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The mouthwash market share in India is expected to increase by USD 158.15 million from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 15.68%.
This mouthwash market research report of India provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers mouthwash market segmentation in India by distribution channel (offline and online) and type (alcohol-based mouthwash and alcohol-free mouthwash). The mouthwash market report of India also offers information on several market vendors, including 3M Co., Amway Corp., Church and Dwight Co. Inc., Colgate-Palmolive Co., GlaxoSmithKline Plc, Johnson and Johnson Inc., Koninklijke Philips NV, Reckitt Benckiser Group Plc, The Procter and Gamble Co., and Unilever Group among others.
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The increase in awareness about oral health is notably driving the mouthwash market growth in India, although factors such as side effects of alcohol-containing mouthwashes may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the mouthwash industry in India. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Mouthwash Market Driver in India
One of the key factors driving growth in the mouthwash market in India is the increase in awareness about oral health. Although mouthwash products are gaining popularity, they continue to be part of secondary oral care, with toothbrushes and toothpaste being part of primary care. The vendors in the market are creating awareness about the importance of mouthwash products in the oral care routine. The vendors in the market are also promoting their mouthwash products as a quick and easy solution for protection against germs. Awareness created by vendors, dental service providers, and associations also influences the market growth. Therefore, creating awareness about various campaigns directly impacts the sales of mouthwash products in India.
Key Mouthwash Market Challenge in India
The side effects of alcohol-containing mouthwashes will be a major challenge for the mouthwash market in India during the forecast period. Alcohol-containing mouthwashes contain ethanol at various concentrations (up to 25%). Mouthwash products with alcohol cause a burning sensation in the mouth and dry mouth as the alcohol is a drying agent, as it extracts water. As mouthwashes come in contact with the oral mucosa, there is direct engagement of various ingredients, including alcohol, with the oral mucosa. The permeability of oral mucosa increases with the increasing concentration of ethanol in mouthwash products. With a rich blood supply and relatively high permeability of oral mucosa, it allows germs and other unwanted substances to enter the body. Thus, a high concentration of alcohol in mouthwashes increases the chance of oral discomfort.
This mouthwash market analysis report of India also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the mouthwash market in India encompasses successful business strategies deployed by the key vendors. The mouthwash market in India is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The mouthwash market in India forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
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The mouthwash market share growth in India by the offline segment will be significant during the forecast period. The popularity of offline retail formats helps mouthwash manufacturers expand their consumer base, owing to the option to provide attractive discounts and offers. Vendors push offline sales by widening their operations at different locations. This helps them generate and sell products efficiently and cater to each consumer category in large geographic areas. The growth of retail channels in different cities and regions will drive consumer familiarization with different types of mouthwash products. This will increase the value sales of mouthwash products.
This report provides an accurate prediction of the contribution of all the segments to the growth of the mouthwash market size in India and actionable market insights on post COVID-19 impact on each segment.
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Mouthwash Market Scope in India |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 15.68% |
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Market growth 2022-2026 |
$ 158.15 million |
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Market structure |
Fragmented |
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YoY growth (%) |
14.42 |
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Regional analysis |
India |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
3M Co., Amway Corp., Church and Dwight Co. Inc., Colgate-Palmolive Co., GlaxoSmithKline Plc, Johnson and Johnson Inc., Koninklijke Philips NV, Reckitt Benckiser Group Plc, The Procter and Gamble Co., and Unilever Group |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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Executive Summary
Market Landscape
Market Sizing
Five Forces Analysis
Market Segmentation by Distribution channel
Market Segmentation by Type
Customer landscape
Vendor Landscape
Vendor Analysis
Appendix
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