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The lingerie market share is expected to increase by USD 20.90 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 4.77%.
The market report also offers information on several market players, including Groupe Chantelle, Hanesbrands Inc., Hop Lun (Hong Kong) Ltd., Jockey International Inc., MAS Holdings (Pvt) Ltd., Milastar Retail Pvt. Ltd., PVH Corp., Sockkobe Co. Ltd., Triumph International Pvt. Ltd., and Wacoal Holdings Corp. among others.
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"In APAC, the vendors in the market are providing more customization in their products to suit the local tastes and preferences of consumers."
The growing online sales of lingerie is notably driving the growth, although factors such as the availability of counterfeit products may impede the market growth. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Driver
The growing online sales of lingerie are one of the key factors driving the market growth. The revenue generated by the global market has grown gradually and is expected to rise further during the forecast period. The growth is attributed to the rising product awareness through promotional campaigns on social media platforms such as Facebook, Twitter, Instagram, and YouTube. The online sales and visibility of products are further being enabled significantly owing to the rise in Internet and smartphone penetration and customer engagement practices adopted by vendors (through their web portals and third-party online sellers).
Major Challenge
The availability of counterfeit products in the global market is a major challenge to the market growth. This may lead to market fragmentation, uneven competitive scenarios, lack of price standardization, and market share erosion. The key market competitors will find it difficult to achieve optimum market penetration due to the low-cost products of the fake companies. Furthermore, the fake products dilute the original brands as many consumers confuse fake products with original products. Therefore, maintaining the reputation and retaining potential customers will be a challenge to the key vendors. These issues are expected to hinder the market growth significantly during the forecast period.
This market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
The report analyzes the market's competitive landscape and offers information on several market companies, including:
This statistical study of the market encompasses successful business strategies deployed by the key vendors. The market is fragmented and the vendors are deploying organic and inorganic strategies to compete in the market.
The market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
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41% of the market's growth will originate from APAC during the forecast period. China and Japan are the key markets for the market in APAC. Market growth in this region will be faster than the growth of the market in MEA, Europe, and North America.
The increase in disposable income of people is leading to positive growth in the market globally. There has been a significant growth in the market in focus owing to the Westernization of buying habits and changes in lifestyles of women, in particular the working women. In addition, fashion trends and product customization will facilitate the market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
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The market share growth by the offline segment will be significant during the forecast period. Specialty stores are retail businesses that focus on specific product categories. Since this segment offers greater visibility and a wide assortment of products, most of the prominent players operating in the global market sell their products through these stores.
The global market, including the U.S. segment, showcases a wide array of designs catering to daily wear, sportswear, and bridal wear, driving industry growth. The popularity is attributed to its emphasis on natural beauty and the availability of luxurious materials like lace and silk. Flexible fabrics such as cotton, nylon, and sheer are favored, with an increasing demand for seamless intimate apparel. Plus sizes, hipster styles, and full briefs are gaining traction, alongside shapewear segments featuring compression wear and advanced fabric technology. Both physical outlets and online channels play a significant role in sales, offering discounts and easy returns to cater to millennials' preferences.
India Online Lingerie market - The market share is expected to increase to USD 859.41 million from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 18.07%.
Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.77% |
Market growth 2022-2026 |
USD 20.90 billion |
Market structure |
Fragmented |
YoY growth (%) |
4.07 |
Regional analysis |
APAC, North America, Europe, MEA, and South America |
Performing market contribution |
APAC at 41% |
Key consumer countries |
US, China, Japan, UK, and Germany |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
Groupe Chantelle, Hanesbrands Inc., Hop Lun (Hong Kong) Ltd., Jockey International Inc., MAS Holdings (Pvt) Ltd., Milastar Retail Pvt. Ltd., PVH Corp., Sockkobe Co. Ltd., Triumph International Pvt. Ltd., and Wacoal Holdings Corp. |
Market dynamics |
Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
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Executive Summary
Market Landscape
Market Sizing
Five Forces Analysis
Market Segmentation by Distribution channel
Customer landscape
Geographic Landscape
Vendor Landscape
Vendor Analysis
Appendix
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