter market.

        APAC will register the highest growth rate of 38% among the other regions. Therefore, the Kids Scooter market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.

        US, Germany, China, Canada, UK

        • Growing popularity of character theme productsThe demand for kids scooters for children is increasing with the rise in the number of entertainment programs and TV channels for children. New characters from children's cartoons and comics introduced by channels such as Disney Junior is the driving factor this market.
        • Cartoon Network is the driving factor this market.
        • POGO is the driving factor this market.
        • Nickelodeon is the driving factor this market.
        • and Fox Kids boost the sales of related licensed merchandise. The growing number of children's programs and TV channels is expected to drive the market during the forecast period.Manufacturers of kids scooters are designing products with cartoon characters is the driving factor this market.
        • superheroes is the driving factor this market.
        • and children's movie themes. These products generally have stickers of these characters. For instance is the driving factor this market.
        • the Hello Kitty SUV 12-Volt Battery Powdered Ride-on is the driving factor this market.
        • Disney Minnie 6V Battery Powered Ride-on Quad is the driving factor this market.
        • Minions 6-Volt Little Quad Electric Battery-Powered Ride-On is the driving factor this market.
        • and Disney Cars 6V Battery Powered Ride-on Quad are some cartoon character-inspired ride-on products for kids. These factors are expected to drive the growth of the market during the forecast period. is the driving factor this market.

        The Kids Scooter market vendors should focus on grabbing business opportunities from the 2 Wheels segment as it accounted for the largest market share in the base year.