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Massage Guns Market by End-user and Geography - Forecast and Analysis 2022-2026

  • Published: Jul 2022
  • Pages: 122
  • SKU: IRTNTR74080
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The massage guns market share is expected to increase by USD 230.07 million from 2021 to 2026, at a CAGR of 7.2%.

This massage guns market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers massage guns market segmentation by end-user (individuals, athletes, trainers, and chiropractors) and geography (North America, Europe, APAC, South America, and Middle East and Africa). The massage guns market report also offers information on several market vendors, including Achedaway, Balkowitsch Enterprises Inc., Essential Massage and Therapy Co., Every Fun, Hydragun, Hyperice Inc, Legiral, Life Pro Fitness, Massage Guns Ireland, Medcursor, MUSCLEGUN, OPOVE, PLENO Massager, Rapid Release Therapy, Recovapro, RENPHO, Therabody Inc., Thumper Massager Inc., TimTam, Vybe, and Conair Corp. among others.

What will the Massage Guns Market Size be During the Forecast Period?

Massage Guns Market Size

Download Report Sample to Unlock the Massage Guns Market Size for the Forecast Period and Other Important Statistics

 

Massage Guns Market: Key Drivers, Trends, and Challenges

The use of massage guns to alleviate pain and stress is notably driving the massage guns market growth, although factors such as the shift to traditional massage therapies may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the massage guns industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Massage Guns Market Driver

The use of massage guns to alleviate pain and stress is one of the key drivers supporting the massage guns market growth. In recent years, there has been a steady increase in demand for massage guns to control muscle pain and various other health issues. Moreover, different vendors operating in the global massage guns market are extensively investing in innovative massage guns, which aim to serve multiple purposes. Furthermore, their use prevents the formation of toxins such as lactic acid and increases blood circulation and their use helps control severe body pain, thereby eliminating the need for the user to take painkillers. These major health benefits will drive market growth during the forecast period.

Key Massage Guns Market Trend

The growing prominence of online shopping is one of the key massage guns market trends contributing to the market growth. Online platforms allow customers to choose from a range of products under distinct categories, price ranges, and brands. E-commerce platforms not only allow customers to compare and collect information about massage guns of various brands but also offer them a forum to provide valuable feedback on products through reviews and ratings. For instance, Relaxonchair states that every review of the brand's massage guns on the Amazon website is from verified buyers. This means that the review of customers on Amazon.com is authentic. These reviews from existing customers help new ones to make informed buying decisions and assist them in choosing appropriate products. Such supporting factors of online shopping will contribute to the market growth during the forecast period.

Key Massage Guns Market Challenge

Shift to traditional massage therapies is one of the factors hampering the massage guns market growth. Traditional massage therapy is recognized as a major way of alleviating body pain and health problems, which involves the pressing or rubbing of muscles and other soft tissues with the hands, fingers, forearms, elbows, or feet. There are more than 80 massage therapy styles followed across the world, with wide variations in the techniques, pressure, and movements that they use. Moreover, some massage therapists use essential oils, such as bergamot, cedarwood, and others in the massage lotion, which have an additional effect on the body and enhance their services. Such factors will hamper the market growth during the forecast period.

This massage guns market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global massage guns market as a part of the global leisure products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the massage guns market during the forecast period.

Who are the Major Massage Guns Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Achedaway
  • Balkowitsch Enterprises Inc.
  • Essential Massage and Therapy Co.
  • Every Fun
  • Hydragun
  • Hyperice Inc
  • Legiral
  • Life Pro Fitness
  • Massage Guns Ireland
  • Medcursor
  • MUSCLEGUN
  • OPOVE
  • PLENO Massager
  • Rapid Release Therapy
  • Recovapro
  • RENPHO
  • Therabody Inc.
  • Thumper Massager Inc.
  • TimTam
  • Vybe
  • Conair Corp.

 

This statistical study of the massage guns market encompasses successful business strategies deployed by the key vendors. The massage guns market is fragmented and the vendors are deploying growth strategies such as brand, labor, quality, and innovation to compete in the market.

Product Insights and News

  • balkowitsch.com - The company offers a massage gun named DMS professional deep muscle stimulator massager for muscle pain.
  • hydragun.com - The company offers massage guns products named as M3 Pro Red, M3 Pro Blue, M3 Pro Black, M3 Pro Silver, and M7 Pro.
  • hyperice.com - The company offers massage guns named Hydragun Massage Gun which has a speed of 3200RPM.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The massage guns market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Massage Guns Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the massage guns market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Massage Guns Market?

Massage Guns Market Share by Geography

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39% of the market’s growth will originate from North America during the forecast period. The US is the key market for the massage guns market in North America. Market growth in this region will be slower than the growth of the market in Europe and APAC.

The cumulative rise in per-capita incomes, coupled with the steady rise in the millennial population will facilitate the massage guns market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The outbreak of COVID-19 hindered the growth of the massage guns market in this region in 2020. However, lockdown restrictions were lifted in many countries in the region in 2021 because of large-scale vaccination drives. This allowed the resumption of many commercial and recreational activities in the second half of 2021 and Q1 2022. As a result, the demand for massage guns in North America is expected to increase, which, in turn, is expected to foster the growth of the market during the forecast period.

What are the Revenue-generating End-user Segments in the Massage Guns Market?

Massage Guns Market Share

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The massage guns market share growth by the individuals segment will be significant during the forecast period. Primarily, lower back pain is recognized as one of the leading causes of disability globally. The problem of lower back pain has doubled in the last 20 years, owing to the rise in the aging population and the increasing prevalence of obesity. The steady rise in the aging population will further enhance the market revenue from the individual segment as older people prefer to have massage treatment in the convenience of their own homes rather than visiting commercial places, such as salons and spas. Owing to these factors, the individual segment is expected to contribute to the growth of the global massage guns market in the coming years.

This report provides an accurate prediction of the contribution of all the segments to the growth of the massage guns market size and actionable market insights on post COVID-19 impact on each segment.

 

Massage Guns Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Decelerate at a CAGR of 7.2%

Market growth 2022-2026

$ 230.07 million

Market structure

Fragmented

YoY growth (%)

8.32

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 39%

Key consumer countries

US, China, UK, Germany, and France

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Achedaway, Balkowitsch Enterprises Inc., Essential Massage and Therapy Co., Every Fun, Hydragun, Hyperice Inc, Legiral, Life Pro Fitness, Massage Guns Ireland, Medcursor, MUSCLEGUN, OPOVE, PLENO Massager, Rapid Release Therapy, Recovapro, RENPHO, Therabody Inc., Thumper Massager Inc., TimTam, Vybe, and Conair Corp.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

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What are the Key Data Covered in this Massage Guns Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive massage guns market growth during the next five years
  • Precise estimation of the massage guns market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the massage guns industry across North America, Europe, APAC, South America, and Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of massage guns market vendors

We can help! Our analysts can customize this report to meet your requirements. Get in touch

1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by End-user

    • 5.1 Market segments
      • Exhibit 24: Chart on End-user - Market share 2021-2026 (%)
      • Exhibit 25: Data Table on End-user - Market share 2021-2026 (%)
    • 5.2 Comparison by End-user
      • Exhibit 26: Chart on Comparison by End-user
      • Exhibit 27: Data Table on Comparison by End-user
    • 5.3 Individuals - Market size and forecast 2021-2026
      • Exhibit 28: Chart on Individuals - Market size and forecast 2021-2026 ($ million)
      • Exhibit 29: Data Table on Individuals - Market size and forecast 2021-2026 ($ million)
      • Exhibit 30: Chart on Individuals - Year-over-year growth 2021-2026 (%)
      • Exhibit 31: Data Table on Individuals - Year-over-year growth 2021-2026 (%)
    • 5.4 Athletes - Market size and forecast 2021-2026
      • Exhibit 32: Chart on Athletes - Market size and forecast 2021-2026 ($ million)
      • Exhibit 33: Data Table on Athletes - Market size and forecast 2021-2026 ($ million)
      • Exhibit 34: Chart on Athletes - Year-over-year growth 2021-2026 (%)
      • Exhibit 35: Data Table on Athletes - Year-over-year growth 2021-2026 (%)
    • 5.5 Trainers - Market size and forecast 2021-2026
      • Exhibit 36: Chart on Trainers - Market size and forecast 2021-2026 ($ million)
      • Exhibit 37: Data Table on Trainers - Market size and forecast 2021-2026 ($ million)
      • Exhibit 38: Chart on Trainers - Year-over-year growth 2021-2026 (%)
      • Exhibit 39: Data Table on Trainers - Year-over-year growth 2021-2026 (%)
    • 5.6 Chiropractors - Market size and forecast 2021-2026
      • Exhibit 40: Chart on Chiropractors - Market size and forecast 2021-2026 ($ million)
      • Exhibit 41: Data Table on Chiropractors - Market size and forecast 2021-2026 ($ million)
      • Exhibit 42: Chart on Chiropractors - Year-over-year growth 2021-2026 (%)
      • Exhibit 43: Data Table on Chiropractors - Year-over-year growth 2021-2026 (%)
    • 5.7 Market opportunity by End-user
      • Exhibit 44: Market opportunity by End-user ($ million)

    6 Customer Landscape

    • 6.1 Customer landscape overview
      • Exhibit 45: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 46: Chart on Market share by geography 2021-2026 (%)
      • Exhibit 47: Data Table on Market share by geography 2021-2026 (%)
    • 7.2 Geographic comparison
      • Exhibit 48: Chart on Geographic comparison
      • Exhibit 49: Data Table on Geographic comparison
    • 7.3 North America - Market size and forecast 2021-2026
      • Exhibit 50: Chart on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 51: Data Table on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 52: Chart on North America - Year-over-year growth 2021-2026 (%)
      • Exhibit 53: Data Table on North America - Year-over-year growth 2021-2026 (%)
    • 7.4 Europe - Market size and forecast 2021-2026
      • Exhibit 54: Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 55: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 56: Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Exhibit 57: Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • 7.5 APAC - Market size and forecast 2021-2026
      • Exhibit 58: Chart on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 59: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 60: Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Exhibit 61: Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • 7.6 South America - Market size and forecast 2021-2026
      • Exhibit 62: Chart on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 63: Data Table on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 64: Chart on South America - Year-over-year growth 2021-2026 (%)
      • Exhibit 65: Data Table on South America - Year-over-year growth 2021-2026 (%)
    • 7.7 Middle East and Africa - Market size and forecast 2021-2026
      • Exhibit 66: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 67: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 68: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Exhibit 69: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • 7.8 US - Market size and forecast 2021-2026
      • Exhibit 70: Chart on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 71: Data Table on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 72: Chart on US - Year-over-year growth 2021-2026 (%)
      • Exhibit 73: Data Table on US - Year-over-year growth 2021-2026 (%)
    • 7.9 UK - Market size and forecast 2021-2026
      • Exhibit 74: Chart on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 75: Data Table on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 76: Chart on UK - Year-over-year growth 2021-2026 (%)
      • Exhibit 77: Data Table on UK - Year-over-year growth 2021-2026 (%)
    • 7.10 China - Market size and forecast 2021-2026
      • Exhibit 78: Chart on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 79: Data Table on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 80: Chart on China - Year-over-year growth 2021-2026 (%)
      • Exhibit 81: Data Table on China - Year-over-year growth 2021-2026 (%)
    • 7.11 Germany - Market size and forecast 2021-2026
      • Exhibit 82: Chart on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 83: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 84: Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Exhibit 85: Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • 7.12 France - Market size and forecast 2021-2026
      • Exhibit 86: Chart on France - Market size and forecast 2021-2026 ($ million)
      • Exhibit 87: Data Table on France - Market size and forecast 2021-2026 ($ million)
      • Exhibit 88: Chart on France - Year-over-year growth 2021-2026 (%)
      • Exhibit 89: Data Table on France - Year-over-year growth 2021-2026 (%)
    • 7.13 Market opportunity by geography
      • Exhibit 90: Market opportunity by geography ($ million)

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • 8.3 Impact of drivers and challenges
          • Exhibit 91: Impact of drivers and challenges in 2021 and 2026
        • 8.4 Market trends

          9 Vendor Landscape

          • 9.1 Overview
            • 9.2 Vendor landscape
              • Exhibit 92: Overview on Criticality of inputs and Factors of differentiation
            • 9.3 Landscape disruption
              • Exhibit 93: Overview on factors of disruption
            • 9.4 Industry risks
              • Exhibit 94: Impact of key risks on business

            10 Vendor Analysis

            • 10.1 Vendors covered
              • Exhibit 95: Vendors covered
            • 10.2 Market positioning of vendors
              • Exhibit 96: Matrix on vendor position and classification
            • 10.3 Balkowitsch Enterprises Inc.
              • Exhibit 97: Balkowitsch Enterprises Inc. - Overview
              • Exhibit 98: Balkowitsch Enterprises Inc. - Product / Service
              • Exhibit 99: Balkowitsch Enterprises Inc. - Key offerings
            • 10.4 Every Fun
              • Exhibit 100: Every Fun - Overview
              • Exhibit 101: Every Fun - Product / Service
              • Exhibit 102: Every Fun - Key offerings
            • 10.5 Hydragun
              • Exhibit 103: Hydragun - Overview
              • Exhibit 104: Hydragun - Product / Service
              • Exhibit 105: Hydragun - Key offerings
            • 10.6 Hyperice Inc
              • Exhibit 106: Hyperice Inc - Overview
              • Exhibit 107: Hyperice Inc - Product / Service
              • Exhibit 108: Hyperice Inc - Key offerings
            • 10.7 Life Pro Fitness
              • Exhibit 109: Life Pro Fitness - Overview
              • Exhibit 110: Life Pro Fitness - Product / Service
              • Exhibit 111: Life Pro Fitness - Key offerings
            • 10.8 PLENO Massager
              • Exhibit 112: PLENO Massager - Overview
              • Exhibit 113: PLENO Massager - Product / Service
              • Exhibit 114: PLENO Massager - Key offerings
            • 10.9 Rapid Release Therapy
              • Exhibit 115: Rapid Release Therapy - Overview
              • Exhibit 116: Rapid Release Therapy - Product / Service
              • Exhibit 117: Rapid Release Therapy - Key offerings
            • 10.10 RENPHO
              • Exhibit 118: RENPHO - Overview
              • Exhibit 119: RENPHO - Product / Service
              • Exhibit 120: RENPHO - Key offerings
            • 10.11 Therabody Inc.
              • Exhibit 121: Therabody Inc. - Overview
              • Exhibit 122: Therabody Inc. - Product / Service
              • Exhibit 123: Therabody Inc. - Key offerings
            • 10.12 TimTam
              • Exhibit 124: TimTam - Overview
              • Exhibit 125: TimTam - Product / Service
              • Exhibit 126: TimTam - Key offerings

            11 Appendix

            • 11.1 Scope of the report
              • 11.2 Inclusions and exclusions checklist
                • Exhibit 127: Inclusions checklist
                • Exhibit 128: Exclusions checklist
              • 11.3 Currency conversion rates for US$
                • Exhibit 129: Currency conversion rates for US$
              • 11.4 Research methodology
                • Exhibit 130: Research methodology
                • Exhibit 131: Validation techniques employed for market sizing
                • Exhibit 132: Information sources
              • 11.5 List of abbreviations
                • Exhibit 133: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              Massage Guns market growth will increase by $230.07 million during 2022-2026.
              The massage guns market is expected to grow at a CAGR of 7.2% during 2022-2026.
              Technavio has segmented the massage guns market by geographic (North America, Europe, APAC, South America, and Middle East and Africa).
              Achedaway, Balkowitsch Enterprises Inc., Essential Massage and Therapy Co., Every Fun, Hydragun, Hyperice Inc, Legiral, Life Pro Fitness, Massage Guns Ireland, Medcursor, MUSCLEGUN, OPOVE, PLENO Massager, Rapid Release Therapy, Recovapro, RENPHO, Therabody Inc., Thumper Massager Inc., TimTam, Vybe, Conair Corp. are a few of the key vendors in the massage guns market.
              North America will register the highest growth rate of 38.55% among the other regions. Therefore, the massage guns market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
              The key factors driving the massage guns market growth are:
              • Use of massage guns to alleviate pain and stress
              • Growing prominence of online shopping
              The massage guns market vendors should focus on grabbing business opportunities from the segment as it accounted for the largest market share in the base year.
              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?
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