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The massage guns market share is expected to increase by USD 230.07 million from 2021 to 2026, at a CAGR of 7.2%.
This massage guns market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers massage guns market segmentation by end-user (individuals, athletes, trainers, and chiropractors) and geography (North America, Europe, APAC, South America, and Middle East and Africa). The massage guns market report also offers information on several market vendors, including Achedaway, Balkowitsch Enterprises Inc., Essential Massage and Therapy Co., Every Fun, Hydragun, Hyperice Inc, Legiral, Life Pro Fitness, Massage Guns Ireland, Medcursor, MUSCLEGUN, OPOVE, PLENO Massager, Rapid Release Therapy, Recovapro, RENPHO, Therabody Inc., Thumper Massager Inc., TimTam, Vybe, and Conair Corp. among others.
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The use of massage guns to alleviate pain and stress is notably driving the massage guns market growth, although factors such as the shift to traditional massage therapies may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the massage guns industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Massage Guns Market Driver
The use of massage guns to alleviate pain and stress is one of the key drivers supporting the massage guns market growth. In recent years, there has been a steady increase in demand for massage guns to control muscle pain and various other health issues. Moreover, different vendors operating in the global massage guns market are extensively investing in innovative massage guns, which aim to serve multiple purposes. Furthermore, their use prevents the formation of toxins such as lactic acid and increases blood circulation and their use helps control severe body pain, thereby eliminating the need for the user to take painkillers. These major health benefits will drive market growth during the forecast period.
Key Massage Guns Market Trend
The growing prominence of online shopping is one of the key massage guns market trends contributing to the market growth. Online platforms allow customers to choose from a range of products under distinct categories, price ranges, and brands. E-commerce platforms not only allow customers to compare and collect information about massage guns of various brands but also offer them a forum to provide valuable feedback on products through reviews and ratings. For instance, Relaxonchair states that every review of the brand's massage guns on the Amazon website is from verified buyers. This means that the review of customers on Amazon.com is authentic. These reviews from existing customers help new ones to make informed buying decisions and assist them in choosing appropriate products. Such supporting factors of online shopping will contribute to the market growth during the forecast period.
Key Massage Guns Market Challenge
Shift to traditional massage therapies is one of the factors hampering the massage guns market growth. Traditional massage therapy is recognized as a major way of alleviating body pain and health problems, which involves the pressing or rubbing of muscles and other soft tissues with the hands, fingers, forearms, elbows, or feet. There are more than 80 massage therapy styles followed across the world, with wide variations in the techniques, pressure, and movements that they use. Moreover, some massage therapists use essential oils, such as bergamot, cedarwood, and others in the massage lotion, which have an additional effect on the body and enhance their services. Such factors will hamper the market growth during the forecast period.
This massage guns market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global massage guns market as a part of the global leisure products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the massage guns market during the forecast period.
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
This statistical study of the massage guns market encompasses successful business strategies deployed by the key vendors. The massage guns market is fragmented and the vendors are deploying growth strategies such as brand, labor, quality, and innovation to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The massage guns market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the massage guns market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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39% of the market’s growth will originate from North America during the forecast period. The US is the key market for the massage guns market in North America. Market growth in this region will be slower than the growth of the market in Europe and APAC.
The cumulative rise in per-capita incomes, coupled with the steady rise in the millennial population will facilitate the massage guns market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The outbreak of COVID-19 hindered the growth of the massage guns market in this region in 2020. However, lockdown restrictions were lifted in many countries in the region in 2021 because of large-scale vaccination drives. This allowed the resumption of many commercial and recreational activities in the second half of 2021 and Q1 2022. As a result, the demand for massage guns in North America is expected to increase, which, in turn, is expected to foster the growth of the market during the forecast period.
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The massage guns market share growth by the individuals segment will be significant during the forecast period. Primarily, lower back pain is recognized as one of the leading causes of disability globally. The problem of lower back pain has doubled in the last 20 years, owing to the rise in the aging population and the increasing prevalence of obesity. The steady rise in the aging population will further enhance the market revenue from the individual segment as older people prefer to have massage treatment in the convenience of their own homes rather than visiting commercial places, such as salons and spas. Owing to these factors, the individual segment is expected to contribute to the growth of the global massage guns market in the coming years.
This report provides an accurate prediction of the contribution of all the segments to the growth of the massage guns market size and actionable market insights on post COVID-19 impact on each segment.
Massage Guns Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Decelerate at a CAGR of 7.2% |
Market growth 2022-2026 |
$ 230.07 million |
Market structure |
Fragmented |
YoY growth (%) |
8.32 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 39% |
Key consumer countries |
US, China, UK, Germany, and France |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
Achedaway, Balkowitsch Enterprises Inc., Essential Massage and Therapy Co., Every Fun, Hydragun, Hyperice Inc, Legiral, Life Pro Fitness, Massage Guns Ireland, Medcursor, MUSCLEGUN, OPOVE, PLENO Massager, Rapid Release Therapy, Recovapro, RENPHO, Therabody Inc., Thumper Massager Inc., TimTam, Vybe, and Conair Corp. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by End-user
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
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