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Licensed Sports Merchandise Market by Product, End-user, Distribution Channel and Geography - Forecast and Analysis 2022-2026

  • Published: Aug 2022
  • Pages: 174
  • SKU: IRTNTR44517
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The licensed sports merchandise market share is expected to increase by USD 6.11 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 4.02%.

This licensed sports merchandise market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers licensed sports merchandise market segmentation by product (apparel and footwear, accessories and gifts, toys and games, and others), end-user (men, women, and children), distribution channel (offline and online), and geography (North America, Europe, APAC, South America, and the Middle East and Africa). The licensed sports merchandise market report also offers information on several market vendors, including Adidas AG, ANTA Sports Products Ltd., Boardriders Inc., Columbia Sportswear Co., DICKS Sporting Goods Inc., eBay Inc., Fanatics Inc., Frasers Group plc, G III Apparel Group Ltd., Hanesbrands Inc., hummel AS, Li Ning Co. Ltd., New Era Cap Co. Inc., Nike Inc, PRADA Group, PUMA SE, Ralph Lauren Corp., Rawlings Sporting Goods Co. Inc., Under Armour Inc., and VF Corp. among others.

What will the Licensed Sports Merchandise Market Size be During the Forecast Period?

Licensed Sports Merchandise Market Size

Download Report Sample to Unlock the Licensed Sports Merchandise Market Size for the Forecast Period and Other Important Statistics

 

Licensed Sports Merchandise Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a negative impact on the market growth during and post COVID-19 era. The design and material innovations leading to product premiumization are notably driving the licensed sports merchandise market growth, although factors such as increasing competition from the unorganized sector may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the licensed sports merchandise industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Licensed Sports Merchandise Market Driver

The design and material innovations leading to product premiumization is a major factor driving the global licensed sports merchandise market share growth. Vendors are constantly innovating and introducing new patterns and designs of licensed sports merchandise, including footwear, apparel, and accessories, due to market competition and the evolving customer demand because of the continuous changes in the fashion industry. Sports footwear belongs to the promoted product segment of the global licensed sports merchandise market. The demand for such footwear has been increasing because of the availability of innovative products that offer premium appeal and can be used as partywear. The durability of sports shoes also attracts customers to buy premium sports footwear. Innovations in designs and the celebrity endorsements of products have enabled vendors to cater to the demand from high-income customer bases. Therefore, the design and material innovations by the vendors in the market are expected to support the growth of the market during the forecast period.

Key Licensed Sports Merchandise Market Trend

The increasing popularity of athleisure is another factor supporting the global licensed sports merchandise market share growth. Athleisure is essentially regarded as a major trend in the fashion industry and is playing a significant role in driving the growth of the global licensed sports merchandise market. Rising consumer purchasing power and changing preferences influenced by growing collaborations between premium athleisure brands and celebrities are the major factors promoting the strong demand for athleisure products. The adoption of premium athleisure brands among millennials is witnessing a significant rise. The growth in adoption rates is also being enhanced by increasing innovations in the designs and materials used in athleisure clothing. The vendors operating in the global licensed sports merchandise market have made significant improvements in the design and quality of athletic outfits, thereby making them more breathable, light in weight, and waterproof. Essentially, the growth of the global athleisure market is expected to support the growth of the global licensed sports merchandise market during the forecast period.

Key Licensed Sports Merchandise Market Challenge

The increasing competition from the unorganized sector will be a major challenge for the global licensed sports merchandise market share growth during the forecast period. Local and unorganized vendors have become popular due to their competitive pricing. Cost-effective products offered by these vendors have hampered the revenue generation of major vendors. Local vendors are also occupying the shelf area of sports brands in supermarkets. Owing to the lack of brand loyalty, customers switch from one brand to another. The global licensed sports merchandise market is highly fragmented due to the presence of several local, regional, and international vendors. This factor may impede the market growth. Low entry barriers for prospective players enhance the bargaining power of buyers. Market vendors range from multinational companies that offer an array of products on a global scale to small and medium-sized unorganized entities that focus on a single product line. In essence, intense price competition from local and unorganized vendors is a major challenge that hinders the growth of the global licensed sports merchandise market.  

This licensed sports merchandise market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global licensed sports merchandise market as part of the global apparel, accessories, and luxury goods market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the licensed sports merchandise market during the forecast period.

Who are the Major Licensed Sports Merchandise Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Adidas AG
  • ANTA Sports Products Ltd.
  • Boardriders Inc.
  • Columbia Sportswear Co.
  • DICKS Sporting Goods Inc.
  • eBay Inc.
  • Fanatics Inc.
  • Frasers Group plc
  • G III Apparel Group Ltd.
  • Hanesbrands Inc.
  • hummel AS
  • Li Ning Co. Ltd.
  • New Era Cap Co. Inc.
  • Nike Inc
  • PRADA Group
  • PUMA SE
  • Ralph Lauren Corp.
  • Rawlings Sporting Goods Co. Inc.
  • Under Armour Inc.
  • VF Corp.

 

This statistical study of the licensed sports merchandise market encompasses successful business strategies deployed by the key vendors. The licensed sports merchandise market is fragmented and the vendors are deploying growth strategies such as investing in product innovations and new offerings to compete in the market.

Product Insights and News

  • Adidas AG- The company offers a wide range of licensed sports merchandise for men, women, and children for different applications and activities, such as running, lifestyle, football, sports sandals, tennis, outdoor, and hiking. The product offerings of the company include Men's Adidas Football Manchester United Home Pre-Match Jersey.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The licensed sports merchandise market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Licensed Sports Merchandise Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the licensed sports merchandise market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for the Licensed Sports Merchandise Market?

Licensed Sports Merchandise Market Share by Geography

For more insights on the market share of various regions Request PDF Sample now!

35% of the market’s growth will originate from North America during the forecast period. The US is the key market for licensed sports merchandise market in North America. Market growth in this region will be faster than the growth of the market in all other regions.

Rising health concerns and the growing participation of people in fitness activities, physical training, and other sports activities will facilitate the licensed sports merchandise market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

Governments of various countries such as the US, Canada, and Mexico imposed stringent COVID-19-related restrictions, such as nationwide lockdowns and stay-at-home regulations, to contain the spread of the disease. This decreased the demand for sports apparel and accessories from physical retail outlets due to the full or partial closure of these outlets. In addition, manufacturers faced supply chain disruptions due to labor and raw material shortages, which adversely impacted their production and distribution activities.

What are the Revenue-generating Product Segments in the Licensed Sports Merchandise Market?

Licensed Sports Merchandise Market Share

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The licensed sports merchandise market share growth in the apparel and footwear segment will be significant during the forecast period. The product categories in the apparel and footwear segment include cleats, running footwear, court game shoes, gym and training shoes, athleisure, and others (hiking, walking, aerobics, golf, and cricket shoes). The high growth of this segment can be attributed to the steady rise in the demand for sports footwear. The increasing customer preference for comfort while purchasing fashion products such as apparel and footwear and the trend of wearing casualwear in workplaces will also augment the growth of this segment during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the licensed sports merchandise market size and actionable market insights on post COVID-19 impact on each segment.

 

Licensed Sports Merchandise Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 4.02%

Market growth 2022-2026

$ 6.11 billion

Market structure

Fragmented

YoY growth (%)

3.14

Regional analysis

North America, Europe, APAC, South America, and the Middle East and Africa

Performing market contribution

North America at 35%

Key consumer countries

US, Canada, China, Japan, Germany, and UK

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

adidas AG, ANTA Sports Products Ltd., Boardriders Inc., Columbia Sportswear Co., DICKS Sporting Goods Inc., eBay Inc., Fanatics Inc., Frasers Group plc, G III Apparel Group Ltd., Hanesbrands Inc., hummel AS, Li Ning Co. Ltd., New Era Cap Co. Inc., Nike Inc, PRADA Group, PUMA SE, Ralph Lauren Corp., Rawlings Sporting Goods Co. Inc., Under Armour Inc., and VF Corp.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

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What are the Key Data Covered in this Licensed Sports Merchandise Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive licensed sports merchandise market growth during the next five years
  • Precise estimation of the licensed sports merchandise market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the licensed sports merchandise industry across North America, Europe, APAC, South America, the Middle East, and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of licensed sports merchandise market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 07: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 08: Executive Summary – Chart on Incremental Growth
    • Exhibit 09: Executive Summary – Data Table on Incremental Growth
    • Exhibit 10: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 11: Parent market
    • Exhibit 12: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 13: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 14: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 15: Chart on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 16: Data Table on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 17: Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Exhibit 18: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 19: Five forces analysis - Comparison between 2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 20: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 21: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 22: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 23: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 24: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 25: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by Product

    • 5.1 Market segments
      • Exhibit 26: Chart on Product - Market share 2021-2026 (%)
      • Exhibit 27: Data Table on Product - Market share 2021-2026 (%)
    • 5.2 Comparison by Product
      • Exhibit 28: Chart on Comparison by Product
      • Exhibit 29: Data Table on Comparison by Product
    • 5.3 Apparel and footwear - Market size and forecast 2021-2026
      • Exhibit 30: Chart on Apparel and footwear - Market size and forecast 2021-2026 ($ million)
      • Exhibit 31: Data Table on Apparel and footwear - Market size and forecast 2021-2026 ($ million)
      • Exhibit 32: Chart on Apparel and footwear - Year-over-year growth 2021-2026 (%)
      • Exhibit 33: Data Table on Apparel and footwear - Year-over-year growth 2021-2026 (%)
    • 5.4 Accessories and gifts - Market size and forecast 2021-2026
      • Exhibit 34: Chart on Accessories and gifts - Market size and forecast 2021-2026 ($ million)
      • Exhibit 35: Data Table on Accessories and gifts - Market size and forecast 2021-2026 ($ million)
      • Exhibit 36: Chart on Accessories and gifts - Year-over-year growth 2021-2026 (%)
      • Exhibit 37: Data Table on Accessories and gifts - Year-over-year growth 2021-2026 (%)
    • 5.5 Toys and games - Market size and forecast 2021-2026
      • Exhibit 38: Chart on Toys and games - Market size and forecast 2021-2026 ($ million)
      • Exhibit 39: Data Table on Toys and games - Market size and forecast 2021-2026 ($ million)
      • Exhibit 40: Chart on Toys and games - Year-over-year growth 2021-2026 (%)
      • Exhibit 41: Data Table on Toys and games - Year-over-year growth 2021-2026 (%)
    • 5.6 Others - Market size and forecast 2021-2026
      • Exhibit 42: Chart on Others - Market size and forecast 2021-2026 ($ million)
      • Exhibit 43: Data Table on Others - Market size and forecast 2021-2026 ($ million)
      • Exhibit 44: Chart on Others - Year-over-year growth 2021-2026 (%)
      • Exhibit 45: Data Table on Others - Year-over-year growth 2021-2026 (%)
    • 5.7 Market opportunity by Product
      • Exhibit 46: Market opportunity by Product ($ million)

    6 Market Segmentation by End-user

    • 6.1 Market segments
      • Exhibit 47: Chart on End-user - Market share 2021-2026 (%)
      • Exhibit 48: Data Table on End-user - Market share 2021-2026 (%)
    • 6.2 Comparison by End-user
      • Exhibit 49: Chart on Comparison by End-user
      • Exhibit 50: Data Table on Comparison by End-user
    • 6.3 Men - Market size and forecast 2021-2026
      • Exhibit 51: Chart on Men - Market size and forecast 2021-2026 ($ million)
      • Exhibit 52: Data Table on Men - Market size and forecast 2021-2026 ($ million)
      • Exhibit 53: Chart on Men - Year-over-year growth 2021-2026 (%)
      • Exhibit 54: Data Table on Men - Year-over-year growth 2021-2026 (%)
    • 6.4 Women - Market size and forecast 2021-2026
      • Exhibit 55: Chart on Women - Market size and forecast 2021-2026 ($ million)
      • Exhibit 56: Data Table on Women - Market size and forecast 2021-2026 ($ million)
      • Exhibit 57: Chart on Women - Year-over-year growth 2021-2026 (%)
      • Exhibit 58: Data Table on Women - Year-over-year growth 2021-2026 (%)
    • 6.5 Children - Market size and forecast 2021-2026
      • Exhibit 59: Chart on Children - Market size and forecast 2021-2026 ($ million)
      • Exhibit 60: Data Table on Children - Market size and forecast 2021-2026 ($ million)
      • Exhibit 61: Chart on Children - Year-over-year growth 2021-2026 (%)
      • Exhibit 62: Data Table on Children - Year-over-year growth 2021-2026 (%)
    • 6.6 Market opportunity by End-user
      • Exhibit 63: Market opportunity by End-user ($ million)

    7 Market Segmentation by Distribution Channel

    • 7.1 Market segments
      • Exhibit 64: Chart on Distribution Channel - Market share 2021-2026 (%)
      • Exhibit 65: Data Table on Distribution Channel - Market share 2021-2026 (%)
    • 7.2 Comparison by Distribution Channel
      • Exhibit 66: Chart on Comparison by Distribution Channel
      • Exhibit 67: Data Table on Comparison by Distribution Channel
    • 7.3 Offline - Market size and forecast 2021-2026
      • Exhibit 68: Chart on Offline - Market size and forecast 2021-2026 ($ million)
      • Exhibit 69: Data Table on Offline - Market size and forecast 2021-2026 ($ million)
      • Exhibit 70: Chart on Offline - Year-over-year growth 2021-2026 (%)
      • Exhibit 71: Data Table on Offline - Year-over-year growth 2021-2026 (%)
    • 7.4 Online - Market size and forecast 2021-2026
      • Exhibit 72: Chart on Online - Market size and forecast 2021-2026 ($ million)
      • Exhibit 73: Data Table on Online - Market size and forecast 2021-2026 ($ million)
      • Exhibit 74: Chart on Online - Year-over-year growth 2021-2026 (%)
      • Exhibit 75: Data Table on Online - Year-over-year growth 2021-2026 (%)
    • 7.5 Market opportunity by Distribution Channel
      • Exhibit 76: Market opportunity by Distribution Channel ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 77: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 78: Chart on Market share by geography 2021-2026 (%)
      • Exhibit 79: Data Table on Market share by geography 2021-2026 (%)
    • 9.2 Geographic comparison
      • Exhibit 80: Chart on Geographic comparison
      • Exhibit 81: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2021-2026
      • Exhibit 82: Chart on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 83: Data Table on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 84: Chart on North America - Year-over-year growth 2021-2026 (%)
      • Exhibit 85: Data Table on North America - Year-over-year growth 2021-2026 (%)
    • 9.4 Europe - Market size and forecast 2021-2026
      • Exhibit 86: Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 87: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 88: Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Exhibit 89: Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • 9.5 APAC - Market size and forecast 2021-2026
      • Exhibit 90: Chart on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 91: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 92: Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Exhibit 93: Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • 9.6 South America - Market size and forecast 2021-2026
      • Exhibit 94: Chart on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 95: Data Table on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 96: Chart on South America - Year-over-year growth 2021-2026 (%)
      • Exhibit 97: Data Table on South America - Year-over-year growth 2021-2026 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2021-2026
      • Exhibit 98: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 99: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 100: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Exhibit 101: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • 9.8 US - Market size and forecast 2021-2026
      • Exhibit 102: Chart on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 103: Data Table on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 104: Chart on US - Year-over-year growth 2021-2026 (%)
      • Exhibit 105: Data Table on US - Year-over-year growth 2021-2026 (%)
    • 9.9 China - Market size and forecast 2021-2026
      • Exhibit 106: Chart on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 107: Data Table on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 108: Chart on China - Year-over-year growth 2021-2026 (%)
      • Exhibit 109: Data Table on China - Year-over-year growth 2021-2026 (%)
    • 9.10 Germany - Market size and forecast 2021-2026
      • Exhibit 110: Chart on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 111: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 112: Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Exhibit 113: Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • 9.11 UK - Market size and forecast 2021-2026
      • Exhibit 114: Chart on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 115: Data Table on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 116: Chart on UK - Year-over-year growth 2021-2026 (%)
      • Exhibit 117: Data Table on UK - Year-over-year growth 2021-2026 (%)
    • 9.12 Japan - Market size and forecast 2021-2026
      • Exhibit 118: Chart on Japan - Market size and forecast 2021-2026 ($ million)
      • Exhibit 119: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
      • Exhibit 120: Chart on Japan - Year-over-year growth 2021-2026 (%)
      • Exhibit 121: Data Table on Japan - Year-over-year growth 2021-2026 (%)
    • 9.13 Canada - Market size and forecast 2021-2026
      • Exhibit 122: Chart on Canada - Market size and forecast 2021-2026 ($ million)
      • Exhibit 123: Data Table on Canada - Market size and forecast 2021-2026 ($ million)
      • Exhibit 124: Chart on Canada - Year-over-year growth 2021-2026 (%)
      • Exhibit 125: Data Table on Canada - Year-over-year growth 2021-2026 (%)
    • 9.14 Market opportunity by geography
      • Exhibit 126: Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 127: Impact of drivers and challenges in 2021 and 2026
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 128: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 129: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 130: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 131: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 132: Matrix on vendor position and classification
            • 12.3 adidas AG
              • Exhibit 133: adidas AG - Overview
              • Exhibit 134: adidas AG - Business segments
              • Exhibit 135: adidas AG - Key news
              • Exhibit 136: adidas AG - Key offerings
              • Exhibit 137: adidas AG - Segment focus
            • 12.4 ANTA Sports Products Ltd.
              • Exhibit 138: ANTA Sports Products Ltd. - Overview
              • Exhibit 139: ANTA Sports Products Ltd. - Business segments
              • Exhibit 140: ANTA Sports Products Ltd. - Key news
              • Exhibit 141: ANTA Sports Products Ltd. - Key offerings
              • Exhibit 142: ANTA Sports Products Ltd. - Segment focus
            • 12.5 Boardriders Inc.
              • Exhibit 143: Boardriders Inc. - Overview
              • Exhibit 144: Boardriders Inc. - Product / Service
              • Exhibit 145: Boardriders Inc. - Key offerings
            • 12.6 Columbia Sportswear Co.
              • Exhibit 146: Columbia Sportswear Co. - Overview
              • Exhibit 147: Columbia Sportswear Co. - Business segments
              • Exhibit 148: Columbia Sportswear Co. - Key news
              • Exhibit 149: Columbia Sportswear Co. - Key offerings
              • Exhibit 150: Columbia Sportswear Co. - Segment focus
            • 12.7 DICKS Sporting Goods Inc.
              • Exhibit 151: DICKS Sporting Goods Inc. - Overview
              • Exhibit 152: DICKS Sporting Goods Inc. - Product / Service
              • Exhibit 153: DICKS Sporting Goods Inc. - Key offerings
            • 12.8 eBay Inc.
              • Exhibit 154: eBay Inc. - Overview
              • Exhibit 155: eBay Inc. - Business segments
              • Exhibit 156: eBay Inc. - Key news
              • Exhibit 157: eBay Inc. - Key offerings
              • Exhibit 158: eBay Inc. - Segment focus
            • 12.9 Fanatics Inc.
              • Exhibit 159: Fanatics Inc. - Overview
              • Exhibit 160: Fanatics Inc. - Product / Service
              • Exhibit 161: Fanatics Inc. - Key offerings
            • 12.10 G III Apparel Group Ltd.
              • Exhibit 162: G III Apparel Group Ltd. - Overview
              • Exhibit 163: G III Apparel Group Ltd. - Product / Service
              • Exhibit 164: G III Apparel Group Ltd. - Key offerings
            • 12.11 Hanesbrands Inc.
              • Exhibit 165: Hanesbrands Inc. - Overview
              • Exhibit 166: Hanesbrands Inc. - Business segments
              • Exhibit 167: Hanesbrands Inc. - Key offerings
              • Exhibit 168: Hanesbrands Inc. - Segment focus
            • 12.12 Li Ning Co. Ltd.
              • Exhibit 169: Li Ning Co. Ltd. - Overview
              • Exhibit 170: Li Ning Co. Ltd. - Product / Service
              • Exhibit 171: Li Ning Co. Ltd. - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 172: Inclusions checklist
                • Exhibit 173: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 174: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 175: Research methodology
                • Exhibit 176: Validation techniques employed for market sizing
                • Exhibit 177: Information sources
              • 13.5 List of abbreviations
                • Exhibit 178: List of abbreviations
              • raw material prices: In recent times, key manufacturers have been experiencing fluctuations in their profit margins due to the fluctuating prices of raw materials. For instance, the prices of synthetic fibers, such as Spandex (also known as Lycra or elastane in different regions), keep fluctuating. Besides, the unavailability of high-quality polyester fibers is increasing their prices. Subsequently, such volatility results in the high prices of apparel made using these raw materials. The continuous change in the profit margins of market competitors due to the volatility of raw material prices acts as a major challenge for the growth of the global apparel, accessories, and luxury goods market. The lag between cost fluctuations and the ability of market competitors to increase product prices can negatively impact the profit margins of vendors. The fluctuations in the prices of raw materials make manufacturers unable to anticipate their investments or control costs. Moreover, cost-driven end-users prefer reasonably priced apparel rather than investing heavily in global brands, which reduces the sales potential and revenue of competitors.

                Research Framework

                Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

                TechnavioINFORMATION SOURCES

                Primary sources

                • Manufacturers and suppliers
                • Channel partners
                • Industry experts
                • Strategic decision makers

                Secondary sources

                • Industry journals and periodicals
                • Government data
                • Financial reports of key industry players
                • Historical data
                • Press releases
                Technavio

                TechnavioDATA ANALYSIS

                Data Synthesis

                • Collation of data
                • Estimation of key figures
                • Analysis of derived insights

                Data Validation

                • Triangulation with data models
                • Reference against proprietary databases
                • Corroboration with industry experts
                Technavio

                TechnavioREPORT WRITING

                Qualitative

                • Market drivers
                • Market challenges
                • Market trends
                • Five forces analysis

                Quantitative

                • Market size and forecast
                • Market segmentation
                • Geographical insights
                • Competitive landscape
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                Licensed Sports Merchandise market growth will increase by $6119.73 million during 2022-2026.
                The licensed sports merchandise market is expected to grow at a CAGR of 4.02% during 2022-2026.
                Technavio has segmented the licensed sports merchandise market by product (apparel and footwear, accessories and gifts, toys and games, and others) ,end-user (men, women, and children) , and distribution channel (North America, Europe, APAC, South America, and MEA).
                adidas AG, ANTA Sports Products Ltd., Boardriders Inc., Columbia Sportswear Co., DICKS Sporting Goods Inc., eBay Inc., Fanatics Inc., Frasers Group plc, G III Apparel Group Ltd., Hanesbrands Inc., hummel AS, Li Ning Co. Ltd., New Era Cap Co. Inc., Nike Inc, PRADA Group, PUMA SE, Ralph Lauren Corp., Rawlings Sporting Goods Co. Inc., Under Armour Inc., VF Corp. are a few of the key vendors in the licensed sports merchandise market.
                North America will register the highest growth rate of 35.24% among the other regions. Therefore, the licensed sports merchandise market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
                The key factors driving the licensed sports merchandise market growth are:
                • Design and material innovations leading to product premiumization
                • Increasing popularity of athleisure
                The licensed sports merchandise market vendors should focus on grabbing business opportunities from the apparel and footwear segment as it accounted for the largest market share in the base year.
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