The lingerie market share is expected to increase by USD 20.90 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 4.77%.

This lingerie market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers lingerie market segmentation by distribution channel (offline and online) and geography (APAC, North America, Europe, MEA, and South America). The lingerie market report also offers information on several market vendors, including Groupe Chantelle, Hanesbrands Inc., Hop Lun (Hong Kong) Ltd., Jockey International Inc., MAS Holdings (Pvt) Ltd., Milastar Retail Pvt. Ltd., PVH Corp., Sockkobe Co. Ltd., Triumph International Pvt. Ltd., and Wacoal Holdings Corp. among others.

What will the Lingerie Market Size be During the Forecast Period?

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"In APAC, the vendors in the market are providing more customization in their products to suit the local tastes and preferences of consumers."

Lingerie Market: Key Drivers and Trends

The growing online sales of lingerie is notably driving the lingerie market growth, although factors such as the availability of counterfeit products may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the lingerie industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Lingerie Market Driver

The growing online sales of lingerie is one of the key factors driving the lingerie market growth. The revenue generated by the global lingerie market has grown gradually and is expected to rise further during the forecast period. The growth is attributed to the rising product awareness through promotional campaigns on social media platforms such as Facebook, Twitter, Instagram, and YouTube. The online sales and visibility of products are further being enabled significantly owing to the rise in Internet and smartphone penetration and customer engagement practices adopted by lingerie vendors (through their web portals and third-party online sellers).

Key Lingerie Market Challenge

The availability of counterfeit products in the global lingerie market is a major challenge to the lingerie market growth. This may lead to market fragmentation, uneven competitive scenario, lack of price standardization, and market share erosion. The key market competitors will find it difficult to achieve optimum market penetration due to the low-cost products of the fake companies. Furthermore, the fake products dilute the original brands as many consumers confuse fake products with original products. Therefore, maintaining the reputation and retaining potential customers will be a challenge to the key vendors. These issues are expected to hinder the lingerie market growth significantly during the forecast period.

This lingerie market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Market Overview

The parent, global apparel, accessories, and luxury goods, market covers products and companies engaged in the manufacturing/marketing of apparel, accessories, and luxury goods. The market also includes companies offering apparel, accessories, and luxury goods rental services. The market excludes manufacturers of shoes. 

Who are the Major Lingerie Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

• Groupe Chantelle
• Hanesbrands Inc.
• Hop Lun (Hong Kong) Ltd.
• Jockey International Inc.
• MAS Holdings (Pvt) Ltd.
• Milastar Retail Pvt. Ltd.
• PVH Corp.
• Sockkobe Co. Ltd.
• Triumph International Pvt. Ltd.
• Wacoal Holdings Corp.

This statistical study of the lingerie market encompasses successful business strategies deployed by the key vendors. The lingerie market is fragmented and the vendors are deploying organic and inorganic strategies to compete in the market.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The lingerie market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Lingerie Market?

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41% of the market's growth will originate from APAC during the forecast period. China and Japan are the key markets for the lingerie market in APAC. Market growth in this region will be faster than the growth of the market in MEA, Europe, and North America.

The increase in disposable income of people is leading to positive growth in the lingerie market globally. There has been a significant growth in the market in focus owing to the westernization of buying habits and changes in lifestyles of women, in particular the working women. In addition, fashion trends and product customization will facilitate the lingerie market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Distribution Channel Segments in the Lingerie Market?

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The lingerie market share growth by the offline segment will be significant during the forecast period. Specialty stores are retail businesses that focus on specific product categories. Since this segment offers greater visibility and a wide assortment of products, most of the prominent players operating in the global lingerie market sell their products through these stores. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the lingerie market size and actionable market insights on post COVID-19 impact on each segment.

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India Online Lingerie market - The market share is expected to increase to USD 859.41 million from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 18.07%.

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What are the Key Data Covered in this Lingerie Market Report?

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will drive lingerie market growth during the next five years
• Precise estimation of the lingerie market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the lingerie industry across APAC, North America, Europe, MEA, and South America
• A thorough analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of lingerie market vendors

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