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The live music market share is expected to increase to USD 9.87 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 6.85%.
This live music market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers live music market segmentation by revenue (tickets, sponsorship, and merchandising), genre (pop, rock, hip-hop, EDM, and others), and geography (North America, Europe, APAC, South America, and Middle East and Africa). The live music market report also offers information on several market vendors, including Alliance Tickets, Bassett Events Inc., Brown Paper Tickets LLC, Coast To Coast Tickets LLC, CTS Eventim AG and Co. KGaA, Eventbee Inc., Eventbrite Inc., Festicket Ltd., Goldstar Events Inc., Live Nation Entertainment Inc., SeatGeek Inc., The Ticketline Network Ltd., Ticket City Inc., TicketNetwork Inc., TickPick LLC, TiqIQ LLC, Viagogo AG, Vivendi SE, and Vivid Seats LLC among others.
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The increased popularity of live events is notably driving the live music market growth, although factors such as the privacy and security concerns over online ticket booking platforms may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the live music industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Live Music Market Driver
Key Live Music Market Trend
Key Live Music Market Challenge
This live music market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global live music market as a part of the global specialized consumer services market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the live music market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the live music market encompasses successful business strategies deployed by the key vendors. The live music market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The live music market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the live music market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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32% of the market's growth will originate from North America during the forecast period. US and Canada are the key markets for live music in North America. However, market growth in this region will be slower than the growth of the market in other regions.
The presence of a large number of music artists and sponsors will facilitate the live music market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The COVID-19 pandemic negatively impacted the regional live music market in 2020. In North America, music events were halted in 2020, as numerous tours and shows were canceled due to the pandemic. However, the initiation of vaccination drives in 2021 further increased the growth of the market in focus in the region. Thus, music tours and numerous music concerts resumed in 2021. Thereby, the market in focus in the region witnessed growth in 2021 and is expected to grow during the forecast period.
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The live music market share growth by the tickets segment will be significant during the forecast period. This segment includes both primary and secondary sources of tickets. The global primary ticket market is highly supported by the box office industry worldwide. This has encouraged primary ticket sources to expand their services to all events and concerts. Such factors will drive the market growth through this segment in the coming years.
This report provides an accurate prediction of the contribution of all the segments to the growth of the live music market size and actionable market insights on post COVID-19 impact on each segment.
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Live Music Market Scope |
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Report Coverage |
Details |
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Page number |
152 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 6.85% |
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Market growth 2022-2026 |
$ 9.87 billion |
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Market structure |
Concentrated |
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YoY growth (%) |
5.52 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 32% |
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Key consumer countries |
US, Canada, China, Germany, and UK |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
Alliance Tickets, Bassett Events Inc., Brown Paper Tickets LLC, Coast To Coast Tickets LLC, CTS Eventim AG and Co. KGaA, Eventbee Inc., Eventbrite Inc., Festicket Ltd., Goldstar Events Inc., Live Nation Entertainment Inc., SeatGeek Inc., The Ticketline Network Ltd., Ticket City Inc., TicketNetwork Inc., TickPick LLC, TiqIQ LLC, Viagogo AG, Vivendi SE, and Vivid Seats LLC |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Genre
6 Market Segmentation by Revenue
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Vendor Landscape
11 Vendor Analysis
12 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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