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The lingerie market size is valued to increase USD 18 billion, at a CAGR of 4.2% from 2023 to 2028. Mass customization and personalization of lingerie will drive the lingerie market.
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The lingerie industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The offline segment is estimated to witness significant growth during the forecast period.
The market encompasses various aspects, from pattern cutting and supply chain management to sales strategies and design aesthetics. Notable trends include the integration of 3D body scanning for customized fit, enhanced quality control, and the growing popularity of sustainable materials. Brassiere design evolves with stretch materials and innovative garment construction techniques, while shapewear technology and hosiery production cater to diverse consumer preferences. In terms of sales, specialty stores dominate the retail landscape, with prominent players like Jockey International Inc. And Victoria's Secret Stores and Co. Selling their products through this channel. Fast-fashion retailers also contribute significantly due to their quick turnaround and affordability.
Manufacturers invest in marketing, advertising, and promotion activities to boost product and brand visibility. Design trends shift towards comfort features, body shaping, and ethical sourcing. Technological advancements in seamless construction, digital printing, lace fabrication, and embroidery techniques add value to the market. The industry anticipates a 15% increase in sales this year and a 17% expansion in the next five years. Additionally, consumers seek superior customer experiences, driving the need for efficient production and textile innovation.
The Offline segment was valued at USD 60.90 billion in 2018 and showed a gradual increase during the forecast period.
APAC is estimated to contribute 41% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The market in the Asia-Pacific region (APAC) is experiencing significant expansion due to several key factors. Increasing disposable income, Westernization of buying habits, and evolving lifestyles are primary drivers of growth. Countries like China and Japan represent lucrative markets for international companies offering lingerie. To cater to price-conscious consumers, many companies have launched affordable brands. The working population, particularly women, has surged, enabling them to invest in premium lingerie.
companies are focusing on customization to cater to local preferences and tastes. This regional segment of the market is poised for continued expansion, with an increasing number of players entering the scene to meet the growing demand.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The market is a dynamic and evolving industry, shaped by various factors including consumer preferences, sustainable practices, and technological advancements. Fabric choice significantly impacts comfort, with an increasing trend towards sustainable fibers in intimate apparel. Sustainable practices in lingerie manufacturing have gained prominence, as consumers express growing concern for the environment and ethical sourcing. Design plays a pivotal role in enhancing body image and self-confidence, with innovative solutions catering to diverse body shapes. Consumer preferences for lingerie materials vary, with natural fabrics like cotton and silk gaining popularity for their comfort and breathability. The importance of a good fit in customer satisfaction is undeniable, leading to advanced techniques in lingerie manufacturing for precise measurements and customized designs.
Technology's role in lingerie design extends beyond aesthetics, with digital printing enabling intricate patterns and designs. Measuring customer satisfaction with lingerie products is crucial for brands, and design innovations improving functionality and comfort are key differentiators. E-commerce strategies have revolutionized lingerie sales, with pricing strategies and marketing innovations shaping consumer perception. The luxury the market represents a significant share, with a focus on ethical sourcing, advanced manufacturing techniques, and unique design elements. Ethical sourcing is increasingly important to consumers, with a minority of players accounting for a majority of high-end market share. The impact of body shape on lingerie fit is a critical consideration, leading to innovative design solutions for plus-size lingerie.
Challenges in maintaining quality control and ensuring consistency remain, with technological solutions like AI and machine learning playing an increasingly important role in the lingerie supply chain. The use of sustainable fibers in intimate apparel is on the rise, with more than 60% of new product developments focusing on this trend. The adoption of technology in lingerie manufacturing is nearly double that in traditional textile industries, reflecting the industry's commitment to innovation and sustainability.
The lingerie market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the lingerie market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape of Lingerie Industry
Companies are implementing various strategies, such as strategic alliances, lingerie market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.
Aerie - This company specializes in producing an extensive collection of lingerie, featuring decorative fabrics such as silk, satin, Lycra, charmeuse, chiffon, and lace. The brand's commitment to quality and variety caters to diverse customer preferences.
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Lingerie Market insights. See full methodology.
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Market Scope |
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Report Coverage |
Details |
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Page number |
130 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.2% |
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Market growth 2024-2028 |
USD 18 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
4.0 |
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Key countries |
US, Canada, Germany, UK, Italy, France, China, India, Japan, Brazil, Egypt, UAE, Oman, Argentina, KSA, UAE, Brazil, and Rest of World (ROW) |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
What is the expected growth of the Lingerie Market between 2024 and 2028?
USD 18 billion, at a CAGR of 4.2%
What segmentation does the market report cover?
The report segmented by Distribution Channel (Offline and Online), Geography (APAC, North America, Europe, Middle East and Africa, and South America), Product Type (Bras, Knickers/Panties, Shapewear, Lingerie Sets, Sleepwear/Nightwear, and Hosiery), and Price Range (Mass Market/Economy and Premium/Luxury)
Which regions are analyzed in the report?
APAC, North America, Europe, Middle East and Africa, and South America
What are the key growth drivers and market challenges?
Mass customization and personalization of lingerie, Availability of counterfeit products
Who are the major players in the Lingerie Market?
Key Companies Aerie, Agent Provocateur, Calvin Klein, Chantelle Group, Cosabella, HanesBrands Inc., H&M Hennes & Mauritz AB, Hunkemöller International B.V., Intimissimi, Jockey International Inc., La Perla, LVMH Moët Hennessy Louis Vuitton SE, Marks & Spencer plc, MAS Holdings, PVH Corp., Savage X Fenty, SKIMS, Triumph International Ltd., Victoria's Secret & Co., and Wacoal Holdings
We can help! Our analysts can customize this lingerie market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product Type
8 Market Segmentation by Price Range
9 Customer Landscape
10 Geographic Landscape
11 Drivers, Challenges, and Opportunity/Restraints
12 Competitive Landscape
13 Competitive Analysis
14 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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