Marketing Consulting Market by Service and Geography - Forecast and Analysis 2022-2026

  • Published: Nov 2021
  • Pages: 120
  • SKU: IRTNTR71542
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The marketing consulting market share is expected to increase by USD 3.83 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 4.75%.

This marketing consulting market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers marketing consulting market segmentation by service (MMICS, SDCS, and others) and geography (North America, Europe, APAC, MEA, and South America). The marketing consulting market report also offers information on several market vendors, including Bain and Co. Inc., BearingPoint Holding BV, Boston Consulting Group Inc., Deloitte Touche Tohmatsu Ltd., Elixirr International plc, Ernst & Young Global Ltd., KPMG International Cooperative, McKinsey and Co., Nielsen Holdings PLC, and PricewaterhouseCoopers LLP among others.

What will the Marketing Consulting Market Size be During the Forecast Period?

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Marketing Consulting Market: Key Drivers and Trends

The rising need for improved customer digital experience is notably driving the marketing consulting market growth, although factors such as increased risks related to data security and privacy may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the marketing consulting industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Marketing Consulting Market Driver

One of the key factors driving growth in the marketing consulting market is the rising need for improved customer digital experience. With the increase in market competition, marketing consulting firms are under constant pressure to deliver services as per the changing demand from clients and at affordable prices, which has encouraged organizations to improve the efficiency of their marketing campaigns and operations by providing information to the target audience. Marketing automation software analyzes organization-wide marketing data based on facts and offers statistical alerts for companies to make investment-related decisions for marketing. It has become essential for organizations to effectively manage the customers' digital experience to retain the existing customers and attract new ones. In addition, customers are doing thorough secondary research on domains on the latest technology updates and reviews before making any purchase decisions in the company. Thus, there is a need for marketing consulting firms to provide customers with a sophisticated digital experience.

Key Marketing Consulting Market Challenge

The increased risks related to data security and privacy will be a major challenge for the marketing consulting market during the forecast period. Cloud-based marketing automation software is a convenient and cost-effective solution to manage marketing consulting. However, organizations will transfer their data or information to the cloud only if the services are secure and reliable. The adoption of cloud-based marketing automation software reduces the center's control over data, and marketing consulting firms become more dependent on cloud computing service providers. The risk of information leakage is also high, which could result in the misuse or manipulation of data. Therefore, increasing concerns related to data security are compelling many organizations to delay the adoption of cloud-based marketing automation software in marketing consulting firms. Marketing consulting firms are concerned about security and are introducing measures to prevent any security breach, as it significantly impacts their productivity and reputation.

This marketing consulting market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Who are the Major Marketing Consulting Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Bain and Co. Inc.
  • BearingPoint Holding BV
  • Boston Consulting Group Inc.
  • Deloitte Touche Tohmatsu Ltd.
  • Elixirr International plc
  • Ernst & Young Global Ltd.
  • KPMG International Cooperative
  • McKinsey and Co.
  • Nielsen Holdings PLC
  • PricewaterhouseCoopers LLP

 

This statistical study of the marketing consulting market encompasses successful business strategies deployed by the key vendors. The marketing consulting market is fragmented and the vendors are deploying growth strategies such as forming strategic partnerships to compete in the market.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The marketing consulting market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Marketing Consulting Market?

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35% of the market’s growth will originate from North America during the forecast period. The US and Canada are the key markets for marketing consulting in North America. Market growth in this region will be faster than the growth of the market in APAC, MEA, and South American regions.

The emergence of digital consulting in the marketing consulting market and the rise of globalization will facilitate the marketing consulting market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Service Segments in the Marketing Consulting Market?

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The marketing consulting market share growth by the MMICS segment will be significant during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the marketing consulting market size and actionable market insights on post COVID-19 impact on each segment.

 

Marketing Consulting Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 4.75%

Market growth 2022-2026

$ 3.83 billion

Market structure

Fragmented

YoY growth (%)

3.07

Regional analysis

North America, Europe, APAC, MEA, and South America

Performing market contribution

North America at 35%

Key consumer countries

US, China, Germany, UK, and Canada

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Bain and Co. Inc., BearingPoint Holding BV, Boston Consulting Group Inc., Deloitte Touche Tohmatsu Ltd., Elixirr International plc, Ernst & Young Global Ltd., KPMG International Cooperative, McKinsey and Co., Nielsen Holdings PLC, and PricewaterhouseCoopers LLP

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

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What are the Key Data Covered in this Marketing Consulting Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive marketing consulting market growth during the next five years
  • Precise estimation of the marketing consulting market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the marketing consulting industry across North America, Europe, APAC, MEA, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of marketing consulting market vendors

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Executive Summary

    Market Landscape

    • Market ecosystem
    • Value chain analysis

    Market Sizing

    • Market definition
    • Market segment analysis
    • Market size 2021
    • Market outlook: Forecast for 2021 - 2026

    Five Forces Analysis

    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition

    Market Segmentation by Service

    • Market segments
    • Comparison by Service
    • MMICS - Market size and forecast 2021-2026
    • SDCS - Market size and forecast 2021-2026
    • Others - Market size and forecast 2021-2026
    • Market opportunity by Service

    Customer landscape

      Geographic Landscape

      • Geographic segmentation
      • Geographic comparison
      • North America - Market size and forecast 2021-2026
      • Europe - Market size and forecast 2021-2026
      • APAC - Market size and forecast 2021-2026
      • MEA - Market size and forecast 2021-2026
      • South America - Market size and forecast 2021-2026
      • Key leading countries
      • Market opportunity by geography
      • Market drivers
      • Market challenges
      • Market trends

      Vendor Landscape

      • Overview
      • Landscape disruption

      Vendor Analysis

      • Vendors covered
      • Market positioning of vendors
      • Bain and Co. Inc.
      • BearingPoint Holding BV
      • Boston Consulting Group Inc.
      • Deloitte Touche Tohmatsu Ltd.
      • Elixirr International plc
      • Ernst & Young Global Ltd.
      • KPMG International Cooperative
      • McKinsey and Co.
      • Nielsen Holdings PLC
      • PricewaterhouseCoopers LLP

      Appendix

      • Scope of the report
      • Currency conversion rates for US$
      • Research methodology
      • List of abbreviations

      Research Framework

      Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

      TechnavioINFORMATION SOURCES

      Primary sources

      • Manufacturers and suppliers
      • Channel partners
      • Industry experts
      • Strategic decision makers

      Secondary sources

      • Industry journals and periodicals
      • Government data
      • Financial reports of key industry players
      • Historical data
      • Press releases
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      TechnavioDATA ANALYSIS

      Data Synthesis

      • Collation of data
      • Estimation of key figures
      • Analysis of derived insights

      Data Validation

      • Triangulation with data models
      • Reference against proprietary databases
      • Corroboration with industry experts
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      TechnavioREPORT WRITING

      Qualitative

      • Market drivers
      • Market challenges
      • Market trends
      • Five forces analysis

      Quantitative

      • Market size and forecast
      • Market segmentation
      • Geographical insights
      • Competitive landscape
      Interested in this report?
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      The marketing consulting market growth will increase by $3829.87 million during 2021-2026.
      The marketing consulting market is expected to grow at a CAGR of 4.75% during 2021-2026.
      Technavio has segmented the marketing consulting market by service (MMICS, SDCS, and Others) and geographic (North America, Europe, APAC, MEA, and South America).
      Bain and Co. Inc., BearingPoint Holding BV, Boston Consulting Group Inc., Deloitte Touche Tohmatsu Ltd., Elixirr International plc, Ernst & Young Global Ltd., KPMG International Cooperative, McKinsey and Co., Nielsen Holdings PLC, PricewaterhouseCoopers LLP are a few of the key vendors in the marketing consulting market.
      North America will register the highest growth rate of 35.40% among the other regions. Therefore, the marketing consulting market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
      The key factors driving the marketing consulting market growth are:
      • Rising need for improved customer digital experience
      The marketing consulting market vendors should focus on grabbing business opportunities from the mmics segment as it accounted for the largest market share in the base year.
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