Mezcal Market by Product and Geography - Forecast and Analysis 2021-2025

  • Published: Oct 2021
  • Pages: 120
  • SKU: IRTNTR40568

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The mezcal market has the potential to grow by USD 339.46 million during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 12.74%.

This mezcal market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by product (mezcal joven, mezcal reposado, and mezcal anejo) and geography (North America, Europe, APAC, South America, and MEA). The mezcal market report also offers information on several market vendors, including Becle SAB de CV, Craft Distillers, Davide Campari Milano NV, Destileria Tlacolula, Diageo Plc, El Silencio Holdings LLC, Ilegal Mezcal, Mezcal de Amor SAPI de CV, Pernod Ricard SA, and Scorpion Mezcal among others.

What will the Mezcal Market Size be in 2021?

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Mezcal Market: Key Drivers and Trends

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The rising demand for premium spirit products is notably driving the mezcal market growth, although factors such as growing production and supply constraints may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the mezcal industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

This mezcal market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Who are the Major Mezcal Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:


  • Becle SAB de CV
  • Craft Distillers
  • Davide Campari Milano NV
  • Destileria Tlacolula
  • Diageo Plc
  • El Silencio Holdings LLC
  • Ilegal Mezcal
  • Mezcal de Amor SAPI de CV
  • Pernod Ricard SA
  • Scorpion Mezcal


This statistical study of the mezcal market encompasses successful business strategies deployed by the key vendors. The mezcal market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The mezcal market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Mezcal Market?

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65% of the market’s growth will originate from North America during the forecast period. Mexico and the US are the key markets for mezcal in North America. Market growth in this region will be faster than the growth of the market in the European, MEA, and South American regions.

The rising popularity of mezcal in the cocktail space and the rapid growth of on-premises sales for mezcal spirits in the US will facilitate the mezcal market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Product Segments in the Mezcal Market?

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The mezcal market share growth by the mezcal joven segment will be significant during the forecast period. Mezcal joven products find high demand among consumers worldwide owing to their distinct, brighter, and crisper taste compared with other mezcal varieties. Owing to the growing popularity of mezcal joven products, several established premium alcohol-based spirit manufacturers are increasingly focusing on the inclusion of mezcal joven in their product portfolio. The mezcal joven segment is expected to remain the fastest-growing product segment and is also expected to successfully rival alternate alcohol-based spirits such as tequila.

This report provides an accurate prediction of the contribution of all the segments to the growth of the mezcal market size and actionable market insights on post COVID-19 impact on each segment.


Mezcal Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 12.74%

Market growth 2021-2025

$ 339.46 million

Market structure


YoY growth (%)


Regional analysis

North America, Europe, APAC, South America, and MEA

Performing market contribution

North America at 65%

Key consumer countries

Mexico, Germany, China, US, and Japan

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Companies profiled

Becle SAB de CV, Craft Distillers, Davide Campari Milano NV, Destileria Tlacolula, Diageo Plc, El Silencio Holdings LLC, Ilegal Mezcal, Mezcal de Amor SAPI de CV, Pernod Ricard SA, and Scorpion Mezcal

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Factors Covered in this Mezcal Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive mezcal market growth during the next five years
  • Precise estimation of the mezcal market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the mezcal industry across North America, Europe, APAC, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of mezcal market vendors

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The mezcal market growth will increase by $979.02 million during 2019-2024.
The mezcal market is expected to grow at a CAGR of 24.25% during 2019-2024.
Technavio has segmented the mezcal market by product (Mezcal joven, Mezcal reposado, and Mezcal añejo) and geographic (North America, Europe, APAC, South America, and MEA).
BECLE SAB DE CV, Craft Distillers, Destilería Tlacolula, Diageo Plc, El Silencio Holdings Inc., Ilegal Mezcal, Mezcal Amores, Pernod Ricard SA, Scorpion Mezcal, William Grant & Sons Ltd. are a few of the key vendors in the mezcal market.
North America will register the highest growth rate of 79.29% among the other regions. Therefore, the mezcal market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
  • China
  • US
  • Japan
  • Germany
  • South Korea (Republic of Korea)
The key factors driving the mezcal market growth are:
  • Rising demand for premium spirit products
  • Rising prominence of social media and celebrity influencers
The mezcal market vendors should focus on grabbing business opportunities from the mezcal joven segment as it accounted for the largest market share in the base year.
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