Metaverse in FMCG Market by Platform and Geography - Forecast and Analysis 2022-2026

The metaverse in FMCG market share is expected to increase to USD 2.11 billion from 2021 to 2026 at an accelerating CAGR of 21.8%.

The metaverse in FMCG market report also offers information on several key vendors, including Autodesk Inc., Decentraland, KINAHANS META, Matterport Inc., Meta Platforms Inc., NVIDIA Corp., and Unity Software Inc. among others. Furthermore, this report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches.

The metaverse in FMCG market research report extensively covers market segmentations by the following:

• Platform - Computer, mobile, and headset 
• Geography - North America, Europe, APAC, Middle East and Africa, and South America

What will the Metaverse in FMCG Market Size be During the Forecast Period?

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Metaverse in FMCG Market: Key Drivers, Trends, and Challenges

The growing number of FMCG brands entering the metaverse platform is notably driving the metaverse in FMCG market growth, although factors such as privacy and security concerns over metaverse may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the metaverse in FMCG industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Metaverse in FMCG Market Driver

• One of the key factors driving the global metaverse in fast-moving consumer goods (FMCG) market growth is the growing number of FMCG brands entering the metaverse platform.
• FMCG brands, especially, beverage brands, are largely dependent on attractive labels and branding for sales.
• Big brands such as The Coca-Cola Co., Anheuser-Busch Companies, LLC., and PepsiCo. are showing interest in the metaverse market. Alcohol brands are using metaverse platforms to enhance brand awareness. For instance,
  • In November 2021, Kinahan's Irish Whiskey launched KINAHAN'S META, a VR platform. The platform was developed by the FoodTech Generation 7 Group.
  • In April 2022, The Coca-Cola Co. launched Coca-Cola Zero Sugar Byte, a new virtual drink for the metaverse platform.
• The virtual product launches will help improve brand awareness and drive the growth of the market in focus during the forecast period. 

Key Metaverse in FMCG Market Trend

• Strategic imperatives taken by FMCG players in metaverse market is one of the key metaverse in fast-moving consumer goods market trends that is expected to impact the industry positively in the forecast period.
• The global metaverse in the FMCG market is witnessing a rise in the number of cosmetic brands on the metaverse platform. For instance;
  • In June 2021, E.l.f. Cosmetics introduced the CryptoCosmetics NFT collection, a set of artworks of the company's cosmetics products.
  • In January 2022, P and G launched the BeautySPHERE platform, which gives a virtual tour of the UK's Kew Gardens. This virtual tour will enhance consumer awareness regarding the plants used in herbal cosmetics.
• Many beauty brands are collaborating with gaming companies to achieve optimum market penetration.
  • The L'Oreal-owned YSL Beaute partnership with streamer Talia Mar for a sponsored stream promoting the Black Opium fragrance and Estee Lauder's microsite ANRcade, where users play arcade-style minigames and learn about the brand's Advanced Night Repair serum. 

Key Metaverse in FMCG Market Challenge

• One of the key challenges to the global metaverse in FMCG industry growth is the privacy and security concerns over metaverse.
• Metaverse collects and processes vast amounts of information about users and their environment.
• Metaverse can access the personal data of users from the user's social networking accounts and phones and may pose a threat to their privacy.
• The privacy of users can also be threatened if hackers gain access to the user's device.
• There are many privacy-related concerns associated with smart gears. These glasses automatically screen and process the user's environment, which violates the privacy of the user and those around them.
• Such developments may hamper the growth of the market in focus during the forecast period.

This metaverse in FMCG market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global metaverse in the fast-moving consumer goods (FMCG) market as a part of the global information technology (IT) spending market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the metaverse in FMCG market during the forecast period.

Who are the Major Metaverse in FMCG Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

• Autodesk Inc.
• Decentraland
• KINAHANS META
• Matterport Inc.
• Meta Platforms Inc.
• NVIDIA Corp.
• Unity Software Inc.

This statistical study of the metaverse in FMCG market encompasses successful business strategies deployed by the key vendors. The metaverse in FMCG market is concentrated and the vendors are deploying growth strategies such as M&A activities and partnerships to compete in the market.

Product Insights and News

• Autodesk Inc. - The company offers solutions for metaverse in FMCG market that allows people to collaborate and interact with places, and things using Revit, Forge, Unity, Azure, Decentraland, and web technologies. 
• Autodesk Inc. - In 2021, the company announced the acquisition of Innovyze, a provider of Smart Water Infrastructure Modeling. 

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The metaverse in FMCG market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Metaverse in FMCG Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the metaverse in FMCG market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Metaverse in FMCG Market?

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45% of the market's growth will originate from North America during the forecast period. US is the key market for metaverse in FMCG in North America. Market growth in this region will be faster than the growth of the market in South America and MEA.

The presence of key vendors such as Meta Platforms, Inc., and NVIDIA Corp., growing investments in AR technology from key vendors, a rise in the adoption of applications that are technologically advanced, and strong research activities to increase the application of metaverse will facilitate the metaverse in FMCG market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The rapid spread of COVID-19 adversely impacted the economy of North America, especially the US, in 2020. The lockdowns in the region compelled people to work from home to mitigate the threat of contracting COVID-19. In 2020, the time spent on digital media increased by 15% in the US, when compared with that in 2019. This further increased the demand for VR/AR platforms since H2 2020, which accelerated the demand in the metaverse market, including metaverse in FMCG market in the region. In 2021, widespread vaccination drives led to a decrease in the number of COVID-19 cases in the region. Thus, during the forecast period, rapid adoption of metaverse by various end-users, including FMCG players, is expected to foster regional market growth.

What are the Revenue-generating Platform Segments in the Metaverse in FMCG Market?

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The metaverse in FMCG market share growth by the computers segment will be significant during the forecast period. Although a majority of users across the globe have mobile access, the total time spent on websites is majorly dominated by the computer segment. This will drive the market growth through this segment in the coming years.

• For instance, as of 2020, desktops represented 53.3% of the total time on sites in the US, whereas globally, it was 46.4% of the total time on sites. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the metaverse in FMCG market size and actionable market insights on post COVID-19 impact on each segment.

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What are the Key Data Covered in this Metaverse in FMCG Market Report?

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will drive metaverse in FMCG market growth during the next five years
• Precise estimation of the metaverse in FMCG market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the metaverse in FMCG industry across North America, Europe, APAC, Middle East and Africa, and South America
• A thorough analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of metaverse in FMCG market vendors

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