Licensed Sports Merchandise Market by Product, End-user, Distribution Channel, and Geography - Forecast and Analysis 2021-2025

  • Published: Jan 2021
  • Pages: 120
  • SKU: IRTNTR44517

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The licensed sports merchandise market size has the potential to grow by USD 4.29 billion during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 2.98%. 

This report provides a detailed analysis of the market by product (apparel and footwear, accessories and gifts, toys and games, and others), end-user (men, women, and children), distribution channel (offline and online), geography (APAC, Europe, MEA, North America, and South America), and key vendors. 

Market Overview


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Market Competitive Analysis

The report analyzes the market’s competitive landscape and offers information on several market vendors, including: 


  • adidas AG
  • Columbia Sportswear Co.
  • DICKS Sporting Goods Inc.
  • G-III Apparel Group Ltd.
  • Hanesbrands Inc.
  • Kynetic
  • Nike Inc.
  • PRADA Group
  • Under Armour Inc.


The licensed sports merchandise market is fragmented and the vendors are deploying growth strategies such as investing in product innovations and new offerings to compete in the market. Click here to uncover other successful business strategies deployed by the vendors. 

The market players also significantly leverage external market drivers such as increased awareness of fitness activities to achieve growth opportunities. However, factors such as increasing competition from the unorganized sector will challenge the growth of the market participants. To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Download a free sample of the licensed sports merchandise market forecast report for insights on complete key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

This licensed sports merchandise market analysis report also provides detailed information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of their future growth opportunities. 

Licensed Sports Merchandise Market: Key Drivers and Trends

  • The growing awareness about fitness activities will be a significant factor contributing to the licensed sports merchandise market growth.
  • Lack of physical activity and sedentary lifestyles have resulted in the increasing prevalence of various health conditions, including anxiety, obesity, type 2 diabetes, osteoporosis, and chronic back pain.
  • This has resulted in an increase in the number of fitness awareness programs and campaigns on social networking sites to raise awareness among consumers about the importance of remaining fit.
  • The availability of social media fitness apps and socially integrated fitness trackers will further encourage consumers to lead a fit and healthy lifestyle.
  • With increasing awareness about the benefits and importance of living a healthy lifestyle, participation in various sports and fitness activities will also grow. This will consequently increase the demand for licensed sports merchandise during the forecast period.
  • The increasing popularity of athleisure will be one of the critical licensed sports merchandise market trends that will gain traction during the forecast period.
  • There is an increasing demand for sports leisure apparel and footwear, including yoga pants, sweatpants, and gym tanks that can be worn at workplaces and schools.
  • In addition to apparel, there is a growing demand for sports leisure shoes such as sneakers and casual athletic footwear in both developed and developing regions.
  • Athleisure outfits are made from materials that provide odor reduction, offer moisture-wicking, and have stretchability properties.
  • Vendors are focusing on product innovations and improvements in the design and quality of athletic outfits, which will make them more breathable, lightweight, and waterproof. This, coupled with product endorsements by celebrities, will boost the sales of athleisure products.

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Licensed Sports Merchandise Market: Segmentation by Geography


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36% of the market’s growth will originate from APAC during the forecast period. China and Japan are the key markets for licensed sports merchandise in APAC. Market growth in APAC will be faster than the growth of the market in other regions.

Rising health concerns and the growing participation of people in fitness activities, physical training, and other sports activities will facilitate the licensed sports merchandise market growth in APAC over the forecast period. To garner further competitive intelligence and regional opportunities in store for vendors, view our sample report. 

Licensed Sports Merchandise Market: Segmentation by Product


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The product categories in the apparel and footwear segment include cleats, running footwear, court game shoes, gym and training shoes, athleisure, and others (hiking, walking, aerobics, golf, and cricket shoes). The high growth of this segment can be attributed to the steady rise in the demand for sports footwear. The increasing customer preference for comfort while purchasing fashion products such as apparel and footwear and the trend of wearing casualwear in workplaces will also augment the growth of this segment during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the licensed sports merchandise market size. Fetch actionable market insights on post COVID-19 impact on each segment.   



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Licensed Sports Merchandise Market: Key Highlights of the Report for 2021-2025

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive licensed sports merchandise market growth during the next five years
  • Precise estimation of the licensed sports merchandise market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the licensed sports merchandise industry across APAC, Europe, MEA, North America, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of licensed sports merchandise market vendors

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Licensed Sports Merchandise Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 3%

Market growth 2021-2025

$ 4.29 billion

Market structure


YoY growth (%)


Regional analysis

North America, Europe, APAC, South America, and MEA

Performing market contribution

APAC at 36%

Key consumer countries

US, China, Germany, UK, Japan, and Canada

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

Nike Inc., Kynetic, Columbia Sportswear Co., DICKS Sporting Goods Inc., G-III Apparel Group Ltd., Hanesbrands Inc., adidas AG, PRADA Group, PUMA SE, and Under Armour Inc.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period,

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The licensed sports merchandise market growth will increase by $1282.44 million during 2019-2024.
The licensed sports merchandise market is expected to grow at a CAGR of 0.87% during 2019-2024.
Technavio has segmented the licensed sports merchandise market by product (Apparel and footwear, Accessories and gifts, Toys and games, and Others) ,end user (Men, Women, and Children) , and distribution channel (Offline and Online).
adidas AG, Columbia Sportswear Co., G-III Apparel Group Ltd., Hanesbrands Inc., Kynetic, Nike Inc., PRADA Group, PUMA SE, Under Armour Inc. are a few of the key vendors in the licensed sports merchandise market.
APAC will register the highest growth rate of 57.41% among the other regions. Therefore, the licensed sports merchandise market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the licensed sports merchandise market growth are:
  • Design and material innovations leading to product premiumization
The licensed sports merchandise market vendors should focus on grabbing business opportunities from the apparel and footwear segment as it accounted for the largest market share in the base year.
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