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The makeup emulsion market size is estimated to grow at a CAGR of 7.43% between 2023 and 2028. The market size is forecast to increase by USD 107.62 million. The growth of the market depends on several factors such as the increasing demand for natural and organic cosmetic products, the growing influence of social media and celebrity endorsement, and the rising working women population.
The report offers extensive research analysis on the Makeup Emulsion Market, with a categorization based on Type including emollient water, and emollient lotion. Application segment includes over 25 years old, 18 to 25 years old. Additionally, the report provides geographical segmentation, covering Europe, North America, APAC, South America, and Middle East and Africa. Market size, historical data for 2018-2022, and future projections are presented in terms of value (in USD million) for all the mentioned segments.
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Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The rising working women population is the key factor driving market growth. Young and affluent women are the primary target customers for makeup products, including makeup emulsions, as they desire value for money. Transforming consumer preferences and fashion trends forces producers to present new products. There are different types of makeup emulsions, such as primers, available in the market. Growing consciousness about one's appearance and continuous product innovations are also assisting in driving the growth of the market.
The population of working women has been increasing in developing countries, such as China, for the last few years. The growth in the number of working women has raised the number of dual-income households. The growth in the working women population has bolstered their purchasing power, in turn, stimulating the purchase of cosmetic emulsion products. Hence, the rising working women population will drive the growth of the global makeup emulsion market during the forecast period.
The rising adoption of multichannel marketing is the primary trend shaping market growth. Omnichannel marketing or multichannel marketing is driven by multichannel shoppers. Multichannel shoppers use multiple channels to shop, for instance, offline or online mode. The online mode has marketing through e-mail, social media, or smartphones. In the offline mode, marketing is done through specialty stores, such as Nordstrom or Sephora, or salons and spas. Moreover, multichannel marketing helps market players optimize their businesses across channels and generate higher revenue by offering consumers a better shopping experience across different channels.
In addition, the rising Internet penetration and smartphones and the increasing number of customer-engagement practices by market players (through their web portals and third-party online sellers) have contributed to the overall sales volume and revenue of market players over the last five years. Hence, the rising adoption of multichannel marketing will drive the growth of the global makeup emulsion market during the forecast period.
The presence of local and unorganized players is a challenge that affects market growth. This has negatively affected the sales revenue of prominent market players. Local players are also entertaining the shelf area for makeup base emulsion product brands in offline stores. A shortage of brand loyalty among consumers leads them to switch from one brand to another. Unorganized players do not add to the overall market income as their companies are not registered with the company-listing authority.
Moreover, in developing countries such as India, China, and Brazil, even with the raised penetration of organized retail, the unorganized retail sector holds the major market share. Unorganized market players sell low-priced products to end customers, which is a major challenge for international players in the global makeup emulsion market. Therefore, the presence of local and unorganized players may impede the growth of the market during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Makeup Emulsion Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The emollient water segment is estimated to witness significant growth during the forecast period. The emollient water segment defines a variety of products that incorporate the benefits of water-based formulations with emollient properties. Emollient water-type makeup emulsions have earned popularity due to their weightless texture, hydrating abilities, and capacity to provide a smooth and even application.
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The emollient water segment was the largest segment and was valued at USD 138.38 million in 2018. The rising popularity of online shopping for makeup is propelling the growth of the emollient water segment. Online beauty retailers are evolving popular, and this is delivering more possibilities for customers to buy emollient water-type makeup emulsions. In addition, beauty bloggers and influencers are mainly using emollient water-type makeup emulsions in their tutorials and videos. Thus, such factors will drive the growth of the market segment during the forecast period.
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APAC is estimated to contribute 33% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Another region offering significant growth opportunities to market players is Europe. The European makeup emulsion market is driven by ongoing innovation in face makeup products. Foundation makeup products are the fastest-growing category in this region. Customers are mainly ordering natural and organic cosmetics, and makeup emulsions are a good way to fulfill this demand.
Furthermore, growing Internet penetration and the rising number of smartphone users have helped beauty product brands to grow their sales through online distribution channels. Multinational retailers of personal care and beauty products, such as Shiseido.com, spurred the sale of these products and extended their reach by giving customers lucrative discounts and other offers. The retailers are also engaged in launching campaigns for brand positioning. Hence, such factors will drive the growth of the regional market during the forecast period.
The outbreak of COVID-19 in 2020 had a negative impact on the makeup emulsion market in Europe. However, in 2021, the initiation of large-scale vaccination drives?lifted the lockdown and travel restrictions, which led to the resumption of supply chain activities. Furthermore, rising consumer preference for lightweight, skincare-infused formulations, growing demand for natural and sustainable beauty products, coupled with inventions in emulsion technology, the impact of beauty trends, the favor of multifunctional products, and the increasing awareness of skincare benefits within makeup products will drive the growth of the makeup emulsion market in Europe during the forecast period.
The makeup emulsion market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
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Makeup Emulsion Market Scope |
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Report Coverage |
Details |
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Page number |
165 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 7.43% |
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Market Growth 2024-2028 |
USD 107.62 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
6.79 |
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Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 33% |
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Key countries |
US, China, Japan, Germany, and France |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
AMOREPACIFIC Group Inc., Christian Dior SE, DWJA Cosmetics Pvt. Ltd., Erno Laszlo Inc., Giorgio Armani S.p.A., Glossier Inc., HB USA Holdings Inc., Image International Manufacturing LLC, Kering SA, Kose Corp., LOreal SA, LVMH Moet Hennessy Louis Vuitton SE, Mountain Valley Springs India Pvt. Ltd., Natura and Co Holding SA, PUIG S.L., Revlon Inc., Shiseido Co. Ltd., The Estee Lauder Companies Inc., The Procter and Gamble Co., and Tom Ford International LLC |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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