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Moringa Products Market by Product and Geography - Forecast and Analysis 2021-2025

  • Published: Feb 2021
  • Pages: 120
  • SKU: IRTNTR40112
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The moringa products market share is expected to increase by USD 2.85 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 8%.

This moringa products market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers moringa products market segmentation by product (moringa seeds and oil, moringa leaves and leaf powder, and MFTP) and geography (APAC, Europe, North America, MEA, and South America). The moringa products market report also offers information on several market vendors, including Aayuritz Phytonutrients Pvt. Ltd., Ancient GreenFields Pvt. Ltd., Bio Moringa Oleifera GmbH, Earth Expo Co., GREEN ERA FOODS & NUTRACEUTICS, Grenera Nutrients Pvt. Ltd., Kuli Kuli Inc., KV Natural Ingredients Pvt. Ltd., Moringa Farms Inc., and ORGANIC INDIA Pvt. Ltd. among others.

What will the Moringa Products Market Size be During the Forecast Period?

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Moringa Products Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The rising awareness of the health benefits of moringa products is notably driving the moringa products market growth, although factors such as distribution challenges in the moringa products market may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the moringa products industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Moringa Products Market Driver

One of the key factors driving growth in the moringa products market is the rising awareness of the health benefits of moringa products. Over the last decade, the market for Moringa products, which include Moringa leaf powder, has grown significantly. This growth is attributable to the increasing consumer demand for Moringa products that is being propelled by growing awareness about their health benefits, particularly in Europe, North America, and South America. Some of the health benefits associated with Moringa products are an essential source of amino acids, energy booster, improves vision, control the disorders of the circulatory system, hair growth and maintenance, and anti-aging properties.

Key Moringa Products Market Trend

The growing millennial population worldwide is another factor supporting the moringa products market share growth. Millennials are defined as the people who were born in the early 1980s to late 1990s; by 2017, these people would fall in the age range of 26 and 36 years. The consumption of Moringa products is quite popular among the millennial generation as they have a relatively higher inclination toward trying out new product variants and flavors when compared with the older generations. Also, a majority of the millennial population comprises unmarried individuals who are not burdened by familial responsibilities and hence are open to new experiences. In 2016, the number of millennials in India was approximately 385 million, which accounted for nearly 29% of the total population. Combined with factors such as rising disposable income, this expansive population segment emerged as a huge opportunity for global Moringa product vendors to expand their geographic presence and increase their customer base.

Key Moringa Products Market Challenge

The distribution challenges in the moringa products market will be a major challenge for the moringa products market. Retail stores such as supermarkets and large chains of discount or convenience stores have become significant distribution channels for the manufacturers and vendors of Moringa products. However, this presents major serious challenges for the manufacturers, such as the pressure on the manufacturers regarding the prices and margins of products, the rising demand from retailers to manufacturers for frequent and smaller product deliveries to reduce warehousing costs, the increasing expectations from retailers to come up with innovative merchandising units, the growing eagerness of retailers to avoid the decline in revenues resulting from the gaps in inventory by making the order fulfillment rate a key factor in developing a relationship with the manufacturer and the channel shifts by consumers have also forced manufacturers to develop new skills in category management.

This moringa products market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the global moringa products market as a part of the global packaged foods and meats market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the moringa products market during the forecast period.

Who are the Major Moringa Products Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Aayuritz Phytonutrients Pvt. Ltd.
  • Ancient GreenFields Pvt. Ltd.
  • Bio Moringa Oleifera GmbH
  • Earth Expo Co.
  • GREEN ERA FOODS & NUTRACEUTICS
  • Grenera Nutrients Pvt. Ltd.
  • Kuli Kuli Inc.
  • KV Natural Ingredients Pvt. Ltd.
  • Moringa Farms Inc.
  • ORGANIC INDIA Pvt. Ltd.

 

This statistical study of the moringa products market encompasses successful business strategies deployed by the key vendors. The moringa products market is fragmented and the vendors are deploying growth strategies such as focusing on product innovation to compete in the market.

Product Insights and News

  • Aayuritz Phytonutrients - The company offers a wide range of products such as Moringa Dried Leaves, Moringa Leaf Powder, Moringa Capsules, and Moringa Tablet.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The moringa products market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Moringa Products Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the moringa products market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the packaged foods and meats market includes the following core components:

  • Inputs
  • Inbound logistics
  • Operations
  • Outbound logistics
  • Marketing and sales
  • Service
  • Support activities
  • Innovation

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Moringa Products Market?

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57% of the market’s growth will originate from APAC during the forecast period. India and China are the key markets for moringa products in APAC. Market growth in this region will be slower than the growth of the market in other regions.

The growing awareness about the health benefits associated with the consumption of moringa products; the rising number of organized retailing outlets in countries such as India, Bangladesh, China, the Philippines, and Afghanistan; the increasing disposable income; and the rising exports of moringa products to other continents will facilitate the moringa products market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The presence of several unorganized vendors operating in the region poses a serious threat to the market in APAC, especially in China and India. However, in 2020 and the first quarter of 2021, due to lockdown-related limitations on retail outlets and manufacturing facilities, the sales of moringa products from unorganized vendors have declined. This has provided opportunities for established vendors to capture the market through online retailing. To survive the competition, vendors are promoting online sales through third-party e-commerce players, such as Amazon and eBay. As people in developing countries such as India and China are facing job layoffs and salary cuts, they prefer procuring low-priced packaged food products, such as private-label moringa products. Hence, the growth of the moringa products market in APAC is witnessing considerable growth due to the pandemic.

What are the Revenue-generating Product Segments in the Moringa Products Market?

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The moringa products market share growth by the moringa seeds and oil segment will be significant during the forecast period. Moringa oil is one of the fastest-emerging products in the global moringa products market, as it continues to experience growth in demand from all parts of the world. The awareness among consumers about the health benefits associated with the use of moringa products is increasing. Also, the rise in the number of organized retailing outlets that sell moringa products has made them easily available to consumers globally. An additional driver is the rising disposable income of consumers in developing economies such as Latin America, APAC, and Eastern Europe. All these major drivers combined are estimated to impact the growth of the global moringa seeds and oil market.

This report provides an accurate prediction of the contribution of all the segments to the growth of the moringa products market size and actionable market insights on post COVID-19 impact on each segment.

 

Moringa Products Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 8%

Market growth 2021-2025

$ 2.85 billion

Market structure

Fragmented

YoY growth (%)

6.50

Regional analysis

APAC, Europe, North America, MEA, and South America

Performing market contribution

APAC at 57%

Key consumer countries

India, China, US, Germany, and UK

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Aayuritz Phytonutrients Pvt. Ltd., Ancient GreenFields Pvt. Ltd., Bio Moringa Oleifera GmbH, Earth Expo Co., GREEN ERA FOODS & NUTRACEUTICS, Grenera Nutrients Pvt. Ltd., Kuli Kuli Inc., KV Natural Ingredients Pvt. Ltd., Moringa Farms Inc., and ORGANIC INDIA Pvt. Ltd.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

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What are the Key Data Covered in this Moringa Products Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive moringa products market growth during the next five years
  • Precise estimation of the moringa products market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the moringa products industry across APAC, Europe, North America, MEA, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of moringa products market vendors

We can help! Our analysts can customize this report to meet your requirements. Get in touch

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Executive Summary

Market Landscape

  • Market ecosystem
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2020
  • Market outlook: Forecast for 2020 - 2025

Five Forces Analysis

  • Five forces summary
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market Segmentation by Product

  • Market segments
  • Comparison by Product
  • Moringa seeds and oil - Market size and forecast 2020-2025
  • Moringa leaves and leaf powder - Market size and forecast 2020-2025
  • COVID-19 pandemic impact and recovery in the global moringa products market
  • Market opportunity by Product

Customer landscape

Geographic Landscape

  • Geographic segmentation
  • Geographic comparison
  • APAC - Market size and forecast 2020-2025
  • Europe - Market size and forecast 2020-2025
  • North America - Market size and forecast 2020-2025
  • MEA - Market size and forecast 2020-2025
  • South America - Market size and forecast 2020-2025
  • Key leading countries
  • Market opportunity by geography
  • Market drivers
  • Market challenges
  • Market trends

Vendor Landscape

  • Overview
  • Vendor landscape
  • Landscape disruption

Vendor Analysis

  • Vendors covered
  • Market positioning of vendors
  • Aayuritz Phytonutrients Pvt. Ltd.
  • Ancient GreenFields Pvt. Ltd.
  • Bio Moringa Oleifera GmbH
  • Earth Expo Co.
  • GREEN ERA FOODS & NUTRACEUTICS
  • Grenera Nutrients Pvt. Ltd.
  • Kuli Kuli Inc.
  • KV Natural Ingredients Pvt. Ltd.
  • Moringa Farms Inc.
  • ORGANIC INDIA Pvt. Ltd.

Appendix

  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The moringa products market market growth will increase by $$ 2.85 bn during 2022-2025.
The moringa products market market is expected to grow at a CAGR of 8% during 2022-2025.
Technavio has segmented the moringa products market market by product (Moringa seeds and oil, Moringa leaves and leaf powder, and MFTP) and geography (APAC, Europe, North America, MEA, and South America).
Aayuritz Phytonutrients Pvt. Ltd., Ancient GreenFields Pvt. Ltd., Bio Moringa Oleifera GmbH, Earth Expo Co., GREEN ERA FOODS & NUTRACEUTICS, Grenera Nutrients Pvt. Ltd., Kuli Kuli Inc., KV Natural Ingredients Pvt. Ltd., Moringa Farms Inc., ORGANIC INDIA Pvt. Ltd. are a few of the key vendors in the moringa products market market.
APAC will register the highest growth rate of 57% among the other regions. Therefore, the moringa products market market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the moringa products market market growth are:
  • rising awareness of health benefits of moringa products
  • growing popularity of organic moringa products
The moringa products market market vendors should focus on grabbing business opportunities from the moringa seeds and oil segment as it accounted for the largest market share in the base year.
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