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Location-Based Services Market by Type and Geography - Forecast and Analysis 2021-2025

  • Published: Jan 2021
  • Pages: 120
  • SKU: IRTNTR70067
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The location-based services (LBS) market share is expected to increase by USD 152.95 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 31.04%.

This location-based services market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers location-based services market segmentation by type (outdoor and indoor) and geography (North America, Europe, APAC, South America, and MEA). The location-based services market report also offers information on several market vendors, including Alibaba Group Holding Ltd., Alphabet Inc., Apple Inc., AT&T Inc., Cisco Systems Inc., Facebook Inc., Foursquare Labs Inc., HERE Global BV, International Business Machines Corp., and Microsoft Corp. among others.

What will the Location-Based Services Market Size be During the Forecast Period?

Download the Free Report Sample to Unlock the Location-Based Services Market Size for the Forecast Period and Other Important Statistics

 

Location-Based Services Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The rise in demand for personal and enterprise navigation services is notably driving the LBS market growth, although factors such as privacy and security issues may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the location-based services industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Location-Based Services Market Driver

The high availability and declining costs of smartphones are facilitating the adoption of workforce management services, which improve operational efficiency for businesses. Logistics companies, such as SF Express, can track the movement of goods across the country using real-time sensors by tapping into the BeiDou Navigation Satellite System. The adoption of mobile LBS, such as maps and in-car navigation, has increased significantly worldwide due to the high penetration of smartphones and increased use of data plans for connectivity. Therefore, the rise in demand for personal and enterprise navigation services is expected to increase the demand for LBS, thereby driving the growth of the global LBS market during the forecast period.

Key Location-Based Services Market Trend

The use of light-emitting diode (LED) fixtures for LBS ensures a cost-effective approach to indoor positioning as it removes additional hardware infrastructure beyond the lights themselves. The chips manufactured by lighting companies are embedded in LED-based overhead lights, which are used in offices and big-box stores. These chips communicate with consumers' smartphones and use sensors to track the direction in which a person is moving inside a store. Indoor LBS uses LED fixtures to provide directions to varied services in airports, museums, and retail shops. These services help people locate the required products or services quickly. They also help retailers offer customized incentives and sales offers to shoppers, which helps boost the volume of sales. Thus, the increasing use of LED fixtures by LBS is expected to positively influence the growth of the LBS market during the forecast period.

Key Location-Based Services Market Challenge

People need to reveal their personal information to advertisers and other third parties to receive coupons, deals, and promotions. This information is shared among players in the LBS value chain, which could lead to a leakage of information without the consent of the concerned people. Network providers also manage and own the databases in which the information is stored. Therefore, the provider has access to the personal location-based information of the end-users. Besides, while using LBS, people end up giving out details such as the places they visit, the people they meet, and the events they attend. Such information can be obtained illegally without the consent of the concerned people and misused. Therefore, many people are apprehensive about sharing their personal information with LBS providers. Thus, privacy and security issues are expected to hamper the growth of the LBS market during the forecast period.

This location-based services market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

The growth in the global communications equipment market will be driven by factors such as the growing number of data centers, increasing adoption of the Internet of Things (IoT), commercialization of 5G networks, and growing demand for high-speed network connectivity. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the location-based services market during the forecast period.

Who are the Major Location-Based Services Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Alibaba Group Holding Ltd.
  • Alphabet Inc.
  • Apple Inc.
  • AT&T Inc.
  • Cisco Systems Inc.
  • Facebook Inc.
  • Foursquare Labs Inc.
  • HERE Global BV
  • International Business Machines Corp.
  • Microsoft Corp.

 

This statistical study of the location-based services market encompasses successful business strategies deployed by the key vendors. The LBS market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • Alibaba Group Holding Ltd. - The company offers a wide range of LBS products such as GPS tracker, Fleet Asset Management Software Development Service, among various others.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The location-based services market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Location-Based Services Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the location-based services market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the communications equipment market includes the following core components:

  • Input
  • Inbound logistics
  • Operations
  • Outbound logistics
  • Marketing and sales
  • Service
  • Industry innovation

The report has further elucidated on other innovative approaches being followed by service providers to ensure a sustainable market presence.

 

Which are the Key Regions for Location-Based Services Market?

For more insights on the market share of various regions Request for a FREE sample now!

49% of the market’s growth will originate from North America during the forecast period. The US is a key market for location-based services in North America. Market growth in this region will be faster than the growth of the market in Europe, MEA, and South America.

The increasing use of indoor LBS solutions in the retail sector will facilitate the location-based services market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The outbreak of COVID-19 had a drastic impact on the economy of the US in 2020. It has led to the shutdown of several IT companies and industries to prevent the community spread of COVID-19. The pandemic has hindered the usage of positioning and navigation systems, which are expected to limit the growth of the LBS market during the forecast period.

What are the Revenue-generating Type Segments in the Location-Based Services Market?

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The location-based services market share growth by the outdoor segment will be significant during the forecast period. Outdoor LBS plays a vital role in improving the response times of emergency services. They help governments and local authorities intelligently design city infrastructure using population density heat maps. The market is likely to grow significantly during the forecast period due to the increasing applications of outdoor LBS in industries like manufacturing, oil and gas, defense, and insurance. The several advantages of outdoor LBS are expected to drive the growth of the segment during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the LBS market size and actionable market insights on post COVID-19 impact on each segment.

 

Location-Based Services Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 31.04%

Market growth 2021-2025

$ 152.95 billion

Market structure

Fragmented

YoY growth (%)

30.12

Regional analysis

North America, Europe, APAC, South America, and MEA

Performing market contribution

North America at 49%

Key consumer countries

US, China, Germany, UK, and Japan

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Alibaba Group Holding Ltd., Alphabet Inc., Apple Inc., AT&T Inc., Cisco Systems Inc., Facebook Inc., Foursquare Labs Inc., HERE Global BV, International Business Machines Corp., and Microsoft Corp.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Location-Based Services Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive location-based services market growth during the next five years
  • Precise estimation of the location-based services market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the LBS industry across North America, Europe, APAC, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of LBS market vendors

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Executive Summary

Market Landscape

  • Market ecosystem
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2020
  • Market outlook: Forecast for 2020 - 2025

Five Forces Analysis

  • Five forces summary
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market Segmentation by Type

  • Market segments
  • Comparison by Type
  • Outdoor - Market size and forecast 2020-2025
  • Indoor - Market size and forecast 2020-2025
  • Market opportunity by Type

Customer landscape

  • Customer landscape

Geographic Landscape

  • Geographic segmentation
  • Geographic comparison
  • North America - Market size and forecast 2020-2025
  • Europe - Market size and forecast 2020-2025
  • APAC - Market size and forecast 2020-2025
  • South America - Market size and forecast 2020-2025
  • MEA - Market size and forecast 2020-2025
  • Key leading countries
  • Market opportunity by geography
  • Market drivers
  • Market challenges
  • Market trends

Vendor Landscape

  • Vendor landscape
  • Landscape disruption
  • Competitive landscape

Vendor Analysis

  • Vendors covered
  • Market positioning of vendors
  • Alibaba Group Holding Ltd.
  • Alphabet Inc.
  • Apple Inc.
  • AT&T Inc.
  • Cisco Systems Inc.
  • Facebook Inc.
  • Foursquare Labs Inc.
  • HERE Global BV
  • International Business Machines Corp.
  • Microsoft Corp.

Appendix

  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The location-based services (lbs) market growth will increase by $152.95 billion during 2020-2025.
The location-based services (lbs) market is expected to grow at a CAGR of 31.04% during 2020-2025.
Technavio has segmented the location-based services (lbs) market by type (Outdoor and Indoor) and geographic (North America, Europe, APAC, South America, and MEA).
Alibaba Group Holding Ltd., Alphabet Inc., Apple Inc., AT&T Inc., Cisco Systems Inc., Facebook Inc., Foursquare Labs Inc., HERE Global BV, International Business Machines Corp., Microsoft Corp. are a few of the key vendors in the location-based services (lbs) market.
North America will register the highest growth rate of 49.04% among the other regions. Therefore, the location-based services (lbs) market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the location-based services (lbs) market growth are:
  • Rise in demand for personal and enterprise navigation services
The location-based services (lbs) market vendors should focus on grabbing business opportunities from the segment as it accounted for the largest market share in the base year.
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