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The kombucha market size is forecast to increase by USD 46.93 billion between 2022 and 2027, accelerating at a CAGR of 20.9%. In 2017, the US held the largest share, projecting an annual revenue of USD 3.77 billion. The size, historical size (2017-2021), and forecasts are provided in this report on the basis of value (USD billion) for all the segments.
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The health benefits are driving the growth of the market worldwide. Proteins and saccharides found aid in a healthy digestive tract and further boost its effectiveness. It also helps in cancer and diabetes prevention. These products aid in the removal of toxins and increase vitality. Here are some ways that iron benefits the body by increasing blood hemoglobin levels, enhancing tissue oxygen delivery, and cellular energy stimulation. Thus they are likely to have a positive impact on the growth of the global market in focus during the forecast period.
The organic segment will be the leading segment, that is most likely to dominate the growth - The organic segment was the largest and was valued at USD 9.89 billion in 2017. Nowadays, the majority of knowledgeable consumers are searching for organic products due to growing awareness of the detrimental effects that synthetic products have on human health and the environment. Organic items are thought to be safer and healthier by consumers. As a result of the lack of artificial fertilizers and pesticides, organic products is frequently seen as a superior choice for gut health. For products that satisfy US Department of Agriculture (USDA) requirements, the majority of products utilize organic labeling.
Market - Revenue Share by Type Segment, 2017-2027
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North America Holds a Prominent Position in the Market
North America is estimated to contribute 34% to the growth of the global market during the forecast period. In North America, the popularity of these products is also rising in the area due to the existence of these products Brewers International, an American trade association for tea brewers. The product is becoming more and more popular thanks to the variety of retail locations that offer it, including convenience stores, grocery stores, and health food stores in the US and Canada. These stores enable planned and impulsive buying of goods. Popular in the area are players like Health-ade. An increasing number of consumers looking forward to functional foods and beverages will boost the demand for these products during the forecast period
Market Size, By Region, Global, 2017-2027
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The Market is fragmented in nature. The research report also includes detailed analyses of the competitive landscape of the market and information about 15 companies, including:
Asheville Kombucha Mamas LLC, Brew Dr. Kombucha, GTs Living Foods, Health Ade LLC, Holy Kombucha Inc., Humm Kombucha LLC, K95 Foods Pvt Ltd., Kosmic Kombucha, LIVE Soda LLC, Margaret River Kombucha Co. Pty Ltd., NessAlla Kombucha, PepsiCo Inc., Rauch Fruchtsafte GmbH and Co OG, Remedy Drinks Pty Ltd, Rowdy Mermaid Kombucha, Slades Beverages, SOMA Kombucha, Suja Life LLC, The Coca Cola Co., and The Hain Celestial Group Inc.
The report forecasts market growth and forecasting by revenue at global, regional & country levels and provides trends and analysis and growth opportunities from 2017 - 2021.
The Market is driven by consumer focus on health & wellbeing, leading to increased product acceptance of gut-friendly beverages like kombucha. With its potential benefits for the immune system and weight loss, it is gaining popularity, influencing the frequency of consumption and shaping the fermented beverage market. Brands like WonderBrew and Equinox Kombucha are prominent players, contributing to rising sales figures and establishing a strong online presence in response to changing consumer behavior, including the shift towards direct-to-home orders and the growth of the e-commerce segment.
The market is influenced by government guidelines and workplace safety measures, especially during lockdowns, impacting consumer behavior and distribution channels. As consumers seek zero-sugar shelf-stable products, regulatory bodies like the United States Food and Drug Administration (FDA) play a crucial role in setting standards. Consumer research emphasizes the importance of probiotics and authenticity is driving demand for gut-friendly beverages over conventional options, leading to innovation in exotic flavors and hard kombucha targeting the adult beverages market. This market spans the off-trade segment, including supermarkets, health stores, and online retailers, offering a range of products with innovative flavors and personalized beverage options, catering to mindful mixers seeking lighter and healthier alternatives like green tea-based kombucha.
Market Scope |
|
Report Coverage |
Details |
Page number |
158 |
Base year |
2022 |
Historic period |
2017 - 2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 20.9% |
Market growth 2023-2027 |
USD 46.93 Billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
19.15 |
Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
Performing market contribution |
North America at 34% |
Key countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Asheville Kombucha Mamas LLC, Brew Dr. Kombucha, GTs Living Foods, Health Ade LLC, Holy Kombucha Inc., Humm Kombucha LLC, K95 Foods Pvt Ltd., Kosmic Kombucha, LIVE Soda LLC, Margaret River Kombucha Co. Pty Ltd., NessAlla Kombucha, PepsiCo Inc., Rauch Fruchtsafte GmbH and Co OG, Remedy Drinks Pty Ltd, Rowdy Mermaid Kombucha, Slades Beverages, SOMA Kombucha, Suja Life LLC, The Coca Cola Co., and The Hain Celestial Group Inc. |
Market dynamics |
Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market growth analysis for forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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