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Maternity Wear Market Growth, Size, Trends, Analysis Report by Type, Application, Region and Segment Forecast 2021-2025

  • Published: Apr 2021
  • Pages: 120
  • SKU: IRTNTR70567
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The global maternity wear market share is expected to increase by USD 2.91 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 3.23%.

This global maternity wear market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers the global maternity wear market segmentation by type (tops, bottoms, dress and tunics, and others) and geography (North America, Europe, APAC, South America, and MEA). The global maternity wear market report also offers information on several market vendors, including Adidas AG, ASOS Plc, Brainbees Solutions Pvt. Ltd., Hanesbrands Inc., H & M Hennes & Mauritz AB, J. C. Penney Co. Inc., Nike Inc., Seraphine Ltd, The Gap Inc., and Tytex AS among others.

What will the Global Maternity Wear Market Size be During the Forecast Period?

Maternity Wear Market Size

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Global Maternity Wear Market: Key Drivers, Trends, and Challenges

The growing demand for maternity wear from emerging countries is notably driving the global maternity wear market growth, although factors such as fewer barriers to new entrants leading to intense competition among key brands may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the global maternity wear market industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Global Maternity Wear Market Driver

Growing demand for maternity wear from emerging countries is a key driving factor impacting the global maternity wear market growth. The demand for maternity wear is rising, especially in developing countries such as India and China, owing to the awareness about the importance of using maternity wear and the growing disposable income of people. The need for comfort is increasing the demand for maternity wear. Prenatal wear products such as support bras and briefs and postnatal wear products such as nursing bras, sleep bras, and nursing pads are available with zippers and double panels on both sides for nursing. The focus on appearance and brand consciousness has increased the demand for international and domestic maternity wear in different countries. All these factors are expected to contribute to the growth of the market.

Key Global Maternity Wear Market Trend

Product innovation leading to portfolio extensions and product premiumization is a key trend impacting the global maternity wear market growth. The demand for maternity wear is rising, especially in developing countries such as India and China, owing to the awareness about the importance of using maternity wear and the growing disposable income of people. The high number of fashion-conscious customers and the wide availability of products are increasing the demand for maternity wear across the world. Hence, vendors are designing maternity wear products that address the quality, fabric performance, and comfort needs of pregnant women. The need for comfort is increasing the demand for maternity wear. Prenatal wear products such as support bras and briefs and postnatal wear products such as nursing bras, sleep bras, and nursing pads are available with zippers and double panels on both sides for nursing. The use of such products ensures the convenience of pregnant and nursing women. The focus on appearance and brand consciousness has increased the demand for international and domestic maternity wear in different countries. All these factors are expected to contribute to the growth of the market.

Key Global Maternity Wear Market Challenge

Fewer barriers to new entrants leading to intense competition among key brands will be a major challenge negatively impacting the global maternity wear market growth. The use of new technologies and product innovations has allowed manufacturers to come up with maternity wear that is innovative in terms of design, quality, and features. Vendors in the global maternity wear market are extending their product lines to include a wide range of maternity products such as tops, bottoms, dresses, and tunics. Increasing purchasing power, coupled with the rising preference for innovative, comfortable, and lightweight maternity wear, is increasing the sales of such products. For instance, in September 2020, Nike Inc., one of the major players operating in the market, launched the first-ever line of maternity activewear. Currently, the products are designed to meet the changing needs of women's bodies before, during, and after pregnancy. The set of products offered by Nike includes bras that can be adjusted for breastfeeding or pumping. The clothing utilizes sweat-wicking and recycled material, such as recycled polyester. Product premiumization is increasing the sales of maternity wear. In addition, premiumization enables manufacturers to improve customer engagement with their brands and products.

This global maternity wear market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the global maternity wear market is a part of the global apparel, accessories, and luxury goods market.Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the global maternity wear market during the forecast period.

Who are the Major Global Maternity Wear Market Vendors?

The report analyzes the global apparel, accessories, and luxury goods market's competitive landscape and offers information on several market vendors, including:

 

  • adidas AG
  • ASOS Plc
  • Brainbees Solutions Pvt. Ltd.
  • Hanesbrands Inc.
  • H & M Hennes & Mauritz AB
  • J. C. Penney Co. Inc.
  • Nike Inc.
  • Seraphine Ltd
  • The Gap Inc.
  • Tytex AS

 

This statistical study of the global maternity wear market encompasses successful business strategies deployed by the key vendors. The global maternity wear market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • adidas AG - This company offers maternity wears such as maternity clothes which include maternity leggings and tops, maternity tights, and tanks.

To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The global maternity wear market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Global Maternity Wear Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the global maternity wear market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the global apparel, accessories, and luxury goods market includes the following core components:

  • Inputs
  • Inbound logistics
  • Operations
  • Outbound logistics
  • Marketing and sales
  • Service
  • Support activities
  • Innovation

The report has further elucidated other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Global Maternity Wear Market?

Maternity Wear Market Market segmentation by region

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33% of the market's growth will originate from APAC during the forecast period. China is the key market for the global maternity wear market in APAC. Market growth in this region will be faster than the growth of the market in regions.

Growing demand for maternity wear from emerging countries will facilitate the global maternity wear market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

In 2020, the COVID-19 outbreak significantly changed the fundamentals of the maternity wear market in North America, including customer behavior, business revenues, and numerous aspects of corporate operations. Most buyers preferred the online purchase of maternity wear, which hampered the sales of offline stores.

What are the Revenue-generating Type Segments in the Global Maternity Wear Market?

Maternity Wear Market Segmentation

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The global maternity wear market share growth by the Tops in the maternity apparel category segment will be significant during the forecast period. In recent years, the number of middle-income households has increased globally, which can fuel the demand for maternity tops during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the global maternity wear market size and actionable market insights on post-COVID-19 impact on each segment.

Global Maternity Wear Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 3.23%

Market growth 2021-2025

$ 2915.72 million

Market structure

Fragmented

YoY growth (%)

1.87

Regional analysis

North America, Europe, APAC, South America, and MEA

Performing market contribution

APAC at 33%

Key consumer countries

US, China, Germany, UK, and France

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

adidas AG, ASOS Plc, Brainbees Solutions Pvt. Ltd., Hanesbrands Inc., H & M Hennes & Mauritz AB, J. C. Penney Co. Inc., Nike Inc., Seraphine Ltd, The Gap Inc., and Tytex AS

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

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What are the Key Data Covered in this Global Maternity Wear Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive global maternity wear market growth during the next five years
  • Precise estimation of the global maternity wear market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the global maternity wear industry across North America, Europe, APAC, South America, and MEA
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of global maternity wear market vendors

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1 Executive Summary

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 01: Parent market
  • 2.2 Market characteristics
    • Exhibit 02: Market characteristics
  • 2.3 Value chain analysis
    • Exhibit 03: Value chain analysis – Apparel, accessories, and luxury goods market

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 04: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 05: Market segments
  • 3.3 Market size 2020
    • 3.4 Market outlook: Forecast for 2020 - 2025
      • Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ million)
      • Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)

    4 Five Forces Analysis

    • 4.1 Five Forces Analysis
      • Exhibit 08: Five forces analysis 2020 & 2025
    • 4.2 Bargaining power of buyers
      • Exhibit 09: Bargaining power of buyers
    • 4.3 Bargaining power of suppliers
      • Exhibit 10: Bargaining power of suppliers
    • 4.4 Threat of new entrants
      • Exhibit 11: Threat of new entrants
    • 4.5 Threat of substitutes
      • Exhibit 12: Threat of substitutes
    • 4.6 Threat of rivalry
      • Exhibit 13: Threat of rivalry
    • 4.7 Market condition
      • Exhibit 14: Market condition - Five forces 2020

    5 Market Segmentation by Type

    • 5.1 Market segments
      • Exhibit 15: Type - Market share 2020-2025 (%)
    • 5.2 Comparison by Type
      • Exhibit 16: Comparison by Type
    • 5.3 Tops - Market size and forecast 2020-2025
      • Exhibit 17: Tops - Market size and forecast 2020-2025 ($ million)
      • Exhibit 18: Tops - Year-over-year growth 2020-2025 (%)
    • 5.4 Bottoms - Market size and forecast 2020-2025
      • Exhibit 19: Bottoms - Market size and forecast 2020-2025 ($ million)
      • Exhibit 20: Bottoms - Year-over-year growth 2020-2025 (%)
    • 5.5 Dress and tunics - Market size and forecast 2020-2025
      • Exhibit 21: Dress and tunics - Market size and forecast 2020-2025 ($ million)
      • Exhibit 22: Dress and tunics - Year-over-year growth 2020-2025 (%)
    • 5.6 Others - Market size and forecast 2020-2025
      • Exhibit 23: Others - Market size and forecast 2020-2025 ($ million)
      • Exhibit 24: Others - Year-over-year growth 2020-2025 (%)
    • 5.7 Market opportunity by Type
      • Exhibit 25: Market opportunity by Type

    6 Customer Landscape

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 27: Market share by geography 2020-2025 (%)
    • 7.2 Geographic comparison
      • Exhibit 28: Geographic comparison
    • 7.3 North America - Market size and forecast 2020-2025
      • Exhibit 29: North America - Market size and forecast 2020-2025 ($ million)
      • Exhibit 30: North America - Year-over-year growth 2020-2025 (%)
    • 7.4 Europe - Market size and forecast 2020-2025
      • Exhibit 31: Europe - Market size and forecast 2020-2025 ($ million)
      • Exhibit 32: Europe - Year-over-year growth 2020-2025 (%)
    • 7.5 APAC - Market size and forecast 2020-2025
      • Exhibit 33: APAC - Market size and forecast 2020-2025 ($ million)
      • Exhibit 34: APAC - Year-over-year growth 2020-2025 (%)
    • 7.6 South America - Market size and forecast 2020-2025
      • Exhibit 35: South America - Market size and forecast 2020-2025 ($ million)
      • Exhibit 36: South America - Year-over-year growth 2020-2025 (%)
    • 7.7 MEA - Market size and forecast 2020-2025
      • Exhibit 37: MEA - Market size and forecast 2020-2025 ($ million)
      • Exhibit 38: MEA - Year-over-year growth 2020-2025 (%)
    • 7.8 Key leading countries
      • Exhibit 39: Key leading countries
    • 7.9 Market opportunity by geography
      • Exhibit 40: Market opportunity by geography ($ million)

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • Exhibit 41: Impact of drivers and challenges
      • 8.3 Market trends

        9 Vendor Landscape

        • 9.1 Vendor landscape
          • Exhibit 42: Vendor landscape
        • 9.2 Competitive scenario
          • 9.3 Landscape disruption
            • Exhibit 43: Landscape disruption
            • Exhibit 44: Industry risks

          10 Vendor Analysis

          • 10.1 Vendors covered
            • Exhibit 45: Vendors covered
          • 10.2 Market positioning of vendors
            • Exhibit 46: Market positioning of vendors
          • 10.3 adidas AG
            • 10.4 ASOS Plc
              • Exhibit 52: ASOS Plc - Overview
              • Exhibit 53: ASOS Plc - Business segments
              • Exhibit 54: ASOS Plc - Key offerings
              • Exhibit 55: ASOS Plc - Segment focus
            • 10.5 Brainbees Solutions Pvt. Ltd.
              • Exhibit 56: Brainbees Solutions Pvt. Ltd. - Overview
              • Exhibit 57: Brainbees Solutions Pvt. Ltd. - Product and service
              • Exhibit 58: Brainbees Solutions Pvt. Ltd. - Key offerings
            • 10.6 Hanesbrands Inc.
              • 10.7 H
                • Exhibit 52: ASOS Plc - Overview
                • Exhibit 53: ASOS Plc - Business segments
                • Exhibit 54: ASOS Plc - Key offerings
                • Exhibit 55: ASOS Plc - Segment focus
                • Exhibit 56: Brainbees Solutions Pvt. Ltd. - Overview
                • Exhibit 57: Brainbees Solutions Pvt. Ltd. - Product and service
                • Exhibit 58: Brainbees Solutions Pvt. Ltd. - Key offerings
                • Exhibit 59: Hanesbrands Inc. - Overview
                • Exhibit 60: Hanesbrands Inc. - Business segments
                • Exhibit 61: Hanesbrands Inc. - Key offerings
                • Exhibit 62: Hanesbrands Inc. - Segment focus
              • 10.8 J. C. Penney Co. Inc.
                • Exhibit 68: J. C. Penney Co. Inc. - Overview
                • Exhibit 69: J. C. Penney Co. Inc. - Business segments
                • Exhibit 70: J. C. Penney Co. Inc. - Key offerings
                • Exhibit 71: J. C. Penney Co. Inc. - Segment focus
              • 10.9 Nike Inc.
                • Exhibit 72: Nike Inc. - Overview
                • Exhibit 73: Nike Inc. - Business segments
                • Exhibit 74: Nike Inc. - Key news
                • Exhibit 75: Nike Inc. - Key offerings
                • Exhibit 76: Nike Inc. - Segment focus
              • 10.10 Seraphine Ltd
                • Exhibit 77: Seraphine Ltd - Overview
                • Exhibit 78: Seraphine Ltd - Product and service
                • Exhibit 79: Seraphine Ltd - Key offerings
              • 10.11 The Gap Inc.
                • Exhibit 80: The Gap Inc. - Overview
                • Exhibit 81: The Gap Inc. - Business segments
                • Exhibit 82: The Gap Inc. - Key offerings
                • Exhibit 83: The Gap Inc. - Segment focus
              • 10.12 Tytex AS
                • Exhibit 84: Tytex AS - Overview
                • Exhibit 85: Tytex AS - Product and service
                • Exhibit 86: Tytex AS - Key offerings
              • M Hennes & Mauritz AB

                11 Appendix

                • 11.1 Scope of the report
                  • 11.2 Currency conversion rates for US$
                    • Exhibit 87: Currency conversion rates for US$
                  • 11.3 Research methodology
                    • Exhibit 88: Research Methodology
                    • Exhibit 89: Validation techniques employed for market sizing
                    • Exhibit 90: Information sources
                  • 11.4 List of abbreviations
                    • Exhibit 91: List of abbreviations

                  Research Framework

                  Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

                  TechnavioINFORMATION SOURCES

                  Primary sources

                  • Manufacturers and suppliers
                  • Channel partners
                  • Industry experts
                  • Strategic decision makers

                  Secondary sources

                  • Industry journals and periodicals
                  • Government data
                  • Financial reports of key industry players
                  • Historical data
                  • Press releases
                  Technavio

                  TechnavioDATA ANALYSIS

                  Data Synthesis

                  • Collation of data
                  • Estimation of key figures
                  • Analysis of derived insights

                  Data Validation

                  • Triangulation with data models
                  • Reference against proprietary databases
                  • Corroboration with industry experts
                  Technavio

                  TechnavioREPORT WRITING

                  Qualitative

                  • Market drivers
                  • Market challenges
                  • Market trends
                  • Five forces analysis

                  Quantitative

                  • Market size and forecast
                  • Market segmentation
                  • Geographical insights
                  • Competitive landscape
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                  Maternity Wear Market market growth will increase by $2.91 bn during 2021-2025.
                  The maternity wear market market is expected to grow at a CAGR of 3.23% during 2021-2025.
                  Technavio has segmented the maternity wear market market by type (tops, bottoms, dress and tunics, and others) ,geography (North America, Europe, APAC, South America, and MEA) , and geographic (North America, Europe, APAC, South America, and MEA).
                  adidas AG, ASOS Plc, Brainbees Solutions Pvt. Ltd., Hanesbrands Inc., H & M Hennes & Mauritz AB, J. C. Penney Co. Inc., Nike Inc., Seraphine Ltd, The Gap Inc., Tytex AS are a few of the key vendors in the maternity wear market market.
                  APAC will register the highest growth rate of 33% among the other regions. Therefore, the maternity wear market market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
                  The key factors driving the maternity wear market market growth are:
                  • Growing demand for maternity wear from emerging countries
                  • Product innovation leading to portfolio extensions and product premiumization
                  The maternity wear market market vendors should focus on grabbing business opportunities from the tops segment as it accounted for the largest market share in the base year.
                  • What are the key global market and the regional market share?
                  • What are the revenue-generating key market segments?
                  • What are the key factors driving and challenging this market’s growth?
                  • Who are the key market vendors and their growth strategies?
                  • What are the latest trends influencing the growth of this market?
                  • What are the variables influencing the market growth in the primary regions?
                  • What are the factors influencing the growth of the parent market?
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                  • Covid-19 impact and recovery analysis
                  • Data on revenue-generating market segments
                  • Details on the market shares of various regions
                  • Five-force market analysis

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