Mips Bicycle Helmets Market Analysis Europe, North America, APAC, South America, Middle East and Africa - US, China, Germany, UK, France - Size and Forecast 2024-2028

MIPS Bicycle Helmets Size 2024-2028

The MIPS bicycle helmets market size is forecast to increase by USD 137.2 million, at a CAGR of 5.97% between 2023 and 2028. The market is experiencing significant growth, driven by the advantages of MIPS technology, which includes enhanced protection against rotational impacts. This innovation has led to the introduction of advanced and customized bicycle helmets, catering to diverse consumer preferences in sport games and recreation. MIPS technology provides a low-friction layer between the helmet and the head, reducing rotational forces during an impact. However, the market faces challenges such as the availability of counterfeit products, which undermines consumer trust and safety. The market is expected to grow further with increasing awareness of road safety and the adoption of advanced safety features in bicycle helmets. Despite these opportunities, addressing the issue of counterfeit products is crucial for maintaining consumer trust and ensuring the safety of cyclists.

What will be the Size of the Market During the Forecast Period?

To learn more about this report, View Report Sample

Market Dynamics and Customer Landscape

Key Market Driver

The advantages of MIPS bicycle helmets are notably driving the market growth. MIPS uses a slip-plane system that works inside the helmet. This layer is designed to rotate within the helmet, potentially slowing or reducing the amount of energy transferred to and from your head. The rotational acceleration of the head due to an accident can put great stress on brain tissue. Tissue stretching can be caused by rotational movements, leading to various types of brain injury. Therefore, MIPS technology reduces the severity of brain injury by reducing stress on brain tissue.

Also, due to the aforementioned advantages of MIPS bicycle helmets, various vendors are adopting MIPS technology in their bicycle helmets. Therefore, the benefits of MIPS bicycle helmets, such as high protection against injuries coupled with the various product offerings of companies, will drive the growth of the market during the forecast period. 

Significant Market Trends

Increasing demand for bicycle commuting is a key trend influencing the MIPS bicycle helmets market growth. The proliferation of internet-enabled mobile devices in countries such as the United States, China, and India are driving a steady shift to online retail platforms as the preferred purchasing channel. Factors such as fast delivery service and easy product comparison have been key to the growth of the online retail channel for MIPS bike helmets. A steady transaction, for example, specialty stores continue to be the main sales channel for MIPS bicycle helmets, but consumers are gradually moving to online purchasing platforms. Most vendors see the limited space available in retail stores as a bottleneck when managing large amounts of inventory.

in addition, these shortcomings force vendors to use online channels as an alternative to enhance the retail experience. The online channels capture the attention of customers by offering a range of features, an easy return policy, doorstep delivery, customer fitting guides with videos on how to choose a better product, and discounts. Such advantages increase the demand for MIPS bicycle helmets and drive the growth of the market. Hence, increasing sales of MIPS motorcycle helmets via online platforms will boost the growth of the market during the forecast period.

Major Market Challenge

The availability of counterfeit products of bicycle helmets is challenging the market growth. Especially in developing regions, the number of counterfeit consumer products, such as MIP bike helmets is on the rise due to the potential for disorganized retailers. The rise of Chinese manufacturing has also increased the risk of counterfeit MIPS bike helmets. These included counterfeit Consumer Product Safety Act stickers. Counterfeit products are made from inferior raw materials and are less durable. Widespread e-commerce channels facilitate the distribution and sales of counterfeit goods by making them accessible across geographies. Due to the similar appearance, customers may not be able to tell the difference between the real and the fake. Counterfeits are popular because they are cheap.

Further, the availability of counterfeit products, therefore, adversely affects a vendor's sales and pricing strategy as these products dilute the vendor's market share and damage its reputation. Advertising and promotional campaigns help vendors retain and attract customers and ensure brand loyalty. However, such promotional activities add additional costs to providers and reduce profit margins. The availability of counterfeit goods, therefore, has a negative impact on the mass sales of vendors operating in the market. This impedes the growth of the market during the forecast period. 

Customer Landscape

The market research report includes the adoption lifecycle of the market research and growth, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.

Customer Landscape

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

ABUS August Bremicker Sons KG: The company offers bike security solutions which include anti-theft systems as well as bike helmets for children as well as for adults.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

• Active Brands AS
• Bern
• Cycling Sports Group LLC
• Demon Electric
• Giant Bicycle India
• Hostettler AG
• Limar Srl
• MAVIC Group
• Merida Industry Co. Ltd.
• MET SPA
• MIPS AB
• One Industries
• ORBEA S. COOP. LTDA
• POC Sweden AB
• SCOTT Sports SA

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies  as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segments in the Market?

The market share growth by the commuter and recreation segment will be significant during the forecast period. MIPS bicycle helmets are used by commuters who travel to different locations by bicycle. The adoption of MIPS bike helmets is more common in North American and European countries due to the increasing acceptance of bicycles for commuting. The European market is increasingly accepting MIPS bicycle helmets due to strict mandatory regulations on the use of bicycle helmets for children in various countries. Additionally, cycling is very popular in countries such as Denmark and the Netherlands. Hence, the high popularity of cycling in such countries, coupled with increasing demand for commuter bikes, will drive the growth of the segment and, hence, the market during the forecast period.

Get a glance at the market contribution of various segments View the PDF Sample

The commuter and recreation segment was valued at USD 216.50 million in 2018. Acceptance of MIPS bike helmets is low in developing regions such as South America and MEA but is expected to increase during the forecast period due to increased safety awareness among riders. In Japan and other countries, it is mandatory to wear a bicycle helmet. The Japanese government has made it mandatory to wear bicycle helmets. Additionally, the high number of bicycle accidents has contributed to the acceptance of MIPS bicycle helmets. Hence, increasing adoption of MIPS bicycle helmets for safety reasons will drive the growth of the market during the forecast period.

Which are the Key Regions for the Market?

For more insights on the market share of various regions Download PDF Sample now!

North America is estimated to contribute 44% to the growth of the market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The market encompasses a wide range of protective headgear designed for various types of cycling activities, including Mountain, Commuter, Skate, BMX, Downhill Racing, and Sports or Adventure. These helmets are produced using lightweight materials such as polystyrene foam and plastic, ensuring minimal impact on road safety and enhanced comfort. Some innovative helmet models incorporate advanced technologies like POC Sports' Powerfoyle, a light-harvesting substance that converts sunlight into electrical power, making them self-powered and autonomous.

Additionally, this technology also enables the charging of integrated LEDs for enhanced visibility during low-light conditions. Non-profit organizations and health and fitness advocates emphasize the importance of using high-quality bicycle helmets to reduce the risk of cycling accidents, making eco-friendly transportation options safer for daily transportation and recreational activities. The inner lining and hard outer shell of these helmets provide essential protection, while their sleek designs cater to diverse preferences in the cycling community.

Segment Overview

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.

• Application Outlook 
  • Commuter and recreation
  • Sport games

• Distribution Channel Outlook   
  • Offline
  • Online

• Region Outlook 
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • South America
    • Chile
    • Argentina
    • Brazil
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Market Analyst Overview

Mips bicycle helmets are essential safety gear for riders participating in mountain biking activities, road cycling, and sport games. These helmets come in various styles and hues, catering to Commuter and Recreation, Offline, and Online markets. MTB Helmets and Road Helmets are designed to withstand the rigors of off-road and high-speed cycling, respectively. Sport Helmets are versatile and suitable for various cycling occasions. Bike helmets play a crucial role in preventing head injuries, fatalities, and brain injuries during accidents. Equipped with advanced features like EPS foam, a rigid outside shell, and straps securing the chin and head, these helmets offer robust protection.

Further, MIPS (Multi-directional Impact Protection System) and SPIN (Shearing Pad Inside) technologies absorb rotational forces in a crash, enhancing safety. Cyclists, particularly millennials, are increasingly aware of road safety standards and the importance of wearing helmets during leisure and fitness activities. Helmets also provide visibility, shelter, and even space for communication devices, making them indispensable for outdoor riding enthusiasts. With health awareness on the rise, the market for bicycle helmets continues to grow, offering opportunities for manufacturers and retailers.

View PDF Sample

What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market between 2024 and 2028
• Precise estimation of the size of the market size and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. Get in touch