Cloud Computing Market in Latin America 2016-2020

This industry research report identifies Amazon Web Services (AWS), Microsoft, IBM, Google, and Salesforce as the key vendors among other players in the cloud computing market in Latin America. This industry research report also presents a competitive analysis of the market by services (SaaS, IaaS, and PaaS), by IT deployment model (private, public, and hybrid), and by geography (Argentina, Brazil, Columbia, Chile, Peru, and Mexico).

Overview of the cloud computing market in Latin America

Market research analysts at Technavio have predicted that the cloud computing market in Latin America will grow steadily during the next four years and post an impressive CAGR of about 29% by 2020. This market research analysis identifies the rising popularity of service-oriented architecture (SOA) as one of the primary factors that will have a positive impact on the growth of the cloud computing market. SOA provides an IT framework that allows organizations to manage their IT infrastructure with greater flexibility and also helps them reduce the time required for implementing cloud-based solutions.  The constantly increasing competition to provide innovative products and services will induce SMBs to adopt IT framework that provide faster time-to-market for their products and services. Additionally, SOA solutions also allow enterprises to connect with their channel partners and stakeholders on an integrated platform and help them reduce their IT expenditures, allowing small businesses to grow exponentially over a period of time. Since cloud services help organizations effectively manage service requests from customers, the coming years will witness a rise in the number organizations adopting cloud computing in Latin America.

In terms of geographical regions, Brazil accounted for the maximum number of shares and dominated the cloud computing market in Latin America during 2015. The country has the most mature IT market in Latin America, which induces leading vendors including IBM, Oracle, and Microsoft to set up data centers and implement innovative technologies to provide best cloud computing services, which will boost the cloud computing market share in this region. Moreover, the presence of a number of SMBs that implement cloud computing solutions will attract several new vendors to enter the market, which in turn, will contribute to the growth of the cloud computing market size.

Competitive landscape and key vendors

The competitive environment in the cloud computing market in Latin America is quite fierce. Vendors in the market constantly compete to provide cloud computing solutions that have additional features and competitive pricing. The emergence of several start-up and mid-size cloud computing firms into the cloud computing market will further intensify the level of competition in the already competitive market. Cloud computing vendors have started increasing their investments in developing specific and customized cloud-based solutions to increase their footprint in the marketplace. The increasing demand for cloud computing services will invite more vendors to enter the market and existing players will have the need to innovate their offerings as there is less service differentiation.

The leading vendors in the market are -

• Amazon Web Services (AWS)
• Microsoft
• IBM
• Google
• Salesforce

The other prominent vendors in the market are HPE, Oracle, Rackspace, Red Hat, SAP, Telefonica, and TIVIT Technology.

Segmentation by services and analysis of the cloud computing market in Latin America

• Software as a service (SaaS)
• Infrastructure as a service (IaaS)
• Platform as a service (PaaS)

According to the cloud computing report, the software as a service segment accounted for the maximum shares and dominated this market during 2015. Since SaaS solutions reduce the high upfront cost of software licensing, several Latin American organizations have started adopting SaaS over on-premise solutions. The presence of major vendors such as Salesforce, that specializes in providing SaaS-based CRM solutions and benefits such as lesser implementation time, will lead to a rise in number of organizations adopting SaaS solutions in the coming years.

Segmentation by IT deployment model and analysis of the cloud computing market in Latin America

• Private
• Public
• Hybrid

According to the cloud computing report, private cloud computing was the most preferred IT deployment model by Latin American companies during 2015. Though private cloud computing is usually preferred by organizations that have a high IT budget, increasing concerns over data security will induce several companies in Latin America to opt for private cloud computing that enables enterprises have their very own data center.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the cloud computing market in Latin America?
• What are the key market trends impacting the growth of the cloud computing market in Latin America?
• What are the challenges to market growth?
• Who are the key vendors in the cloud computing market in Latin America?
• What are the market opportunities and threats faced by the vendors in the cloud computing market in Latin America?
• Trending factors influencing the market shares of Argentina, Brazil, Columbia, Chile, Peru, and Mexico.
• What are the key outcomes of the five forces analysis of the cloud computing market in Latin America?

Technavio also offers customization on reports based on specific client requirement.

Related reports

• Global Enterprise Cloud Services Market 2016-2020
• Global Hybrid Cloud Services Market 2016-2020
• Global Cloud-based Information Governance Market 2016-2020