Massage Guns Market Size 2024-2028
The massage guns market size is forecast to increase by USD 321.7 million, at a CAGR of 9.59% between 2023 and 2028.
- The massage gun market is experiencing significant growth due to several key factors. One major trend driving market growth is the increasing use of guns to alleviate pain and stress. Massage guns offer deep tissue massage, which can be particularly beneficial for athletes and individuals with chronic pain. Another trend contributing to market growth is the growing prominence of e-commerce. With the convenience of shopping from home, more consumers are purchasing guns for personal use. Additionally, there is a shift towards traditional massage therapies, with guns providing a more portable and cost-effective alternative. These factors are expected to continue fueling market growth In the coming years.
What will be the Size of the Massage Guns Market During the Forecast Period?
- The market, also known as the market for portable wellness devices, has experienced significant power growth in recent years due to increasing consumer interest in self-care and muscle recovery. Massage gun manufacturers have responded by introducing a range of percussive treatment gadgets designed to alleviate muscle soreness, stiffness, and promote physical wellness for athletes, enthusiasts, and professionals. These devices, which deliver targeted pressure and speed through vibration therapy, have gained popularity for their ability to improve muscle strength, sensation, mindfulness, and user-friendly design.
- Smart devices with sensors are increasingly common, allowing for customizable pressure settings and real-time feedback. Both small-sized and large-sized guns cater to various user needs, expanding the market opportunities and product offerings in this space. Overall, the market for guns is poised for solid adaptation, providing consumers with effective tools for muscle execution and maintaining muscle ability.
How is this Massage Guns Industry segmented and which is the largest segment?
The massage guns industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
- End-user
- Individuals
- Athletes
- Trainers
- Chiropractors
- Geography
- North America
- US
- Europe
- Germany
- UK
- France
- APAC
- China
- South America
- Middle East and Africa
- North America
By End-user Insights
- The individuals segment is estimated to witness significant growth during the forecast period.
The market experienced significant growth In the individual segment in 2023, driven by the increasing preference for at-home massage solutions. Massage guns offer consumers an effective alternative to commercial centers for relieving pain in various body parts, such as the neck and back. The rise in disposable income and the convenience of using these devices at home have fueled demand for guns. Handheld massagers, eye care massagers, and neck and shoulder massagers are popular choices due to their affordability and effectiveness. Technological advances in guns, including smart features, energy efficiency, and sustainability concepts, have further boosted sales.
Rechargeable guns and those with IoT industry integration offer speedy recovery applications and percussive treatment benefits. The USA and the United Kingdom markets show strong demand for these devices, with Hyperice's QuietGlide technology, Kraftgun's brushless engine, and SKG's replaceable guns being notable offerings. Market segment analysis indicates that mid-size and professional-size guns, as well as small-sized, handheld guns, cater to various consumer preferences. Sales channels include direct sales, indirect sales, specialty stores, pharmacy stores, online retailers, and wholesalers.
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The individuals segment was valued at USD 167.80 million in 2018 and showed a gradual increase during the forecast period.
Regional Analysis
- Europe is estimated to contribute 38% to the growth of the global market during the forecast period.
Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The market in North America, primarily driven by the US, Canada, and Mexico, is experiencing significant growth due to the increasing number of spa centers and the rising awareness of healthy lifestyles. Technologically advanced guns are in high demand in this region as consumers seek effective solutions for muscle recovery and relaxation. In 2023, the US accounted for the largest market share in North America, with a steady rise in per-capita income and a growing millennial population fueling demand. Massage guns offer various benefits, including pain relief, muscle recovery, and relaxation, making them popular among athletes, enthusiasts, and healthcare professionals.
Manufacturers are incorporating smart features such as sensors, pressure and speed control, and smart temperature control to cater to consumer preferences. The market is expected to continue growing due to the increasing adoption of eco-friendly and energy-efficient products, as well as technological innovations in massage equipment. Sales channels include direct sales, indirect sales, specialty stores, pharmacy stores, online retailers, and wholesalers.
Market Dynamics
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
What are the key market drivers leading to the rise in the adoption of the Massage Guns Industry?
Use of massage guns to alleviate pain and stress is the key driver of the market.
- Massage guns have gained significant traction as portable wellness devices among consumers, with massage gun manufacturers introducing smart devices featuring sensors, pressure, and speed adjustments. These percussive treatment gadgets cater to sore muscles, providing relief for athletes and enthusiasts In their personal fitness journeys. The healthcare sector and governing authorities, including the World Health Organization, recognize the benefits of guns for recovery and pain relief. Innovative technological advances include energy-efficient transportation and lightweight products, appealing to green consumers. Smart features such as rechargeable batteries, IoT industry integration, and speedy recovery applications are driving sales. Massage guns offer various sizes, including mid-size, professional-size, and small-sized, handheld options.
- Battery types include rechargeable and replaceable, catering to different consumer preferences. Tight muscles, post-workout, and professional athletes benefit from vibration therapy and muscle strength enhancement. Sensation mindfulness, power growth, muscle execution, and muscle ability are essential aspects of massage gun usage. Solid adaption to muscular stiffness and improved blood flow contribute to overall wellness and technological innovation. The market segment analysis includes small and large sizes, rechargeable and replaceable batteries, and regional insights. Technology developments in wellness products and connected technologies influence energy use, temperature control, speed control, and motion control. Fitness enthusiasts and healthcare professionals seek guns for pain relief, relaxation, and user-friendly designs.
What are the market trends shaping the Massage Guns Industry?
The growing prominence of online shopping is the upcoming market trend.
- Massage guns, as portable wellness devices, have gained significant traction among consumers, particularly athletes and enthusiasts, for personal fitness and healthcare applications. The market value for these percussive treatment gadgets is experiencing power growth, driven by technological advances and benefit claims, such as muscle execution, sensation mindfulness, and recovery from sore muscles and sports-related injuries. Smart features, including sensors for pressure and speed control, smart temperature control, and IoT industry integration, are enhancing the user experience. Rechargeable guns, with their eco-consumption benefits, are a popular choice, while mid-size and professional-size options cater to various user needs. The USA market, along with the United Kingdom, is a significant contributor to the market's volume of sales.
- companies are focusing on sustainability concepts, such as energy-efficient transportation and lightweight products, to cater to green consumers. Sales are being boosted by speedy recovery applications, vibration therapy, and muscle strength benefits. Market segment analysis reveals opportunities in small-sized and large-sized guns, cordless and corded options, and sales channels, including direct and indirect sales, specialty stores, pharmacy stores, online retailers, and wholesalers. Smart guns with app connectivity are also gaining popularity.
What challenges does the Massage Guns Industry face during its growth?
Shift to traditional massage therapies is a key challenge affecting the industry growth.
- Massage guns, as portable wellness devices, have gained popularity among consumers for their ability to provide percussive treatment to sore muscles. These smart devices often include sensors, pressure, and speed adjustments, making them effective tools for athletes and enthusiasts seeking personal fitness and healthcare benefits. Governing authorities and the World Health Organization recognize the benefits of massage therapy, which includes pain relief, muscle recovery, and relaxation. Massage gun manufacturers continue to innovate with technological advances, such as energy-efficient transportation, lightweight products, and smart features. Rechargeable guns, a significant part of the IoT industry, offer speedy recovery applications and vibration treatment.
- Sales In the massage equipment market have seen significant growth due to these benefits. Mid-size and professional-size guns, as well as small-sized, handheld guns, cater to various consumer preferences. Battery type, replaceable guns, and adjustable handles are among the key considerations for consumers. Sustainability is also a growing concern, with eco consumption and smart temperature control becoming essential features. Market segment analysis reveals that small-sized and large-sized guns, cordless and corded guns, and rechargeable and replaceable battery options are popular choices. Sales channels, including direct and indirect sales, specialty stores, pharmacy stores, online retailers, and wholesalers, offer consumers various options for purchasing these devices.
Exclusive Customer Landscape
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the guns market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Key Companies & Market Insights
Companies are implementing various strategies, such as strategic alliances, massage guns market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence In the industry.
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
- Achedaway
- Balkowitsch Enterprises Inc.
- Conair Corp.
- Essential Massage and Therapy Co.
- Every Fun
- Hydragun
- Hyperice Inc
- Legiral
- Life Pro Fitness
- Massage Guns Ireland
- Medcursor
- MUSCLEGUN
- OPOVE
- PLENO Massager
- Rapid Release Therapy
- Recovapro
- RENPHO
- Therabody Inc.
- Thumper Massager Inc.
- TimTam
- Vybe
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Research Analyst Overview
The massage guns market encompasses a range of portable wellness devices designed to provide percussive treatment for consumers seeking relief from sore muscles, muscle tightness, and pain. These gadgets also referred to as percussive treatment gadgets or vibration treatment devices, have gained popularity among athletes, enthusiasts, and individuals prioritizing personal fitness and healthcare. Massage gun manufacturers continue to innovate, integrating smart devices and sensors to enhance the user experience. These advancements include pressure and speed adjustments, smart temperature control, and energy consumption management. The integration of these features aims to cater to the diverse needs of consumers and enable more effective and customized treatments.
Further, the market has seen significant growth in recent years, driven by the increasing awareness of the benefits of massage therapy and the convenience offered by these portable devices. Peer markets, such as the massage equipment market, have also experienced growth due to technological advances and changing consumer preferences. Technological innovations in guns include quieter operation through technologies like Quietglide, energy-efficient transportation, and the use of lightweight, eco-friendly materials. These advancements cater to the growing demand for sustainability and smart features among consumers. The market for guns is diverse, with offerings ranging from mid-size and professional-size guns to small-sized, handheld guns.
Battery type is another factor influencing consumer choice, with both rechargeable and replaceable options available. The benefits of guns extend beyond muscle recovery and pain relief, offering sensations of relaxation and mindfulness for individuals prioritizing their health and well-being. The market opportunities for guns are vast, with applications in sports-related injuries, nerve damage, and nerve-related illnesses such as shingles and neuropathies. Market segment analysis reveals a growing trend towards smaller-sized guns, catering to consumers seeking portability and convenience. Large-sized guns, on the other hand, remain popular among professional athletes and healthcare professionals. Regional insights indicate a strong market presence for massage guns In the international market, with growing demand In the United Kingdom and other European countries.
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Market Scope |
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Report Coverage |
Details |
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Page number |
132 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 9.59% |
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Market Growth 2024-2028 |
USD 321.7 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
8.05 |
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Key countries |
US, UK, China, Germany, and France |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
What are the Key Data Covered in this Massage Guns Market Research and Growth Report?
- CAGR of the Massage Guns industry during the forecast period
- Detailed information on factors that will drive the market growth and forecasting between 2024 and 2028
- Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
- Accurate predictions about upcoming growth and trends and changes in consumer behaviour
- Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
- Thorough analysis of the market's competitive landscape and detailed information about companies
- Comprehensive analysis of factors that will challenge the massage guns market growth of industry companies
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