The makeup tools market share is expected to increase by USD 862.43 million from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 6.85%.
This market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by product (makeup brushes, other tools, and disposable makeup tools) and geography (North America, Europe, APAC, South America, and MEA). The market report also offers information on several market vendors, including CHANEL Ltd., Coty Inc., e.l.f. Beauty Inc., L'Oreal SA, LVMH Moet Hennessy - Louis Vuitton, Natura &Co., Oriflame Group, Revlon Inc., Shiseido Co. Ltd., and The Estee Lauder Companies Inc. among others.
What will the Makeup Tools Market Size be During the Forecast Period?
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Makeup Tools Market: Key Drivers, Trends, and Challenges
Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The premiumization of makeup tools is notably driving the market growth, although factors such as may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the market industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Market Driver
Premiumization of makeup tools is the key driver influencing the growth of the market. The demand for premium makeup tools is increasing among consumers, especially professional makeup base artists. The premium makeup tools offered by market vendors are long-lasting and facilitate easy makeup application. Premium quality products are generally offered by reputed brands, such as L’Oréal and ETUDE HOUSE Inc. (ETUDE HOUSE), which further builds consumer confidence regarding product performance. Consumers are willing to pay a high price for these premium makeup tools offered by renowned brands. The increasing premiumization of makeup tools will fuel the growth of the market.
Key Market Trend
The emergence of beauty and makeup tutorials is the key trend influencing the growth of the market. The emergence of beauty and makeup tutorials will be one of the critical market trends that will drive market growth. Budget-conscious consumers and millennials are increasingly adopting the DIY trend to learn to do makeup. This has led to the emergence of beauty and makeup tutorials that range from basic makeup tricks and tips to specific makeup and beauty tips. The increased penetration of smartphones and the internet has further boosted the popularity of beauty and makeup tutorials. Easy access to such tutorials has encouraged consumers to use different types of makeup products and tools at home. The emerging beauty and makeup tutorials will boost the demand for makeup tools in the forthcoming years.
Key Market Challenge
The growing popularity of makeup applications using hands is the major hindrance to the growth of the market. Several makeup artists and bloggers prefer using hands and fingers for makeup applications. Fingers enable the concentrated application of makeup materials on the skin and are preferred over makeup tools, such as brushes and sponges, for applying foundation and concealer on the face. Beauticians share video blogs demonstrating how to apply blush or contour the face. Eye makeup - eyeshadow application is demonstrated with the help of fingers, which educates consumers on doing makeup without using makeup tools. Web portals, such as Condé Nast and Bustle, have blogs and articles that demonstrate makeup application methods and tricks using hands and fingertips. Consumers who prefer to do makeup without using any makeup tools are more influenced by various videos that suggest and recommend the use of hands and fingers for makeup application. Such videos and blogs limit the adoption of makeup sponges and brushes, which hamper the volume of sales of makeup tools globally. Thus, the growing popularity of makeup applications with the help of hands and fingers is likely to hamper the growth of the global market during the forecast period.
This market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.
Parent Market Analysis
Technavio categorizes the global makeup tools market as a part of the global personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the market during the forecast period.
Who are the Major Makeup Tools Market Vendors?
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
- CHANEL Ltd.
- Coty Inc.
- e.l.f. Beauty Inc.
- L'Oreal SA
- LVMH Moet Hennessy - Louis Vuitton
- Natura &Co.
- Oriflame Group
- Revlon Inc.
- Shiseido Co. Ltd.
- The Estee Lauder Companies Inc.
This statistical study of the market encompasses successful business strategies deployed by the key vendors. The market is fragmented and the vendors are deploying growth strategies such as organic and inorganic strategies to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Makeup Tools Market Value Chain Analysis
Our report provides extensive information on the value chain analysis for the market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The value chain of the global personal products market includes the following core components:
- Inputs
- Inbound logistics
- Operations
- Outbound logistics
- Marketing and sales
- Service
- Support activities
- Innovation
The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.
Which are the Key Regions for Makeup Tools Market?
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32% of the market’s growth will originate from North America during the forecast period. The US is one of the key markets for makeup tools in North America. Market growth in this region will be slower than the growth of the market in APAC, Europe, and South America.
The growing preference for makeup tools for specific makeup applications is one of the prime factors that will facilitate the market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
What are the Revenue-generating Product Segments in the Makeup Tools Market?
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The market share growth by the makeup brushes segment will be significant during the forecast period. The growing trend of online beauty and makeup tutorials will boost the growth of the market in this segment
This report provides an accurate prediction of the contribution of all the segments to the growth of the market size and actionable market insights on post COVID-19 impact on each segment.
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Makeup Tools Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2020 |
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Forecast period |
2021-2025 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 6.85% |
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Market growth 2021-2025 |
USD 862.43 million |
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Market structure |
Fragmented |
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YoY growth (%) |
5.65 |
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Regional analysis |
North America, Europe, APAC, South America, and MEA |
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Performing market contribution |
North America at 32% |
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Key consumer countries |
US, China, Brazil, Germany, UK, and France |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
CHANEL Ltd., Coty Inc., e.l.f. Beauty Inc., L'Oreal SA, LVMH Moet Hennessy - Louis Vuitton, Natura &Co., Oriflame Group, Revlon Inc., Shiseido Co. Ltd., and The Estee Lauder Companies Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
What are the Key Data Covered in this Makeup Tools Market Report?
- CAGR of the market during the forecast period 2021-2025
- Detailed information on factors that will drive market growth during the next five years
- Precise estimation of the market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behaviour
- The growth of the market industry across North America, Europe, APAC, South America, and MEA
- A thorough analysis of the market’s competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of market vendors
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