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The kids scooter market size is forecast to increase by USD 16.7 million at a CAGR of 5.93% between 2023 and 2028.
The kids scooter industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
Kids' scooters, specifically two-wheel models, are popular choices for young riders due to their ease of use and maneuverability. These scooters typically include a deck with two wheels, a steerable handlebar, and a brake system. When purchasing a two-wheel scooter for a child, considerations include the appropriate age and weight range, wheel size, adjustable handlebar height, safety features such as grip handles, non-slip decks, and effective braking systems, as well as LED lights or reflectors for enhanced visibility. Additionally, portability and durability with sturdy materials like aluminum or steel are essential factors. Consumers prioritize these features, contributing to the growth of the two-wheel segment In the market.
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The 2 Wheels segment was valued at USD 19.60 million in 2018 and showed a gradual increase during the forecast period.
Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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Parents In the US are prioritizing outdoor activities for their children to combat childhood obesity, driving demand for kids' scooters that encourage physical movement. In 2020, approximately 40% of American children were overweight. However, children now spend over seven hours daily on screens, leading to a decline in outdoor activities. This trend, coupled with the rise of online games and smartphone usage, poses a challenge to market growth. Kids' scooters, such as those with LED lights, Polyurethane wheels, and available in 2-wheelers and 3-wheelers, offer a fun and engaging way for children to improve their metabolism, cardiovascular health, and blood circulation.
Online sales, sustainability, safety features, and digital features, including mobile apps, are key market trends. Health experts advocate for scooting as a natural form of physical exercise, aligning with Sustrans campaigns for active travel and e-commerce platforms. Electric scooters and mobility scooters, made from various raw materials, cater to diverse age groups and preferences. Lightweight scooters, made of plastics or metal, prioritize quality, shock absorbency, and stability.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Growing popularity of character theme products is the key driver of the market.
Consumers shift toward active and healthy lifestyle is the upcoming market trend.
What challenges does the Kids Scooter Industry face during its growth?
Emergence of e-games replacing traditional toys and games is a key challenge affecting the industry growth.
Exclusive Customer Landscape
The kids scooter market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the kids scooter market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, kids scooter market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence In the industry.
Banwood SL - The company specializes in providing a range of kids' scooters, including the Banwood White, Banwood Green, and Banwood Cream models. These scooters cater to the growing demand for high-quality, durable, and stylish mobility solutions for children. With a focus on design and functionality, the company's offerings appeal to parents seeking safe and engaging options for their children's outdoor activities. The Banwood collection embodies the perfect blend of classic design and modern innovation, ensuring a fun and enjoyable experience for kids while promoting active lifestyles.
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The kid scooter market encompasses a range of micro mobility solutions designed for children. These scooters, available in both two-wheel and three-wheel configurations, have gained significant popularity in recent years due to their ability to promote physical activity and contribute to overall child health. Mobility scooters for kids offer several advantages, including enhancing metabolism, improving cardiovascular health, and boosting blood circulation. The activity involved in scooting helps children maintain a healthy weight and strengthen their immune system, which is essential for their growth and development. Parents are increasingly recognizing the importance of kid scooters as a fun and effective way to encourage physical activity In their children.
As a result, the market for these products has experienced steady growth, with both online sales and offline retail sales contributing to its expansion. Manufacturers focus on various aspects to make kid scooters appealing and functional. Some designs incorporate LED lights, adding an element of fun and excitement for children. Others prioritize quality by using raw materials like polyurethane wheels and metal frames for durability and shock absorption. Safety is another crucial factor In the kid scooter market. Many scooters come with safety features such as adjustable deck heights and stability enhancements to ensure a secure and enjoyable riding experience for children.
Some manufacturers also offer digital features, like mobile apps and connectivity options, to enhance the user experience. The kid scooter market is not limited to traditional scooters. Electric scooters for kids are gaining traction due to their eco-friendly nature and convenience. These scooters contribute to sustainability efforts by reducing the carbon footprint associated with transportation and travel. As the demand for kid scooters continues to grow, brands are positioning themselves to capture market share by offering a wide range of products catering to various age groups and preferences. Lightweight scooters made of plastics are popular among younger children, while older kids may prefer more durable metal scooters with advanced features.
The kid scooter market is an essential component of the larger lifestyle products industry, as it encourages physical activity and contributes to the overall health and well-being of children. The market's growth is driven by various factors, including the obesity problem, the importance of child health, and the increasing awareness of the benefits of regular physical exercise. In conclusion, the kid scooter market represents a dynamic and growing sector withIn the micro mobility industry. These scooters offer numerous advantages, including promoting physical activity, enhancing child health, and contributing to sustainability efforts. Manufacturers continue to innovate and offer a wide range of products to cater to various age groups and preferences, making kid scooters an attractive option for parents and children alike.
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Market Scope |
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Report Coverage |
Details |
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Page number |
150 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 5.93% |
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Market growth 2024-2028 |
USD 16.7 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
5.2 |
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Key countries |
US, Germany, China, Canada, and UK |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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