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Metaverse in FMCG Market by Platform and Geography - Forecast and Analysis 2022-2026

  • Published: May 2022
  • Pages: 121
  • SKU: IRTNTR73446
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The metaverse in FMCG market share is expected to increase to USD 2.11 billion from 2021 to 2026 at an accelerating CAGR of 21.8%.

The metaverse in FMCG market report also offers information on several key vendors, including Autodesk Inc., Decentraland, KINAHANS META, Matterport Inc., Meta Platforms Inc., NVIDIA Corp., and Unity Software Inc. among others. Furthermore, this report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches.

The metaverse in FMCG market research report extensively covers market segmentations by the following:

  • Platform - Computer, mobile, and headset 
  • Geography - North America, Europe, APAC, Middle East and Africa, and South America

What will the Metaverse in FMCG Market Size be During the Forecast Period?

Metaverse in FMCG Market Size

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Metaverse in FMCG Market: Key Drivers, Trends, and Challenges

The growing number of FMCG brands entering the metaverse platform is notably driving the metaverse in FMCG market growth, although factors such as privacy and security concerns over metaverse may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the metaverse in FMCG industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Metaverse in FMCG Market Driver

  • One of the key factors driving the global metaverse in fast-moving consumer goods (FMCG) market growth is the growing number of FMCG brands entering the metaverse platform.
  • FMCG brands, especially, beverage brands, are largely dependent on attractive labels and branding for sales.
  • Big brands such as The Coca-Cola Co., Anheuser-Busch Companies, LLC., and PepsiCo. are showing interest in the metaverse market. Alcohol brands are using metaverse platforms to enhance brand awareness. For instance,
    • In November 2021, Kinahan's Irish Whiskey launched KINAHAN'S META, a VR platform. The platform was developed by the FoodTech Generation 7 Group.
    • In April 2022, The Coca-Cola Co. launched Coca-Cola Zero Sugar Byte, a new virtual drink for the metaverse platform.
  • The virtual product launches will help improve brand awareness and drive the growth of the market in focus during the forecast period. 

Key Metaverse in FMCG Market Trend

  • Strategic imperatives taken by FMCG players in metaverse market is one of the key metaverse in fast-moving consumer goods market trends that is expected to impact the industry positively in the forecast period.
  • The global metaverse in the FMCG market is witnessing a rise in the number of cosmetic brands on the metaverse platform. For instance;
    • In June 2021, E.l.f. Cosmetics introduced the CryptoCosmetics NFT collection, a set of artworks of the company's cosmetics products.
    • In January 2022, P and G launched the BeautySPHERE platform, which gives a virtual tour of the UK's Kew Gardens. This virtual tour will enhance consumer awareness regarding the plants used in herbal cosmetics.
  • Many beauty brands are collaborating with gaming companies to achieve optimum market penetration.
    • The L'Oreal-owned YSL Beaute partnership with streamer Talia Mar for a sponsored stream promoting the Black Opium fragrance and Estee Lauder's microsite ANRcade, where users play arcade-style minigames and learn about the brand's Advanced Night Repair serum. 

Key Metaverse in FMCG Market Challenge

  • One of the key challenges to the global metaverse in FMCG industry growth is the privacy and security concerns over metaverse.
  • Metaverse collects and processes vast amounts of information about users and their environment.
  • Metaverse can access the personal data of users from the user's social networking accounts and phones and may pose a threat to their privacy.
  • The privacy of users can also be threatened if hackers gain access to the user's device.
  • There are many privacy-related concerns associated with smart gears. These glasses automatically screen and process the user's environment, which violates the privacy of the user and those around them.
  • Such developments may hamper the growth of the market in focus during the forecast period.

This metaverse in FMCG market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global metaverse in the fast-moving consumer goods (FMCG) market as a part of the global information technology (IT) spending market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the metaverse in FMCG market during the forecast period.

Who are the Major Metaverse in FMCG Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

  • Autodesk Inc.
  • Decentraland
  • KINAHANS META
  • Matterport Inc.
  • Meta Platforms Inc.
  • NVIDIA Corp.
  • Unity Software Inc.

 

This statistical study of the metaverse in FMCG market encompasses successful business strategies deployed by the key vendors. The metaverse in FMCG market is concentrated and the vendors are deploying growth strategies such as M&A activities and partnerships to compete in the market.

Product Insights and News

  • Autodesk Inc. - The company offers solutions for metaverse in FMCG market that allows people to collaborate and interact with places, and things using Revit, Forge, Unity, Azure, Decentraland, and web technologies. 
  • Autodesk Inc. - In 2021, the company announced the acquisition of Innovyze, a provider of Smart Water Infrastructure Modeling. 

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The metaverse in FMCG market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Metaverse in FMCG Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the metaverse in FMCG market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Metaverse in FMCG Market?

Metaverse in FMCG Market Market segmentation by region

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45% of the market's growth will originate from North America during the forecast period. US is the key market for metaverse in FMCG in North America. Market growth in this region will be faster than the growth of the market in South America and MEA.

The presence of key vendors such as Meta Platforms, Inc., and NVIDIA Corp., growing investments in AR technology from key vendors, a rise in the adoption of applications that are technologically advanced, and strong research activities to increase the application of metaverse will facilitate the metaverse in FMCG market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The rapid spread of COVID-19 adversely impacted the economy of North America, especially the US, in 2020. The lockdowns in the region compelled people to work from home to mitigate the threat of contracting COVID-19. In 2020, the time spent on digital media increased by 15% in the US, when compared with that in 2019. This further increased the demand for VR/AR platforms since H2 2020, which accelerated the demand in the metaverse market, including metaverse in FMCG market in the region. In 2021, widespread vaccination drives led to a decrease in the number of COVID-19 cases in the region. Thus, during the forecast period, rapid adoption of metaverse by various end-users, including FMCG players, is expected to foster regional market growth.

What are the Revenue-generating Platform Segments in the Metaverse in FMCG Market?

Metaverse in FMCG Market Segmentation

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The metaverse in FMCG market share growth by the computers segment will be significant during the forecast period. Although a majority of users across the globe have mobile access, the total time spent on websites is majorly dominated by the computer segment. This will drive the market growth through this segment in the coming years.

  • For instance, as of 2020, desktops represented 53.3% of the total time on sites in the US, whereas globally, it was 46.4% of the total time on sites. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the metaverse in FMCG market size and actionable market insights on post COVID-19 impact on each segment.

 

Metaverse in FMCG Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 21.8%

Market growth 2022-2026

$ 2.11 billion

Market structure

Concentrated

YoY growth (%)

20.5

Regional analysis

North America, Europe, APAC, Middle East and Africa, and South America

Performing market contribution

North America at 45%

Key consumer countries

US, China, Japan, Germany, and UK

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Autodesk Inc., Decentraland, KINAHANS META, Matterport Inc., Meta Platforms Inc., NVIDIA Corp., and Unity Software Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

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What are the Key Data Covered in this Metaverse in FMCG Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive metaverse in FMCG market growth during the next five years
  • Precise estimation of the metaverse in FMCG market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the metaverse in FMCG industry across North America, Europe, APAC, Middle East and Africa, and South America
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of metaverse in FMCG market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Platform
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by Platform

    • 5.1 Market segments
      • Exhibit 24: Chart on Platform - Market share 2021-2026 (%)
      • Exhibit 25: Data Table on Platform - Market share 2021-2026 (%)
    • 5.2 Comparison by Platform
      • Exhibit 26: Chart on Comparison by Platform
      • Exhibit 27: Data Table on Comparison by Platform
    • 5.3 Computer - Market size and forecast 2021-2026
      • Exhibit 28: Chart on Computer - Market size and forecast 2021-2026 ($ million)
      • Exhibit 29: Data Table on Computer - Market size and forecast 2021-2026 ($ million)
      • Exhibit 30: Chart on Computer - Year-over-year growth 2021-2026 (%)
      • Exhibit 31: Data Table on Computer - Year-over-year growth 2021-2026 (%)
    • 5.4 Mobile - Market size and forecast 2021-2026
      • Exhibit 32: Chart on Mobile - Market size and forecast 2021-2026 ($ million)
      • Exhibit 33: Data Table on Mobile - Market size and forecast 2021-2026 ($ million)
      • Exhibit 34: Chart on Mobile - Year-over-year growth 2021-2026 (%)
      • Exhibit 35: Data Table on Mobile - Year-over-year growth 2021-2026 (%)
    • 5.5 Headset - Market size and forecast 2021-2026
      • Exhibit 36: Chart on Headset - Market size and forecast 2021-2026 ($ million)
      • Exhibit 37: Data Table on Headset - Market size and forecast 2021-2026 ($ million)
      • Exhibit 38: Chart on Headset - Year-over-year growth 2021-2026 (%)
      • Exhibit 39: Data Table on Headset - Year-over-year growth 2021-2026 (%)
    • 5.6 Market opportunity by Platform
      • Exhibit 40: Market opportunity by Platform ($ million)

    6 Customer Landscape

    • 6.1 Customer landscape overview
      • Exhibit 41: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 42: Chart on Market share by geography 2021-2026 (%)
      • Exhibit 43: Data Table on Market share by geography 2021-2026 (%)
    • 7.2 Geographic comparison
      • Exhibit 44: Chart on Geographic comparison
      • Exhibit 45: Data Table on Geographic comparison
    • 7.3 North America - Market size and forecast 2021-2026
      • Exhibit 46: Chart on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 47: Data Table on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 48: Chart on North America - Year-over-year growth 2021-2026 (%)
      • Exhibit 49: Data Table on North America - Year-over-year growth 2021-2026 (%)
    • 7.4 Europe - Market size and forecast 2021-2026
      • Exhibit 50: Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 51: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 52: Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Exhibit 53: Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • 7.5 APAC - Market size and forecast 2021-2026
      • Exhibit 54: Chart on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 55: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 56: Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Exhibit 57: Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • 7.6 Middle East and Africa - Market size and forecast 2021-2026
      • Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • 7.7 South America - Market size and forecast 2021-2026
      • Exhibit 62: Chart on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 63: Data Table on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 64: Chart on South America - Year-over-year growth 2021-2026 (%)
      • Exhibit 65: Data Table on South America - Year-over-year growth 2021-2026 (%)
    • 7.8 US - Market size and forecast 2021-2026
      • Exhibit 66: Chart on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 67: Data Table on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 68: Chart on US - Year-over-year growth 2021-2026 (%)
      • Exhibit 69: Data Table on US - Year-over-year growth 2021-2026 (%)
    • 7.9 Germany - Market size and forecast 2021-2026
      • Exhibit 70: Chart on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 71: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 72: Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Exhibit 73: Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • 7.10 China - Market size and forecast 2021-2026
      • Exhibit 74: Chart on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 75: Data Table on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 76: Chart on China - Year-over-year growth 2021-2026 (%)
      • Exhibit 77: Data Table on China - Year-over-year growth 2021-2026 (%)
    • 7.11 UK - Market size and forecast 2021-2026
      • Exhibit 78: Chart on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 79: Data Table on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 80: Chart on UK - Year-over-year growth 2021-2026 (%)
      • Exhibit 81: Data Table on UK - Year-over-year growth 2021-2026 (%)
    • 7.12 Japan - Market size and forecast 2021-2026
      • Exhibit 82: Chart on Japan - Market size and forecast 2021-2026 ($ million)
      • Exhibit 83: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
      • Exhibit 84: Chart on Japan - Year-over-year growth 2021-2026 (%)
      • Exhibit 85: Data Table on Japan - Year-over-year growth 2021-2026 (%)
    • 7.13 Market opportunity by geography
      • Exhibit 86: Market opportunity by geography ($ million)

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • 8.3 Impact of drivers and challenges
          • Exhibit 87: Impact of drivers and challenges in 2021 and 2026
        • 8.4 Market trends

          9 Vendor Landscape

          • 9.1 Overview
            • 9.2 Vendor landscape
              • Exhibit 88: Overview on Criticality of inputs and Factors of differentiation
            • 9.3 Landscape disruption
              • Exhibit 89: Overview on factors of disruption
            • 9.4 Industry risks
              • Exhibit 90: Impact of key risks on business

            10 Vendor Analysis

            • 10.1 Vendors covered
              • Exhibit 91: Vendors covered
            • 10.2 Market positioning of vendors
              • Exhibit 92: Matrix on vendor position and classification
            • 10.3 Autodesk Inc.
              • Exhibit 93: Autodesk Inc. - Overview
              • Exhibit 94: Autodesk Inc. - Business segments
              • Exhibit 95: Autodesk Inc. - Key news
              • Exhibit 96: Autodesk Inc. - Key offerings
              • Exhibit 97: Autodesk Inc. - Segment focus
            • 10.4 Decentraland
              • Exhibit 98: Decentraland - Overview
              • Exhibit 99: Decentraland - Product / Service
              • Exhibit 100: Decentraland - Key offerings
            • 10.5 KINAHANS META
              • Exhibit 101: KINAHANS META - Overview
              • Exhibit 102: KINAHANS META - Product / Service
              • Exhibit 103: KINAHANS META - Key offerings
            • 10.6 Matterport Inc.
              • Exhibit 104: Matterport Inc. - Overview
              • Exhibit 105: Matterport Inc. - Product / Service
              • Exhibit 106: Matterport Inc. - Key news
              • Exhibit 107: Matterport Inc. - Key offerings
            • 10.7 Meta Platforms Inc.
              • Exhibit 108: Meta Platforms Inc. - Overview
              • Exhibit 109: Meta Platforms Inc. - Business segments
              • Exhibit 110: Meta Platforms Inc. - Key news
              • Exhibit 111: Meta Platforms Inc. - Key offerings
              • Exhibit 112: Meta Platforms Inc. - Segment focus
            • 10.8 NVIDIA Corp.
              • Exhibit 113: NVIDIA Corp. - Overview
              • Exhibit 114: NVIDIA Corp. - Business segments
              • Exhibit 115: NVIDIA Corp. - Key news
              • Exhibit 116: NVIDIA Corp. - Key offerings
              • Exhibit 117: NVIDIA Corp. - Segment focus
            • 10.9 Unity Software Inc.
              • Exhibit 118: Unity Software Inc. - Overview
              • Exhibit 119: Unity Software Inc. - Product / Service
              • Exhibit 120: Unity Software Inc. - Key offerings

            11 Appendix

            • 11.1 Scope of the report
              • 11.2 Inclusions and exclusions checklist
                • Exhibit 121: Inclusions checklist
                • Exhibit 122: Exclusions checklist
              • 11.3 Currency conversion rates for US$
                • Exhibit 123: Currency conversion rates for US$
              • 11.4 Research methodology
                • Exhibit 124: Research methodology
                • Exhibit 125: Validation techniques employed for market sizing
                • Exhibit 126: Information sources
              • 11.5 List of abbreviations
                • Exhibit 127: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              Metaverse in FMCG Market market growth will increase by $2.11 bn during 2022-2026.
              The metaverse in fmcg market market is expected to grow at a CAGR of 21.8% during 2022-2026.
              Technavio has segmented the metaverse in fmcg market market by geography (North America, Europe, APAC, Middle East and Africa, South America, North America, Europe, APAC, Middle East and Africa, and South America).
              Autodesk Inc., Decentraland, KINAHANS META, Matterport Inc., Meta Platforms Inc., NVIDIA Corp., Unity Software Inc. are a few of the key vendors in the metaverse in fmcg market market.
              North America will register the highest growth rate of 45% among the other regions. Therefore, the metaverse in fmcg market market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
              The key factors driving the metaverse in fmcg market market growth are:
              • growing number of FMCG brands entering metaverse platform
              • Strategic imperatives taken by FMCG players in metaverse market
              The metaverse in fmcg market market vendors should focus on grabbing business opportunities from the north america segment as it accounted for the largest market share in the base year.
              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?
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