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Mouthwash Market in India by Distribution Channel and Type - Forecast and Analysis 2022-2026

  • Published: Nov 2021
  • Pages: 120
  • SKU: IRTNTR71552
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The mouthwash market share in India is expected to increase by USD 158.15 million from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 15.68%.

This mouthwash market research report of India provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers mouthwash market segmentation in India by distribution channel (offline and online) and type (alcohol-based mouthwash and alcohol-free mouthwash). The mouthwash market report of India also offers information on several market vendors, including 3M Co., Amway Corp., Church and Dwight Co. Inc., Colgate-Palmolive Co., GlaxoSmithKline Plc, Johnson and Johnson Inc., Koninklijke Philips NV, Reckitt Benckiser Group Plc, The Procter and Gamble Co., and Unilever Group among others.

What will the Mouthwash Market Size in India be During the Forecast Period?

Mouthwash Market Size

Download the Free Report Sample to Unlock the Mouthwash Market Size in India for the Forecast Period and Other Important Statistics

 

Mouthwash Market in India: Key Drivers and Trends

The increase in awareness about oral health is notably driving the mouthwash market growth in India, although factors such as side effects of alcohol-containing mouthwashes may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the mouthwash industry in India. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Mouthwash Market Driver in India

One of the key factors driving growth in the mouthwash market in India is the increase in awareness about oral health. Although mouthwash products are gaining popularity, they continue to be part of secondary oral care, with toothbrushes and toothpaste being part of primary care. The vendors in the market are creating awareness about the importance of mouthwash products in the oral care routine. The vendors in the market are also promoting their mouthwash products as a quick and easy solution for protection against germs. Awareness created by vendors, dental service providers, and associations also influences the market growth. Therefore, creating awareness about various campaigns directly impacts the sales of mouthwash products in India.  

Key Mouthwash Market Challenge in India

The side effects of alcohol-containing mouthwashes will be a major challenge for the mouthwash market in India during the forecast period. Alcohol-containing mouthwashes contain ethanol at various concentrations (up to 25%). Mouthwash products with alcohol cause a burning sensation in the mouth and dry mouth as the alcohol is a drying agent, as it extracts water. As mouthwashes come in contact with the oral mucosa, there is direct engagement of various ingredients, including alcohol, with the oral mucosa. The permeability of oral mucosa increases with the increasing concentration of ethanol in mouthwash products. With a rich blood supply and relatively high permeability of oral mucosa, it allows germs and other unwanted substances to enter the body. Thus, a high concentration of alcohol in mouthwashes increases the chance of oral discomfort.

This mouthwash market analysis report of India also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Who are the Major Mouthwash Market Vendors in India?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

  • 3M Co.
  • Amway Corp.
  • Church and Dwight Co. Inc.
  • Colgate-Palmolive Co.
  • GlaxoSmithKline Plc
  • Johnson and Johnson Inc.
  • Koninklijke Philips NV
  • Reckitt Benckiser Group Plc
  • The Procter and Gamble Co.
  • Unilever Group

 

This statistical study of the mouthwash market in India encompasses successful business strategies deployed by the key vendors. The mouthwash market in India is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The mouthwash market in India forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

What are the Revenue-generating Distribution Channel Segments in the Mouthwash Market in India?

Mouthwash Market Market segmentation by region

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The mouthwash market share growth in India by the offline segment will be significant during the forecast period. The popularity of offline retail formats helps mouthwash manufacturers expand their consumer base, owing to the option to provide attractive discounts and offers. Vendors push offline sales by widening their operations at different locations. This helps them generate and sell products efficiently and cater to each consumer category in large geographic areas. The growth of retail channels in different cities and regions will drive consumer familiarization with different types of mouthwash products. This will increase the value sales of mouthwash products.

This report provides an accurate prediction of the contribution of all the segments to the growth of the mouthwash market size in India and actionable market insights on post COVID-19 impact on each segment.

 

Mouthwash Market Scope in India

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 15.68%

Market growth 2022-2026

$ 158.15 million

Market structure

Fragmented

YoY growth (%)

14.42

Regional analysis

India

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

3M Co., Amway Corp., Church and Dwight Co. Inc., Colgate-Palmolive Co., GlaxoSmithKline Plc, Johnson and Johnson Inc., Koninklijke Philips NV, Reckitt Benckiser Group Plc, The Procter and Gamble Co., and Unilever Group

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

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What are the Key Data Covered in this Mouthwash Market Report of India?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive mouthwash market growth in India during the next five years
  • Precise estimation of the mouthwash market size in India and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of mouthwash market vendors in India

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Executive Summary

Market Landscape

  • Market ecosystem
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2021
  • Market outlook: Forecast for 2021 - 2026

Five Forces Analysis

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market Segmentation by Distribution channel

  • Market segments
  • Comparison by Distribution channel
  • Offline - Market size and forecast 2021-2026
  • Online - Market size and forecast 2021-2026
  • Market opportunity by Distribution channel

Market Segmentation by Type

  • Market segments
  • Comparison by Type
  • Alcohol-based mouthwash - Market size and forecast 2021-2026
  • Alcohol-free mouthwash - Market size and forecast 2021-2026
  • Market opportunity by Type

Customer landscape

  • Customer landscape
  • Market drivers
  • Market challenges
  • Market trends

Vendor Landscape

  • Vendor landscape
  • Landscape disruption

Vendor Analysis

  • Vendors covered
  • Market positioning of vendors
  • 3M Co.
  • Amway Corp.
  • Church and Dwight Co. Inc.
  • Colgate-Palmolive Co.
  • GlaxoSmithKline Plc
  • Johnson and Johnson Inc.
  • Koninklijke Philips NV
  • Reckitt Benckiser Group Plc
  • The Procter and Gamble Co.
  • Unilever Group

Appendix

  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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Mouthwash market growth will increase by $158.15 million during 2021-2026.
The mouthwash market is expected to grow at a CAGR of 15.68% during 2021-2026.
Technavio has segmented the mouthwash market by distribution channel (Offline and Online) ,type (Alcohol-based mouthwash and Alcohol-free mouthwash) , and geographic (India).
3M Co., Amway Corp., Church and Dwight Co. Inc., Colgate-Palmolive Co., GlaxoSmithKline Plc, Johnson and Johnson Inc., Koninklijke Philips NV, Reckitt Benckiser Group Plc, The Procter and Gamble Co., Unilever Group are a few of the key vendors in the mouthwash market.
India will register the highest growth rate of 100.00% among the other regions. Therefore, the mouthwash market in India is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the mouthwash market growth are:
  • Increase in awareness about oral health
The mouthwash market vendors should focus on grabbing business opportunities from the offline segment as it accounted for the largest market share in the base year.
  • What are the key global market and the regional market share?
  • What are the revenue-generating key market segments?
  • What are the key factors driving and challenging this market’s growth?
  • Who are the key market vendors and their growth strategies?
  • What are the latest trends influencing the growth of this market?
  • What are the variables influencing the market growth in the primary regions?
  • What are the factors influencing the growth of the parent market?
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