The live music market share is expected to increase to USD 9.87 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 6.85%.
This live music market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers live music market segmentation by revenue (tickets, sponsorship, and merchandising), genre (pop, rock, hip-hop, EDM, and others), and geography (North America, Europe, APAC, South America, and Middle East and Africa). The live music market report also offers information on several market vendors, including Alliance Tickets, Bassett Events Inc., Brown Paper Tickets LLC, Coast To Coast Tickets LLC, CTS Eventim AG and Co. KGaA, Eventbee Inc., Eventbrite Inc., Festicket Ltd., Goldstar Events Inc., Live Nation Entertainment Inc., SeatGeek Inc., The Ticketline Network Ltd., Ticket City Inc., TicketNetwork Inc., TickPick LLC, TiqIQ LLC, Viagogo AG, Vivendi SE, and Vivid Seats LLC among others.
What will the Live Music Market Size be During the Forecast Period?

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Live Music Market: Key Drivers, Trends, and Challenges
The increased popularity of live events is notably driving the live music market growth, although factors such as the privacy and security concerns over online ticket booking platforms may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the live music industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Live Music Market Driver
- One of the key factors driving the global live music market growth is the increased popularity of live events.
- With the growing preference for live events and EDM, there is an exponential increase in the number of DJs and artists worldwide. It has eventually led to the increased demand for live events that have popular artists and DJs performing at events.
- Hotels, social gatherings, restaurants, and shopping malls arrange live events, which creates extreme enthusiasm and interest among individuals to attend such events.
- The emergence of upcoming musicians and artists has changed the era of music.
- In September 2021, Amazon.com, Inc. announced investing in live audio features that will start with concerts and later expand into talk shows and podcasts. Also, in June 2021, Amazon announced that it will feature Billie Eilish, H.E.R., and Kid Cudi in a streaming music event.
- The growing number of events will drive market growth in the forecast years.
Key Live Music Market Trend
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The increasing interest in music among the youth is one of the key live music market trends that is expected to impact the industry positively in the forecast period.
- Many music producers and artists are also utilizing DJ software and equipment to mix audio songs. They are utilizing DJ software such as Live 10, Serato DJ Pro, Serato DJ Lite, Bitwig Studio 3, and REASON to mix two or more songs to create remix tracks.
- The adoption of DJ software for producing remix tracks has been increasing, owing to the growing interest of musicians and music enthusiasts to create their personal remix tracks.
- The increasing popularity of live events, concerts, and EDM led people to develop their own remix tracks by mixing songs. As the popularity of DJs is growing, places such as hotels are hosting live music events so people can watch their favorite musicians and DJ performances in live music events.
- The adoption of strategies by vendors to attract customers will fuel the growth of the live music market in the coming years.
Key Live Music Market Challenge
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One of the key challenges to the global live music market growth is the privacy and security concerns over online ticket booking platforms.
- With the growth in online platforms and applications, the threat of phishing has increased. To target the right audience with customized offerings, service providers track cookies to collect data related to customers' preferences. They use this data to reach out and interact with their customers. They access information on customer profiling, customer behavior, and data mining. The indiscriminate use of this data can infringe on customer privacy. Location-based services also come under the purview of privacy concerns because offering such services to customers requires geo-based information.
This live music market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Parent Market Analysis
Technavio categorizes the global live music market as a part of the global specialized consumer services market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the live music market during the forecast period.
Who are the Major Live Music Market Vendors?
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
- Alliance Tickets
- Bassett Events Inc.
- Brown Paper Tickets LLC
- Coast To Coast Tickets LLC
- CTS Eventim AG and Co. KGaA
- Eventbee Inc.
- Eventbrite Inc.
- Festicket Ltd.
- Goldstar Events Inc.
- Live Nation Entertainment Inc.
- SeatGeek Inc.
- The Ticketline Network Ltd.
- Ticket City Inc.
- TicketNetwork Inc.
- TickPick LLC
- TiqIQ LLC
- Viagogo AG
- Vivendi SE
- Vivid Seats LLC
This statistical study of the live music market encompasses successful business strategies deployed by the key vendors. The live music market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market.
Product Insights and News
- Alliance Tickets - The company offers ticketing services for live music such as Hard Rock, Metal, Hip Hop, Latin, Oldies, and Religious.
- Eventbrite Inc. - In January 2019, the company partnered with Goldstar Line Ltd., which would bring the power of the Eventbrite platform and its distribution network to Goldstar event creators in the US.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The live music market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Live Music Market Value Chain Analysis
Our report provides extensive information on the value chain analysis for the live music market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
Which are the Key Regions for Live Music Market?

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32% of the market's growth will originate from North America during the forecast period. US and Canada are the key markets for live music in North America. However, market growth in this region will be slower than the growth of the market in other regions.
The presence of a large number of music artists and sponsors will facilitate the live music market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The COVID-19 pandemic negatively impacted the regional live music market in 2020. In North America, music events were halted in 2020, as numerous tours and shows were canceled due to the pandemic. However, the initiation of vaccination drives in 2021 further increased the growth of the market in focus in the region. Thus, music tours and numerous music concerts resumed in 2021. Thereby, the market in focus in the region witnessed growth in 2021 and is expected to grow during the forecast period.
What are the Revenue-generating Revenue Segments in the Live Music Market?

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The live music market share growth by the tickets segment will be significant during the forecast period. This segment includes both primary and secondary sources of tickets. The global primary ticket market is highly supported by the box office industry worldwide. This has encouraged primary ticket sources to expand their services to all events and concerts. Such factors will drive the market growth through this segment in the coming years.
This report provides an accurate prediction of the contribution of all the segments to the growth of the live music market size and actionable market insights on post COVID-19 impact on each segment.
Live Music Market Scope
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Report Coverage
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Details
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Page number
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152
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Base year
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2021
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Forecast period
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2022-2026
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Growth momentum & CAGR
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Accelerate at a CAGR of 6.85%
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Market growth 2022-2026
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$ 9.87 billion
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Market structure
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Concentrated
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YoY growth (%)
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5.52
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Regional analysis
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North America, Europe, APAC, South America, and Middle East and Africa
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Performing market contribution
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North America at 32%
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Key consumer countries
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US, Canada, China, Germany, and UK
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Competitive landscape
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Leading companies, Competitive strategies, Consumer engagement scope
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Key companies profiled
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Alliance Tickets, Bassett Events Inc., Brown Paper Tickets LLC, Coast To Coast Tickets LLC, CTS Eventim AG and Co. KGaA, Eventbee Inc., Eventbrite Inc., Festicket Ltd., Goldstar Events Inc., Live Nation Entertainment Inc., SeatGeek Inc., The Ticketline Network Ltd., Ticket City Inc., TicketNetwork Inc., TickPick LLC, TiqIQ LLC, Viagogo AG, Vivendi SE, and Vivid Seats LLC
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Market dynamics
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Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
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Customization purview
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If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.
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What are the Key Data Covered in this Live Music Market Report?
- CAGR of the market during the forecast period 2022-2026
- Detailed information on factors that will drive live music market growth during the next five years
- Precise estimation of the live music market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the live music industry across North America, Europe, APAC, South America, and Middle East and Africa
- A thorough analysis of the market's competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of live music market vendors
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