Kombucha Market by Distribution Channel and Geography - Forecast and Analysis 2022-2026
- Published: May 2022
- Pages: 150
- SKU: IRTNTR41084
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The predicted growth of the kombucha market share from 2021 to 2026 is USD 3.56 billion at a progressing CAGR of 19.36%.
This kombucha market research report extensively covers kombucha market segmentation by:
- Distribution Channel - Offline and Online
- Type - Organic and Non Organic
- Geography - North America, Europe, APAC, South America, and Middle East and Africa
The kombucha market report also offers information on several market vendors, including Asheville Kombucha Mamas LLC, Brew Dr. Kombucha, Drink Artisan Ltd., GTs Living Foods, Health Ade LLC, Holy Kombucha Inc., Humm Kombucha LLC, Kosmic Kombucha, LIVE Soda LLC, Margaret River Kombucha Co. Pty Ltd., NessAlla Kombucha, PepsiCo Inc., Red Bull GmbH, Remedy Drinks, Revive Drinks, Rowdy Mermaid Kombucha, Suja Life LLC, The coca cola co., and The Hain Celestial Group Inc. among others.
What will the Kombucha Market Size be During the Forecast Period?
Download the Free Report Sample to Unlock the Kombucha Market Size for the Forecast Period and Other Important Statistics
Kombucha Market: Key Drivers, Trends, and Challenges
Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The health benefits of kombucha is notably driving the kombucha market growth, although factors such as the availability of counterfeit kombucha drinks may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the kombucha industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Kombucha Market Driver
- One of the key factors driving growth in the kombucha market is the health benefits of kombucha.
- Kombucha promotes healthy digestion, owing to the method of fermentation with a live colony of bacteria and yeast. The digestive enzymes present in it increase the effects of glucuronic acid. It helps in the breakdown of proteins and saccharides, further increasing the efficiency of the digestive system.
- Kombucha comprises detoxifier glucuronic acid, which binds the toxins entering the liver and eliminates them through the assistance of kidneys.
- The antioxidants in kombucha neutralize the effects of oxygen free radicals and thereby protect the body from associated diseases and inflammations. In addition, kombucha helps in eliminating toxins and further boosting energy levels owing to the formation of iron, which is released during the fermentation process. Such factors are expected to drive market growth in the forecast period.
Key Kombucha Market Trend
- The packaging innovations and increasing marketing initiatives is a kombucha market trend that is expected to have a positive imapct in the coming years.
- In 2018, Health-ade announced the launch of customized and redesigned bottles with a squared corner and a new tagline. Healthy Brands Collective is using amber glass to protect the probiotics in the beverage from harmful light. These packaging innovations are helping in broadening the brand’s appeal among retailers and consumers.
- Kombucha players like Reed's and Health-ade are conducting integrated marketing communication using newspapers, magazines, and social media such as YouTube and Facebook to increase the popularity of their kombucha offerings.
- KeVita launched a campaign asking its fans to upload their selfie on Instagram and enhance the image using KeVita filters featuring bubbles and colors capes from its signature drinks. Such factors will further support the market in the coming years.
Key Kombucha Market Challenge
- The availability of counterfeit kombucha drinks will be a major challenge for the kombucha market during the forecast period.
- The counterfeit kombucha products lack quality and are priced lower than genuine products.
- Counterfeit kombucha products are being sold in the global market, especially through e-commerce platforms, as consumers are not able to physically differentiate counterfeit kombucha products from genuine products.
- Consumers are often misled by similar product names and packaging as that of original products of established brands, especially in APAC countries, such as China, India, and Thailand, and Middle Eastern countries, such as the UAE, Saudi Arabia, and Qatar.
- The presence of counterfeit kombucha products in the market is expected to hinder the sales of genuine kombucha products.
This kombucha market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Parent Market Analysis
Technavio categorizes the global kombucha market as a part of the global packaged foods and meats market under the global food products segment of the global food, beverage, and tobacco market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the kombucha market during the forecast period.
Who are the Major Kombucha Market Vendors?
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
- Asheville Kombucha Mamas LLC
- Brew Dr. Kombucha
- Drink Artisan Ltd.
- GTs Living Foods
- Health Ade LLC
- Holy Kombucha Inc.
- Humm Kombucha LLC
- Kosmic Kombucha
- LIVE Soda LLC
- Margaret River Kombucha Co. Pty Ltd.
- NessAlla Kombucha
- PepsiCo Inc.
- Red Bull GmbH
- Remedy Drinks
- Revive Drinks
- Rowdy Mermaid Kombucha
- Suja Life LLC
- The coca cola co.
- The Hain Celestial Group Inc.
This statistical study of the kombucha market encompasses successful business strategies deployed by the key vendors. The kombucha market is fragmented and the vendors are deploying growth strategies such as distinguishing their product offerings through clear and unique value propositions to compete in the market.
Product Insights and News
- Brew Dr. - Brew Dr. Kombucha is a privately held company headquartered in the US. It is a global company, with limited information regarding its financials and limited information regarding its employee strength is available. Its revenue from the global kombucha market contributes to its overall revenues along with its other offerings, but it is not a key revenue stream for the company.
- Brew Dr. - The company offers kombucha that is organic and available in different flavors such as just peachy, flower power, earl grey and ginger lemon.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The kombucha market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Kombucha Market Value Chain Analysis
Our report provides extensive information on the value chain analysis for the kombucha market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
What are the Revenue-generating Distribution Channel Segments in the Kombucha Market?
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The kombucha market share growth by the offline segment will be significant during the forecast period. Offline distribution channel includes hypermarkets, convenience stores and supermarkets. The convenient location of these stores, close to residential neighborhoods, has been the main reason for their success. However, the growing popularity of hypermarkets and supermarkets, where consumers tend to buy in bulk, has caused a sales decline in the other channels. The increasing in number around the globe due to rising urbanization and changing lifestyles of consumers.
This report provides an accurate prediction of the contribution of all the segments to the growth of the kombucha market size and actionable market insights on post COVID-19 impact on each segment.
Which are the Key Regions for Kombucha Market?
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33% of the market’s growth will originate from North America during the forecast period. The US is the key market for kombucha in North America. Market growth in this region will be slower than the growth of the market in the European, APAC, and MEA regions.
The growing preference for functional beverages among consumers will facilitate the kombucha market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The outbreak of COVID-19 led to a shift in the spending patterns of people in the US, Canada, and Mexico on food and beverages. In 2020, consumers increased their expenditure on food from grocery stores and other retail food establishments and simultaneously reduced their spending on takeaway food. The elimination of federal alcohol taxes on kombucha in the US is a positive development for the kombucha market and is likely to drive the market during the forecast period. This is expected to propel the growth of the regional kombucha market during the forecast period.
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Kombucha Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 19.36% |
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Market growth 2022-2026 |
$ 3.56 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
17.92 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 33% |
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Key consumer countries |
US, China, Germany, UK, and France |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
Asheville Kombucha Mamas LLC, Brew Dr. Kombucha, Drink Artisan Ltd., GTs Living Foods, Health Ade LLC, Holy Kombucha Inc., Humm Kombucha LLC, Kosmic Kombucha, LIVE Soda LLC, Margaret River Kombucha Co. Pty Ltd., NessAlla Kombucha, PepsiCo Inc., Red Bull GmbH, Remedy Drinks, Revive Drinks, Rowdy Mermaid Kombucha, Suja Life LLC, The coca cola co., and The Hain Celestial Group Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
What are the Key Data Covered in this Kombucha Market Report?
- CAGR of the market during the forecast period 2022-2026
- Detailed information on factors that will drive kombucha market growth during the next five years
- Precise estimation of the kombucha market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the kombucha industry across North America, Europe, APAC, South America, and Middle East and Africa
- A thorough analysis of the market’s competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of kombucha market vendors
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1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 13: Market segments
- 3.3 Market size 2021
- 3.4 Market outlook: Forecast for 2021-2026
- Exhibit 14: Chart on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 15: Data Table on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2021-2026 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2021-2026 (%)
4 Five Forces Analysis
- 4.1 Five forces summary
- Exhibit 18: Five forces analysis - Comparison between 2021 and 2026
- 4.2 Bargaining power of buyers
- Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
- 4.3 Bargaining power of suppliers
- Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
- 4.4 Threat of new entrants
- Exhibit 21: Threat of new entrants – Impact of key factors in 2021 and 2026
- 4.5 Threat of substitutes
- Exhibit 22: Threat of substitutes – Impact of key factors in 2021 and 2026
- 4.6 Threat of rivalry
- Exhibit 23: Threat of rivalry – Impact of key factors in 2021 and 2026
- 4.7 Market condition
- Exhibit 24: Chart on Market condition - Five forces 2021 and 2026
5 Market Segmentation by Distribution Channel
- 5.1 Market segments
- Exhibit 25: Chart on Distribution Channel - Market share 2021-2026 (%)
- Exhibit 26: Data Table on Distribution Channel - Market share 2021-2026 (%)
- 5.2 Comparison by Distribution Channel
- Exhibit 27: Chart on Comparison by Distribution Channel
- Exhibit 28: Data Table on Comparison by Distribution Channel
- 5.3 Offline - Market size and forecast 2021-2026
- Exhibit 29: Chart on Offline - Market size and forecast 2021-2026 ($ million)
- Exhibit 30: Data Table on Offline - Market size and forecast 2021-2026 ($ million)
- Exhibit 31: Chart on Offline - Year-over-year growth 2021-2026 (%)
- Exhibit 32: Data Table on Offline - Year-over-year growth 2021-2026 (%)
- 5.4 Online - Market size and forecast 2021-2026
- Exhibit 33: Chart on Online - Market size and forecast 2021-2026 ($ million)
- Exhibit 34: Data Table on Online - Market size and forecast 2021-2026 ($ million)
- Exhibit 35: Chart on Online - Year-over-year growth 2021-2026 (%)
- Exhibit 36: Data Table on Online - Year-over-year growth 2021-2026 (%)
- 5.5 Market opportunity by Distribution Channel
- Exhibit 37: Market opportunity by Distribution Channel ($ million)
6 Market Segmentation by Type
- 6.1 Market segments
- Exhibit 38: Chart on Type - Market share 2021-2026 (%)
- Exhibit 39: Data Table on Type - Market share 2021-2026 (%)
- 6.2 Comparison by Type
- Exhibit 40: Chart on Comparison by Type
- Exhibit 41: Data Table on Comparison by Type
- 6.3 Organic - Market size and forecast 2021-2026
- Exhibit 42: Chart on Organic - Market size and forecast 2021-2026 ($ million)
- Exhibit 43: Data Table on Organic - Market size and forecast 2021-2026 ($ million)
- Exhibit 44: Chart on Organic - Year-over-year growth 2021-2026 (%)
- Exhibit 45: Data Table on Organic - Year-over-year growth 2021-2026 (%)
- 6.4 Non organic - Market size and forecast 2021-2026
- Exhibit 46: Chart on Non organic - Market size and forecast 2021-2026 ($ million)
- Exhibit 47: Data Table on Non organic - Market size and forecast 2021-2026 ($ million)
- Exhibit 48: Chart on Non organic - Year-over-year growth 2021-2026 (%)
- Exhibit 49: Data Table on Non organic - Year-over-year growth 2021-2026 (%)
- 6.5 Market opportunity by Type
- Exhibit 50: Market opportunity by Type ($ million)
7 Customer Landscape
- 7.1 Customer landscape overview
- Exhibit 51: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
8 Geographic Landscape
- 8.1 Geographic segmentation
- Exhibit 52: Chart on Market share by geography 2021-2026 (%)
- Exhibit 53: Data Table on Market share by geography 2021-2026 (%)
- 8.2 Geographic comparison
- Exhibit 54: Chart on Geographic comparison
- Exhibit 55: Data Table on Geographic comparison
- 8.3 North America - Market size and forecast 2021-2026
- Exhibit 56: Chart on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 57: Data Table on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 58: Chart on North America - Year-over-year growth 2021-2026 (%)
- Exhibit 59: Data Table on North America - Year-over-year growth 2021-2026 (%)
- 8.4 Europe - Market size and forecast 2021-2026
- Exhibit 60: Chart on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 61: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 62: Chart on Europe - Year-over-year growth 2021-2026 (%)
- Exhibit 63: Data Table on Europe - Year-over-year growth 2021-2026 (%)
- 8.5 APAC - Market size and forecast 2021-2026
- Exhibit 64: Chart on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 65: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 66: Chart on APAC - Year-over-year growth 2021-2026 (%)
- Exhibit 67: Data Table on APAC - Year-over-year growth 2021-2026 (%)
- 8.6 South America - Market size and forecast 2021-2026
- Exhibit 68: Chart on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 69: Data Table on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 70: Chart on South America - Year-over-year growth 2021-2026 (%)
- Exhibit 71: Data Table on South America - Year-over-year growth 2021-2026 (%)
- 8.7 Middle East and Africa - Market size and forecast 2021-2026
- Exhibit 72: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 73: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 74: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- Exhibit 75: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- 8.8 US - Market size and forecast 2021-2026
- Exhibit 76: Chart on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 77: Data Table on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 78: Chart on US - Year-over-year growth 2021-2026 (%)
- Exhibit 79: Data Table on US - Year-over-year growth 2021-2026 (%)
- 8.9 China - Market size and forecast 2021-2026
- Exhibit 80: Chart on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 81: Data Table on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 82: Chart on China - Year-over-year growth 2021-2026 (%)
- Exhibit 83: Data Table on China - Year-over-year growth 2021-2026 (%)
- 8.10 Germany - Market size and forecast 2021-2026
- Exhibit 84: Chart on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 85: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 86: Chart on Germany - Year-over-year growth 2021-2026 (%)
- Exhibit 87: Data Table on Germany - Year-over-year growth 2021-2026 (%)
- 8.11 UK - Market size and forecast 2021-2026
- Exhibit 88: Chart on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 89: Data Table on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 90: Chart on UK - Year-over-year growth 2021-2026 (%)
- Exhibit 91: Data Table on UK - Year-over-year growth 2021-2026 (%)
- 8.12 France - Market size and forecast 2021-2026
- Exhibit 92: Chart on France - Market size and forecast 2021-2026 ($ million)
- Exhibit 93: Data Table on France - Market size and forecast 2021-2026 ($ million)
- Exhibit 94: Chart on France - Year-over-year growth 2021-2026 (%)
- Exhibit 95: Data Table on France - Year-over-year growth 2021-2026 (%)
- 8.13 Market opportunity by geography
- Exhibit 96: Market opportunity by geography ($ million)
9 Drivers, Challenges, and Trends
- 9.1 Market drivers
- 9.2 Market challenges
- 9.3 Impact of drivers and challenges
- Exhibit 97: Impact of drivers and challenges in 2021 and 2026
- 9.4 Market trends
10 Vendor Landscape
- 10.1 Overview
- 10.2 Vendor landscape
- Exhibit 98: Overview on Criticality of inputs and Factors of differentiation
- 10.3 Landscape disruption
- Exhibit 99: Overview on factors of disruption
- 10.4 Industry risks
- Exhibit 100: Impact of key risks on business
11 Vendor Analysis
- 11.1 Vendors covered
- Exhibit 101: Vendors covered
- 11.2 Market positioning of vendors
- Exhibit 102: Matrix on vendor position and classification
- 11.3 Brew Dr. Kombucha
- Exhibit 103: Brew Dr. Kombucha - Overview
- Exhibit 104: Brew Dr. Kombucha - Product / Service
- Exhibit 105: Brew Dr. Kombucha - Key offerings
- 11.4 GTs Living Foods
- Exhibit 106: GTs Living Foods - Overview
- Exhibit 107: GTs Living Foods - Product / Service
- Exhibit 108: GTs Living Foods - Key offerings
- 11.5 Health Ade LLC
- Exhibit 109: Health Ade LLC - Overview
- Exhibit 110: Health Ade LLC - Product / Service
- Exhibit 111: Health Ade LLC - Key offerings
- 11.6 Humm Kombucha LLC
- Exhibit 112: Humm Kombucha LLC - Overview
- Exhibit 113: Humm Kombucha LLC - Product / Service
- Exhibit 114: Humm Kombucha LLC - Key offerings
- 11.7 Kosmic Kombucha
- Exhibit 115: Kosmic Kombucha - Overview
- Exhibit 116: Kosmic Kombucha - Product / Service
- Exhibit 117: Kosmic Kombucha - Key offerings
- 11.8 LIVE Soda LLC
- Exhibit 118: LIVE Soda LLC - Overview
- Exhibit 119: LIVE Soda LLC - Product / Service
- Exhibit 120: LIVE Soda LLC - Key offerings
- 11.9 PepsiCo Inc.
- Exhibit 121: PepsiCo Inc. - Overview
- Exhibit 122: PepsiCo Inc. - Business segments
- Exhibit 123: PepsiCo Inc. - Key news
- Exhibit 124: PepsiCo Inc. - Key offerings
- Exhibit 125: PepsiCo Inc. - Segment focus
- 11.10 Rowdy Mermaid Kombucha
- Exhibit 126: Rowdy Mermaid Kombucha - Overview
- Exhibit 127: Rowdy Mermaid Kombucha - Product / Service
- Exhibit 128: Rowdy Mermaid Kombucha - Key offerings
- 11.11 Suja Life LLC
- Exhibit 129: Suja Life LLC - Overview
- Exhibit 130: Suja Life LLC - Product / Service
- Exhibit 131: Suja Life LLC - Key offerings
- 11.12 The Hain Celestial Group Inc.
- Exhibit 132: The Hain Celestial Group Inc. - Overview
- Exhibit 133: The Hain Celestial Group Inc. - Business segments
- Exhibit 134: The Hain Celestial Group Inc. - Key news
- Exhibit 135: The Hain Celestial Group Inc. - Key offerings
- Exhibit 136: The Hain Celestial Group Inc. - Segment focus
12 Appendix
- 12.1 Scope of the report
- 12.2 Inclusions and exclusions checklist
- Exhibit 137: Inclusions checklist
- Exhibit 138: Exclusions checklist
- 12.3 Currency conversion rates for US$
- Exhibit 139: Currency conversion rates for US$
- 12.4 Research methodology
- Exhibit 140: Research methodology
- Exhibit 141: Validation techniques employed for market sizing
- Exhibit 142: Information sources
- 12.5 List of abbreviations
- Exhibit 143: List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
Frequently Asked Questions?
- US
- China
- Germany
- UK
- France
- Health benefits of kombucha
- Packaging innovations and increasing marketing initiatives
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