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The mouthwash market in India size is forecast to increase by USD 173.5 million at a CAGR of 16.8% between 2024 and 2028. The India mouthwash market is witnessing significant growth due to the rise in awareness about oral health and the importance of maintaining healthy gums and teeth. Natural mouthwashes are gaining popularity due to the increasing demand for chemical-free personal care products. Anti-plaque and fluoride mouthwashes are gaining popularity as they effectively prevent tooth decay and cavities. Moreover, the demand for antiseptic mouthwashes is increasing due to their ability to kill bacteria and freshen their breath. Natural mouthwashes, free from harsh chemicals, are also gaining traction as consumers seek alternatives for cosmetic mouthwashes. Dry mouth is a common issue leading to an increased demand for mouthwashes and breath sprays. The side effects of alcohol-containing mouthwashes, such as staining of teeth and oral irritation, are driving the market towards alcohol-free options. Overall, the market is expected to grow steadily due to these trends and the ongoing focus on oral health.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The alcohol-based mouthwash segment is estimated to witness significant growth during the forecast period. In the Indian market, alcohol-based mouthwashes held a significant market share in 2023. These mouthwashes, which typically contain ethanol up to 25%, effectively eliminate oral germs and aid in plaque dissolution. However, they can cause a burning sensation and leave the mouth feeling dry due to alcohol's drying properties.
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The alcohol-based mouthwash segment was valued at USD 68.30 million in 2018, and showed a gradual increase during the forecast period. Despite their benefits, the demand for alcohol-based mouthwashes is projected to decline during the forecast period due to their potential side effects. Oral hygiene regimes prioritize oral care through various rinses and therapeutic mouthwashes addressing dental needs. While alcohol-based mouthwashes have their place in oral care, the market also offers a range of alcohol-free alternatives that cater to sensitive gums and maintain saliva balance.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The India mouthwash market is witnessing significant growth due to the increasing awareness regarding oral health and the desire for fresh breath. Mouthwash is an essential oral care product that offers various benefits, including fighting bacteria, reducing gum inflammation, and preventing tooth decay. Fresh breath is a primary reason why individuals use mouthwash. It not only leaves a pleasant smell but also helps eliminate bad breath caused by bacteria and food particles. Tooth decay is another major concern that mouthwash addresses, especially fluoride mouthwash, which strengthens enamel and prevents cavities. Gum disease is a common oral health issue, and mouthwash plays a crucial role in maintaining healthy gums. Antiseptic mouthwash effectively kills the bacteria that cause gum inflammation and periodontal diseases. Additionally, mouthwash provides an extra layer of protection against plaque and tartar buildup, ensuring healthier teeth. Whitening teeth is another popular reason for using mouthwash. Certain mouthwashes contain bleaching agents that help remove tooth staining caused by food, drinks, and smoking. These mouthwashes are often referred to as cosmetic mouthwashes and offer the added benefit of leaving the mouth feeling fresh and clean.
These mouthwashes use natural ingredients like essential oils and herbal extracts to provide the same benefits as traditional mouthwashes. They are free from sodium lauryl sulfate, a common ingredient known to cause irritation in some individuals. Dry mouth is a condition that affects many individuals, leading to various oral health issues like tooth decay and gum disease. Mouthwash can help alleviate dry mouth symptoms by stimulating saliva production and maintaining a healthy oral environment. Breath sprays are another oral care product that offers similar benefits as mouthwash but is more focused on providing a long-lasting fresh breath. They are convenient to use and can be carried around easily. Oral health is essential for overall well-being, and mouthwash plays a vital role in maintaining it. It not only helps prevent tooth decay, gum disease, and bad breath but also provides additional benefits like strengthening enamel and reducing inflammation. However, it is important to note that mouthwash should not be used as a replacement for regular brushing and flossing. It is an additional tool that can help enhance oral health and provide a fresh breath throughout the day. Mouthwash can also help protect against oral cancer by killing the pathogens that contribute to its development. It can help soothe canker sores and provide relief from halitosis, making it an essential oral care product for maintaining optimal oral health. In the decision, the mouthwash market is growing due to the increasing awareness regarding oral health and the desire for fresh breath. Mouthwash offers various benefits like fighting bacteria, reducing gum inflammation, preventing tooth decay, and providing a long-lasting fresh breath. It is an essential tool for maintaining optimal oral health and overall well-being.
An increase in awareness about oral health is notably driving market growth. The Indian mouthwash market is experiencing growth due to the rising awareness regarding oral health. Despite the growing popularity of mouthwash, it remains a secondary aspect of oral care, with toothbrushes and toothpaste being the primary focus. However, market participants are actively promoting the benefits of mouthwash as part of a comprehensive oral care regimen. Mouthwash enhances the brushing and flossing experience by facilitating the removal of food particles and offering protection against germs and bacteria. Some consumers prefer using mouthwash prior to brushing and flossing, while others opt for it post-brushing to safeguard against oral health issues that brushing and flossing may not address, such as preventing plaque formation. Thus, such factors are driving the growth of the market during the forecast period.
Growing demand for alcohol-free mouthwash is the key trend in the market. The India mouthwash market observes a rising trend towards the usage of alcohol-free mouthwashes. Traditional mouthwashes, which constitute the majority of the market, contain ethanol, leading to a burning sensation and dry mouth. Individuals with conditions such as burning mouth syndrome or ulcers are advised against using these mouthwashes. To cater to this growing demand, manufacturers are introducing alcohol-free alternatives. These mouthwashes are suitable for individuals with dry mouth and systemic diseases like Sjogren's syndrome or diabetes, or those undergoing radiation therapies. Major components of alcohol-free mouthwashes include cetylpyridinium chloride (CPC), which aids in preventing tooth decay, dry mouth, halitosis, periodontal diseases, and plaque and tartar buildup. Thus, such trends will shape the growth of the market during the forecast period.
Side-effects of alcohol-containing mouthwashes is the major challenge that affects the growth of the market. Mouthwash plays a significant role in maintaining dental hygiene and providing fresh breath. However, the use of mouthwash is not without its challenges. Sodium fluoride, a common ingredient in mouthwash, helps prevent tooth decay, while gum inflammation and bacteria are targeted by antiseptic agents. However, alcohol-based mouthwashes, which contain up to 25% ethanol, can cause side effects such as a burning sensation, dry mouth, and increased permeability of the oral mucosa, allowing germs and other unwanted substances to enter the body. This can lead to gum disease and other oral health issues. Hence, the above factors will impede the growth of the market during the forecast period
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
3M Co.: The company offers mouthwash under the brand name PerioMed.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Mouthwash plays a crucial role in maintaining oral health by providing additional cleaning, freshening breath, and preventing dental issues. Antimicrobial agents such as sodium fluoride, chlorhexidine, and cetylpyridinium chloride in therapeutic rinses help combat bacteria, plaque, and gum inflammation, reducing the risk of tooth decay, gum disease, and oral infections. Whitening mouthwashes, often containing bleaching agents, help remove tooth staining and improve the appearance of teeth. Antiseptic mouthwashes, with ingredients like essential oils and peroxide, offer pain relief and help soothe irritation caused by canker sores, gum disease, or sensitive gums.
Moreover, natural mouthwashes, free from alcohol and sodium lauryl sulfate, cater to those with dry mouth or sensitive gums, while prescription mouthwashes offer more potent solutions for severe dental needs. Fluoride mouthwashes strengthen enamel, preventing tooth decay and cavities, while antiseptic mouthwashes protect against bad breath, gum inflammation, and oral cancer. Cosmetic mouthwashes, on the other hand, focus on providing fresh breath and a pleasant taste. Oral hygiene regimes are incomplete without mouthwashes, which complement brushing and flossing in ensuring healthy gums and healthier teeth. However, it's essential to consider individual dental needs and consult a dentist for prescription mouthwashes.
Market Scope |
|
Report Coverage |
Details |
Page number |
118 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 16.8% |
Market growth 2024-2028 |
USD 173.5 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
13.6 |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
3M Co., Amway Corp., Church and Dwight Co. Inc., Cipla Inc., Colgate Palmolive Co., Dabur India Ltd., Dr. Harold Katz LLC, GlaxoSmithKline Plc, Idem Health Products Pvt. Ltd., IPCA Health Products Ltd., Johnson and Johnson Services Inc., Koninklijke Philips N.V., Little Greave Pharmaceuticals Pvt. Ltd., Reckitt Benckiser Group Plc, Sanat Products Ltd., Sandika Pharmaceuticals Pvt. Ltd., The Himalaya Drug Co., The Procter and Gamble Co., Unilever PLC, and Unimarck Pharma India Ltd. |
Market dynamics |
Parent market analysis, Market forecasting growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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