Enjoy complimentary customisation on priority with our Enterprise License!
The marketing consulting market size is forecast to increase by USD 41.56 billion. The Report covers the Marketing Consulting industry forecast and is segmented into Service (marketing strategy market development and implementation consulting services, sales management and development consulting services, and others), Application (automotive, chemicals, machine industry) and geography North America, Europe, APAC, Middle East and Africa, and South America. The report market size, historical data (2017 - 2021) and forecast for marketing consulting on the basis of value (USD Billion) for all above segments.
To learn more about this report, Download Report Sample
The market size for marketing consulting market is projected to experience a CAGR 4.93% with a year-over-year (YoY) growth of 4.35% from 2022 to 2023.
The increasing demand for marketing consulting services can be attributed to the rising need for enhanced digital customer experiences.
With intensifying market competition, marketing consulting firms are compelled to meet evolving client demands at competitive rates. This has driven organizations to enhance marketing campaigns and information delivery to target audiences, focusing on improved efficiency. Marketing automation software plays a vital role, analyzing company-wide marketing data and offering statistical insights to guide investment decisions.
Recognizing the significance of customer-centric online marketing, consulting firms are making substantial investments in marketing automation software. Effective management of the digital customer experience is now a fundamental requirement for customer retention and acquisition. In an era where customers research and stay updated on technology through online content, providing a sophisticated digital experience has become imperative. This shift is expected to propel growth in the global marketing consulting market throughout the forecast period.
The changing selection process of consulting firms is an upcoming trend in the market.
North America is estimated to contribute 36% to the growth by 2027.
The development of new research companies and the availability of various databases and business analytics tools, this region is a major contributor to the global marketing consulting market. This allows businesses to collect meaningful, useful data at a fraction of the cost that marketing consultants pay.
Additionally, the ease of scaling virtualization and automating administrative tasks dynamically will increase SaaS adoption. Due to digitalization, various businesses and organizations in this region are adopting SaaS solutions, which help improve a range of operations such as business planning, order fulfilment, and customer service. Hence, such factors are expected to drive market growth in this region during the forecast period.
Such factors are expected to increase the demand for quartz during the forecast period.
To understand geographic trends Download Report Sample
For more details on other segments Download Sample Report
The Marketing Consulting market is fragmented in nature. Some significant players include Bain, Accenture and Alvarezandmarsal.combain.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Alvarez and Marsal Holdings LLC, Bain and Co. Inc., BearingPoint Holding BV, Boston Consulting Group Inc., Cedar Management Consulting International LLC, Deloitte Touche Tohmatsu Ltd., Elixirr International plc, Ernst and Young Global Ltd., INNOPAY B.V., KPMG International Ltd., L.E.K. Consulting LLC, McKinsey and Co., Nextcontinent, OC and C Strategy Consultants, PricewaterhouseCoopers LLP, RGA Media Group Inc., The Nielsen Co. US LLC, The North Highland Co., YCP Solidiance, and ZS Associates Inc.
Technavio report provides an in-depth analysis of the market and its players through combined qualitative and quantitative data. The analysis classifies companies into categories based on their business approaches, including pure-play, category-focused, industry-focused, and diversified. Companies are specially categorized into dominant, leading, strong, tentative, and weak, based on their quantitative data analysis.
|
Marketing Consulting Market Scope |
|
|
Report Coverage |
Details |
|
Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
|
Performing market contribution |
North America at 36% |
|
Key countries |
US, Canada, China, Germany, and UK |
|
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
|
Key companies profiled |
Accenture Plc, Alvarez and Marsal Holdings LLC, Bain and Co. Inc., BearingPoint Holding BV, Boston Consulting Group Inc., Cedar Management Consulting International LLC, Deloitte Touche Tohmatsu Ltd., Elixirr International plc, Ernst and Young Global Ltd., INNOPAY B.V., KPMG International Ltd., L.E.K. Consulting LLC, McKinsey and Co., Nextcontinent, OC and C Strategy Consultants, PricewaterhouseCoopers LLP, RGA Media Group Inc., The Nielsen Co. US LLC, The North Highland Co., YCP Solidiance, and ZS Associates Inc. |
|
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
|
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Service
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.
Get the report (PDF) sent to your email within minutes.