Cloud Computing Market in Latin America 2016-2020

  • Published: Oct 2016
  • Pages: 80
  • SKU: IRTNTR10626

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This industry research report identifies Amazon Web Services (AWS), Microsoft, IBM, Google, and Salesforce as the key vendors among other players in the cloud computing market in Latin America. This industry research report also presents a competitive analysis of the market by services (SaaS, IaaS, and PaaS), by IT deployment model (private, public, and hybrid), and by geography (Argentina, Brazil, Columbia, Chile, Peru, and Mexico).

Overview of the cloud computing market in Latin America

Market research analysts at Technavio have predicted that the cloud computing market in Latin America will grow steadily during the next four years and post an impressive CAGR of about 29% by 2020. This market research analysis identifies the rising popularity of service-oriented architecture (SOA) as one of the primary factors that will have a positive impact on the growth of the cloud computing market. SOA provides an IT framework that allows organizations to manage their IT infrastructure with greater flexibility and also helps them reduce the time required for implementing cloud-based solutions.  The constantly increasing competition to provide innovative products and services will induce SMBs to adopt IT framework that provide faster time-to-market for their products and services. Additionally, SOA solutions also allow enterprises to connect with their channel partners and stakeholders on an integrated platform and help them reduce their IT expenditures, allowing small businesses to grow exponentially over a period of time. Since cloud services help organizations effectively manage service requests from customers, the coming years will witness a rise in the number organizations adopting cloud computing in Latin America.

In terms of geographical regions, Brazil accounted for the maximum number of shares and dominated the cloud computing market in Latin America during 2015. The country has the most mature IT market in Latin America, which induces leading vendors including IBM, Oracle, and Microsoft to set up data centers and implement innovative technologies to provide best cloud computing services, which will boost the cloud computing market share in this region. Moreover, the presence of a number of SMBs that implement cloud computing solutions will attract several new vendors to enter the market, which in turn, will contribute to the growth of the cloud computing market size.

Competitive landscape and key vendors

The competitive environment in the cloud computing market in Latin America is quite fierce. Vendors in the market constantly compete to provide cloud computing solutions that have additional features and competitive pricing. The emergence of several start-up and mid-size cloud computing firms into the cloud computing market will further intensify the level of competition in the already competitive market. Cloud computing vendors have started increasing their investments in developing specific and customized cloud-based solutions to increase their footprint in the marketplace. The increasing demand for cloud computing services will invite more vendors to enter the market and existing players will have the need to innovate their offerings as there is less service differentiation.

The leading vendors in the market are -

  • Amazon Web Services (AWS)
  • Microsoft
  • IBM
  • Google
  • Salesforce

The other prominent vendors in the market are HPE, Oracle, Rackspace, Red Hat, SAP, Telefonica, and TIVIT Technology.

Segmentation by services and analysis of the cloud computing market in Latin America

  • Software as a service (SaaS)
  • Infrastructure as a service (IaaS)
  • Platform as a service (PaaS)

According to the cloud computing report, the software as a service segment accounted for the maximum shares and dominated this market during 2015. Since SaaS solutions reduce the high upfront cost of software licensing, several Latin American organizations have started adopting SaaS over on-premise solutions. The presence of major vendors such as Salesforce, that specializes in providing SaaS-based CRM solutions and benefits such as lesser implementation time, will lead to a rise in number of organizations adopting SaaS solutions in the coming years.

Segmentation by IT deployment model and analysis of the cloud computing market in Latin America

  • Private
  • Public
  • Hybrid

According to the cloud computing report, private cloud computing was the most preferred IT deployment model by Latin American companies during 2015. Though private cloud computing is usually preferred by organizations that have a high IT budget, increasing concerns over data security will induce several companies in Latin America to opt for private cloud computing that enables enterprises have their very own data center.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the cloud computing market in Latin America?
  • What are the key market trends impacting the growth of the cloud computing market in Latin America?
  • What are the challenges to market growth?
  • Who are the key vendors in the cloud computing market in Latin America?
  • What are the market opportunities and threats faced by the vendors in the cloud computing market in Latin America?
  • Trending factors influencing the market shares of Argentina, Brazil, Columbia, Chile, Peru, and Mexico.
  • What are the key outcomes of the five forces analysis of the cloud computing market in Latin America?

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Table of Content

PART 01: Executive summary

  • Highlights

PART 02: Scope of  the report

  • Market overview
  • Countries covered
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by services

  • Cloud computing market in Latin America by services
  • SaaS
  • IaaS
  • PaaS

PART 07: Market segmentation by IT deployment model 

  • Cloud computing market in Latin America by IT deployment model
  • Private
  • Public
  • Hybrid

PART 08: Geographical segmentation

  • Cloud computing market in Latin America by geography

PART 09: Key leading countries

  • Brazil
  • Mexico
  • Argentina
  • Colombia
  • Chile
  • Peru

PART 10: Market drivers

  • Digital transformation in businesses
  • Adoption of advanced technologies to support Industry 4.0
  • Rising popularity of service-oriented architecture
  • Increased adoption of cloud computing in SMBs
  • Shift from CAPEX to OPEX model

PART 11: Impact of drivers

PART 12: Market challenges

  • Technical complexities in cloud implementation
  • Concerns over cloud security
  • Bandwidth limitations
  • Interoperability issues

PART 13: Impact of drivers and challenges

PART 14: Market trends

  • Growing momentum of cloud brokerage services
  • Increased adoption of big data and analytics
  • Emergence of cloud platform for machine-to-machine and Internet of Things
  • Evolution of OpenStack
  • Database as a service: The next big thing
  • Software developers embracing cloud integrated development environment
  • Rise of container technology
  • Advent of DevOps
  • Proliferation of network as a service

PART 15: Vendor landscape

  • Competitive scenario
  • Other prominent vendors

PART 16: Key vendor profile

  • AWS
  • Microsoft
  • IBM
  • Google
  • Salesforce

PART 17: Appendix

  • List of abbreviations

PART 18: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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