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The Global Medical Education Market size is forecast to increase by USD 235.59 billion at a CAGR of 17.36% between 2023 and 2028. The report includes historic market data from 2018 - 2022. The market's expansion correlates with the proliferation of online medical education programs, the integration of visual technologies in healthcare education, and the organic growth facilitated by the introduction of new medical courses and platforms. The surge in demand for accessible and flexible learning options has driven the development of online programs, while advancements in visual technologies like virtual reality and interactive simulations have enhanced the educational experience. Moreover, the introduction of innovative healthcare courses and platforms has contributed to the market's growth by catering to the evolving needs of healthcare professionals and students, thereby fostering a dynamic and progressive landscape in medical education. This report also includes an in-depth market growth analysis, market trends and analysis, and market forecasting of the market.
The blended learning segment is estimated to witness significant growth during the forecast period. Blended learning in medical degree programs improves learning outcomes and assesses factors that influence learning behavior, knowledge, and academic activity. Blended learning includes classroom learning as well as a variety of teaching methods, such as recorded lectures, pre-class videos, online tutorials, and online assessments. Such factors will increase segment growth.
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The blended learning segment was the largest segment and was valued at USD 75.58 billion in 2018. Moreover, blended learning allows students to experience real-life medical situations by integrating VR and AR into healthcare education. In addition, this includes gamification to improve the teaching and training environment in class. Most often, gamification is used in the healthcare field to create quizzes that assess a student's knowledge. Furthermore, various medical institutions offer healthcare education that integrates AI, AR, and VR technologies. Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.
North America is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio's analysts have provided extensive insight into market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast years.
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Medical colleges and schools in the region, particularly in the United States, are using blended learning methods, shifting their focus from improving content to improving learning processes and educational outcomes. For example, the University of California has created hundreds of healthcare curriculum videos that were developed with the help of its faculty and Technology Enhanced Education (TEE) team. The teaching of healthcare courses is incorporated into the curriculum as a blended learning strategy so that students can learn at their own pace and in their own time. This blended learning method uses VR and AR technology to enhance student learning. It also helps assess student performance throughout the course. Due to these advantages, the market in North America is expected to grow rapidly during the forecast period.
The market offers a blend of traditional medical education and modern online educational solutions, catering to healthcare professionals' needs through a range of such educational programs, research laboratories, and library facilities, augmented by Wi-Fi and visual learning aids, with a focus on disease treatments, pharmaceuticals, and ongoing curriculum development, encompassing time-based frameworks and online training modules, bridging conventional physical classrooms with e-learning platforms and digital learning solutions, ensuring continuous medical education for healthcare professionals worldwide. Our researchers analyzed the data with 2023 as the base year, along with the market trends and analysis, drivers, and challenges. A holistic market growth analysis and report of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The growth in the number of online medical education programs is the key factor driving the growth of the market. Healthcare professionals are increasingly replacing traditional physical classrooms by leveraging online training modules. In addition, compared with traditional healthcare education, online healthcare courses prove to be beneficial as they facilitate specific medical stream courses and provide access to various course materials and online assessments for both instructors as well as learners.
Moreover, online learning mostly comprises recorded videos and online learning and assessment tools (accessible using an online platform), along with various reading materials that can be accessed over the Internet. In addition, universities are delivering healthcare education courses online, especially for candidates preferring distance education. Furthermore, students opting for online medical courses can schedule and complete classes at their convenience in a collaborative manner via discussion with their subject tutors. Hence, such factors are driving the market growth during the forecast period.
The growing popularity of microlearning in medical education is an emerging trend in the market. Microlearning refers to learning using bite-sized content, and the short attention span of people necessitates the need for concise content. Therefore, companies are moving from long-duration training courses to microlearning. In addition, in microlearning, entire course topics are broken into smaller pieces consisting of either video, audio, texts, or infographics. Video and audio sessions are generally 5-10 minutes in duration.
Moreover, microlearning breaks down complex healthcare concepts into small, manageable chunks. In addition, this enables healthcare students to concentrate on one topic at a time, making learning more efficient and manageable. In addition, students, especially those in residency or practicing professions, frequently have demanding schedules. Furthermore, microlearning modules can be accessed anytime and anywhere, allowing students to fit studying into their busy lives. Hence, such factors are driving the market growth during the forecast period.
Threat from open-source and free education resources is a major challenge hindering the market. Several companies in the market offer open-source healthcare courses that are free of cost. Thus, students who cannot afford a paid education opt for such free services offered by various open-source vendors. In addition, the following are some institutes that provide free and open-source medical education courses.
For instance, the Washington University School of Medicine (College of Washington) in the US will offer free healthcare education over the next decade, half of the new healthcare students will receive free medical education, and the other half will receive partial tuition support from the institute. In addition, the trend of offering free medical education is more prevalent in North America and Europe compared with other regions. Hence, such factors are hindering the market during the forecasting period.
The market development analysis report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the market research and growth report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Grand Canyon University: The company offers medical education, such as a Bachelor of Science BS in Health Sciences.
The market report also includes detailed analyses of the competitive landscape of the market and information about 30 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market research and growth and players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is witnessing significant evolution driven by ongoing, iterative development in educational programs. Traditional time-based frameworks in conventional physical classrooms are gradually shifting towards more flexible and accessible online medical education programs. These programs offer a diverse range of coursework in the medical stream, supported by online exams, reading resources, recorded films, and realistic simulations. Moreover, three-year medical schools are gaining prominence, particularly for training family doctors. This shift is aligned with the introduction of new medical curriculum formats, catering to the changing needs of physicians and non-physicians alike. Academic institutions and universities are embracing e-learning platforms and methods, especially in cardiology, neurology, radiology, internal medicine, pediatrics, and cardiothoracic training.
Furthermore, the e-learning segment is expanding rapidly, accommodating diverse specialties such as emergency medicine, obstetrics and gynecology, and pediatric training. Non-physician segments like nurses and physical assistants are also benefiting from these advancements. Collaboration between medical schools, supported by medical technologies like artificial intelligence, robotics, and augmented reality, is shaping a dynamic learning landscape. Continuous education, patient safety, and quality care remain key focus areas amidst the ongoing transformations in medical training and healthcare infrastructure.
The market is undergoing significant transformations with the advent of online educational resources and online patterns that cater to student enrollments. Academic centers are increasingly adopting classroom-based and online learning methods for application cardiology, internal medicine, neurology training, and more. The market also sees a focus on the non-physician's end-user segment and baby boomer generation needs. Innovations and digital learning solutions like artificial intelligence (AI), AI chatbots, and natural language processing are reshaping medical practitioner training. Collaboration, internet penetration, and advancements in technology are driving the shift towards e-learning solutions and digital resources across academic centers and online platforms.
The market analysis and report forecasts of market expansion by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
Market Scope |
|
Report Coverage |
Details |
Page number |
160 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 17.36% |
Market Growth 2024-2028 |
USD 235.59 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
15.25 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 35% |
Key countries |
US, Canada, Australia, UK, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Alison, All India Institute of Medical Sciences, Childrens Hospital Los Angeles, Grand Canyon-University, Harvard Medical School, Johns Hopkins-University, Kaiser Foundation Health Plan Inc., KP Bernard J. Tyson School of Medicine, Mayo Clinic, Medvarsity Online Ltd., National University-of Singapore, New York-University, OMNICURIS HEALTHCARE PVT. LTD, Stanford-University, The University-of Alabama, THE UNIVERSITY-OF BRITISH COLUMBIA, The University-of Stavanger, TTUHSC, University of California, University-of Cambridge, University of Eastern Finland, University-of Liverpool, University-of New England, University of Oslo, University-of Oxford, University of Washington, Western GovernorsUniversity, Yale University, Zimmer Biomet Holdings Inc., and University-of Bergen |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and condition analysis for the market projection period. |
Customization purview |
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