Luxury Massage Chair Market Growth, Size, Trends, Analysis Report by Type, Application, Region and Segment Forecast 2021-2025

The luxury massage chair market share is expected to increase by USD 242.01 million from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 3.25%.

This luxury massage chair market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers the luxury massage chair market segmentation by end-user (residential and commercial), distribution channel (offline and online), and geography (Europe, North America, APAC, South America, and MEA). The luxury massage chair market report also offers information on several market vendors, including AJX. Inc, Aojiahua Intelligent Health Technology Group Co. Ltd., Family Inada Co. Ltd., Johnson Health Tech Inc., JSB Health & Fitness Pvt. Ltd., Medical Breakthrough, OSIM International Pte. Ltd., OTA World LLC, Panasonic Corp., and Shanghai Rongtai Health Technology Co. Ltd. among others.

What will the Luxury Massage Chair Market Size be During the Forecast Period?

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Luxury Massage Chair Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The growing work-related stress and the need for stress-relieving solutions is notably driving the luxury massage chair market growth, although factors such as impact of covid-19 pandemic may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the luxury massage chair industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Luxury Massage Chair Market Driver

The growing work-related stress and the need for stress-relieving solutions is one of the primary factors that will trigger the growth of the luxury massage chair market size. Several studies have found that the growing prevalence of health conditions such as obesity, high blood pressure, depression, poor circulation, and anxiety is attributable to work-related stress. Given the alarming rate of increase in such health conditions, people are becoming health-conscious and are actively looking for solutions and engaging in activities that provide effective relief from pain and stress. Consequently, there is a growing demand for health and fitness products such as luxury massage chairs due to the perceived health-promoting benefits associated with their use. Massage chairs stimulate blood circulation, relieve pain, allow the muscles to relax, and release good hormones such as endorphins and serotonin that promote relaxation and de-stress the mind. Also, the massage chairs also help to relax fatigued muscles, provide relief from nerve and muscle pain, and facilitate the loosening of tense muscles. The demand for such health and fitness products is likely to boost the global massage chair market revenue during the forecast period.

Key Luxury Massage Chair Market Trend

The growing popularity of the shiatsu massage model is one of the key luxury massage chair market trends. Shiatsu massage is a Japanese massage therapy, which incorporates massage techniques using fingers, thumbs, and palms for stretching, mobilization, and joint manipulation. It involves applying pressure to the affected areas of the body, leading to physical and mental well-being, treatment of diseases, and alleviation of discomfort. As the Shiatsu massaging technique is difficult to master by the individuals or the massage experts worldwide, several manufacturers are designing electric luxury massage chairs with the concept of the shiatsu massage model. Shiatsu electric massage chair model features six functionalities: rolling, compression, percussion, kneading, tapping, and flapping. Rolling involves applying pressure with fingers for an effective massaging effect, kneading reduces pain, compression and percussion improve flexibility, mobility, and posture of the legs, tapping and flapping reduce soreness, soften fatty deposits, and stimulate nerves and stressed muscles. Therefore, due to the growing popularity of the Shiatsu massage model, the growth of the massage chair market looks promising.

Key Luxury Massage Chair Market Challenge

The impact of the COVID-19 pandemic will be a major challenge for the luxury massage chair market during the forecast period. The global luxury massage chair market is a part of the commercial and professional services of the industrial sector. Most companies operating in this sector were impacted by deteriorating macroeconomic trends and a decline in government finances, leading to a tightened liquidity situation. This resulted in decreased order outlook, execution challenges, and a decline in the working capital for the commercial and professional services industry group. The healthcare sector has been impacted globally due to the imposition of lockdowns to contain the spread of COVID-19, which negatively impacted the demand for massage equipment, such as luxury massage chairs. The supply chain has been disrupted due to COVID-19. Therefore, the demand for massage equipment, such as luxury massage chairs, among the residential and commercial end-user segments declined.

This luxury massage chair market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the luxury massage chair market as a part of the global leisure products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the luxury massage chair market during the forecast period.

Who are the Major Luxury Massage Chair Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

• AJX. Inc
• Aojiahua Intelligent Health Technology Group Co. Ltd.
• Family Inada Co. Ltd.
• Johnson Health Tech Inc.
• JSB Health & Fitness Pvt. Ltd.
• Medical Breakthrough
• OSIM International Pte. Ltd.
• OTA World LLC
• Panasonic Corp.
• Shanghai Rongtai Health Technology Co. Ltd.

This statistical study of the luxury massage chair market encompasses successful business strategies deployed by the key vendors. The luxury massage chair market is fragmented and the vendors are deploying growth strategies such as focusing on online distribution channels, online marketing, and branding of their products to compete in the market.

Product Insights and News

• AJX. Inc - The company offers luxury massage chairs with model numbers such as LM-6800 and LM-6800S.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The luxury massage chair market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Luxury Massage Chair Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the luxury massage chair market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the leisure products market includes the following core components:

• Inputs
• Inbound logistics
• Operations
• Outbound logistics
• Marketing and sales
• Service
• Support activities
• Innovation

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Luxury Massage Chair Market?

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37% of the market's growth will originate from Europe during the forecast period. Germany, the UK, and Italy are the key markets for luxury massage chairs in Europe. However, the market growth rate in Europe will be slower than the growth of the market in other regions.

The growing awareness of potential applications of massaging will facilitate the luxury massage chair market growth in Europe over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating End-user Segments in the Luxury Massage Chair Market?

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The luxury massage chair market share growth by the residential segment will be significant during the forecast period. The growth of the global residential luxury massage chair market is primarily driven by the privacy offered by these chairs for therapies at home. A large number of individuals do not feel comfortable opting for massage sessions at massage parlors owing to safety reasons. Moreover, various individuals that require frequent or periodic massage therapies invest in a residential luxury massage chair that has multiple massages and stretching programs specific to certain massage treatments, such as zone therapy (reflexology) or 3D massage therapy.

This report provides an accurate prediction of the contribution of all the segments to the growth of the luxury massage chair market size and actionable market insights on post COVID-19 impact on each segment.

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What are the Key Data Covered in this Luxury Massage Chair Market Report?

• CAGR of the market during the forecast period 2021-2025
• Detailed information on factors that will drive luxury massage chair market growth during the next five years
• Precise estimation of the luxury massage chair market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the luxury massage chair industry across Europe, North America, APAC, South America, and MEA
• A thorough analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of luxury massage chair market vendors

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