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Liquid Detergent Market by Product, Distribution Channel, and Geography - Forecast and Analysis 2021-2025

  • Published: Sep 2021
  • Pages: 120
  • SKU: IRTNTR43973
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The global liquid detergent market share is expected to increase by USD 11.43 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 4.96%.

This global liquid detergent market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers global liquid detergent market segmentations by-products (liquid laundry detergent and liquid dishwashing detergent), distribution channels (offline and online), and geography (North America, Europe, APAC, South America, MEA). The global liquid detergent market report also offers information on several market vendors, including Amway Corp ., Church & Dwight Co. Inc., Colgate-Palmolive Co., Fena (P) Ltd., Godrej Consumer Products Ltd., Henkel AG & Co. KGaA, Jyothy Laboratories Ltd., Kao Corp., LG Household & Health Care Ltd., and Lion Corp. among others.

What will the Liquid Detergent Market Size be During the Forecast Period?

Liquid Detergent Market Size

Download the Free Report Sample to Unlock the Global Liquid Detergent Market Size for the Forecast Period and Other Important Statistics

 

Liquid Detergent Market: Key Drivers, Trends, and Challenges

The new product launches are notably driving the global liquid detergent market growth, although factors such as high cost of liquid detergent may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the global liquid detergent market industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Liquid Detergent Market Driver

The new product launches are one of the key factors driving the growth of the global liquid detergent market. The use of liquid detergent products by consumers is increasing. Hence, vendors are focusing on developing new varieties of liquid detergents to increase the number of options. Product launches help vendors increase sales and market shares. Vendors are trying to attract customers by introducing new liquid detergent variants. Some examples of recent new product launches have been mentioned below. In April 2021, Godrej Consumer Products Limited (GCPL) announced the launch of Godrej Ezee 2-in-1 liquid detergent and fabric conditioner, with a focus on expanding its laundry detergent line. In August 2019, Unilever s Indian subsidiary, Hindustan Unilever Ltd. (HUL), launched a new premium liquid laundry detergent brand, Love & Care, for the Indian market. The product is suitable for washing premium fabrics such as chiffon, fine cotton, and silk. However, with increasing product launches, consumers can choose from a wide range of options. New product launches will drive the growth of the global liquid detergent market during the forecast period.

Key Liquid Detergent Market Trend

The growing demand for organic and environment-friendly liquid detergent will fuel the global liquid detergent market growth. Disruption of ecological balance and increased focus on environment conservation are growing across the globe. These propel vendors to offer environment-friendly products. Eco-friendly products are mostly organic in nature and are made of natural substances instead of chemicals, artificial additives, and other synthetics. The demand for these organic and eco-friendly products is growing rapidly due to growing concern for the environment and the need to lead healthy lives. Consumers are becoming conscious and are particular about using eco-friendly liquid detergent products, including liquid detergents. Chemical-based liquid detergent products disrupt and harm the environment and harm the skin of the users. They also deteriorate the quality and softness of the clothes. Vendors, such as Seventh Generation, offer various natural and plant-based liquid detergents. The growing demand for organic and eco-friendly liquid detergent products has a significant impact on the market. This encourages various vendors to offer organic and eco-friendly products. This demand is expected to magnify the revenue of the global liquid detergent market during the forecast period.

Key Liquid Detergent Market Challenge

The high cost of liquid detergent is a major challenge for the global liquid detergent market growth. Globally, there is a greater emphasis on environmental conservation and disruption of ecological balance. This encourages vendors to offer environmentally friendly products. Eco-friendly products are mostly organic and made of natural materials rather than chemicals, artificial additives, and other synthetics. The demand for these organic and eco-friendly products is increasing rapidly as people become more concerned about the environment and the need to live healthier lives. Consumers are becoming more aware of the importance of using eco-friendly liquid detergent products, including liquid detergents. Chemical-based liquid detergent products disrupt and harm the environment, as well as the users' skin. They also degrade the quality and softness of the garments. Natural and plant-based liquid detergents are available from vendors such as Seventh Generation. Such factors will hinder the market growth during the forecast period.

Parent Market Analysis

Technavio categorizes the global liquid detergent market as part of the household products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the global liquid detergent market during the forecast period.

Who are the Major Liquid Detergent Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

  • Amway Corp .
  • Church & Dwight Co. Inc.
  • Colgate-Palmolive Co.
  • Fena (P) Ltd.
  • Godrej Consumer Products Ltd.
  • Henkel AG & Co. KGaA
  • Jyothy Laboratories Ltd.
  • Kao Corp.
  • LG Household & Health Care Ltd.
  • Lion Corp.

 

This statistical study of the global liquid detergent market encompasses successful business strategies deployed by the key vendors. The global liquid detergent market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • The company offers liquid detergent products such as SA8 Liquid Concentrated Laundry Detergent and Home SA8 Delicate Concentrated Liquid Laundry Detergent.

To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The global liquid detergent market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Liquid Detergent Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the global liquid detergent market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Liquid Detergent Market?

Liquid Detergent Market Market segmentation by region

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37% of the market's growth will originate from North America during the forecast period. US, Germany, Canada, China, and France are the key markets for global liquid detergent market in North America. Market growth in this region will be faster than the growth of the market in regions.

The significant increase in the adoption of cloud services by enterprises across industries in countries will facilitate the global liquid detergent market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The outbreak of COVID-19 negatively impacted the offline sales channels for household products across the globe, which disrupted the sales of liquid detergent products. However, In 2021, the markets are recovering along with the diminishing active covid-19 infected cases, and the vaccination drives and safety measures are on priority. Thye markets along with the market in focus are recovering. Such factors will increase the demand for the market in focus during the forecast period.

What are the Revenue-generating Product Segments in the Liquid Detergent Market?

Liquid Detergent Market Segmentation

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The global liquid detergent market share growth in the liquid laundry detergent segment will be significant during the forecast period. The laundry detergent segment is a liquid cleansing agent that differs from soap or powder detergent but can emulsify oils and hold dirt in suspension. It is used for washing clothes. This demand for liquid laundry detergent stems from its increased adoption.

This report provides an accurate prediction of the contribution of all the segments to the growth of the global liquid detergent market size and actionable market insights on the post-COVID-19 impact on each segment.

Liquid Detergent Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 4.96%

Market growth 2021-2025

$ 11431.61 million

Market structure

Fragmented

YoY growth (%)

3.90

Regional analysis

North America, Europe, APAC, South America, MEA, North America, Europe, APAC, South America, and MEA

Performing market contribution

North America at 37%

Key consumer countries

US, Germany, Canada, China, and France

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Amway Corp ., Church & Dwight Co. Inc., Colgate-Palmolive Co., Fena (P) Ltd., Godrej Consumer Products Ltd., Henkel AG & Co. KGaA, Jyothy Laboratories Ltd., Kao Corp., LG Household & Health Care Ltd., and Lion Corp.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

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What are the Key Data Covered in this Global Liquid Detergent Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive global liquid detergent market growth during the next five years
  • Precise estimation of the global liquid detergent market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the global liquid detergent industry across North America, Europe, APAC, South America, MEA, North America, Europe, APAC, South America, and MEA
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of global liquid detergent market vendors

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1 Executive Summary

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 01: Parent market
    • Exhibit 02: Market characteristics
  • 2.2 Value chain analysis
    • Exhibit 03: Value chain analysis

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 04: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 05: Market segments
  • 3.3 Market size 2020
    • 3.4 Market outlook: Forecast for 2020 - 2025
      • Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ million)
      • Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 08: Five forces analysis 2020 & 2025
    • 4.2 Bargaining power of buyers
      • Exhibit 09: Bargaining power of buyers
    • 4.3 Bargaining power of suppliers
      • Exhibit 10: Bargaining power of suppliers
    • 4.4 Threat of new entrants
      • Exhibit 11: Threat of new entrants
    • 4.5 Threat of substitutes
      • Exhibit 12: Threat of substitutes
    • 4.6 Threat of rivalry
      • Exhibit 13: Threat of rivalry
    • 4.7 Market condition
      • Exhibit 14: Market condition - Five forces 2020

    5 Market Segmentation by Product

    • 5.1 Market segments
      • Exhibit 15: Product - Market share 2020-2025 (%)
    • 5.2 Comparison by Product
      • Exhibit 16: Comparison by Product
    • 5.3 Liquid laundry detergent - Market size and forecast 2020-2025
      • Exhibit 17: Liquid laundry detergent - Market size and forecast 2020-2025 ($ million)
      • Exhibit 18: Liquid laundry detergent - Year-over-year growth 2020-2025 (%)
    • 5.4 Liquid dishwashing detergent - Market size and forecast 2020-2025
      • Exhibit 19: Liquid dishwashing detergent - Market size and forecast 2020-2025 ($ million)
      • Exhibit 20: Liquid dishwashing detergent - Year-over-year growth 2020-2025 (%)
    • 5.5 Market opportunity by Product
      • Exhibit 21: Market opportunity by Product

    6 Market Segmentation by Distribution channel

    • 6.1 Market segments
      • Exhibit 22: Distribution channel - Market share 2020-2025 (%)
    • 6.2 Comparison by Distribution channel
      • Exhibit 23: Comparison by Distribution channel
    • 6.3 Offline - Market size and forecast 2020-2025
      • Exhibit 24: Offline - Market size and forecast 2020-2025 ($ million)
      • Exhibit 25: Offline - Year-over-year growth 2020-2025 (%)
    • 6.4 Online - Market size and forecast 2020-2025
      • Exhibit 26: Online - Market size and forecast 2020-2025 ($ million)
      • Exhibit 27: Online - Year-over-year growth 2020-2025 (%)
    • 6.5 Market opportunity by Distribution channel
      • Exhibit 28: Market opportunity by Distribution channel

    7 Customer landscape

    8 Geographic Landscape

    • 8.1 Geographic segmentation
      • Exhibit 30: Market share by geography 2020-2025 (%)
    • 8.2 Geographic comparison
      • Exhibit 31: Geographic comparison
    • 8.3 North America - Market size and forecast 2020-2025
      • Exhibit 32: North America - Market size and forecast 2020-2025 ($ million)
      • Exhibit 33: North America - Year-over-year growth 2020-2025 (%)
    • 8.4 Europe - Market size and forecast 2020-2025
      • Exhibit 34: Europe - Market size and forecast 2020-2025 ($ million)
      • Exhibit 35: Europe - Year-over-year growth 2020-2025 (%)
    • 8.5 APAC - Market size and forecast 2020-2025
      • Exhibit 36: APAC - Market size and forecast 2020-2025 ($ million)
      • Exhibit 37: APAC - Year-over-year growth 2020-2025 (%)
    • 8.6 South America - Market size and forecast 2020-2025
      • Exhibit 38: South America - Market size and forecast 2020-2025 ($ million)
      • Exhibit 39: South America - Year-over-year growth 2020-2025 (%)
    • 8.7 MEA - Market size and forecast 2020-2025
      • Exhibit 40: MEA - Market size and forecast 2020-2025 ($ million)
      • Exhibit 41: MEA - Year-over-year growth 2020-2025 (%)
    • 8.8 Impact of COVID-19 on Geography
      • 8.9 Key leading countries
        • Exhibit 42: Key leading countries
      • 8.10 Market opportunity by geography
        • Exhibit 43: Market opportunity by geography ($ million)

      9 Drivers, Challenges, and Trends

      • 9.1 Market drivers
        • 9.2 Market challenges
          • Exhibit 44: Impact of drivers and challenges
        • 9.3 Market trends

          10 Vendor Landscape

          • 10.1 Competitive scenario
            • Exhibit 45: Vendor landscape
          • 10.2 Landscape disruption
            • Exhibit 46: Landscape disruption
            • Exhibit 47: Industry risks

          11 Vendor Analysis

          • 11.1 Vendors covered
            • Exhibit 48: Vendors covered
          • 11.2 Market positioning of vendors
            • Exhibit 49: Market positioning of vendors
          • 11.3 Amway Corp .
            • Exhibit 50: Amway Corp . - Overview
            • Exhibit 51: Amway Corp . - Business segments
            • Exhibit 52: Amway Corp . – Key news
            • Exhibit 53: Amway Corp . - Key offerings
            • Exhibit 54: Amway Corp . - Segment focus
          • 11.4 Church & Dwight Co. Inc.
            • Exhibit 55: Church & Dwight Co. Inc. - Overview
            • Exhibit 56: Church & Dwight Co. Inc. - Business segments
            • Exhibit 57: Church & Dwight Co. Inc. - Key news
            • Exhibit 58: Church & Dwight Co. Inc. - Key offerings
            • Exhibit 59: Church & Dwight Co. Inc. - Segment focus
          • 11.5 Colgate-Palmolive Co.
            • Exhibit 60: Colgate-Palmolive Co. - Overview
            • Exhibit 61: Colgate-Palmolive Co. - Business segments
            • Exhibit 62: Colgate-Palmolive Co. - Key offerings
            • Exhibit 63: Colgate-Palmolive Co. - Segment focus
          • 11.6 Fena (P) Ltd.
            • Exhibit 64: Fena (P) Ltd. - Overview
            • Exhibit 65: Fena (P) Ltd. - Product and service
            • Exhibit 66: Fena (P) Ltd. - Key offerings
          • 11.7 Godrej Consumer Products Ltd.
            • Exhibit 67: Godrej Consumer Products Ltd. - Overview
            • Exhibit 68: Godrej Consumer Products Ltd. - Business segments
            • Exhibit 69: Godrej Consumer Products Ltd. - Key offerings
            • Exhibit 70: Godrej Consumer Products Ltd. - Segment focus
          • 11.8 Henkel AG & Co. KGaA
            • Exhibit 71: Henkel AG & Co. KGaA - Overview
            • Exhibit 72: Henkel AG & Co. KGaA - Business segments
            • Exhibit 73: Henkel AG & Co. KGaA - Key news
            • Exhibit 74: Henkel AG & Co. KGaA - Key offerings
            • Exhibit 75: Henkel AG & Co. KGaA - Segment focus
          • 11.9 Jyothy Laboratories Ltd.
            • Exhibit 76: Jyothy Laboratories Ltd. - Overview
            • Exhibit 77: Jyothy Laboratories Ltd. - Product and service
            • Exhibit 78: Jyothy Laboratories Ltd. - Key offerings
          • 11.10 Kao Corp.
            • Exhibit 79: Kao Corp. - Overview
            • Exhibit 80: Kao Corp. - Business segments
            • Exhibit 81: Kao Corp. - Key news
            • Exhibit 82: Kao Corp. - Key offerings
            • Exhibit 83: Kao Corp. - Segment focus
          • 11.11 LG Household & Health Care Ltd.
            • Exhibit 84: LG Household & Health Care Ltd. - Overview
            • Exhibit 85: LG Household & Health Care Ltd. - Business segments
            • Exhibit 86: LG Household & Health Care Ltd. - Key news
            • Exhibit 87: LG Household & Health Care Ltd. - Key offerings
            • Exhibit 88: LG Household & Health Care Ltd. - Segment focus
          • 11.12 Lion Corp.
            • Exhibit 89: Lion Corp. - Overview
            • Exhibit 90: Lion Corp. - Business segments
            • Exhibit 91: Lion Corp. - Key news
            • Exhibit 92: Lion Corp. - Key offerings
            • Exhibit 93: Lion Corp. - Segment focus

          12 Appendix

          • 12.1 Scope of the report
            • 12.2 Currency conversion rates for US$
              • Exhibit 94: Currency conversion rates for US$
            • 12.3 Research methodology
              • Exhibit 95: Research Methodology
              • Exhibit 96: Validation techniques employed for market sizing
              • Exhibit 97: Information sources
            • 12.4 List of abbreviations
              • Exhibit 98: List of abbreviations

            Research Framework

            Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

            TechnavioINFORMATION SOURCES

            Primary sources

            • Manufacturers and suppliers
            • Channel partners
            • Industry experts
            • Strategic decision makers

            Secondary sources

            • Industry journals and periodicals
            • Government data
            • Financial reports of key industry players
            • Historical data
            • Press releases
            Technavio

            TechnavioDATA ANALYSIS

            Data Synthesis

            • Collation of data
            • Estimation of key figures
            • Analysis of derived insights

            Data Validation

            • Triangulation with data models
            • Reference against proprietary databases
            • Corroboration with industry experts
            Technavio

            TechnavioREPORT WRITING

            Qualitative

            • Market drivers
            • Market challenges
            • Market trends
            • Five forces analysis

            Quantitative

            • Market size and forecast
            • Market segmentation
            • Geographical insights
            • Competitive landscape
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            Liquid Detergent Market market growth will increase by $11.43 bn during 2021-2025.
            The liquid detergent market market is expected to grow at a CAGR of 4.96% during 2021-2025.
            Technavio has segmented the liquid detergent market market by product (liquid laundry detergent and liquid dishwashing detergent) ,distribution channel (offline and online) , and geographic (North America, Europe, APAC, South America, and MEA).
            Amway Corp ., Church & Dwight Co. Inc., Colgate-Palmolive Co., Fena (P) Ltd., Godrej Consumer Products Ltd., Henkel AG & Co. KGaA, Jyothy Laboratories Ltd., Kao Corp., LG Household & Health Care Ltd., Lion Corp. are a few of the key vendors in the liquid detergent market market.
            North America will register the highest growth rate of 37% among the other regions. Therefore, the liquid detergent market market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
            The key factors driving the liquid detergent market market growth are:
            • New product launches
            • Growing demand for organic and environment-friendly liquid detergent
            The liquid detergent market market vendors should focus on grabbing business opportunities from the liquid laundry detergent segment as it accounted for the largest market share in the base year.
            • What are the key global market and the regional market share?
            • What are the revenue-generating key market segments?
            • What are the key factors driving and challenging this market’s growth?
            • Who are the key market vendors and their growth strategies?
            • What are the latest trends influencing the growth of this market?
            • What are the variables influencing the market growth in the primary regions?
            • What are the factors influencing the growth of the parent market?
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            • Covid-19 impact and recovery analysis
            • Data on revenue-generating market segments
            • Details on the market shares of various regions
            • Five-force market analysis

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