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The maternity wear market size is estimated to grow at a CAGR of 4.45% between 2023 and 2028. The market size is forecast to increase by USD 3,415.67 million. The growth of the market depends on several factors such as the growing demand for maternity wear from emerging countries, the increasing awareness for maternity wear, and the implementation of strategies to increase sales of maternity wear.
This maternity wear market report extensively covers market segmentation by distribution channel (offline and online), type (tops, bottoms, dress and tunics, and others), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2018-2022.
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Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Implementation of strategies to increase sales of maternity wear is the key factor driving market growth. Growing disposable income has allowed people to purchase different maternity intimate wear products, including premium products. Thus, market players have executed techniques to boost sales across the globe. Several players target affluent consumers by offering premium products. Targeting affluent customers strengthens the brand positioning of market players.
Moreover, market players such as Gap also advertise their products through celebrity endorsements. Celebrity endorsements increase brand awareness. For example, Destination Maternity markets and promotes its Pea brand of intimate maternity wear through celebrity endorsements. The implementation of such strategies by vendors to increase the sales of maternity intimate wear is expected to drive the growth of the market during the forecast period.
Increasing innovation in comfort, appearance, and quality of maternity wear is the primary trend shaping market growth. Maternity wear is one of the most significant clothing layers for pregnant and postpartum women. As maternity wear is an inner layer between the skin and the outerwear, its convenience and quality are crucial. Furthermore, the main property of clothing is to build a steady microclimate next to the skin, which is an important criterion for maternity wear in terms of feeling comfortable.
Moreover, to improve the moisture management properties of maternity wear, breathable fibers with modified cross-sections have been developed. These fibers absorb moisture more effectively than synthetic fibers and less moisture is formed on the fiber. Similarly, several innovative products provide mothers with options for pumping and nursing while wearing a bra. Therefore, increasing design innovations will drive the growth of the market during the forecast period.
The launch of affordable private-label apparel brands is a challenge that affects market growth. Many people think maternity wear to be stylish and look for products that fit the latest trends and designs but are satisfied. A shift in consumer preference from premium to designer maternity wear brands can be seen in the market. These designer brands provide consumers with unique products that are as per the latest trends.
Moreover, the global maternity wear market players face harsh competition from private labels that present prices almost three times less than that of popular maternity wear brands. Many private labels offer new collections every month to attract fashion-conscious consumers. Many consumers find these private labels less expensive and equally comfortable as products offered by international brands. The boost in the popularity of private labels will continue to impede the growth of the market during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Maternity Wear Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The offline segment is estimated to witness significant growth during the forecast period. The offline distribution channel in the global maternity wear market includes physical retail outlets where consumers can browse, try on, and buy maternity clothing in a traditional brick-and-mortar setting. These physical locations provide tangible shopping experiences for expecting mothers.
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The offline segment was the largest segment and was valued at USD 9,723.51 million in 2018. Despite holding a major share of the global maternity wear market, the offline segment is estimated to grow slowly during the forecast period due to the popularity of online stores. As some market players are small or moderate in size, their geographic reach is limited to the country of their operations.
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APAC is estimated to contribute 32% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The US and Canada are the leading markets in the North American region. The US is the largest market for maternity wear in North America. The growth of the maternity wear market in North America is driven by the presence of several players, high disposable income, and high Internet and e-commerce penetration.
In addition, the presence of various large retailers, such as Walmart, Costco, and Kroger, plays a major role in the distribution of maternity wear in North America. Furthermore, the availability of such information is increasing the demand for maternity wear in the region. The availability of maternity wear made from various materials and in different sizes, as well as the scope for customization, also plays an important role in the selection of brands. Hence, such factors are expected to drive market growth in this region during the forecast period.
The COVID-19 outbreak in 2020 greatly changed the fundamentals of the maternity wear market in North America. However, in 2021, the initiation of large-scale vaccination drives?lifted the lockdown and travel restrictions, which led to the resumption of supply chain activities. Moreover, many promotional strategies by vendors are expected to help the maternity wear market recover at a rapid pace in the coming years, thus, the maternity wear market in the region is expected to grow significantly during the rest of the forecast period.
The maternity wear market report forecasts market growth by revenue at global, regional & country levels and analyzes the latest trends and growth opportunities from 2018 to 2028.
Maternity Wear Market Scope |
|
Report Coverage |
Details |
Page number |
169 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.45% |
Market Growth 2024-2028 |
USD 3,415.67 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
3.43 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
APAC at 32% |
Key countries |
US, China, India, Germany, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
A Mothers Boutique LLC, Adidas AG, Adore Me Inc., ASOS Plc, Brainbees Solutions Pvt. Ltd., H and M Hennes and Mauritz GBC AB, Hanesbrands Inc., Hotmilk Lingerie, Ingrid and Isabel LLC, JoJo Maman Bebe Ltd., Marquee Brands, Medela AG, Nike Inc., Nine and Co. BV, Penney OpCo LLC, SARL CACHECOEUR, Seraphine Ltd., Shaico Fashion Pvt. Ltd., The Gap Inc., and Tytex AS |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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