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The global liquid detergent market share is expected to increase by USD 11.43 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 4.96%.
This global liquid detergent market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers global liquid detergent market segmentations by-products (liquid laundry detergent and liquid dishwashing detergent), distribution channels (offline and online), and geography (North America, Europe, APAC, South America, MEA). The global liquid detergent market report also offers information on several market vendors, including Amway Corp ., Church & Dwight Co. Inc., Colgate-Palmolive Co., Fena (P) Ltd., Godrej Consumer Products Ltd., Henkel AG & Co. KGaA, Jyothy Laboratories Ltd., Kao Corp., LG Household & Health Care Ltd., and Lion Corp. among others.
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The new product launches are notably driving the global liquid detergent market growth, although factors such as high cost of liquid detergent may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the global liquid detergent market industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Liquid Detergent Market Driver
The new product launches are one of the key factors driving the growth of the global liquid detergent market. The use of liquid detergent products by consumers is increasing. Hence, vendors are focusing on developing new varieties of liquid detergents to increase the number of options. Product launches help vendors increase sales and market shares. Vendors are trying to attract customers by introducing new liquid detergent variants. Some examples of recent new product launches have been mentioned below. In April 2021, Godrej Consumer Products Limited (GCPL) announced the launch of Godrej Ezee 2-in-1 liquid detergent and fabric conditioner, with a focus on expanding its laundry detergent line. In August 2019, Unilever s Indian subsidiary, Hindustan Unilever Ltd. (HUL), launched a new premium liquid laundry detergent brand, Love & Care, for the Indian market. The product is suitable for washing premium fabrics such as chiffon, fine cotton, and silk. However, with increasing product launches, consumers can choose from a wide range of options. New product launches will drive the growth of the global liquid detergent market during the forecast period.
Key Liquid Detergent Market Trend
The growing demand for organic and environment-friendly liquid detergent will fuel the global liquid detergent market growth. Disruption of ecological balance and increased focus on environment conservation are growing across the globe. These propel vendors to offer environment-friendly products. Eco-friendly products are mostly organic in nature and are made of natural substances instead of chemicals, artificial additives, and other synthetics. The demand for these organic and eco-friendly products is growing rapidly due to growing concern for the environment and the need to lead healthy lives. Consumers are becoming conscious and are particular about using eco-friendly liquid detergent products, including liquid detergents. Chemical-based liquid detergent products disrupt and harm the environment and harm the skin of the users. They also deteriorate the quality and softness of the clothes. Vendors, such as Seventh Generation, offer various natural and plant-based liquid detergents. The growing demand for organic and eco-friendly liquid detergent products has a significant impact on the market. This encourages various vendors to offer organic and eco-friendly products. This demand is expected to magnify the revenue of the global liquid detergent market during the forecast period.
Key Liquid Detergent Market Challenge
The high cost of liquid detergent is a major challenge for the global liquid detergent market growth. Globally, there is a greater emphasis on environmental conservation and disruption of ecological balance. This encourages vendors to offer environmentally friendly products. Eco-friendly products are mostly organic and made of natural materials rather than chemicals, artificial additives, and other synthetics. The demand for these organic and eco-friendly products is increasing rapidly as people become more concerned about the environment and the need to live healthier lives. Consumers are becoming more aware of the importance of using eco-friendly liquid detergent products, including liquid detergents. Chemical-based liquid detergent products disrupt and harm the environment, as well as the users' skin. They also degrade the quality and softness of the garments. Natural and plant-based liquid detergents are available from vendors such as Seventh Generation. Such factors will hinder the market growth during the forecast period.
Technavio categorizes the global liquid detergent market as part of the household products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the global liquid detergent market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the global liquid detergent market encompasses successful business strategies deployed by the key vendors. The global liquid detergent market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.
To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The global liquid detergent market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the global liquid detergent market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.
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37% of the market's growth will originate from North America during the forecast period. US, Germany, Canada, China, and France are the key markets for global liquid detergent market in North America. Market growth in this region will be faster than the growth of the market in regions.
The significant increase in the adoption of cloud services by enterprises across industries in countries will facilitate the global liquid detergent market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
The outbreak of COVID-19 negatively impacted the offline sales channels for household products across the globe, which disrupted the sales of liquid detergent products. However, In 2021, the markets are recovering along with the diminishing active covid-19 infected cases, and the vaccination drives and safety measures are on priority. Thye markets along with the market in focus are recovering. Such factors will increase the demand for the market in focus during the forecast period.
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The global liquid detergent market share growth in the liquid laundry detergent segment will be significant during the forecast period. The laundry detergent segment is a liquid cleansing agent that differs from soap or powder detergent but can emulsify oils and hold dirt in suspension. It is used for washing clothes. This demand for liquid laundry detergent stems from its increased adoption.
This report provides an accurate prediction of the contribution of all the segments to the growth of the global liquid detergent market size and actionable market insights on the post-COVID-19 impact on each segment.
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Liquid Detergent Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2020 |
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Forecast period |
2021-2025 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.96% |
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Market growth 2021-2025 |
$ 11431.61 million |
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Market structure |
Fragmented |
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YoY growth (%) |
3.90 |
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Regional analysis |
North America, Europe, APAC, South America, MEA, North America, Europe, APAC, South America, and MEA |
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Performing market contribution |
North America at 37% |
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Key consumer countries |
US, Germany, Canada, China, and France |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
Amway Corp ., Church & Dwight Co. Inc., Colgate-Palmolive Co., Fena (P) Ltd., Godrej Consumer Products Ltd., Henkel AG & Co. KGaA, Jyothy Laboratories Ltd., Kao Corp., LG Household & Health Care Ltd., and Lion Corp. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Product
6 Market Segmentation by Distribution channel
7 Customer landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Vendor Landscape
11 Vendor Analysis
12 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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