Moringa Products Market Analysis Forecast 2022-2026

The moringa products market size is expected to increase by USD 3.16 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 8.63%.

This moringa products market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers moringa products market segmentation by product (moringa seeds and oil, moringa leaves and leaf powder, and MFTP) and geography (APAC, Europe, North America, MEA, and South America).  

What will the Moringa Products Market Size be During the Forecast Period?

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Moringa Products Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a positive impact on the market growth during and post-COVID-19 era. Rising awareness of the health benefits of moringa products is notably driving the moringa products market growth, although factors such as distribution challenges in the moringa products market may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic's impact on the moringa products industry. The holistic analysis of the drivers will help deduce end goals and refine marketing strategies to gain a competitive edge.

Key Moringa Products Market Driver

The increasing awareness of the health benefits offered by moringa products is a key driver of growth in the moringa products market. Over the past decade, there has been significant market expansion for various moringa products, such as moringa leaf powder. This growth can be attributed to the growing consumer demand for moringa products, fueled by the rising awareness of their health benefits, especially in Europe, North America, and South America. Moringa products are recognized for their various health benefits, including being a rich source of amino acids, providing energy boost, enhancing vision, managing circulatory system disorders, promoting hair growth and maintenance, and possessing anti-aging properties.

Key Moringa Products Market Trends

The growing Millennial population worldwide is another factor supporting the moringa products market share growth. Millennials are defined as the people who were born in the early 1980s to late 1990s; by 2017, these people would fall in the age range of 26 and 36 years. The consumption of Moringa products is quite popular among the Millennial generation as they have a relatively higher inclination toward trying out new product variants and flavors when compared with the older generations. Also, a majority of the Millennial population comprises unmarried individuals who are not burdened by familial responsibilities and hence are open to new experiences. In 2016, the number of Millennials in India was approximately 385 million, which accounted for nearly 29% of the total population. Combined with factors such as rising disposable income, this large population segment has emerged as a huge opportunity for global Moringa product vendors to expand their geographic presence and increase their customer base.

Key Moringa Products Market Challenge

The moringa products market faces significant distribution challenges that pose obstacles to manufacturers and vendors. Traditional retail outlets like supermarkets and large discount or convenience stores have emerged as crucial distribution channels for moringa products. However, this presents several challenges for manufacturers, including pricing and margin pressures, increased demand for frequent and smaller product deliveries to reduce warehousing costs, retailer expectations for innovative merchandising units, a focus on order fulfillment rate to maintain retailer relationships and avoid revenue declines, and shifts in consumer channel preferences. As a result, manufacturers are compelled to develop new skills in category management to navigate these challenges effectively.

This market analysis report on moringa products also provides comprehensive insights into upcoming trends and challenges that will significantly impact market growth. The actionable insights regarding these trends and challenges will assist companies in evaluating and formulating growth strategies for the period of 2022-2026.

Which are the Key Regions for Moringa Products Market?

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60% of the market’s growth will originate from APAC during the forecast period. India and China are the key markets for moringa products in APAC. Market growth in this region will be slower than the growth of the market in other regions.

The growing awareness about the health benefits associated with the consumption of moringa products; the rising number of organized retailing outlets in countries such as India, Bangladesh, China, the Philippines, and Afghanistan; increasing disposable income; and the rising exports of moringa products to other continents will facilitate the moringa products market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID-19 Impact and Recovery Analysis

The presence of several unorganized vendors operating in the region poses a serious threat to the market in APAC, especially in China and India. However, in 2020 and the first quarter of 2021, due to lockdown-related limitations on the operations of retail outlets and manufacturing facilities, the sales of moringa products from unorganized vendors declined. This provided opportunities for established vendors to capture the market through online retailing. To survive the competition, vendors are promoting online sales through third-party e-commerce players, such as Amazon and eBay. As people in developing countries such as India and China faced job layoffs and salary cuts, they preferred to procure low-priced packaged food products, such as private-label moringa products. Hence, the growth of the moringa products market in APAC is witnessing considerable growth due to the pandemic.

What are the Revenue-generating Product Segments in the Moringa Products Market?

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The moringa products market share growth by the moringa seeds and oil segment will be significant during the forecast period. Moringa oil is one of the fastest-emerging products in the global moringa products market, as it continues to experience growth in demand from all parts of the world. India emerged as the largest global producer of moringa seeds and oil products in 2020, while China became the leading importer of moringa seeds and the United States took the top spot as the largest importer of moringa oil. Moringa oleifera seeds have widespread applications in the food industry, being consumed raw or used as ingredients and additives in various food items. They can also be steamed, boiled, or roasted for diverse purposes. Moringa oil, known for its therapeutic potential and benefits in hair and skin care, is rapidly gaining traction worldwide, finding extensive usage in the healthcare and beauty industries. Additionally, moringa oil, also known as Ben oil, is utilized as a cooking oil.

The growing awareness among consumers about the health benefits associated with moringa products, coupled with the increasing availability of these products through organized retail outlets globally, further drives market growth. Moreover, the rising disposable income of consumers in developing economies like Latin America, APAC, and Eastern Europe contributes to the market's expansion. Collectively, these key drivers are expected to significantly impact the growth of the global moringa seeds and oil market during the forecast period.This report provides an accurate prediction of the contribution of all the segments to the growth of the moringa products market size and actionable market insights on the post-COVID-19 impact on each segment.

Who are the Major Moringa Products Market Vendors?

The moringa products market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

• Aayuritz Phytonutrients Pvt. Ltd.
• Ancient GreenFields Pvt. Ltd.
• Attar Ayurveda
• Bio Moringa Oleifera GmbH
• Botanica Natural Products Pty Ltd.
• Earth Expo Co
• Feyn Foods OPC Pvt Ltd
• Grenera Nutrients Pvt. Ltd.
• HNCO Organics Pvt Ltd
• Kuli Kuli Inc.
• KV Natural Ingredients Pvt. Ltd.
• Medikonda Nutrients
• Miracle Garden Texas
• Moringa Farms Inc.
• Moringa Malawi
• MoSagri Lda
• Mother Herbs P Ltd.
• ORGANIC INDIA Pvt. Ltd.
• PT Moringa Indonesia Fangardana
• TRUE MORINGA

This statistical study of the moringa products market encompasses successful business strategies deployed by the key vendors. The moringa products market is fragmented, and the vendors are deploying growth strategies such as focusing on product innovation to compete in the market.

Product Insights and News

• Aayuritz Phytonutrients - The company offers a wide range of products such as Moringa Dried Leaves, Moringa Leaf Powder, Moringa Capsules, and Moringa Tablets.

To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments while maintaining their positions in the slow-growing segments.

Moringa Products Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the moringa products market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

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What are the Key Data Covered in this Moringa Products Market Research Report?

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will drive moringa products market growth during the next five years
• Precise estimation of the moringa products market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the moringa products industry across APAC, Europe, North America, the Middle East and Africa, and South America
• A thorough analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of moringa products market vendors

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