Mobile Apps Market by Platform, Application, Revenue Model, and Geography - Forecast and Analysis 2021-2025

  • Published: Apr 2021
  • Pages: 120
  • SKU: IRTNTR43706

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The mobile apps market has the potential to grow by USD 653.91 billion during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 20.65%.

This mobile apps market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by platform (android, iOS, and others), revenue model (advertisement, in-app purchase, subscription, and pay per download), application (games, social networking, music, video, and others), and geography (APAC, North America, Europe, South America, and MEA). The mobile apps market report also offers information on several market vendors, including Alphabet Inc., Inc., Apple Inc., Electronic Arts Inc., Facebook Inc., Microsoft Corp., Netflix Inc., Spotify Technology SA, Ubisoft Entertainment, and Xiaomi Corp. among others.

What will the Mobile Apps Market Size be in 2021?


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Mobile Apps Market: Key Drivers and Trends

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The growing penetration of smartphones is notably driving the mobile apps market growth, although factors such as costs associated with mobile app development and operations may impede market growth. To unlock information on the key market drivers and the COVID-19 pandemic impact on the mobile apps industry get your FREE report sample now.

  • The growing penetration of smartphones is one of the significant factors driving mobile apps market growth.
  • Smartphone manufacturers are increasingly focusing on launching new mobile phones with enhanced features, such as better processing speeds, battery life, storage, display quality, and software capabilities.
  • The improved features allow users to perform multitasking, wherein users can operate multiple mobile apps at the same time.
  • Smartphones are also being upgraded in terms of additional functionalities for display, camera, memory, processors, and other technical specifications.
  • The increasing launch of such high-end smartphones is expected to boost the demand for mobile apps during the forecast period.
  • The development of hybrid mobile apps is one of the key mobile apps market trends contributing to market growth.
  • Hybrid mobile apps are built-in combination with web technologies such as HTML and JavaScript.
  • The use of mobile WebView for creating mobile compatible web apps enables application access to the hardware components of the devices, including accelerometer and camera.
  • The apps also enable easy scalability and inter-platform development of mobile apps. 

This mobile apps market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. Get detailed insights on the trends and challenges, which will help companies evaluate and develop growth strategies.

Who are the Major Mobile Apps Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:


  • Alphabet Inc.
  • Inc.
  • Apple Inc.
  • Electronic Arts Inc.
  • Facebook Inc.
  • Microsoft Corp.
  • Netflix Inc.
  • Spotify Technology SA
  • Ubisoft Entertainment
  • Xiaomi Corp.


The mobile apps market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market. Click here to uncover other successful business strategies deployed by the vendors. 

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Download a free sample of the mobile apps market forecast report for insights on complete key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Mobile Apps Market?


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46% of the market’s growth will originate from APAC during the forecast period. China, Japan, and India are the key markets for mobile apps in APAC. Market growth in APAC will be faster than the growth of the market in other regions.

The increasing penetration of smartphones, the rising Internet penetration, and unique mobile subscriber base  will facilitate the mobile apps market growth in APAC over the forecast period. To garner further competitive intelligence and regional opportunities in store for vendors, view our sample report.

What are the Revenue-generating Platform Segments in the Mobile Apps Market?


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iOS accounts for the largest mobile apps market share in the platform segment. Apple iOS is becoming a preferred platform for mobile app developers due to the higher monetization rate of iOS apps. Furthermore, with the launch of new devices, software, and functionalities, the demand for mobile apps on the iOS platform is expected to increase over the years. The market for iOS in the global mobile apps market is expected to be significant over the forecast period.

Fetch actionable market insights on post COVID-19 impact on each segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the mobile apps market size.



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What are the Key Factors Covered in this Mobile Apps Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive mobile apps market growth during the next five years
  • Precise estimation of the mobile apps market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the mobile apps industry across APAC, North America, Europe, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of mobile apps market vendors

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The mobile apps market growth will increase by $497.09 billion during 2019-2024.
The mobile apps market is expected to grow at a CAGR of 20.67% during 2019-2024.
Technavio has segmented the mobile apps market by platform (iOS, Android, and Others) ,application (Games, Social networking, Music, Video, and Others) , and geographic (APAC, North America, Europe, South America, and MEA).
Alphabet Inc., Inc., Apple Inc., Electronic Arts Inc., Facebook Inc., Microsoft Corp., Netflix Inc., Spotify Technology SA, Ubisoft Entertainment, Xiaomi Corp. are a few of the key vendors in the mobile apps market.
APAC will register the highest growth rate of 45.25% among the other regions. Therefore, the mobile apps market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
  • US
  • China
  • Japan
  • Germany
  • India
The key factors driving the mobile apps market growth are:
  • Growing penetration of smartphones
  • Increasing number of mobile apps for IoT devices
The mobile apps market vendors should focus on grabbing business opportunities from the ios segment as it accounted for the largest market share in the base year.
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