Luxury Massage Chair Market Analysis Europe, North America, APAC, South America, Middle East and Africa - US, Germany, UK, China, Italy - Size and Forecast 2024-2028

Luxury Massage Chair Market 2024-2028

The luxury massage chair market size is forecast to increase by USD 281.4 billion at a CAGR of 3.26% between 2023 and 2028.  Market growth hinges on escalating work-related stress and the burgeoning demand for stress-relieving remedies. As more individuals seek respite, the proliferation of massage parlors and physiotherapy clinics surges. This trend underscores the imperative for personal privacy in therapeutic practices. The modern lifestyle, characterized by demanding professional obligations, fuels the need for accessible and effective stress management solutions. Concurrently, the rise in awareness regarding holistic well-being propels the expansion of massage and physiotherapy services. These establishments serve as sanctuaries for individuals seeking relief from the pressures of daily life, emphasizing the significance of personal space and confidentiality in therapeutic interactions. In essence, the market's trajectory is intricately tied to societal shifts toward prioritizing mental and physical wellness amidst the rigors of contemporary living.

Market Overview

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Market Dynamics

In the thriving market, where opulence meets wellness, discerning consumers seek refuge from sedentary lifestyles and the pressures of modern living. These state-of-the-art chairs offer more than just relaxation; they provide a sanctuary for physical well-being, addressing chronic diseases like diabetes, hypertension, and orthopedic conditions. With zero-gravity technology and heat therapy, they alleviate stress and promote cardiovascular health, catering to the needs of the Canadian population. Voice-activated controls add a touch of convenience, while online communities foster support and camaraderie. Amidst a landscape marked by deceptive marketing, reputable brands like Fitness World and Life Fitness prioritize professionalism and transparency. As demand surges, the market continues to innovate, blending functionality with luxury for a truly indulgent experience.

Driver - Growing work-related stress and need for stress-relieving solutions

Several studies have shown that the increasing prevalence of health problems such as obesity, high blood pressure, depression, poor circulation, and anxiety are caused by work-related stress. Therefore, due to the awareness of the health benefits associated with the use of massage chairs, there is a growing demand for health and fitness products such as luxury massage chairs.

Moreover, the massage chair stimulates blood circulation, relieves pain, relaxes muscles, and releases good hormones like endorphins and serotonin that help to relax and reduce stress in the mind. In addition, massage chairs also help relax tired muscles, relieve nerve and muscle pain, and help to loosen tight muscles. The demand for these health and fitness products is expected to drive the growth of the market during the forecast period. 

Trends- Growing popularity of the Shiatsu massage model

Shiatsu massage is a Japanese massage therapy that combines massage techniques using the fingers, thumbs and palms to stretch, move, and mobilize joints. It involves putting pressure on the affected areas of the body, leading to physical and mental health, treatment of disease, and relief from discomfort.

Moreover, as the Shiatsu massage technique is difficult for individuals or masseurs all over the world, some manufacturers are designing luxury electric massage chairs with the Shiatsu massage model in mind. Shiatsu electric massage chair model has six features such as rolling, compressing, knocking, kneading, knocking, and pounding. Hence, these trends will drive the growth of the market during the forecast period.

Challenges - Low penetration in emerging economies 

Penetration of high-end massage chairs is low in South America, Africa, and other APAC countries (except Japan). Currently, a large number of households in the US use luxury massage chairs, but penetration rates are still low in developing countries, such as Brazil and Nigeria. This is mainly due to a lack of awareness, affordability, and reluctance to use these products. 

Furthermore, the growth of the market, especially in developing countries, is affected by the lack of adequate infrastructure. Although very beneficial, the use of these products is hindered by lack of skilled and trained manpower, inadequate facilities, accessibility, lack of investor-friendly policies Investment, bureaucratic barriers, and lack of international recognition lead to low adoption rates. Hence, these factors will hinder the growth of the market during the forecast period.

Market Segmentation 

By Distribution Channel 

The market share growth by the offline segment will be significant during the forecast period. Luxury massage chairs are largely sold through offline distribution channels, including various retail formats such as specialty stores, dealers, hypermarkets, supermarkets, brand-owned retail stores, and department stores. To drive sales through offline channels, market players direct their sales through local retailers. They also increase sales by implementing different marketing strategies

The offline segment was valued at USD 1.27 billion in 2018.

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Prominent market players are selling their products through specialized stores as it is a convenient retail channel for end-users and sellers. Manufacturers depend on these retail outlets and plan budgets for marketing, advertising, and promotion activities to create product and brand visibility among customers. Sales of luxury massage chairs are expected to increase at these stores as the stores display a wide range of luxury massage chairs that vary in price from minimum to maximum, touch features, product categories, and products from several brands. Hence, these factors will drive the growth of the segment during the forecast period.

The continued popularity of smartphones and the Internet accounts for the growing preference for online shopping. Omnichannel retail is another growing trend among those selling high-end luxury massage chairs to generate high revenue. The popularity of online shopping has helped to expand the reach of luxury massage chair manufacturers without the need for physical stores. Furthermore, market players are expanding their distribution networks by partnering with third-party e-retailers to increase their online sales and expand their geographical presence. The move to online retail means huge opportunities for existing suppliers. E-commerce platforms not only allow customers to compare and gather information on luxury massage chairs from different brands but also provide a forum for them to provide valuable product feedback through reviews and ratings. Hence, such benefits of this segment will grow the market during the forecast period.

By End-User

The global luxury residential massage chair market is surging due to the privacy they offer for home therapies. Safety concerns have led people to prefer these chairs over public massage parlors. Brands like Relaxonchair's MK-II Plus are leading the way with advanced features like L-Track massage, automatic programs, targeted massages, and easy controls. This trend is expected to drive market growth significantly.

The commercial market serves offices, hotels, clinics, malls, and airports. It generates substantial revenue due to high product prices. Companies aiming to enhance employee satisfaction and productivity fuel demand. Players like Medical Breakthrough LLC provide physician-recommended products, such as luxury chairs for clinics. These factors will propel market growth.

Regional Analysis

APAC is estimated to contribute 36% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Another region showing market growth is Europe. The main revenue contributors in the market in Europe are Germany, France, the UK, Italy, Spain, and Russia.

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Additionally, several commercial properties in Europe are installing luxury massage chairs on their premises to attract more customers and provide a better experience. Moreover, the increasing preference of customers for online retailing is the latest trend in the massage chair market in European countries due to the enhanced penetration of the internet and smartphones. Manufacturers and retailers have started selling a full range of massage chair products through their online portals. Therefore, such factors are expected to drive the growth of the market in the region during the forecast period. 

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

• Key Offering- Casada International GmbH: The company offers luxury massage chairs such as Casada Medissa, Casada DreamWave, and Casada Medissa 2.0.
• Key Offering-  Daiwa Massage: The company offers luxury massage chairs such as Daiwa M-5500, Daiwa M-4500, and Daiwa M-3500
• Key Offering- Family Inada Co. Ltd: The company offers luxury massage chairs such as Inada DreamWave M.8, Inada Soni, and Inada Zen.

The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

• body fit Pvt. ltd.
• Casada International GmbH
• Daiwa Massage
• Dr.Care International Inc.
• Family Inada Co. Ltd.
• FUJI MEDICAL INSTRUMENTS Mfg. Co. Ltd.
• Human Touch LLC
• Infinite Creative Enterprises Inc.
• iRobo Wellness Pvt. Ltd.
• Johnson Health Tech Co. Ltd.
• JSB Wellness
• Medical Breakthrough
• Ogawa World USA LLC
• Online and Ltd.
• OTA World LLC
• Panasonic Holdings Corp.
• Shanghai Rongtai Health Technology Co. Ltd.
• V3 Group Ltd.
• Vitalizer International AG
• Zarifa Corp.

Qualitative and quantitative market growth analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

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Market Analyst Overview

The Market offers a range of sophisticated options, from Traditional Massage Chairs to Robotic Massage Chairs, designed to cater to the discerning needs of consumers. Brands like FFL Brands, JSB Healthcare, and U Fit Fitness Equipment lead the industry, providing premium quality massage chairs for both Commercial and Residential Users. With features such as Heated Massage Chairs, Inversion Massage Chairs, and Zero Gravity Massage Chairs, these products offer unparalleled comfort and relaxation. Incorporating advanced technologies like Air Massage Systems and Bluetooth connectivity, luxury massage chairs deliver therapeutic benefits beyond traditional massage methods. They target specific areas of the body, such as the neck, shoulders, back, arms, legs, and feet, using rollers, airbags, and vibrators to relieve muscle tension and promote relaxation.

These chairs also offer various massage techniques, including tapping, compression, Deep tissue massage, and Reflexology, ensuring a comprehensive massage experience. With a focus on physical and mental well-being, luxury massage chairs provide stress relief and alleviate stress-related health issues. The market landscape depends on heat therapy, zero-gravity recline, physical well-being, luxury products, societal pressures, reduced mobility, Zero-gravity technology, Voice-activated controls, E-commerce segment. As the aging population seeks wellness solutions, luxury massage chairs emerge as sought-after luxury and wellness products, offering self-care solutions amidst demanding work schedules and family responsibilities. With their ability to enhance quality of life and provide indulgent relaxation, luxury massage chairs redefine the concept of self-care and well-being in today's fast-paced world.

In the realm of wellness, the market stands out as a beacon of relaxation and rejuvenation. These sophisticated chairs offer more than just a seat—they provide a sanctuary for addressing lifestyle diseases and cardiovascular ailments. The market landscape depends on Cardiovascular diseases, Functional food, Strength training equipment, Surgical equipment, Health clubs, Consultation services, Deceptive marketing prices, Equipment cost, BMC (BioMed Central), Fitness centers. With advanced features like zero-gravity recline and heat therapy, they cater to the needs of those seeking respite from the stresses of modern living. From cardiovascular training equipment to dietary supplements, they complement holistic health regimens. Amidst concerns about deceptive marketing practices, reputable brands like Medtronic Plc and Powermax Fitness ensure transparency and quality. Professional services and consultation offerings further enhance the consumer experience, while functional beverages and foods promote overall well-being. As the demand for wellness solutions grows, luxury massage chairs emerge as essential fixtures in the landscape of healthcare and self-care alike.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market between 2023 and 2028.
• Precise estimation of the size of the market  size and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming market trends and changes in consumer behaviour
• Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough market report analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market forecast analysis of factors that will challenge the growth of market companies

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