Live Music Market by Revenue, Genre, and Geography - Forecast and Analysis 2021-2025
- Published: Apr 2021
- Pages: 126
- SKU: IRTNTR41087
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The live music market share is expected to increase by USD 10.66 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 9.04%.
This live music market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers live music market segmentation by revenue (tickets, sponsorship, and merchandising), genre (pop, rock, hip-hop, EDM, and others), and geography (North America, Europe, APAC, South America, and MEA). The live music market report also offers information on several market vendors, including Ace Ticket Worldwide Inc., Alliance Tickets, Bassett Events, Berkeley City Club, Brown Paper Tickets LLC, Cvent Inc., Eventbrite Inc., RazorGator LLC, Steinway Inc., and Ticketmaster Entertainment Inc. among others.
What will the Live Music Market Size be During the Forecast Period?
Download the Free Report Sample to Unlock the Live Music Market Size for the Forecast Period and Other Important Statistics
Live Music Market: Key Drivers, Trends, and Challenges
The growing preference for purchasing tickets using mobile applications is notably driving the live music market growth, although factors such as privacy and security concerns over online ticket booking platforms may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the live music industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Live Music Market Driver
The growing preference for purchasing tickets using mobile applications will be a significant factor that will drive the growth of the live music market size. The rising popularity of mobile apps is inducing service providers to develop mobile applications to provide ease of access and better convenience to customers. With the rise in live events and concerts, a large number of event organizers are focusing on collaborating with online and offline ticket providers to enhance their customer reach. The growing usage of mobile devices and mobile applications has made it extremely convenient for individuals to book tickets as these apps also provide easy payment options and enable customers to select suitable seats.
Key Live Music Market Trend
Key live music market trends, such as the increase in service offerings by event organizers, will drive market growth. Focused on increasing customer satisfaction and revenue, event organizers in the live music market are on the lookout for innovative methods such as offering tickets with accommodation and merchandise. Vendors offer early-bird discounts, free beverages, complimentary food, and providing goodies for kids. This will attract a large number of customers to book tickets online, which will fuel the growth of the live music market.
Key Live Music Market Challenge
The privacy and security concerns over online ticket booking platforms are major challenges for the live music market growth. With the growth in online platforms and applications, the threat of phishing has increased. To target the right audience with customized offerings, service providers track cookies to collect data related to customers' preferences. They use this data to reach out and interact with their customers. They access information on customer profiling, customer behavior, and data mining. The indiscriminate use of this data can infringe on customer privacy. Location-based services also come under the purview of privacy concerns because offering such services to customers requires geo-based information.
This live music market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.
Parent Market Analysis
Technavio categorizes the global live music market as a part of the global specialized consumer services market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the live music market during the forecast period.
Who are the Major Live Music Market Vendors?
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
- Ace Ticket Worldwide Inc.
- Alliance Tickets
- Bassett Events
- Berkeley City Club
- Brown Paper Tickets LLC
- Cvent Inc.
- Eventbrite Inc.
- RazorGator LLC
- Steinway Inc.
- Ticketmaster Entertainment Inc.
This statistical study of the live music market encompasses successful business strategies deployed by the key vendors. The live music market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market.
Product Insights and News
- Cvent Inc. - In January 2020, the company partnered with Hospitality Sales and Marketing Association International (HSMAI). Through this agreement, Cvent would provide its technology solutions for more than 75 events organized by the association across Europe. In February 2020, Cvent Europe was recognized as a Centre of Excellence in Well-being.
- Eventbrite Inc. - In January 2019, the company partnered with Goldstar Line Ltd., which would bring the power of the Eventbrite platform and its distribution network to Goldstar event creators in the US.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The live music market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Live Music Market Value Chain Analysis
Our report provides extensive information on the value chain analysis for the live music market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The value chain of live music includes the following core components:
- Inputs
- Operations
- Marketing and sales
- Support activities
- Innovations
The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.
Which are the Key Regions for Live Music Market?
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33% of the market’s growth will originate from APAC during the forecast period. Japan, Australia, and India are the key markets for live music in APAC. Market growth in APAC will be faster than the growth of the market in other regions.
The steady rise in the number of concerts and events will facilitate the live music market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
What are the Revenue-generating Revenue Segments in the Live Music Market?
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The live music market share growth by the tickets segment will be significant during the forecast period. This segment includes both primary and secondary sources of tickets. The global primary ticket market is highly supported by the box office industry worldwide. This has encouraged primary ticket sources to expand their services to all events and concerts. Such factors will drive the market growth through this segment in the coming years.
This report provides an accurate prediction of the contribution of all the segments to the growth of the live music market size and actionable market insights on post COVID-19 impact on each segment.
Live Music Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2020 |
Forecast period |
2021-2025 |
Growth momentum & CAGR |
Accelerate at a CAGR of 9.04% |
Market growth 2021-2025 |
$ 10.66 billion |
Market structure |
Fragmented |
YoY growth (%) |
7.93 |
Regional analysis |
North America, Europe, APAC, South America, and MEA |
Performing market contribution |
APAC at 33% |
Key consumer countries |
US, Germany, UK, Canada, and France |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
Ace Ticket Worldwide Inc., Alliance Tickets, Bassett Events, Berkeley City Club, Brown Paper Tickets LLC, Cvent Inc., Eventbrite Inc., RazorGator LLC, Steinway Inc., and Ticketmaster Entertainment Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
What are the Key Data Covered in this Live Music Market Report?
- CAGR of the market during the forecast period 2021-2025
- Detailed information on factors that will drive live music market growth during the next five years
- Precise estimation of the live music market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the live music industry across North America, Europe, APAC, South America, and MEA
- A thorough analysis of the market’s competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of live music market vendors
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1 Executive Summary
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 01: Parent market
- Exhibit 02: Market characteristics
- 2.2 Value chain analysis
- Exhibit 03: Value chain analysis - Specialized consumer services
3 Market Sizing
- 3.1 Market definition
- Exhibit 04: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 05: Market segments
- 3.3 Market size 2020
- 3.4 Market outlook: Forecast for 2020 - 2025
- Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ million)
- Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)
4 Five Forces Analysis
- 4.1 Five Forces Analysis
- Exhibit 08: Five forces analysis 2020 & 2025
- 4.2 Bargaining power of buyers
- Exhibit 09: Bargaining power of buyers
- 4.3 Bargaining power of suppliers
- Exhibit 10: Bargaining power of suppliers
- 4.4 Threat of new entrants
- Exhibit 11: Threat of new entrants
- 4.5 Threat of substitutes
- Exhibit 12: Threat of substitutes
- 4.6 Threat of rivalry
- Exhibit 13: Threat of rivalry
- 4.7 Market condition
- Exhibit 14: Market condition - Five forces 2020
5 Market Segmentation by Revenue
- 5.1 Market segments
- 5.2 Comparison by Revenue
- 5.3 Tickets - Market size and forecast 2020-2025
- Exhibit 17: Tickets - Market size and forecast 2020-2025 ($ million)
- Exhibit 18: Tickets - Year-over-year growth 2020-2025 (%)
- 5.4 Sponsorship - Market size and forecast 2020-2025
- Exhibit 19: Sponsorship - Market size and forecast 2020-2025 ($ million)
- Exhibit 20: Sponsorship - Year-over-year growth 2020-2025 (%)
- 5.5 Merchandising - Market size and forecast 2020-2025
- Exhibit 21: Merchandising - Market size and forecast 2020-2025 ($ million)
- Exhibit 22: Merchandising - Year-over-year growth 2020-2025 (%)
- 5.6 Market opportunity by Revenue
- Exhibit 23: Market opportunity by Revenue
6 Market Segmentation by Genre
- 6.1 Market segments
- 6.2 Comparison by Genre
- 6.3 Pop - Market size and forecast 2020-2025
- Exhibit 26: Pop - Market size and forecast 2020-2025 ($ million)
- Exhibit 27: Pop - Year-over-year growth 2020-2025 (%)
- 6.4 Rock - Market size and forecast 2020-2025
- Exhibit 28: Rock - Market size and forecast 2020-2025 ($ million)
- Exhibit 29: Rock - Year-over-year growth 2020-2025 (%)
- 6.5 Hip-hop - Market size and forecast 2020-2025
- Exhibit 30: Hip-hop - Market size and forecast 2020-2025 ($ million)
- Exhibit 31: Hip-hop - Year-over-year growth 2020-2025 (%)
- 6.6 EDM - Market size and forecast 2020-2025
- Exhibit 32: EDM - Market size and forecast 2020-2025 ($ million)
- Exhibit 33: EDM - Year-over-year growth 2020-2025 (%)
- 6.7 Others - Market size and forecast 2020-2025
- Exhibit 34: Others - Market size and forecast 2020-2025 ($ million)
- Exhibit 35: Others - Year-over-year growth 2020-2025 (%)
- 6.8 Market opportunity by Genre
- Exhibit 36: Market opportunity by Genre
7 Customer landscape
8 Geographic Landscape
- 8.1 Geographic segmentation
- Exhibit 38: Market share by geography 2020-2025 (%)
- 8.2 Geographic comparison
- Exhibit 39: Geographic comparison
- 8.3 North America - Market size and forecast 2020-2025
- Exhibit 40: North America - Market size and forecast 2020-2025 ($ million)
- Exhibit 41: North America - Year-over-year growth 2020-2025 (%)
- 8.4 Europe - Market size and forecast 2020-2025
- Exhibit 42: Europe - Market size and forecast 2020-2025 ($ million)
- Exhibit 43: Europe - Year-over-year growth 2020-2025 (%)
- 8.5 APAC - Market size and forecast 2020-2025
- Exhibit 44: APAC - Market size and forecast 2020-2025 ($ million)
- Exhibit 45: APAC - Year-over-year growth 2020-2025 (%)
- 8.6 South America - Market size and forecast 2020-2025
- Exhibit 46: South America - Market size and forecast 2020-2025 ($ million)
- Exhibit 47: South America - Year-over-year growth 2020-2025 (%)
- 8.7 MEA - Market size and forecast 2020-2025
- Exhibit 48: MEA - Market size and forecast 2020-2025 ($ million)
- Exhibit 49: MEA - Year-over-year growth 2020-2025 (%)
- 8.8 Key leading countries
- Exhibit 50: Key leading countries
- 8.9 Market opportunity by geography
- Exhibit 51: Market opportunity by geography ($ million)
9 Drivers, Challenges, and Trends
- 9.1 Market drivers
- 9.2 Market challenges
- Exhibit 52: Impact of drivers and challenges
- 9.3 Market trends
10 Vendor Landscape
- 10.1 Overview
- Exhibit 53: Vendor landscape
- 10.2 Landscape disruption
- Exhibit 54: Landscape disruption
- Exhibit 55: Industry risks
11 Vendor Analysis
- 11.1 Vendors covered
- Exhibit 56: Vendors covered
- 11.2 Market positioning of vendors
- Exhibit 57: Market positioning of vendors
- 11.3 Ace Ticket Worldwide Inc.
- Exhibit 58: Ace Ticket Worldwide Inc. - Overview
- Exhibit 59: Ace Ticket Worldwide Inc. - Product and service
- Exhibit 60: Ace Ticket Worldwide Inc. - Key offerings
- 11.4 Alliance Tickets
- Exhibit 61: Alliance Tickets - Overview
- Exhibit 62: Alliance Tickets - Product and service
- Exhibit 63: Alliance Tickets - Key offerings
- 11.5 Bassett Events
- Exhibit 64: Bassett Events - Overview
- Exhibit 65: Bassett Events - Product and service
- Exhibit 66: Bassett Events - Key offerings
- 11.6 Berkeley City Club
- Exhibit 67: Berkeley City Club - Overview
- Exhibit 68: Berkeley City Club - Product and service
- Exhibit 69: Berkeley City Club - Key offerings
- 11.7 Brown Paper Tickets LLC
- Exhibit 70: Brown Paper Tickets LLC - Overview
- Exhibit 71: Brown Paper Tickets LLC - Product and service
- Exhibit 72: Brown Paper Tickets LLC - Key offerings
- 11.8 Cvent Inc.
- Exhibit 73: Cvent Inc. - Overview
- Exhibit 74: Cvent Inc. - Product and service
- Exhibit 75: Cvent Inc. – Key news
- Exhibit 76: Cvent Inc. - Key offerings
- 11.9 Eventbrite Inc.
- Exhibit 77: Eventbrite Inc. - Overview
- Exhibit 78: Eventbrite Inc. - Business segments
- Exhibit 79: Eventbrite Inc. – Key News
- Exhibit 80: Eventbrite Inc. - Key offerings
- 11.10 RazorGator LLC
- Exhibit 81: RazorGator LLC - Overview
- Exhibit 82: RazorGator LLC - Product and service
- Exhibit 83: RazorGator LLC - Key offerings
- 11.11 Steinway Inc.
- Exhibit 84: Steinway Inc. - Overview
- Exhibit 85: Steinway Inc. - Product and service
- Exhibit 86: Steinway Inc. - Key offerings
- 11.12 Ticketmaster Entertainment Inc.
- Exhibit 87: Ticketmaster Entertainment Inc. - Overview
- Exhibit 88: Ticketmaster Entertainment Inc. - Product and service
- Exhibit 89: Ticketmaster Entertainment Inc. - Key offerings
12 Appendix
- 12.1 Scope of the report
- 12.2 Currency conversion rates for US$
- Exhibit 90: Currency conversion rates for US$
- 12.3 Research methodology
- Exhibit 91: Research Methodology
- Exhibit 92: Validation techniques employed for market sizing
- Exhibit 93: Information sources
- 12.4 List of abbreviations
- Exhibit 94: List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases

DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts

REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
Frequently Asked Questions?
- US
- Germany
- Canada
- France
- Increased popularity of live events
- Analyzing consumer behavior via mobile ticketing apps
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