Enjoy complimentary customisation on priority with our Enterprise License!
The massage guns market size is forecast to increase by USD 321.7 million, at a CAGR of 9.59% between 2023 and 2028.
The massage guns industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The market experienced significant growth In the individual segment in 2023, driven by the increasing preference for at-home massage solutions. Massage guns offer consumers an effective alternative to commercial centers for relieving pain in various body parts, such as the neck and back. The rise in disposable income and the convenience of using these devices at home have fueled demand for guns. Handheld massagers, eye care massagers, and neck and shoulder massagers are popular choices due to their affordability and effectiveness. Technological advances in guns, including smart features, energy efficiency, and sustainability concepts, have further boosted sales.
Rechargeable guns and those with IoT industry integration offer speedy recovery applications and percussive treatment benefits. The USA and the United Kingdom markets show strong demand for these devices, with Hyperice's QuietGlide technology, Kraftgun's brushless engine, and SKG's replaceable guns being notable offerings. Market segment analysis indicates that mid-size and professional-size guns, as well as small-sized, handheld guns, cater to various consumer preferences. Sales channels include direct sales, indirect sales, specialty stores, pharmacy stores, online retailers, and wholesalers.
Get a glance at the market report of share of various segments Request Free Sample
The individuals segment was valued at USD 167.80 million in 2018 and showed a gradual increase during the forecast period.
Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
For more insights on the market size of various regions, Request Free Sample
The market in North America, primarily driven by the US, Canada, and Mexico, is experiencing significant growth due to the increasing number of spa centers and the rising awareness of healthy lifestyles. Technologically advanced guns are in high demand in this region as consumers seek effective solutions for muscle recovery and relaxation. In 2023, the US accounted for the largest market share in North America, with a steady rise in per-capita income and a growing millennial population fueling demand. Massage guns offer various benefits, including pain relief, muscle recovery, and relaxation, making them popular among athletes, enthusiasts, and healthcare professionals.
Manufacturers are incorporating smart features such as sensors, pressure and speed control, and smart temperature control to cater to consumer preferences. The market is expected to continue growing due to the increasing adoption of eco-friendly and energy-efficient products, as well as technological innovations in massage equipment. Sales channels include direct sales, indirect sales, specialty stores, pharmacy stores, online retailers, and wholesalers.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Use of massage guns to alleviate pain and stress is the key driver of the market.
The growing prominence of online shopping is the upcoming market trend.
Shift to traditional massage therapies is a key challenge affecting the industry growth.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the guns market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, massage guns market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence In the industry.
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The massage guns market encompasses a range of portable wellness devices designed to provide percussive treatment for consumers seeking relief from sore muscles, muscle tightness, and pain. These gadgets also referred to as percussive treatment gadgets or vibration treatment devices, have gained popularity among athletes, enthusiasts, and individuals prioritizing personal fitness and healthcare. Massage gun manufacturers continue to innovate, integrating smart devices and sensors to enhance the user experience. These advancements include pressure and speed adjustments, smart temperature control, and energy consumption management. The integration of these features aims to cater to the diverse needs of consumers and enable more effective and customized treatments.
Further, the market has seen significant growth in recent years, driven by the increasing awareness of the benefits of massage therapy and the convenience offered by these portable devices. Peer markets, such as the massage equipment market, have also experienced growth due to technological advances and changing consumer preferences. Technological innovations in guns include quieter operation through technologies like Quietglide, energy-efficient transportation, and the use of lightweight, eco-friendly materials. These advancements cater to the growing demand for sustainability and smart features among consumers. The market for guns is diverse, with offerings ranging from mid-size and professional-size guns to small-sized, handheld guns.
Battery type is another factor influencing consumer choice, with both rechargeable and replaceable options available. The benefits of guns extend beyond muscle recovery and pain relief, offering sensations of relaxation and mindfulness for individuals prioritizing their health and well-being. The market opportunities for guns are vast, with applications in sports-related injuries, nerve damage, and nerve-related illnesses such as shingles and neuropathies. Market segment analysis reveals a growing trend towards smaller-sized guns, catering to consumers seeking portability and convenience. Large-sized guns, on the other hand, remain popular among professional athletes and healthcare professionals. Regional insights indicate a strong market presence for massage guns In the international market, with growing demand In the United Kingdom and other European countries.
Market Scope |
|
Report Coverage |
Details |
Page number |
132 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 9.59% |
Market Growth 2024-2028 |
USD 321.7 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
8.05 |
Key countries |
US, UK, China, Germany, and France |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
We can help! Our analysts can customize this massage guns market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
Get the report (PDF) sent to your email within minutes.
Complimentary full Excel data with your report purchase.
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.